尽管经历了限制最高价格、推迟竞拍，新地王还是在北京诞生。

In spite of the highest price limit、Delayed auctions，New or left in Beijing was born。

　　10日16:55，海淀区万柳地区居住用地项目以26.3亿元的价格、配建16400平方米回购房的条件，被中赫置地下属的北京赫华恒瑞房地产开发有限公司竞得。

10 when，Haidian district wanliu areas of residence land project with 2.63 billion yuan price、PeiJian 16400 square meters back to purchase conditions，Be in Beijing real estate Hector subordinates HeHua HengRui real estate development co., LTD have competition。

　　按照北京中原市场部的计算，这块土地的楼面价格高达4.42万元/平方米。这不仅是北京住宅类地块的第一名，在全国也是第一名。在已知的全国住宅类地块中，此前未出现过这么高的价格。

According to the Beijing central plains the calculation of the Marketing Department，The land floor price as high as 44200 yuan/square meters。This is not only the Beijing residential class block first name，In the national is the first name。In the known nationwide residential class in the plot，Had not been such a high price。

　　在北京历史上，楼面价高于此次拍卖的海淀区万柳地区居住地项目的，仅有4块加油站用地。之前出让的王府井(600859,股吧)商业地块，楼面价也仅为43228元/平方米。

In the history of Beijing，Floor price higher than the auction of haidian district wanliu areas residence project，Only 4 piece of land for gas station。Before the transfer of wangfujing(600859,guba)Commercial block，Floor price is only for 43228 yuan/square meters。

　　尽管楼市限购的政策并未有丝毫的松动，尽管从中央政府到普通民众都不希望看到地王的出现，但在楼市交易量反弹的情况下，地王依然出现了。

Although the property market purchasing policy did not have any loose，Although from the central government to the ordinary people do not want to see the emergence of the left，But in the property market volume under the condition of the rebound，Still left appeared。

　　

竞拍一波三折 Auction full of twists and turns

　　这个新地王的诞生并不容易。

The birth of this new left is not easy。

　　万柳板块是北京有名的高档社区聚集地，目前已有项目的均价在5万元以上，有些项目售价甚至高达8万元。也许正是这个原因，这个地块自从5月30日在北京土地储备中心挂牌开始就吸引了众多关注。

Wanliu plate is Beijing famous upscale community gathering place，At present existing project average price is in 50000 yuan of above，Some project price even as high as 80000 yuan。Perhaps it is for this reason，Since the plot in Beijing on May 30 land reserve center listed beginning to attract many attention。

　　6月19日，该地块开始首次竞价，当天上午就获得186600万元的报价。到了7月3日，该地块已经累计获得10次报价，价格达到195600万元。这个时候，该地块还仅仅处在竞拍前的报价阶段，正式竞拍还没有开始，楼面价就已经超过了2.5万元/平方米。

On June 19,，This plot began the first auction，In the morning will obtain 1.866 billion yuan price。On July 3, to，This plot has accumulated gain 10 times offer，The price reached 1.956 billion yuan。This time，This plot is just before the auction in the quotation stage，Official bid has yet to start，Floor price has more than 25000 yuan/square meters。

　　这样来势凶猛的报价，引发了相关部门的关注。7月3日晚，北京市国土资源局发出一则公告，将该地块的公开竞拍日期推迟到7月10日。而按照原定计划，该地块应该于7月4日正式竞拍。

This feral offer，Triggered related departments attention。On July 3 night，The Beijing land and resources bureau issued a notice，Will this plot public auction date until July 10,。And according to the original plan，This plot should be on July 4 formal bidding。

　　不仅竞拍日期推迟，价格限制也随之出现在了该地块竞拍的规则中。按照北京市国土资源局的公告，万柳地块竞价在到达价格上限后，将通过竞争地块上配建“回购房”的面积，确定该地块的最终归属。

Not only auction date delayed，Price restrictions also appears in the block bidding rules。According to the Beijing land and resources bureau announcement，Wanliu block bidding price caps in arrived after，Will through the competition PeiJian blocks“Back to buy”area，Determine this plot ultimate ownership。

　　尽管如此，十余家房地产企业依然摩拳擦掌。

Even so，More than 10 real estate enterprise still fight。

　　7月10日，人民日报发出评论，呼吁央企退出该地块的竞拍，不过仍然有数家央企坚持参与竞拍。

On July 10,，People's Daily a comment，Renmin calling for exit this plot of the auction，But still several renmin adhere to participate in the auctions。

　　7月10日下午，万科、中化方兴、中赫置地、龙湖、融创、中冶、懋源、中建、招商、华京投资、九龙仓-中建联合体等房地产企业悉数到场，等待竞拍开始。

On July 10, afternoon，vanke、Sinochem FangXing、Of Hector real estate、longhu、Melting and、MCC、Overseas source、zhongjian、investment、China Beijing investment、Kowloon bin - zhongjian combo etc in real estate enterprises to，Waiting for the auction began to。

　　不过，就在竞拍开始前不到半个小时，此前一直积极参与的保利地产(600048,股吧)突然发出公告，表示根据国家对房地产调控政策要求，考虑到北京万柳地块情况，宣布退出该地块的竞拍。

but，Before the start of the auction in less than half an hour，Previously have been active in the poly real estate(600048,guba)Suddenly notice，Say according to the national real estate regulation policy requirements，Considering Beijing wanliu block condition，Withdraw from this plot of the auction。

　　15:30，竞拍正式开始。仅仅15分钟，报价就达到了北京市国土资源局对该地块价格的上限：26.3亿元。

large，Auction formally began。Just 15 minutes，Offer to reach the Beijing land and resources bureau on this plot price ceiling：2.63 billion yuan。

　　中化方兴、中赫置地、龙湖、懋源、融创等5家企业进入回购房面积的竞争阶段。从100平方米到5000平方米，再到11550平方米，有3家企业不再举牌，现场只剩下融创和中赫置地两家企业。

Sinochem FangXing、Of Hector real estate、longhu、Overseas source、Melting and five enterprises into the back of the competition area。From 100 square meters to 5000 square meters，To 11550 square meters，There are three companies no longer for brand，The only melt and and the hittite two real estate enterprise。

　　16:45，当中赫置地报出16400平方米的回购面积之后，最终战胜融创，拿下该地块。

get，Real estate of the hittite reported 16400 square meters of repurchase after area，Final victory over melting and，Win this plot。

　　“这个竞拍过程真是惊心动魄。”一家参与此次竞拍的房地产企业员工告诉中国青年报记者，整个过程让她心跳加速，而最终的价格也让她惊讶。这个过程让她想到了2009年北京接连三个地王诞生的场面。

“The bidding process is really heartquake。”A took part in the auction of real estate enterprise staff told the China youth daily reporter，The whole process to let her heart beat faster，And the final price also let her surprise。The process that she thought of the 2009 Beijing for three left the scene was born。

　　而另一家参与此次竞拍的房地产企业中层管理人士告诉中国青年报记者，对最终这个价格并不惊讶，如果北京市国土资源局之前不对这个地块进行价格限制，最终竞拍出来的价格会更高。

And another to participate in the auction of real estate enterprise middle management sources told the China youth daily reporter，The final this price is not surprised，If the Beijing land and resources bureau wrong before the block price limit，Finally out of the bidding price will be higher。

　　“从现在的情况看，这个地块建成的项目可能要卖到单价8万元才能保本。而且，由于回购面积大，实际可供建成商品房出售的面积已经没有多少了，不知道中赫置地会怎么开发。”该人士说。

“From now to see，The block built project may be sold to unit price 80000 yuan to break even。and，Due to repurchase the area is large，For the actual built in the area of commercial housing sale already didn't how much the，Don't know what will the Hector real estate development。”This personage says。

　　对大多数人来说，拿下该地块的中赫置地是个陌生的公司，但是，该公司开发建设的“钓鱼台7号院”则是北京市赫赫有名的豪宅项目。

For most people，With this plot of Hector real estate is a new company，but，The company's development and construction“Diaoyutai 7 yuan”Is Beijing famous mansion project。

　　自从6月以来，北京、上海、广州数个地块高价成交。其中，6月18日，广州拍出新地王，折合楼面价32968元/平方米。不到一个月，北京则以超过4万元/平方米的价格拍出了全国的新地王。

Since since June，Beijing、Shanghai、Guangzhou several block clinch a deal price。the，June 18,，Guangzhou take new left，Reduced floor price 32968 yuan/square meters。Less than a month，Beijing is more than 40000 yuan/square metre prices make the new left。

　　不过，在众多房地产业内人士眼中，北京这个新地王是一个特殊的地块，非常稀缺，并不足以衡量整个北京市的土地市场。

but，In many real estate in the eyes of the personage inside course of study，Beijing this new left is a special block，Very scarce，Is not enough to measure the whole land market of Beijing。

　　

地王项目收益并不太好 Star of the project benefit is not too good

　　自从这一轮史上最严厉的房地产调控开展以来，中央政府多次表态，要将房价调回合理区间。

Since this round of history the most severe real estate regulation since carried out，The central government's many times，Will return home prices reasonable interval。

　　今年上半年，住房和城乡建设部就三次表态，要坚持房地产调控毫不动摇。国家发展和改革委员会、人民银行、银监会也相继发出公告，澄清个别地方、媒体、公众对其政策的错误理解。

In the first half of this year，Ministry of construction of housing and urban and rural three times said，To adhere to the real estate regulation not shake。The national development and reform commission、People's bank of、The CBRC also successive notice，Clarify individual place、media、The public policy on the wrong understanding。

　　7月7日，国务院总理温家宝在江苏省常州市调研时表态，称“要毫不动摇地继续推进房地产市场各项调控工作，促进房价合理回归”。这已经是他今年第五次谈到要促进房价合理回归。

July 7，The state council premier wen jiabao in changzhou, jiangsu province, the survey said，says“Will unswervingly continue to promote the real estate market regulation and control work，Promote the prices reasonable regression”。This is the fifth time this year he talked about going to promote the reasonable prices return。

　　北京中原市场研究部统计数据显示，今年上半年，北京市合计出让的72个地块中，总土地出让金仅为144.88亿元，同比上年同期的328.46亿万元下调了55.9%，这一出让金也创造了最近5年来的最低值。这其中，住宅用地仅出让了8块，基本都是远郊区地块。

Beijing central plains market research department statistics show，In the first half of this year，The aggregate of the assignment of the 72 block，The total land grant fee is 14.488 billion yuan only，Compared to the same period last year 32.846 billion yuan a 55.9% cut，The sell one's own things also created the lowest in the past five years。the，The housing land only 8 block，Basic is the outer suburbs of block。

　　“好不容易推出万柳这样的优质地块，自然会吸引很多开发商竞拍。”伟业我爱我家(博客,微博)集团市场研究院经理程浩业告诉记者，这个地块本身不是问题，高价拍卖也不是问题，关键是拍卖的时机不太合适。

“Very not easy launch wanliu such high quality block，Nature will attract a lot of developers auctions。”Cause I love my family(blog,Micro bo)Group market research institute manager ChengHaoYe told reporters，The plot itself is not a problem，High price auction is not also a problem，The key is the timing of the auction is not very suitable。

　　程浩业告诉记者，对北京市来说，这个地块的竞拍时机可能也是迫不得已。这是一块早就储备好的土地，如果在北京储备中心存放的时间太长，政府的推地成本就会更高。

ChengHaoYe told reporters，In Beijing,，The plot of the bidding time may also be forced to do。This is a piece of early reserves good land，If in Beijing reserve center storage time is too long，The government's push to cost will be higher。

　　从以往的数据来看，北京市每年用于土地开发的资金差不多在1000亿元左右，这笔资金都是三至五年的银行短期贷款，如果不能尽快卖出，政府的资金压力很大。

From the previous data to see，Beijing every year for land development funds in almost 100 billion yuan，The money is for three to five years of bank short-term loans，If you can't sell as soon as possible，The government's capital under a lot of pressure。

　　上述房地产企业管理人士在今年上半年对一些地区土地市场的考察中发现，各地政府对土地的基准价并没有下调，地方政府还是希望通过各种方式吸引房地产企业以较高的价格拿地。不过，在他看来，尽管从6月以来已经有多个地块高价出让，但在很多地方，土地流拍的情况依然存在，土地市场还没有真正走出冷清的局面。

The real estate enterprise executives in the first half of this year to some areas of land market survey found，Governments around the world to the land of the benchmark price and not cut，The local government or hope that through a variety of ways to attract the real estate enterprise with higher price to take。but，In his view，Although from 6 months have multiple block high price to sell，But in many places，Land flow pat situation still exists，The land market is not really out of the cold and cheerless situation。

　　有统计显示，即使是高价出让的土地，目前的收益情况也并不好。

Statistics show，Even if is the high price of land，Current income situation is not good。

　　

用保障房压地价 Use safeguard room price pressure

　　北京中原市场研究部总监张大伟拿出的数据显示，从2009年5月开始出现了溢价率超过100%的住宅类属性地块，合计有30块，其中剔除个别已经退地及还在建未销售的地块，合计入市地块为19块。

Beijing central plains market research department director ZhangDaWei present data show，From May 2009 began to appear the premium rate of more than 100% of the housing stock class attribute block，Aggregate have 30 piece，The individual has to eliminate back and also under construction not sales block，Total city block 19 block。

　　这19个项目中，累计到目前的销售额为446.46亿元，而这19个项目的合计总土地出让金则达到468.76亿元。也就是说，因为楼市调控导致销售市场萧条，19个地王项目合计的销售额还未将土地出让金回本。而如果剔除其中销售比较好的个别项目，地王项目的销售业绩简直可以用惨淡来形容。

The 19 projects，Cumulative to the current sales for 44.646 billion yuan，And this 19 project the aggregate total of land sell one's own things is amounted to 46.876 billion yuan。That is，Because the property market regulation leads to sales market depression，19 left project total sales will not of land sell one's own things back to this。And if to eliminate the sales better individual items，Star of the project sales performance can be used to describe it bad。

　　“北京这个新地王的价格确实有些高。”中国房地产学会副会长、北京大学房地产研究所所长陈国强告诉记者，这个地块的成交价格高出了很多人的预期，可能会很烫手。但这个地王的出现，还不足以说明整个土地市场出现了根本性的变化。

“The price of this new left Beijing really some high。”China's real estate society vice-chairman、Beijing university real estate institute director Chen guoqiang told reporters，This plot to clinch a deal the price is much higher than expected，Can be very hot。But the emergence of the left，Not enough to explain the whole land market has fundamental changes。

　　在陈国强看来，有这么多企业参与这个地块的竞拍，说明部分房地产企业对市场依然有信心，但从整体市场来看，依然不能说明市场接下来会反弹。

In Chen guoqiang seems，There are so many enterprises to participate in the contest this plot，That part of the real estate enterprises to the market still have faith，But in the overall market to see，Still cannot explain the market rebound。

　　陈国强告诉记者，北京市政府已经对新地王的产生作出了一定的努力，对万柳这个地块进行了价格限制和政府回购，接下来，要更多地关注对这个地块政府回购部分的分类和利用。

Chen guoqiang told reporters，The Beijing municipal government has already left for the new generation has made certain efforts，The plot to wanliu the price limit and the government repurchase，The next，To focus more on this block government repurchase part of the classification and use。

　　按照此前北京市国土资源局的设计，万柳地块竞配的回购房将由海淀区海淀镇人民政府进行回购，回购价格为10000元/平方米。

After the Beijing land and resources bureau in accordance with the design，Wanliu block race back to buy with the haidian district people's government repurchase haidian town，If the repurchase price for 10000 yuan/square meters。

　　“政府回购的这部分应该会与同一地块的商品房分割开来，但都会由同一个开发商进行建设。建设之后的政府回购房应该是保障房。由于是地王上的保障房，这部分房子该如何分配，这是接下来要重点关注和研究的问题。”陈国强说。

“This part of the buyback government should be with the same block of commodity house apart，But by the same developers will process of construction。After the construction of the government to purchase should be security room。Due to the left is the guarantee on the room，This part of the house how to distribution，This is the next to focus on and study problems。”Chen guoqiang said。

　　本报北京7月10日电

News from Beijing on July 10 (Reuters)