7月17日，中冶置业和北京五建联合体以22亿元且配建4700平米保障房拿下旧宫地块成为“地王”。在诸如北京万柳、来广营等地块的拍卖中，也出现多家联合竞拍者。

July 17，MCC home buyers and Beijing WuJian association with 2.2 billion yuan and 4700 square meters PeiJian safeguard room had become JiuGong block“left”。In such as Beijing wanliu、Come wide battalion and the auction block，Also appears several joint bidders。

　　调控已让房地产企业在连续两年内纷遭预售款锐减、结算项目进度放慢、融资稀缺等压力。

Regulation has let the real estate enterprise in two consecutive years was open to booking a paragraph have declined、Settlement project progress to slow down、Financing scarce and pressure。

　　不过，开发商却必须要活下去。在资金链紧张时，这些原本阔绰的大佬们更加倾向于“联合体”的方式扩张市场。这其中的主要目的则在于分解风险，而并不是像以前单纯为了拿地。

but，Developers have to want to live。In the capital chain tension，These originally loaded guies more tend to“association”Way to expand the market。The main purpose is to decompose risk，And not as before in order to get pure land。

一线城市两年共涉298亿元 A line city two years involving a total of 29.8 billion yuan

　　链家地产市场研究部经理常清分析说，自去年调控以来，房企联合拿地现象就逐渐增多。虽然2012年以来，由于土地成交量较以往减少，联合拿地的趋势并不明显，但近期一些热点地块竞拍中仍不乏联合拿地的企业参与其中。比如万柳地块中未中标的九龙仓中建联合体，以及北京旧宫地块竞拍中参与的万科京汉置业联合体。

Chain home real estate market research manager said temperamental predominance analysis，Since last year since the regulation，Room enterprises to jointly take phenomenon will increase gradually。Although since 2012，Because the land to reduce volume than ever before，Combined with the trend of the land is not obvious，But recently some hot block bidding still thering is no lack of joint and the enterprise involved。Such as wanliu block not the winning Kowloon bin zhongjian combo，And Beijing JiuGong block bidding in vanke as well as real estate association。

　　长期从事房地产市场咨询业务的兰德咨询(中国)有限公司总经理宋延庆说：“由于当前调控没有任何松动趋势，民营房企单凭一己之力很难做大做强。因为主要受限于人力、土地、资金等资源的限制。所以一些民营房地产企业更愿意寻找一些国企合作。”

Long engaged in the real estate market consulting business of the rand consultation(China)Co., LTD., general manager SongYanQing said：“Due to the current regulation without any loose trend，Private room to mere on my own hard to become bigger and stronger。Because the main restricted to human、land、The limitation of the capital and other resources。So some private real estate enterprise are more willing to seek some state-owned enterprises cooperation。”

　　在去年9月份，融创中国董事长孙宏斌就曾与保利成立合营公司以底价29.9亿元成功取得天津市津西解(挂)2011-188号地块，创造了当年的天津“地王”。2011年12月，融创中国又与国企方兴地产组成联合体以30.6715亿元购得北京来广营地块。今年7月，这两家善做高端住宅的企业共同打造的“望京·金茂府”与“亚奥·金茂悦”项目亮相，并将于今年后半年入市。尽管方兴地产与融创中国就此项目双方出资比例为1:1，但孙宏斌却“毫不忌讳”地将这两个项目定义为方兴地产的招牌产品“金茂系”。

In September，Melting and China chairman ieee distribution planning working group report.radial distribution was established by the joint venture company with poly floor price 2.99 billion yuan achieved success in tianjin tianjin west solution(hang)2011-188, block，Created in tianjin“left”。In December of 2011，Melting and state-owned enterprises of China and FangXing real estate to form a consortium with 3.06715 billion yuan for Beijing come wide battalion block。July，The two good do high-end residential enterprises to jointly create“Wangjing · JinMaoFu”and“The JinMaoYue, Leo”Project appearance，And will be on the market later on this year。Although FangXing property and melting and China in this project the investment proportion of the two parties of 1:1，But ieee distribution planning working group report.radial distribution but“Not taboo”Will these two projects defined as FangXing real estate signs products“Jinmao system”。

　　而诸如在万柳地块参与竞拍的九龙仓中建联合体，香河地块拍卖中的万科五矿联合体都与方兴融创一样属于“国民”强强联合的模式。

And such as in wanliu block in auctions Kowloon bin zhongjian combo，Xianghe block auction of vanke and minerals complexes as FangXingRong and belongs to“national”A strong alliance mode。

　　根据链家地产统计数据，2011年和2012年，北京和广州联合拿地在所有拿地项目比例中占比分别为27.1%、5.4%和14.3%、10.5%，上海在2011年也有1.2%项目被联合体拿到，三城市两年联合拿地25个项目，共涉金额近298.13亿元。参与联合拿地的北京万科三次与不同企业联手，中海地产则两次牵手广州市金誉实业投资集团有限公司拿到广州开发区开源大道以南住宅用地和二类居住用地。

According to the chain home real estate statistics data，In 2011 and 2012，Beijing and guangzhou jointly take in all give land in the ratio of the project accounts for more than 27.1%, respectively、5.4% and 14.3%、10.5%，Shanghai in 2011 also have 1.2% commonwealth of the project is to get，Three city two years combined with 25 a project，In total amount of nearly 29.813 billion yuan。Participate in joint with the Beijing vanke three times and different purpose of enterprise，China real estate is two times in guangzhou JinYu industrial investment group co., LTD., guangzhou development zone to open source avenue south housing land and 2 kinds of residential land。

“抱团取暖”意在减压 “BaoTuan heating”Aimed at decompression

　　进入2011年，每次联合体出现，舆论总认为这是资金链紧张的表现。由于调控手段密集出台并持续长久，大量开发商都面临高库存压力和融资渠道封闭的双重考验。“抱团取暖”的说法开始盛行。

In the 2011 years，Each association appeared，People always think this is capital chain tension performance。Due to the regulation means intensive issued and last for long，A large number of developers face high inventory pressure and financing channels closed double test。“BaoTuan heating”That began to prevail。

　　也有观点认为从近几年融创、万科、富力等巨头型企业选择与自己同级别房企联手，形成更加强势的联盟，可以看出，房地产合作模式已经逐渐由“大小联合”、“强弱联合”“专业与资本联合”向“强强联合”、“专业与专业联合”、“大大联合”演变。

Also with a view from melting and in recent years、vanke、FuLi etc giant enterprises choice and ourselves with level room to enterprises，Form more strong alliance，Can see，Real estate cooperation pattern has gradually by“Size joint”、“Joint strength”“Professional and capital joint”to“The power-and-power union”、“Professional and professional joint”、“Greatly joint”evolution。

　　一位中国房地产协会高层人士告诉记者说：“现在他们联合竞拍的背后其实主要在于分解风险，而不是像之前一样仅仅为了拿地。”

A Chinese real estate association top people told reporters：“Now they are behind united bid actually lies mainly in the decomposition risk，Rather than just to get to as before。”

　　他认为，目前整体房地产市场呈现出一定的回暖趋势，但是房企对未来具体的政策预判则“心里发虚”。这种不踏实心情主要源自对未来政策的不确定性。不久前，一些地方政府的微调并未被叫停。这让一些企业开始产生“幻想”。他们希望地方政府甚至中央能对当下政策略开“气门”。不过日前国务院督察组的调研则让房企再度陷入纠结。而如今这种担心似乎又在最近频现的“国务院督察组肯定一线城市调控效果”的新闻中得以缓解。

He thinks，At present the whole real estate market has a certain milder trend，But the room for the future to specific policy anticipation is“Heart breezing”。This kind of unreal mainly derived from the mood for future policy uncertainty。Not long ago，Some local governments have not been called fine-tuning。It makes some enterprise began to produce“fantasy”。They hope to local governments and even the central to the policy slightly open“valve”。But the state council has DuChaZu investigation has room to be thrown into ravel。And now this kind of worry and seems to be in recent frequency of now“The state council DuChaZu sure a line city regulation effect”In the news of ease。

　　链家分析师常青说：“联合拿地不仅能够减轻房企的资金压力，亦可分摊可能出现的风险。尤其调控以来，一些房企销售回款难度加大，融资渠道受阻，资金缺口不断扩大。即使今年的销量提升，但还未完全摆脱调控的影响，联合其他房企拿地能够减少购地支出，缓解资金压力。此外，一些规模较大、总价较高的地块对于大型房企同样会存在一定的资金压力，且开发周期较长，在分摊风险的同时，也能够增加拿地的中标几率。”

Chain home analysts evergreen said：“Combined with land can not only reduce the room to fund pressure，Can also share possible risks。Especially since the regulation，Some room to increase sales collection difficulty，Financing channels blocked，Financing gap constantly expand。Even if this year's sales promotion，But still not completely get rid of the influence of the regulation，With other room to give land can reduce the purchase expenditure，Ease the financial pressure。In addition，Some large、Total price higher block for large room enterprises will also has certain fund pressure，And a long development cycle，In the share risk at the same time，Can also increase the chance to get the bid。”

　　而兰德咨询总经理宋延庆对“分担风险”的另一种理解是优势互补。他说：“联合体开发项目不仅把握更大，资金实力更强，而且可以做到优势互补。”他举例说，有些房企更善于做设计，有些更善于打造概念产品，组合可以带来高效益。

And the rand consultation to the general manager SongYanQing“risks”Another kind of understanding is complementary advantages。He said：“Combo development project not only grasp the more big，Financial strength is stronger，And can do have complementary advantages。”He said one example，Some room to do more good design，Some of the more good at creating concept products，Combination can bring high benefit。

　　以北京为例，当中小房地产开发商捉襟见肘无钱拿地时，方兴、融创、恒大、龙湖等龙头企业业绩则依旧得以飘红且不断购入土地。他认为，这些大型企业都具备自身独特的优势和特点，而实现联合开发则更能实现优势互补取长补短。

For example Beijing，Small real estate developers of rebuilding the no money ground，FangXing、Melting and、evergrande、Zhalong lake and so on leading enterprise performance is still to wave red and constantly buy land。He thinks，These large enterprises have their own unique advantages and characteristics，And realize joint development is more can realize advantage complementary complement each other。

　　一位匿名房地产开发商则对记者说：“即便是互补的联合体开发项目，也应该趋于大势积极去库存化，而不要等到撑不住了再降价销售。”

An anonymous real estate developers are told reporters：“Even if is complementary combo development project，Should also tend to half positive to inventory turn，Do not wait until the could not support the sales prices again。”