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金隅杨坤华:峥嵘地产16载 让灵魂紧跟梦想脚步--亲稳网络舆情监控室
2012-08-15
1996年入行,16年时间里,从成都到北京再到杭州,三个区域,不同城市,巨大的地缘文化差异和各类人群的消费需求观,给予了这位果敢的成都女子对当下的房产市场敏锐的嗅觉与准确的把控。她就是杨坤华,现在金隅嘉业房地产开发有限公司副总经理。她用16年的时间精耕房产,如今,她带着对这份事业的热爱在杭州继续延续着自己的梦想。
1996 years into the line,16 years,From chengdu to Beijing to hangzhou,Three regional,Different cities,Great geographical cultural differences and all kinds of people on consumer demand,Given the bold chengdu woman to the current real estate market sense of smell and accurate to control。She is YangKunHua,Now jinyu ka real estate development co., LTD., deputy general manager。She used 16 years time fine tillage property,now,She took to the business of passion in hangzhou continue to continue his dream。
金隅嘉业房地产开发有限公司副总经理 杨坤华 Jinyu ka real estate development co., LTD., deputy general manager YangKunHua从军用战机走向房地产 From the military aircraft to real estate
杨坤华女士是地产界的宠儿,说起怎样与房产结缘,并到现在成为了城市住品的缔造者,我们可以用“工作紧跟梦想的脚步”来为其概述。
YangKunHua lady is the darling of the property,How about with property become attached to,And to now become the city the architects of living quality,We can use“Work follow the footsteps of dream”To its outline。
“我第一份工作是在军工厂做军用直升机维修线的调度,当然这个跟房产似乎打不上边。但这种调度属于传播的一种,通过传播,我决定做房地产的传播,然后又从房地产的传播想到自己怎样才能真正达到传播的效果,这就要求我们知道传播对象的一个需求,与时我开始去学习、去了解消费者要什么。然后当我知道了消费者要什么的时候,我开始希望能为他们造出自己想要的东西,于是就来到了我现在的位置。”
“My first job was at Arsenal do military helicopter maintenance line scheduling,Of course, this seemed to play with real estate not upside。But this kind of scheduling belongs to a kind of spread,Through the dissemination of,I decided to do the spread of real estate,Then from the spread of real estate thought of how to achieve true communication effect,This requires that we know of the transmitted objects a requirement,And I started to learn、To understand consumers want。And then when I know the consumer to what of time,I began to hope for they made the things they want,So he came to my present position。”
杨坤华女士告诉小编,房地产是一个地缘性很明显的行业。无论是国际性的房产巨头还是全国性的地产大鳄,如果不去深耕当地的需求方向,那么在其产品的竞争力上就不一定能战胜当地的本土公司。因此,这些年跑的这些地方让她深刻了解到,“消费者的需求”在房地产销售方面占了绝对重要的地位。
YangKunHua lady told small make up,Real estate is a geopolitical sex obviously industry。Whether international real estate giant or national real estate big alligator,If you don't go to subsoil local needs direction,So in the product's competitiveness is not necessarily can overcome the local local companies。therefore,These run these places to let her deep understanding,“Consumer demand”In the real estate sales accounted for absolute important position。
心中最美丽的建筑 In the heart of the most beautiful buildings
房产跟艺术品一样,是遗憾的行业。当你做完一个项目,或者卖出多少套房子后,你始终会觉得它还有可改进的地方。
Real estate as with art,Regret is the industry。When you finish a project,Or how many houses sold after,You always feel it and can improve place。
在这些年的从业经历里面,杨坤华印象最为深刻的房地产产品是北京当时华能旗下的华贸中心。
In the years of experience inside,YangKunHua impression most profound real estate product is Beijing at the time of the world trade center, China huaneng group。
“它当时占用了一个北京的热电厂,为了让所有的市民能够对热电厂的拆迁有美好的回忆,这家开发商将热电厂的烟囱进行了改造,将其变成了一个地标型的艺术品,另外将热电厂下面的部分做成了一个电力博物馆。”
“It was occupied a Beijing's thermal power plant,In order to let all the citizens to the thermal power plant have good memories,The developers will thermal power plant chimney reformation,Will it become a landmark type works of art,In addition to the thermal power plant of the make it of the part a power museum。”
杨坤华女士告诉小编:“把工业腾笼换鸟是比较常见的,可是往往很多地区在腾笼换鸟之后,那里就没有以前任何印记了。做得稍微好点的可能只是留了个厂房,然而里面的东西跟这个地方的历史没有任何关系。”
YangKunHua lady told small make up:“The industrial vacate basket change a bird is more common,But often many areas in vacate basket change after the bird,There is no any previous the mark。Do a little bit better may be just left a workshop,However the contents with the history of this place does not have any relations。”
对于这样将历史与现代化建筑的完美融合,杨坤华表示这给当时在北京闯荡的自己留下了极为深刻的印象。
For such history and modern buildings will be the perfect fusion,YangKunHua said it was in Beijing to make own left a very deep impression。
对现在杭州楼市的一些看法 Hangzhou property market to now some of the views
楼市回暖? Property market warms up?
“是否是回暖,可能只有回暖之后才能知道。个人认为现阶段是一个筑底的过程,而且底部已经形成,这也就意味着一定的价格将带动销售量的变化。一旦有销售量,其买卖供需间的关系就要重新来鉴定。那么在这个过程当中可以看到,过去的这一个月,以及接下来的7月份将会有很多开发商开盘放量。在这个过程当中只要这个量能够得到保持,那么这个底就不会再往下走了。
“Is milder,Perhaps only after warmed to know。Personally think at the present stage is a process of building bottom,And the bottom has been formed,This also means that a certain price will drive the change of sales。As soon as sales,The business between supply and demand relationship is going back to identify。So in this process can see,The past this month,And the next July, there will be a lot of developers opening peatlands。In this process as long as the quantity can be keep,So the bottom won't went down。
从现阶段我们不能预测未来是否回暖,但明显的是往下的势能已经被明显削弱了。”
From the present we can't predict the future is milder,But obviously is down on the potential energy has been significantly weakened。”
下沙抗跌 Xiasha resistance to fall
“其实一个版块是否抗跌来自于他的成熟度,越成熟越抗跌。举个例子来讲,市中心的抗跌性就很强。不过抗跌强确不等于升值潜力大。升值潜力高的往往是相对边缘板块的产品。
“In fact, a section is resistance to fall from his maturity,The more mature more resistance to fall。For example speaking,The center of resistance to fall sex is strong。But strong resistance to fall really is not equal to the appreciation of the potential is big。Appreciation of the potential high is often relative edge plate products。
下沙在过去几年当中,恰恰经历了一个从相对边缘的版块向成熟版块发展变化的过程。以前下沙价格之所以浮动大,是因为这里的成交量少,因此只要市场行情不好,下沙就出现成交量极低的情况,于是开发商就开始降价打折。但是从去年和今年的状况可以看到,下沙的价格调整与整个杭州的调整比例是相称的。而从去年的成交和今年的成交都可以看到,下沙的成交量是名列前茅。这说明下沙已经从一个边缘板块变成一个成熟的板块,而且未来这种成熟度变化会越来越快。因此越往后他的保值或抗跌性就越大。买它的人多,认可它的人多,稍微有价格的动作,就会有很多人入市来购买,这一点是所谓抗跌的基础。”
Xiasha of in the past few years,Just went through a relatively marginal areas to the mature areas development the process of change。Before the large floating xiasha price,Because the volume less,So as long as the market is bad,Xiasha appears very low volume,So developers began to price discount。But in the last year and this year's condition can see,Xiasha price adjustment and the hangzhou adjustment proportion is proportional。From last year's clinch a deal and this year's deal will be able to see,Xiasha volume is second to none。This shows xiasha has from one edge plate into a mature plate,And the future maturity change will be more and more quick。Therefore the back his credit or resistance to fall the greater the sex。Buy it more,Recognized it much,A little price action,There will be a lot of people entering the market to buy,This is the so-called resistance drop foundation。”
地铁价值 Subway value
“自从地铁开通后,城市的幅员面积就急剧扩大了。而对于距离的远近,一般的人都是心理距离,心理距通常离来自交通的时间。5公里也好,50公里也好,如果这个交通时间是一小时,就会觉得很远;那如果是20分钟,那就会很近。
“Since the subway is implemented,City with a vast area of is dramatically expanded。For the distance of the far and near,General people are psychological distance,Psychological distance from usually from traffic time。5 kilometers or,50 kilometers or,If the traffic time is one hour,Will feel far away;What if it is 20 minutes,That will be very close to。
下沙肯定会得益于地铁的开通,地铁开通后从武林到下沙的时间在半小时,这对于没车或者少开车的普通大众来讲下沙的距离骤然缩短。如果普通大众都觉得下沙不远,那他肯定就是不远的。”
Xiasha are sure to benefit from the opening of the subway,After the opening of the subway from wulin to xiasha time in half an hour,This to don't have a car or driving less of the general public speaking xiasha distance shortened abruptly。If the average mass all feel xiasha not far,He sure is near。”
关于金隅 About jinyu
“金隅集团在杭州的分公司有自身的特色,就是亲山亲水。观澜时代和江城府以钱塘江为依托,田园是以龙山、虎山为依托。
“Jinyu group in the hangzhou branch of the special features of the oneself,Is close mountain hydrophilic。Each of the age and the qiantang river to river house based on,Rural based on longshan、Based on race。
今年主推的是金隅观澜时代项目详情业主社区相册样板户型视频地图和金隅江城府项目详情业主社区相册样板户型视频地图。对于江城府这个项目而言,除了在推的186方和215方,之后还有260方,以及一线的沿江的城市排屋。排屋是全地下的人车分流形态,户型非常方正,一般的排屋都有露台赠送;对于一线沿江排屋, 还有具备湖景资源。金隅江城府项目详情业主社区相册样板户型视频地图的城市排屋未来推出只有59套,价格在900—1400万元之间。”
This year is the main jinyu guanlan age project details owner community photo album model family video map and jinyu river mansion project details owner community photo album model family video map。This project is to appeared in,In addition to push 186 square and 215 square,There are 260 party after,And a line along the river city row house。Row house is full of underground car shunt form,Family very founder,General terrace house have balcony free;For a line along the river row house, And have lake landscape resources。Jinyu river mansion project details owner community photo album model family video map city row house launched only 59 set in the future,The price is in 900-14 million yuan between。”
生活当中的杨坤华 Life YangKunHua生活爱好—喜欢看恐怖片 Life hobby - like watching horror movies
很难想象杨坤华这样一位温和优雅的女子在日常的业余生活当中会把看恐怖片作为一种休闲的方式。杨坤华女士笑言:恐怖片节奏紧凑,逻辑性很好,可能是跟日常的快节奏的生活方式有关;另外恐怖片看多了,也挺锻炼胆量的。
It is hard to imagine YangKunHua such a gentle woman in daily spare life will see horror movies as a leisure way。YangKunHua lady smiled and said:Horror movie rhythm is compact,Logic is very good,May be with the daily fast-paced lifestyle relevant;In addition to see many horror movie,Also pretty exercise courage。
看来在楼市这个变化莫测的江湖当中,胆量真心很重要。
It seems that in the property market this unpredictable of river's lake,True courage is very important。
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