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地产大鳄竞相深耕余杭 45宗热地或10月底前再入市--亲稳网络舆情监控室
2012-08-15

  浙江日报讯 万科,给这个长夏的浙江地产,带来一抹亮色,人们再次将关注的目光聚焦余杭

Zhejiang daily - vanke,For the long summer of zhejiang real estate,Bring with a bright color,People will pay attention to again focus yuhang。

  7月31日,万科一掷13亿元拿下余杭良渚宅地,可建面积31万平方米,楼面价4430元/平方米左右。

July 31,,Vanke a throw 1.3 billion yuan scored yuhang liangzhu homestead,But building area of 310000 square meters,Floor price 4430 yuan/square metre。

  余杭良渚板块,作为杭州城北板块的自然延伸,一直被誉为楼市的价值洼地。业界更多的是用“抄底”、“捡漏”等字眼,形容万科这次时隔2年的出手。

Yuhang liangzhu plate,As hangzhou chengbei plate natural extension,Has always been regarded as the value of the property market depression。The industry more is to use“Copy the bottom”、“JianLou”Words such as,Describe vanke this after 2 years of hand。

  “万科对良渚板块仍有浓厚的兴趣,不排除其再度出手。”余杭国土相关部门负责人透露。

“Vanke liangzhu plate to still have strong interest,Don't ruled out the shot again。”Yuhang homeland related department person in charge said。

  其实,万科只是众多国内外深耕余杭的地产大鳄之一。近年,龙湖、九龙仓、万科、世茂等外来地产大鳄,竞相进入余杭,动作之快,手笔之大,出乎人们的想象。

In fact,Vanke just many domestic and foreign subsoil yuhang property is one of the big alligator。In recent years,longhu、Kowloon bin、vanke、Shimao and foreign real estate big alligator,Race to enter the yuhang,Action fast,Literary work of,Beyond people's imagination。

  由此引发一个业内广泛的追问:地产大鳄为什么竞相深耕余杭?它们在如何改变余杭地产的格局?

In the industry caused by a wide range of questions:Real estate big alligator why race to subsoil yuhang?They are how to change the pattern of yuhang real estate?

  

上半年余杭土地出让撑起杭州“半壁江山” In the first half of the land transfer hold up hangzhou yuhang“Jiangshan half”

  要想解开诸多谜团,不妨层层剥笋,从现象直达本质。

If you want to solve many mysteries,Might as well layer upon layer stripping bamboo shoot,From the phenomenon to essence。

  随着地铁、高铁概念的融入,基础设施的完善,三面拱卫杭州的余杭区,已基本实现与杭州主城区的无缝对接。而余杭上半年房地产市场活跃的表现,撑起杭州房地产市场的半壁江山。

As the subway、The concept of high iron into,The improvement of the infrastructure,Three surface surround and protect hangzhou yuhang district,Hangzhou has already realized basically and expressed that seamless docking。And in the first half of yuhang real estate market active performance,Hold up hangzhou real estate market deodorants。

  据住在杭州网统计,今年1至7月,杭州共出让46宗地块,卖地总收入111亿元。据余杭国土部门提供,余杭成交经营性用地25宗,总计1017亩,土地出让金32.37亿元。

According to live in hangzhou network statistics,January to July,Hangzhou a total of 46 cases of the block,Land sales revenue of RMB 11.1 billion yuan。According to the department of land management yuhang provide,Clinch a deal yuhang profit-oriented 25 cases,A total of 1017 mu,The land grant fee is 3.237 billion yuan。

  余杭区招商局局长陈夏林表示,余杭房地产市场的降幅已经达到20%。

Yuhang district director of the China merchants ChenXiaLin said,Yuhang real estate market has reached 20% drop。

  “合理的价格也是开发商到余杭拿地的原因之一。”余杭三面毗邻杭城,随着杭城城市化扩张,余杭多数板块已与杭城无缝链接。毗邻杭城的土地,余杭的价格,成为地产商纷纷进入余杭的一个重要因素。

“The reasonable price is also developers to yuhang took one of the reasons for the land。”Adjacent to hangzhou yuhang on three sides,With the expansion of city urbanization,Hangzhou yuhang most plate already and seamless link。Adjacent to the city's land,Yuhang price,Become the real estate business in succession in yuhang one of the most important factors。

  万科近日拿下的良渚地块,与杭州主城区一衣带水,地价4430元/平方米,而南向毗邻的石祥路北楼盘,均价达到15000元以上,引发人们巨大的想象。

Vanke recently won in the liangzhu block,And in hangzhou, a narrow strip of water,Land price 4430 yuan/square meters,And south adjacent ShiXiang professional building,To an average of 15000 yuan of above,Cause people great imagination。

  “经过调控,余杭的房地产市场总体较为平稳,调控也有了一定成效,投资价值彰显。上半年我们的推地动作比较谨慎,开发商投资都很理性。”

“After regulation,The real estate market overall yuhang is more stable,Regulation also had a certain effect,Investment value reveal。In the first half we push to action more cautiously,Developers investment are very rational。”

  较强的价格优势,加上对市场行情的敏锐判断,余杭推地更显从容。

Strong price advantage,In addition to market keen judgment,Yuhang push to more calmly。

  余杭上半年大部分地块在五月出让。显然,余杭审时度势,踩准土地市场的节点走,所以,土地出让能够一枝独秀。

In the first half of yuhang most block in May to sell。obviously,Yuhang size up the situation,On land market node must go,so,Land transfer to outshine others。

  

“产城融合”助力地产 “Production city fusion”Booster real estate

  当下余杭土地市场成功出让,更多的得益于其背后的地产理念。

Then the land market yuhang success,More thanks to its behind the real estate concept。

  对于“推地模式”的把握,陈夏林内心笃定。“城市要发展、新城要建设,但绝不能成为一座卧城”。

for“Push to model”Grasp of,ChenXiaLin with heart。“City to develop、New city to build,But can never become a lie the city”。

  按他的思路,推进城市化建设,缺少产业的带动,仅靠单纯的房地产开发,城市化会变得非常空洞。

According to his ideas,Urbanization construction,The lack of industry drive,Only by simple real estate development,Urbanization will become very empty。

  “正是基于这样的考虑,余杭政府才将做地和推介单位分开,由招商局牵头推地,借此希望更好地实现产城融合的理念。”陈夏林说。

“Based on this consideration,Yuhang government will do and promote separate unit,The lead by China merchants to push,Take this hope to better achieve the concept of production city fusion。”ChenXiaLin said。

  “城市建设要考虑产业发展,既要以产业发展为优先,借此吸引高端人才;又得靠完善的配套,为新区留住高端人才,也为房地产开发,带来高端客户群。两者互为促进,融合发展。”

“Urban construction should consider industry development,Should not only to industry development as the priority,To attract high-end talent;And to rely on perfect supporting,For the new retain high-end talent,Also for real estate development,Bring the high-end customer base。Both promote each other,Fusion development。”

  余杭先天区位和广袤地域的优势,正好契合了“产城融合”发展的理念。

Yuhang congenital location and the vast region advantage,Just agree with the“Production city fusion”Development idea。

  陈夏林提出,要实现“产城融合”,首先要明确每个区块不同的产业定位,以产业发展,带动城市化的进程和城市的建设,促进房地产市场。

ChenXiaLin put forward,To realize the“Production city fusion”,Should make clear above all each block different industry positioning,With the development of industry,Promote the course of urbanization and urban construction,Promote the real estate market。

  以城西板块为例,目前规划了25平方公里的未来科技城核心区块,计划建设成集高档居住、旅游休闲、科研开发、高等教育为一体的现代化生态型城区。项目以吸引海外高端人才项目为主,培育未来高新科技产业,带动科技城的城市化进程。

To west plate as an example,At present planning for 25 square kilometers of the future science and technology city core block,Plan to build a set of high-grade residential、Tourism leisure、Scientific research and development、Higher education as one of the modern ecotype city。The project to attract overseas high-end talent project is given priority to,Cultivating future high and new technology industry,Promote the process of urbanization of science and technology city。

  “正是以地产类的项目,服务高端产业的发展,通过高端产业的引领,来促进相关地产的布局,使之成为今后杭州乃至浙江高新技术产业发展的高地。”

“It is to the real estate class project,The development of high-end services industry,Through the high-end industry leading,To promote the related real estate layout,To be in the future and zhejiang hangzhou high technology and new technology industry development of the highlands。”

  

大鳄深耕余杭 Big alligator subsoil yuhang

  为加快和有效推进产业集聚,今年余杭重点推进“五城一基地”建设,包括临平新城、开发区的高新企业城、城西的未来科技城、九桥的国际商贸城、良渚勾庄的现代物流城、仁和先进制造业基地。

In order to speed up the and effective promoting industrial cluster,This year yuhang key propulsion“Five so base”construction,Including the new flat、The development zones of high and new technology enterprise with the city、The future of the west science and technology city、International business city of nine bridge、GouZhuang liangzhu modern logistics city、Kernel and advanced manufacturing base。

  梧桐引得凤凰来。日本商业巨头永旺集团就盯上了良渚板块,投资的永旺梦乐城已完成选址,下半年该项目就会在古墩路落地。

Phoenix tree that to the order of the phoenix。Japan commercial giant aeon group fell upon the liangzhu plate,Investment aeon dream music city has completed location,The second half of this project will be born in gudun road。

  “品牌房产一般都偏好面积较大的地块,这样可以形成规模社区的开发模式。这恰恰是余杭土地出让的优势,余杭规模地块较多。”

“The brand property generally preference area larger block,This can form scale community development model。This is precisely the yuhang land transfer advantage,Yuhang scale block more。”

  临平副城区块,定位和配套设施日益完善的超山板块,也吸引了龙湖、九龙仓等地产大鳄,成为新的投资热土。

The flat vice city block,Positioning and supporting facilities increasingly perfect ChaoShan plate,Also attracted longhu、Kowloon warehouse etc real estate big alligator,Become a new investment hot。

  有了区位、环境、性价比等得天独厚的优势,再配合“产城融合”的推地模式,余杭这支地产“潜力股”,引得龙湖、九龙仓、万科、世茂等多家外来地产大鳄,深耕余杭的房地产市场。

The location、environment、Ratio of the advantage of the with abundant resources, etc,Coupled with“Production city fusion”'s push to model,Yuhang with the real estate“Potential shares”,Lake that、Kowloon bin、vanke、Shimao and so many foreign real estate big alligator,Subsoil yuhang of real estate market。

  “随着产业区块的推进,相信能吸引更多优质的居住人口。良好的居住,又带动了房地产市场的发展。同时板块的房地产开发,又能促进产业区块的招商引资。”陈夏林信心满满。

“Along with the advancement of industrial block,I believe I can attract more and more high quality resident population。Good living,And promote the development of the real estate market。At the same time plate of the real estate development,And to promote industrial block attract/bid for/invite investments。”ChenXiaLin brimming with confidence。

  

45宗热地再入市 45 cases of thermally market again

  下半年,余杭计划出让45宗热地,总面积2845.42亩。集中三大板块:临平副城区块、良渚区块、城西湿地板块。

Second half,Yuhang plan to sell 45 cases of thermally,With a total area of 2845.42 mu。Concentrated three big plate:The flat vice city block、Liangzhu block、West wetland plate。

  临平副城区块包含新城、新乔、超山和余杭经济开发区。由于地铁一号线开通在即,副城的区域价值不断提升。目前该区域复地连城、绿城玉园、梧桐蓝山等项目,均价12000-22000元不等。该区块下半年将出让15宗地块。临平新城的南苑街道地块,地处临平站,129亩,在15宗地块中面积最大,适合打造城市综合体项目。预计起挂价为74820万元。

The flat vice city block contains new town、New Joe、ChaoShan and yuhang economic development zone。Due to the metro opened in sight,Vice city area to improve value。Now this area by complex land、Green jade garden、Phoenix tree blue mountain projects,Average 12000-22000 dollars。The second half of the block the 15 cases of block。The new flat the course of street block,Linping station is located in,129 mu,In the 15 cases of block in the largest area,Suitable for creating urban complex project。Is expected to hang up price for 748.2 million yuan。

  其二是以发展文创产业为主的勾庄、良渚区块,下半年有9宗热地出让。随着古墩路、莫干山路的延伸,配套的完善,基本实现与主城区的无缝对接。其中,位于良渚街道的2宗商住用地,预估单价每亩都在750万元。

The second is to wen and the development of industries of GouZhuang、Liangzhu block,In the second half of the nine cases of thermally transfer。As gudun road、Moganshan road extension,The perfection of form a complete set,The basic realization of the main urban areas and seamless docking。the,Located in the liangzhu street 2 cases of commercial/residential land,Estimate per unit price is 7.5 million yuan。

  区块中的运河新城,规划正在进一步完善,定位主要发展商业、总部楼宇、城市综合体等,目前有2宗地推出,是企业总部项目。

The canal city blocks,Planning is to further improve,Positioning the main development business、Headquarters building、City synthesis, etc,There are 2 cases to launch,Is the enterprise headquarters project。

  以文一西路为中轴的城西板块,即未来科技城板块,也有12宗地入市。西溪湿地概念地块7宗,占了近半。这批宅块,预估单价每亩都在550万元。

With juve for road axis of the west plate,That the future science and technology city plate,Also have 12 parcel entering the market。Xixi wetland concept block seven,Accounting for nearly half。This batch of curtilage block,Estimate per unit price is 5.5 million yuan。

  秋季,余杭再次引人关注。

autumn,Yuhang fetching attention again。



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