近年来，万科花了很大的精力在二三线城市布局，甚至四线城市，同时积极参与保障房项目建设，参与旧城改造项目

In recent years，China vanke spent a great deal of effort in two or three city layout，Even four city，At the same time actively participate in security room project construction，Participate in the old city reconstruction project

　　在中国城镇化进程当中，房地产企业一直扮演着重要角色，甚至一些房地产企业的角色从“盖房”演变为“造城”。作为地产行业的龙头企业，万科无论作为行业样本还是应对市场起伏的能力，都值得加以研究。

In China's urbanization process of，Real estate enterprise has always been playing an important role，Even some real estate enterprise from the role“houses”Evolution for“Built a city”。As real estate industry leading enterprises，China vanke whether as a sample to cope with the market or industry and ability，Are worth to study。

　　有业内人士曾向记者透露，万科今年虽然未公开具体的销售目标，但上半年已经实现销售金额625亿元，下半年供货比上半年还要充足，今年有望突破1500亿元的销售大关。

The personage inside course once has revealed，This year, though not public vanke specific sales targets，In the first half but has achieved sales of $62.5 billion，The second half than the first half and sufficient supply，This year is expected to exceed 150 billion yuan sales mark。

　让1%的中国人住进万科的房子 Let the 1% of Chinese people live in China vanke's house

　　“让1%的中国人住进万科的房子。” 万科集团副总裁、北京万科总经理毛大庆曾对记者表示，这是万科未来的目标。

“Let the 1% of Chinese people live in China vanke's house。” China vanke Co. vice President、Beijing general manager MaoDaQing vanke once told the reporters said，This is China vanke goal for the future。

　　万科从懵懂地踏进房地产业，以高过周边土地数倍的价格购得深圳第一块地开始，几经风雨，稳步前进。万科不但成为了第一个迈进千亿销售额阵营的房企，而且还是目前唯一的千亿大户，甚至是实现连续两年超过千亿销售业绩的房企。

China vanke to step into the real estate industry from ignorant，To have several times as high land surrounding the price for the first plot to shenzhen began，After wind and rain，Steady progress。China vanke not only became the first towards the sales campaign room billions enterprises，And still the only large billions，Even more than two years to achieve continuous sales performance of enterprises billions room。

　　据万科的年报显示，截至2011年年底，万科共进入全国54个城市，其中25个城市的销售业绩在当地名列前三甲，公司旗下销售超过50亿元的公司由2010年的8家增至13家。此外，新增开发项目数量为52个，竣工面积也有所增加，市场份额得到进一步扩大。

According to the annual report shows vanke，By the end of 2011，China vanke enter the national total 54 city，One in 25 cities of sales in the local ranked in the top 3 armour，The company's sales more than 5 billion yuan by the company in 2010 to 8 home 13 home。In addition，The number of new development project for 52，Completion area has also increased，Further expand market share。

　　在业界，有很多房企以万科为榜样，研究万科的扩张模式，得出的结论也是五花八门。但得到业界一致认同的是，万科的产品标准化、高周转的城镇化模式是其逐步在扩张全国的主要因素。

In the industry，Have a lot of room to vanke enterprises for an example，The expansion of the research vanke mode，The conclusion is multifarious also。But to get the industry is agreed，China vanke product standardization、High turnover of urbanization mode is gradually in the main factors of the expansion。

　　值得一提的是，一位曾在万科工作人士向记者表示，从宏观角度来讲，万科的发展就像深圳的发展一样，深圳用30年时间完成了由一个小渔村到一座国际化大都市的转变，而万科也正是得益于高速的城镇化进程，从深圳走出，直至蜕变成如今中国房地产业名副其实的翘楚。

It is，A had people working in China vanke to reporters，From the macroscopic Angle，China vanke development is like the development of shenzhen，Shenzhen for 30 years time to complete by a small fishing village to an international metropolis change，And also is the result of the high speed vanke urbanization process，From shenzhen out of，Until now morphed into a real estate in China the name matches the reality of leaders。

　　不过，值得注意的是，在2009年楼市继续疯狂之下，万科做出了另一种选择。2010年初，万科总裁郁亮密集的考察行程，锁定的是云南昆明等非一线城市。仅在昆明一地，万科联手的合作伙伴、一级土地开发商云南城投(600239,股吧)就有超过3万亩的土地储备。

but，Note the，In the 2009 market to continue under the crazy，China vanke made another choice。In early 2010，China vanke President YuLiang intensive investigation trip，The lock is a line of yunnan kunming city。Only in kunming，China vanke to partner、Level 1 land developers for city in yunnan province(600239,Shares it)More than 30000 acres of land reserves。

　　据记者了解，2010年，万科花了很大的精力在二三线城市布局，甚至四线城市，同时积极参与保障房项目建设，参与旧城改造项目。无疑，这加快推进了当地城镇化进程，同时也让万科向“让1%的中国人住进万科的房子”的目标步步逼近。

According to the reporter understands，2010 years，China vanke spent a great deal of effort in two or three city layout，Even four city，At the same time actively participate in security room project construction，Participate in the old city reconstruction project。undoubtedly，The accelerating the local urbanization process，At the same time also let China vanke to“Let the 1% of Chinese people live in China vanke's house”Target at every step approach。

　　对此，上述内部人士认为，万科积极布局二三线城市，一方面是受调控政策的影响，而更主要的原因则是借助城市扩容，押注二三线城市城镇化带来的庞大市场需求，毕竟万科产品更多的是供应给刚性需求。

this，The above insiders think，China vanke active layout 2 three line city，On the one hand is affected by the influence of adjustment and control policies，And the main reason is more with the expansion of the city，And note 2 three line of urbanization brings huge city market demand，After all, China vanke products more is to supply the rigid demand。

下半年仍将实施“以价换量”策略 The second half is still will be implemented“To change the price of”strategy

　　尽管今年上半年万科风波不断，但其销售业绩仍然抢眼。截至6月底，万科累计实现销售面积602.5万平方米，销售金额625.4亿元。另外，据万科内部统计数据显示，其中广深区域上半年突破200亿签约大关；北京公司和深圳公司上半年签约突破50亿。

Although in the first half of this year China vanke storm constantly，But its sales still grab an eye。By the end of June，China vanke accumulative total sales area of 6.025 million square meters，Sales of 62.54 billion yuan。In addition，According to internal statistics show that vanke，Among them is expected in the first half of 20 billion signing area breakthrough mark；Beijing company and shenzhen in the first half of 5 billion the company signed a breakthrough。

　　对此，万科北京公司副总经理肖劲曾向记者表示，没想到我们提前完成了上半年销售任务，当时大家都说今年上半年没戏，结果到6月中旬左右，上半年任务居然就完成了。

this，China vanke Beijing the vice general manager XiaoJin had told reporters，Didn't think we finished the first half the sales task，When everybody said Lionel messi in the first half of this year，The results to around the middle of June，In the first half that he completed the task。

　　不过，据消息人士向记者透露，今年下半年，万科依然会实施“以价换量”为主的销售策略。因为公司高层认为，在当前形势下，消化库存，加快现金回笼仍为公司的第一要务。

but，According to sources has revealed，The second half of this year，China vanke will still be implemented“To change the price of”Give priority to sales strategy。Because the company top think，In the current situation，Digestive inventory，To speed up the cash for the company's first priority is still。

　　“下半年我们的推货量更大。”肖劲曾对记者表示。申银万国地产分析师殷姿也表示，万科下半年将进入推盘高峰期，七八月淡季不淡，上调全年销售预测至 1400 亿元。“预计七八 月销售额会达到120亿元左右，从而看到淡季不淡的情况，而9 月之后随着传统旺季到来，销售还将继续增加。”

“The second half of our push cargo more。”XiaoJin had told reporters。Shenyin &wanguo real estate analyst YanZi also said，In the second half of the push into the dish vanke rush hour，July and not light off-season，Raise annual sales forecast to 140 billion yuan。“7 or 8 months sales are expected to reach 12 billion yuan or so，Thus see not the light off，And after September with traditional season begins，Sales will continue to increase。”