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会员制惹争议 养老地产陷政策困局--亲民维稳网络舆情监测室
2012-08-13
记者 庞丽静 一场关于养老产业会员制模式是否会被终止的争论正在进行。一边是亲和源股份有限公司董事长奚志勇,一边是北京太阳城集团董事局主席朱凤泊。
A reporter PangLiJing about endowment industry model is membership terminated debate is ongoing。On one side is the source of President of limited company of affinity shares XiZhiYong,On one side is sun city board chairman of Beijing group ZhuFengBo。
7月18日,朱凤泊在第九届中国蓝筹地产系列沙龙“养老地产冷与热”上介绍,“民政部门很快会出台一些政策对养老地产的发展进行规范,一个是会员制,一个是高额保证金,将不允许再这样做。”
July 18,,ZhuFengBo in the ninth China blue chip real estate series salon“Endowment real estate cold with heat”Introduced on,“The civil affairs department will soon come some policy on endowment to property development have a standard,One is the membership,One is the high margin,Will not be allowed to do it again。”
而亲和源恰恰是会员制养老模式的创始者和推广者。7月28日,奚志勇在青岛召开的2012中国企业“未来之星”年会上对本报记者表示,养老产业会员制是被民政部认可并倡导的模式。民政部正在总结亲和源的方式,研究怎么发展和推广。
And affinity is just the source membership endowment patterns of the founder and promoter。July 28,,XiZhiYong held in Qingdao 2012 Chinese enterprise“A star of the future”Annual meeting to our reporter says,Endowment industry is the ministry of membership and advocated by the model。The ministry is summed up the way and source,Research how to develop and disseminate。
随后的 8月1日,奚志勇与朱凤泊针锋相对,他对本报表示,“我是参与民政部养老规划、养老方案等相关政策讨论的,民政部从没有说过会员制不可取,也从没有听到民政部有这样的规定即将出台。”
The August 1,,XiZhiYong and ZhuFengBo measure for measure,He to the financial times,“I was involved in the ministry of pension plan、Pension plan and related policy discussions,From the ministry not say the membership is advisable,From didn't hear the ministry also has such regulation is about to come。”
朱凤泊表示,政府将出台相关政策,限制养老地产项目采用会员制的方式。“出台的时间不会太久。”
ZhuFengBo said,The government will publish relevant policy,Limit the real estate projects membership endowment way。“On the introduction of the time not too long。”
业界争议的焦点是,采用会员制的方式发展养老地产,其中最关键的一个问题是,会员享受的是养老地产中房屋的使用权,而产权和使用权是分离的,未来一旦企业经营出现问题,会员可能面临较大的风险。这种会员制还被质疑是一种集资模式,可能会触及法律红线。
The industry is the center of controversy,The way of the membership development endowment of real estate,One of the most key question is,Members enjoy is the right to use the house property of the aged,And property rights and access is separated,Once the future business problems,Members may face greater risk。The membership also question was a fund-raising mode,May touch legal red line。
业界的质疑,的确给奚志勇带来很多困扰。他说,“这些天一直有很多人来问我这件事情。会员制是否会被取消,给企业带来很大副作用。”
Questioning of the industry,Indeed XiZhiYong to bring a lot of trouble。He said,“These days have been many people to ask me this thing。If the membership will be cancelled,Bring a lot of side effects to the enterprise。”
奚志勇说,国家对集资是有明确法律界定的,我们不属于这个范畴,亲和源的会员制是被国家民政部认可的模式,民政部从没有说过会员制不可取。
XiZhiYong said,Countries to raise money is have a clear the legal definition,We do not belong to this category,Membership is the source and by the ministry of recognition mode,From the ministry not say the membership is advisable。
亲和源筹集的所有资金,包括会员资金,奚志勇说,都将投在养老产业里面,用于发展养老事业,继续在全国布局和扩大产业规模,包括他们近期对于亲和源已经申请的国家3A级旅游景区,赚到的钱打算投入到老年人基金会,用于老年人卧病之后个人资金不足时的相关费用补助。
Affinity source all of the money raised,Including members funds,XiZhiYong said,All will vote in the endowment industry inside,For the development of endowment business,The layout and expand to continue in industrial scale,Including their recent affinity for source has applied to country 3 a-class tourist scenic spot,To earn money going to into the old foundation,Used for old people after sick individual insufficient funds the related expenses when subsidies。
亲和源研究院主任王波8月1日对本报表示,亲和源会员制模式借鉴了美国的养老模式,美国采取的都是市场化的养老模式,很多值得借鉴。“因为成为亲和源的会员,住在房子里面,公司不会把房子抵押出去。房子又都是有产权的,只要公司不抵押就没有任何风险。”王波表示。
Director of the institute WangBo affinity source on August 1, to the financial times,Affinity source for the membership of the American model endowment patterns,The United States to take all the endowment pattern is the market,Many is worth using for reference。“Because be member of the affinity source,Live inside the house,The company won't have the house mortgage out。The house and are the property rights,As long as the company is not mortgage have no risk。”WangBo said。
王波表示,目前对于会员制,法律上还没有明确要求,亲和源的会员制也不是非法集资的方式,因为公司是项目完全做出来之后对外销售会员卡,不存在投资回报的。而非法集资,是要有投资回报的。公司考虑到了法律风险。
WangBo said,The current membership,The law is not yet clear requirements,Membership is not the source and the way of raising funds illegally,Because the company is to make a project is completely foreign sales after the membership card,Does not exist investment returns。And illegal fund-raising,Is the return on investment。The company considered legal risk。
王波表示,会员卡办理之后,也随时可以退出,可以转让。亲和源没有把房屋抵押,即使企业倒闭,房子还在老人那里。即使企业倒闭,会员也会先得到房子。即使交给另外企业来经营,也会延续会员资格。
WangBo said,The membership card for later,Also can exit,Can transfer。No affinity source mortgage,Even if business failures,The house is in the old man there。Even if business failures,Members also will be the first to get a house。Even to another enterprise to run,Membership will also continue。
民政部社会福利和慈善促进司老年人和残疾人福利处也回应了本报的提问。相关负责人对本报表示,“民政部很支持养老产业。对于养老企业采取会员制,民政部目前并没有任何相关政策,也没有相关反对意见即将出台。但是民政部最近出台了一个扶持政策,就是扶持民间资本进入养老产业。”
The ministry of social welfare and charity promote company elderly and handicapped welfare place also responded to our questions。Responsible to the financial times,“The ministry is support endowment industry。For endowment enterprise take the membership,The ministry does not currently have any relevant policies,And no related opposition upcoming law。But the ministry recently introduced a policy support,Is capital into the endowment industry support folk。”
亲和源股份有限公司成立7年,首创了会员制养老模式。奚志勇说,目前商业模式已经基本成熟,并开始在全国扩张。在全国的连锁经营平台正在建立过程中。“上半年有1万多人来参观学习。”
Affinity source a joint stock limited company is established in July,The first membership endowment patterns。XiZhiYong said,Current business model has basic mature,And in the national start expansion。In the national chain operation platform is building process。“More than 10000 people in the first half to visit the study。”
奚志勇说,亲和源采取的会员制模式,是每户缴纳98万元会费可成为亲和源的会员。在上海买套房子也要100多万元,在亲和源买张会员卡,可以看成是一种保证金或者投资。
XiZhiYong said,The source of the affinity to the membership mode,Is pay 980000 yuan membership dues every member of the source can be affinity。Buy a house in Shanghai to more than 100 yuan,Buy a membership card in affinity source,Can be regarded as a kind of money or investment。
亲和源会员卡分为永久卡和终身卡两种。永久卡可以继承、转让,但年费相对较高,每年7万元年费。终身卡不能继承和转让,自己享用,每年3.5万元年费,会员资格都一样。
Membership card is divided into permanent card affinity source and lifelong card two kinds。Permanent card can be inherited、transfer,But year cost relatively high,Every year 70000 yuan annual fee。Lifelong card can't inherit and transfer,Their own consumption,Every year 35000 yuan annual fee,Membership are all the same。
王波说,上海亲和源会员卡定价每户98万元,是参照当地房地产的价格,按照7折来定价。目前在全国建设连锁店,会员卡价格各地会有差别,根据当地房地产价格而定。亲和源都是精装修的房子,家具都是配置好的。
WangBo said,Shanghai affinity card every 980000 yuan price source,The price is according to the local real estate,According to 7 fold to pricing。In the whole nation at present construction chain stores,The membership card price will have all the difference,According to the local real estate prices and decide。Affinity source are fine decoration of the house,Furniture is configured。
按照亲和源的设计,这种连锁的模式,老人可以住北京,也可以住上海,还可以住海南或者东北等公司连锁机构。亲和源所有的管理目前都由理事会进行,公司为每栋楼的老人配备了三名秘书,分别是生活秘书、健康秘书和快乐秘书。
According to the design of affinity source,This chain pattern,The old man can live in Beijing,Also can live in Shanghai,Still can live hainan or northeast China and other company chain institutions。And all the management at present all source by the council,The company for each building equipped with three old secretary,Were life secretary、Health secretary and happy secretary。
上海亲和源位于上海市南汇区康桥镇,建筑面积10万平方米,设置有生活区、医疗区、商业区、活动区四大功能区域,总共建设12栋生活楼,800余套住宅,居室使用面积从40平方米到90平方米不等,亲和源拥有房屋产权。
Shanghai is located the Shanghai nanhui affinity source Cambridge town,A building area of 100000 square meters,Settings are living areas、Medical area、Business district、Four big area of functional area,A total of 12 building construction life floor,More than 800 sets of residence,Bedroom use area from 40 square meters to 90 square meters),Affinity source have house property right。
亲和源目前在总部上海创立了亲和源养老模式之后,开始在全国复制和布局。正在进行的项目包括辽宁营口、浙江海宁、安徽黄山和海南项目等。
Source at present in the Shanghai headquarters and founded the affinity source endowment patterns later,In the national start to copy and layout。Ongoing projects including liaoning yingkou、Zhejiang haining、Anhui huangshan and hainan project and so on。
据悉,辽宁营口项目将于年底完成并推向市场,这是亲和源迄今为止最大的一个项目。占地400亩,建筑面积20多万平方米。选址营口主要是面向东北市场,也是全国布局总规划的一个选择。浙江海宁的项目今年年底可以封顶,明年下半年可以投入使用。其他项目正在拿地阶段。
It is reported,Liaoning yingkou project will be finished at the end of the year and to market,This is so far the largest source of kissing a project。Covers an area of 400 mu,Building area of 20 square metres。Location yingkou main target is the north China market,But also the layout of the total planning a choice。Zhejiang haining project can be capped by the end of this year,The second half of next year can be put into use。Other project is take to stage。
奚志勇表示,一个企业的力量毕竟有限,关键是要整合资源。亲和源主要是搭建一个平台。制定一整套标准,开发一整套软件。项目具体运作过程中,多采取外包方式,比如餐饮、医疗、物业、保洁等,都是外包。
XiZhiYong said,A enterprise strength after all limited,The key is to integrate resources。The main source of affinity to build a platform is。Make a set of standards,Develop a set of software。Project specific operation process,Many way to outsourcing,Such as catering、medical、property、Cleaning, etc,Are outsourcing。
除了上海亲和源产权和管理权完全为亲和源所有之外,其他城市布局更多采取合作方式。目前亲和源各种模式的项目总计有10余个。亲和源在营口、海宁、黄山和海南的项目,公司是拥有股权的。
Besides Shanghai affinity source property rights and power source outside all completely for the affinity,Other urban layout to take more cooperation way。Current source of each mode affinity project in 10。Affinity source in yingkou、haining、Huangshan and hainan project,The company is with equity。
而在北京、成都、重庆、西安、青岛的项目,公司没有股权,主要是输出管理。奚志勇表示,比如青岛亲和源项目,是与万科和城建集团合作进行,采取输出管理的模式。亲和源出品牌和运营模式,万科和城建出土地。青岛做起来还需要2-3年时间。
And in Beijing、chengdu、chongqing、xian、Qingdao project,The company no equity,Mainly is the output management。XiZhiYong said,Such as Qingdao affinity source project,Is with China vanke and urban construction group cooperation,Output management mode to take。And the brand and operation mode of the source,China vanke and urban construction land out。Qingdao do up also need to 2-3 years time。
目前全国养老模式都在探索当中。“养老产业都在说重要,很多人也都很关注也想尝试,国家也在倡导,但做起来很难,做成功的很少。”奚志勇提起这个产业的难处。
At present the national endowment patterns of exploration。“Endowment industry in that important,A lot of people are also very concern also want to try,The country is advocating,But it's hard to do,Do the little success。”XiZhiYong mention of the difficulty of the industry。
对于亲和源成立7年走过的道路,奚志勇说:“比想象难得多,但结果要好得多。因为国家政策还没有到位,也难有到位的支持,这是难处。但好处是,目前很多人愿意改变养老生活方式,有的老年人甚至卖掉原来的房子住进亲和源。这说明市场有这种需求,而且老年人思想解放起来,比年轻人都解放。”
Affinity for seven years of established source through road,XiZhiYong said:“Much more difficult than imagined,But the result is much better。Because the country policies have not been in place,To have in place of support,The trouble is。But the benefits are,Many people are willing to change endowment way of life,Some old people even sell the original house live in affinity source。It shows that the market has this kind of demand,And the old ideological emancipation up,Than young people liberation。”
奚志勇说,“每个产业开始做都有问题。房地产业刚开始时也不行。养老产业刚刚起步,要做成一个产业,至少还需要5-10年的时间,而投资回报期至少要在10-15年之后,比一般产品推广都难做。”
XiZhiYong said,“Each industry began to do have a problem。The real estate industry has just started also not line。Endowment industry has just started,To make it a industry,At least it will take five to 10 years,While investment return period should be at least 10-15 years later,Than the average product promotion are difficult to do。”
奚志勇粗略统计一下,他说,亲和源迄今为止,7年投入进去的资金已经有6亿多元。上海本部已经有800多名会员,企业开始的前5年是最艰难的,没有一点收益,做了7年,今年的财务报表刚刚持平,所以企业现在还能活着。
XiZhiYong rough count,He said,Affinity source so far,7 years into it funds is 600 million yuan。Shanghai headquarters has more than 800 members,Enterprise before the five years is the most difficult,No gains,Did seven years,This year's financial statements just flat,So enterprise now is still alive。
据民政部最新统计数据,目前,全国有60岁以上老年人口1.85亿人,占全国总人口的13.7%。预计到“十二五”期末,全国老年人口将增加4300多万,达到2.21亿。人口老龄化正在步步逼近。
According to the ministry of the latest statistics,At present,The 60 years or older with a population of 185 million,13.7% of the country's population。Expected to“1025”The final,The elderly population will increase more than 4300,Up to 221 million。An aging population is at every step approach。
在奚志勇看来,养老产业做不起来最大的问题,主要还是政策原因。“养老产业要发展,主要看国家政策。例如土地、金融、税收政策等等。比如土地应该对于养老土地给出规划,给出优惠的价格;金融方面给出贴息、低息政策,打开融资渠道,再加上税收的减免等。剩下的事情,就是国家监管问题了。”
In XiZhiYong seems,Endowment industry do not up the biggest problem,The main reason or policy。“Endowment industry development,Basically see national policy。Such as land、financial、Tax policy, and so on。Such as land should be given for endowment land planning,Give favorable prices;Given financial earnings、Cheap policy,Open channels of financing,Plus tax cuts, etc。The rest of the things,The problem is national supervision。”
“不能是企业出了问题怪企业,主要还是要监管到位。”奚志勇表示,养老产业作为社会事业,是必须有人做的,企业不做就是政府来做。如果交给市场,那么也不需要国家补贴,只要给出相关政策就可以。
“Can't is the enterprise problems blame enterprise,Main or regulation in place。”XiZhiYong said,Endowment industry as social programs,Is someone must do,The enterprise does not do is government to do。If to market,So also do not need to state subsidies,As long as give related policies。
尽管投资回报期很长,要在10-15年之后,养老产业做起来也很艰难,但是对这个产业巨大的市场空间,奚志勇还是表示乐观,目前亲和源也没有做出远期规划,只是想尽可能地做,第一步先把老年服务、老年医疗、老年地产做起来。而未来老年文化、老年用品市场,空间更加巨大,都刚刚起步。“事情多着呢,关键就看谁能够最大限度地整合市场资源。”
Although investment return period is very long,Within 10 to 15 years later,Endowment industry do up also struggled,But for the industry's huge market space,XiZhiYong still optimistic,Current source and no contribution to the forward planning,Just as possible,The first step was to put the old service、Senile medical treatment、Older real estate to do it。But the future of senile culture、Older products market,Space more great,Are just the start。“Things got so much,The key is to see who can maximize the integration of market resources。”
民政部对于企业上市,决心很大,希望5年之内,要推动10家左右的企业进入资本市场。但奚志勇说,亲和源还没有把上市列入日程。目前国家政策不明朗,企业上市就没法进入日程。老百姓要投资,先要看国家政策,没有明确的政策,上市也没人买公司的股票。
The ministry for enterprise listed,So determined to,Hope within five years,To boost 10 or so into the enterprise capital market。But XiZhiYong said,Affinity source have not listed in schedule listed。At present the country policy not clear,Enterprise listed can't enter agenda。Common people to want to invest,First to see national policy,No clear policy,Listed didn't also people buy the stock of the company。
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