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四大房企斥资200亿元圈地 下半年或重现抢地潮--亲民维稳网络舆情监测室
2012-08-13

  7月至今,万科、龙湖、中海以及保利四大房企拿地19次,拿地支出金额占年内拿地金额的43.5%

Since July,vanke、longhu、The four big room and poly enterprises take to 19 times,Give land expenditures take years to account for 43.5% of the amount

  ■本报见习记者 王丽新

S this newspaper reporter WangLiXin apprentice

  “对于公司来说,还是想拿地的,尤其是优质地块。”某龙头房企内部高层人士向《证券日报》记者表示,“但如果土地总价过高,一般公司是不予考虑的”。

“For companies,,Still want to take the land,Especially high quality plot。”One leading house internal top people to enterprises《Securities daily》reporters,“But if the land price is too high,Average company is not be considered”。

  实际上,记者从多位上市房企的内部人士处获悉,整体来看,房地产行业资金链仍偏紧,部分知名房企今年明显要比去年好一些。因此,只要是总价不高且符合公司发展战略的优质地块,企业拿地毫不手软。

In fact,Reporters from many of the enterprises listed room insiders have learned,The whole,The real estate industry capital chain still tight,Part of the famous room this year than last year enterprises significantly better。so,As long as the price is not tall and comply with the company development strategy of high quality plot,Enterprise give land not thine hands be slack。

  “预计下半年房企拿地的步伐会加快。”同策咨询研究中心总监张宏伟向本报记者表示,这个时候土地市场外冷内热,是拿地的好时机。

“The second half is expected to take the pace of land room enterprises can be accelerated。”Strategy consulting research center with director to our reporter says d,When the land market line outside cold,Is a good time to get to。

  圈地不手软 Enclosure not thine hands be slack

  根据链家地产市场研究部统计数据显示,7月至今,万科、龙湖、中海以及保利这4大房企拿地19次,总计拿地支出金额高达201.6亿元,占年内这四家标杆房企总拿地金额463.3亿元的43.5%。

According to the real estate market chain home ministry statistics show,Since July,vanke、longhu、China and the four big room poly enterprises take to 19 times,With a total expenditures to as high as 20.16 billion yuan,Of the four years benchmarking room enterprises to total take 43.5% of the amount of 46.33 billion yuan。

  其中,万科分别在杭州、重庆、宁波、成都、杭州青岛以及上海等地拿下多宗地块,支付土地款高达66.3亿元,且几乎均以底价成交。此外,就在拿下虹桥北片区11号地块的前一天,即7月31日,万科在一天时间内分别在杭州、成都两地跑马圈地,共计斥资18.67亿元。这意味着在短短2天时间内万科拿地花费了近40亿元。

Among them,China vanke respectively in hangzhou、chongqing、ningbo、chengdu、Hangzhou, Qingdao and Shanghai to win the plot,Pay the land paragraph is as high as 6.63 billion yuan,And almost all to clinch a deal price。In addition,In north district 11 had hongqiao plot the day before,Namely July 31,,China vanke in one day time in hangzhou respectively、Chengdu both horse race circle,Totaling $1.867 billion yuan。This means that in just 2 days to spend with China vanke nearly 4 billion yuan。

  而龙湖地产在土地市场上的动作更是抢眼。7月16日,龙湖地产以总价26.24亿竞得福建晋江G2012-13至18地块;7月26日,经过395次竞价,龙湖地产以16.5亿元在大连拿下一块住宅用地,楼面价8767.3元/平方米,溢价超2亿元;8月6日,龙湖地产以总价42亿元底价竞得重庆北部新区四宗地块,总面积88万平方米。龙湖这三次拿地支出总和接近85亿元。

And real estate in the lake land market movements on more attractive。July 16,,Real estate in price competition 2.624 billion lake to fujian jinjiang G2012-13 to 18 plot;July 26,,After 395 times of bidding,Longhu real estate with 1.65 billion yuan in dalian scored on a piece of housing land,Floor price of 8767.3 yuan/square metre,Premium exceeds 200 million yuan;August 6,,The real estate price 4.2 billion yuan in lake floor price competition have to chongqing new north four Pope plot,A total area of 880000 square meters。These three times to lake with spending total to nearly $8.5 billion。

  与万科和龙湖7月以来的拿地势头相比,中海可能略显不足,但中海7月一举拿下天津师范大学八里台校区地块,刷新了天津单价地王的记录。据悉,该项目起始价22.3亿元,折合楼面底价9780元/平方米。5家企业竞逐,经过78轮竞价,中海地产以29.7亿元报价胜出,折合楼面价13026元/平方米,溢价率33%。

With China vanke lake and since July and compared to the momentum,China may be insufficient,But China July she picked up tianjin normal university BaLiTai campus plot,The tianjin unit price of the royal refresh record。It is reported,The project starting price 2.23 billion yuan,Into the floor price 9780 yuan/square metre。5 companies compete,After 78 rounds of bidding,China real estate with 2.97 billion yuan price is winning,Into the floor price 13026 yuan/square metre,Premium rate 33%。

  除此之外,保利地产(600048,股吧)虽然整个7月在北京无任何收获,但也以20.7亿元分别在包头和济南斩获土地。

In addition,Poly real estate(600048,Shares it)Although the whole July in Beijing without any gains,But also with 2.07 billion yuan respectively in baotou and jinan winners in the land。

  值得注意的是,链家地产市场研究部向本报记者表示,随着销售的持续向好,房企的预期发生转变,开始加速储备土地。从拿地规模来说,在19宗拿地交易中,有10宗规模在10亿元以上,在目前各个地方政府加推优质地块的背景下,龙头房企实力雄厚,不失为扩张之机。

Note the,House property market research to chain our correspondent said,With sales of hold up well,Room of the expected changes in enterprises,To accelerate the reserve land。Take it from the scale,In 19 cases to deal with,10 cases of scale in 1 billion yuan of above,In the present each local government and push the high quality under the background of the plot,Leading room enterprises strength,Is the expansion of the machine。

  下半年或掀抢地热潮

The second half or lift rob to boom

  “预计下半年房企会加快拿地步伐。”张宏伟向本报记者表示,一方面因为成交量持续回升,开发企业有一些富裕资金;另外一个方面则是成交量持续回升3-6个月后,整个市场基本面会趋好一些,市场基本面预期趋好之后,开发企业拿地则是必然的。

“The second half will speed up the room is expected to take steps to enterprises。”To our reporter says d,On the one hand for volume continue to rise,Development enterprise have some rich funds;Another aspect is the volume continue to rise 3-6 months later,The whole market fundamentals will QuHao some,The market fundamentals expected after QuHao,Development enterprise give land is inevitable。

  “下半年,只要是优质项目且符合公司战略发展的土地,公司会考虑拿地。”路劲地产执行董事及副行政总裁汪浩向本报记者透露,公司正在关注北京土地市场的住宅用地。

“The second half,As long as it is high quality project and comply with the company's strategic development land,The company will consider to take。”And real estate executive director and strength of the vice chief executive to our correspondent said wang,The company is attention of land market of Beijing housing land。

  事实上,某房企高层也向记者透露,对于北京的土地,不少房企都非常关注。因此一些优质地块面世的时候,多家实力强劲的房企都在竞争,比如说万柳地块,但最终要看哪一家房企能够承受得住资金、成本包括市场等各种考验。否则,头脑发热后盲目出击土地市场的结果是很可能导致利润缩水,甚至亏本而拖累企业。

In fact,A room top enterprises also has revealed,For Beijing land,Many enterprises have is very concerned about the room。So some high quality plot when available,Several strength of the room with competition enterprises,For example wanliu plot,But in the end to see a room enterprises can take it money、Cost including market, etc. Various kinds of test。otherwise,By hot heads of land market of blindly attack after the result is very may lead to shrink profit,Even lose money and drag the enterprise。

  据悉,万科在其中期业绩说明会上表示,截至6月底,万科持有现金470.1亿元,为把握未来市场机会创造了良好条件。万科董秘谭华杰向媒体表示,二季度土地市场成交局部活跃,但整体仍未放量。他预计,下半年各地将加大供地力度,土地供应规模将超过上半年。

It is reported,China vanke in one period that performance meeting said,By the end of June,China vanke hold $47.01 billion in cash,To grasp the future market opportunities created good condition。The secret to the media TanHuaJie vanke dong said,In the second quarter of the land market clinch a deal the local active,But the whole is still not rare。He is expected to,All over the second half will be increase for dynamics,Land supply scale will more than the first half of the year。

  对此,有业内人士称,下半年各地如果加大土地供应力度,那么对于万科这样资金较为充裕的房企来说,土地市场的确有不少机会可以灵活把握。

this,Have the personage inside course of study says,All over the second half if increase land supply strength,So to the China vanke such funds more ample room for enterprises,There is indeed a lot of land market opportunity can master neatly。

  不过,对于中小房企来说,或许会错过扩张的时机,毕竟活下来已经实属不易。

but,The enterprise of little rooms for it,Perhaps will miss the expansion of this time,After all live have really not easy。

  据渣打银行近期针对30家房企所作的调查显示,16家受访者称未来6个月不会买更多的地,有26家开发商称多次在政府土地拍卖中受挫,有16家受访者称见到大型的、资金充裕的开发商从处境艰难的小型开发商手中买地。这意味规模较小的开发商现金仍比较紧张。

According to the standard chartered bank in recent 30 house room of the enterprise survey,'s 16 respondents said the next six months will not buy more,There are 26 developers say several times in the government land auction frustration,16 home respondents said see large、The developer of the abundant funds from the difficult position of small developers hand to buy。This means smaller developers cash is still more nervous。

  “其实,即使是大型开发商拿地也比较谨慎,像金地地产整个上半年一块也没拿过,主要还是企业自身量力而行。”上述房企高层对记者如是表示。

“In fact,Even large developers to also take more cautiously,Like a piece of real estate in the first half of the gold also didn't take,Main or the enterprise itself will hold。”The above room top enterprises to reporters if said。

  对此,链家地产市场研究部常清也表示,预计未来土地市场会不乏优质地块出现,部分上半年缓拿地的房企有可能在下半年的传统拿地季节入场。不过在业内普遍认为地产行业风险加剧的情况下,理性、谨慎拿地会成为主流。

this,Chain's real estate market research temperamental predominance also said,The expected future land market there will be high quality plot appears,In the first half of the room enterprises with slow in the second half of the year may have to take the traditional season。But in the real estate industry has generally think that risk,rational、Careful take to become mainstream。

  



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