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刚需回暖带动中小房企业绩上涨--亲稳舆论引导监测室
2012-08-12

  公开市场数据显示,旭辉地产是今年上半年,最得益于市场刚需性回暖的开发企业之一,其销售额跻身上海前三,对于一家全国排名在30位左右的中型房企而言,增长可谓相当迅速。

Open market data shows,Xu hui real estate is the first half of this year,The most benefit from the market just need to sexual warms up in the development of the enterprise,The Shanghai former top three sales,For a ranked the 30 or so in a medium-sized room for enterprises,Growth is quite quickly。

  旭辉集团董事长林中表示,“旭辉的产品结构目前在中低价位产品的量占60%。旭辉产品定位主要是宜居住宅、大众精品,以满足中产阶级刚需、自住的首置、首改产品为主,从2011年来看,销售最好的就是我们现在做的大部分主流产品中低价位、中小套型,满足首次置业、刚需改善。我们去年这类产品只占了45%,今年占了60%。我们估计,刚需产品住宅产品类明年目标应该会占到80%。”信息时报记者 张金娜

Xu hui group President woods said,“Xu hui product structure is currently in the amount of low price products accounted for 60%。Xu hui product positioning is mainly livable house、Mass high-quality goods,To meet the middle class just need to、Since the first live for、The first change products,From 2011 years to see,Sales of the best is we're doing most of the mainstream product low price、small-scale,Meet first-time home buyers、Just need to improve。Last year we this kind of product was 45%,This year is about 60%。We estimate that,Just need to products of residence products next year will target should be accounted for 80%。”Information times ZhangJinNa



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