中国建设报记者 张东林 北京报道

China construction news reporter ZhangDongLin reports from Beijing

　　沧海横流方显英雄本色，楼市竞争中备受关注的，总是那些特色鲜明的创新产品。

The river overflowed its Banks. Party show a hero，The property market competition of concern，Always the distinctive characteristics of innovative products。

　　近期，随着楼市的小幅回暖，“价格战”、“优惠战”硝烟渐散，众多同一区域项目开始站在相同的起跑线上展开竞争。如何赢得消费者关注、脱颖而出，成为项目开发商苦思冥想的难题。

recent，With the housing market slightly milder，“Price war”、“Preferential war”Smoke divergent，Many of the same area project began to stand on the same starting line compete。How to win consumer attention、Stand out，Be project developers rack one's brains problem。

　　“其实，外在的营销手段只能起到辅助作用，赢得市场的核心竞争力是提高项目的品质。只有坚守品质生命线，才能在未来获得更大的发展。”

“In fact，External marketing means can only play a supplementary role，Win the market core competitiveness is to improve the quality of the project。Only by holding quality lifeline，To get further development in the future。”

　　7月21日，在第十一届“创新风暴”活动报送方案评审现场，“创新风暴?2012中国居住创新典范品牌推介活动”组委会负责人在接受记者采访时再次强调，“作为一项已经连续举办十一届的活动，我们的宗旨始终未改。向社会推介高品质的楼盘社区，引领中国房地产行业的创新方向，是我们义不容辞的责任和使命！”

On July 21,，In the 11th“Innovation storm”The scheme evaluation field activities，“Innovation storm?2012 Chinese living model innovation brand promotion activities”The director of the organizing committee when accepting a reporter to interview again，“As a host of the 11th consecutive activities，Our purpose has not been changed。To the promotion of high quality building community，Lead the Chinese real estate industry innovation direction，Is our obligatory responsibility and mission！”

　　另据透露，本届活动颁奖典礼及创新地产高峰论坛将于8月18日在北京隆重举行，获奖项目创新方案专家点评会也将同期举办。

According to another revealed，The activities award ceremony and innovation real estate summit BBS will on August 18, held in Beijing，Award for innovation scheme expert comments will will also be held。

　　楼市谋变 Market plans change

　　在国际房地产促进会、中国房地产业协会、中国房地产研究会、住房和城乡建设部科学技术委员会办公室的支持下，由《中国建设报?中国住房》周刊独家主办的“创新风暴?2012中国居住创新典范品牌推介活动”目前已进入收官阶段，来自全国各地的近40个项目规划设计方案及建筑部品在专家的严格评审中分获各类奖项。

In the international real estate promotion association、China's real estate industry association、China's real estate seminar、Ministry of construction of housing and urban and rural science and technology commission under the support of the office，by《China construction to?China's housing》The weekly exclusive“Innovation storm?2012 Chinese living model innovation brand promotion activities”At present has entered the final stage，From all parts of the country nearly 40 project planning and design scheme and construction part in expert in strict review sharing all kinds of awards。

　　评审现场，由住房和城乡建设部住宅建设及产业现代化专家委员会专家及著名建筑师共同组成的评审团队再次相聚，审评逾百个在楼市严厉调控下面世的新住宅项目的规划设计水平，把脉未来市场中房企的产品走势。

Review site，By the ministry of construction of housing and urban and rural housing industry modernization construction and expert committee of experts and famous architects composed of review team meet again，Evaluation of more than in the property market under strict control available new housing projects in the planning design level，Pulse future market trend of Chinese real estate enterprises products。

　　透过各地房企报送的不同方案，记者也能从中发现，变化下的房地产市场正在谋求新的突破。

Around the room through the enterprises of different schemes，Reporters also can find，Change of the real estate market is looking for new breakthrough。

　　中国勘察设计大师赵冠谦在接受采访时告诉记者，本届活动所报送方案的突出亮点在于项目规划设计与周边环境的融合，越来越多的开发商不仅关注规划设计项目内部环境的营造，同时开始关注外部环境与小区居民生活的有机互动。他表示，从当前的发展趋势看，未来住区规划设计将呈现开放式特点，“大开放、小封闭”会成为一种潮流。

China survey and design master ZhaoGuanQian told reporters in an interview，The activities of the scheme is to highlight outstanding project plan design and the surrounding environment fusion，More and more developers not only focus on planning and design projects internal environment construction，At the same time begin to pay close attention to the external environment and community residents living organic interaction。He said，From the perspective of the trend of development of，The future residential planning and design will present open characteristics，“Big open、Small closed”Will become a trend。

　　对此，中国土木工程学会住宅工程指导工作委员会常务副主任高拯深有同感，“这种社区内外环境的高度融合，将为居民带来更多的宜居感受，也将提升社区景观环境的规划设计水平，达到一个新的高度。”

this，China civil engineering society residential engineering guidance work of the standing committee, deputy director of the high so sympathetically，“This kind of community inside and outside environment of the high fusion，For residents will bring more livable feeling，Also will improve the community landscape environment of the planning and design level，To a new height。”

　　翻开重庆隆鑫?鸿府项目的报送方案，中国建筑(601668,股吧)设计研究院原副总规划师韩秀琦向记者介绍称，该项目在规划设计上具有鲜明的地域特点，立面设计简洁、明快不失现代感，既体现了中国传统建筑的设计风格，又颇具时代风貌，“在继承的基础上有创新，这一点十分难得”。

Opened ChongQingLongXin?The mansion project submitted to the scheme，China building(601668,guba)The original planners HanXiuQi design and research institute vice-president introduces to the reporter said，This project in planning and design has distinct regional characteristic，Facade design concise、Do not break lively contemporary feeling，Not only embodies the Chinese traditional architectural design style，And an age style，“On the basis of inheritance has innovation，It is very rare”。

　　而与往届一样，积极参与本届“创新风暴”活动的仍然是一些全国性的或地方性的品牌房企。

As with past，Actively participate in the“Innovation storm”Activity is still some national or local brand room enterprises。

　　以金地集团(600383,股吧)为例，继上届携7个项目组团报送后，金地集团报送了南京与大连的两个项目参加本届活动。评审专家认为，其金地?艺境项目通过对大连城市文化底蕴的分析，营造出和谐的住区生活氛围，多街区由纵向绿化带组织成多个组群，使居民获得较强的归宿感。而其立面造型采用传统欧式风格，也与旧有城市建筑更加协调融合。

To ltd.gemdale corporation(600383,guba)For example，After the last carry seven project group after the，Ltd.gemdale corporation submitted to the nanjing and dalian two project to participate in this activity。Evaluation experts say，The gold base?The life-skill boundary project based on the analysis of dalian city culture，Build a harmonious residential life atmosphere，Many blocks by longitudinal green belts organized into several groups，Make residents get strong sense of belonging。And the facade adopts the traditional European style，Also, the old city building more harmonious fusion。

　　此外，绿地集团、龙湖地产、北京首开、西安紫薇、宁波银亿、大连海昌、鞍山大德等企业也积极报送了他们规划设计的最新项目方案。

In addition，Green group、Longhu real estate、Beijing the first to open the、Xian crape myrtle、Ningbo silver she、Dalian haichang、Anshan teacher, and other enterprises has also been actively submit their planning and design of the latest project plan。

　　“这表明，在楼市调控日趋常态化的大背景下，品牌房企更加重视项目的规划设计水准，希望借助国家级专家团队的力量，提升项目的品质，从而在竞争激烈的市场中拔得头筹。”一位参加评审的专家如此评价。

“This suggests that，In the property market regulation and control is the background of normalization，Brand room enterprises pay more attention to the project planning and design level，Hope that through national expert team's strength，Improve the quality of the project，Thus in the market competition topped the。”A participates in the evaluation of experts so evaluation。

　　深耕细节 Subsoil details

　　创新从何体现，其实不仅是房企面临的难题，也是建筑师遇到的难点。

Innovation from any reflect，In fact is not only a room to challenges，Also architect encounter difficulties。

　　对此，中国建筑标准设计研究院执行总建筑师刘东卫表示，建筑规划设计创新未必是“新、奇、特”的代名词，如果能将住宅产业化技术、绿色建筑理念更好地融合进项目的规划设计中，同样可以做出精彩的方案。

this，China building standard design institute executive chief architect LiuDongWei said，Architectural planning and design innovation is not necessarily“The new、odd、's”The pronoun of，If you can will housing industrialization technology、The concept of green building better fusion input purpose in planning and design，Can also make wonderful scheme。

　　以北京万年生态城?园博府项目为例，北京市建筑设计研究院第十设计所副所长樊则森告诉记者，该项目在规划设计上引入了“微风通廊”技术，并结合步行通道、中心绿地，形成整体的生态空间轴向骨架，既体现了北京地域气候特点，又有利于形成住区的“微气候”。仅就这一点来看，就是一种创新，目前尚未在其他项目中看到。

With the Beijing ten thousand an eco-city?Garden bo fu project as an example，Beijing architectural design institute the first ten design fan's deputy director, told reporters，This project in planning design was introduced“The breeze propylaea”technology，Combined with walking channel、Center green space，The whole ecological space axial skeleton，Not only embodies the Beijing regional climate characteristics，And which is beneficial to the forming of the residential area“Micro climate”。Only this point of view，Is a kind of innovation，At present has not yet in other projects to see。

　　与此同时，该项目的生态低碳设计较为具体，并与控规要求有较为全面的对应，具有可操作性。所采用的与太阳能热水系统相结合的水平外遮阳系统、含“空气间层”的外保温构造，则是规划设计上的又一亮点。“综合来看，该项目在社区绿色低碳设计、景观环境方面均有较大的创新。”樊则森说。

meanwhile，The purpose of ecological low carbon design more specific，And with regulatory requirements have comprehensive correspondence，operable。The solar energy hot water system with the combination of horizontal external blinds system、contain“Air layer”External insulation structure，Is the planning design and a window。“Comprehensive to see，This project in the community green low carbon design、Landscape environmental aspects are great innovation。”Fan, said the。

　　为体现行业媒体的权威性，配合住房和城乡建设部的主要工作，并与当前行业发展及市场形势相结合，“本届活动特设了组委会特别奖项———中国保障性安居工程示范楼盘，将由龙头品牌房企共同发布‘品质地产宣言’，并将发布由行业权威理论专家及规划设计专家共同研究、撰写的《2012中国房地产产品创新趋势报告》。经过几轮宏观调控，中国的房地产行业逐渐步入理性、健康、有序的发展轨道，所以，引导和强化房地产理论研究尤为重要。以前瞻性理论和高端影响力推动行业健康发展也是本届活动的要义所在。”活动组委会负责人称，“保障性安居工程奖项的设立，旨在发掘推荐更多的优秀项目，为行业健康发展尽一份力。”

In order to manifest the authority of the media industry，Cooperate with the ministry of construction of housing and urban and rural areas of the main work，With the development of the industry and the current market situation and combination，“The activities of the organizing committee of the AD hoc special awards - China indemnificatory comfortable housing project demonstration building，The leading brand room enterprises jointly issued‘Quality property declaration’，And will be published by the industry authority theory experts and planning and design expert to jointly study、writing《2012 China real estate product innovation trend report》。After several rounds of macroeconomic regulation and control，China's real estate industry gradually into the rational、health、And orderly development orbit，so，Guide and strengthen the real estate theory research is particularly important。To prospective theory and high-end influence to promote the healthy development of industry is also the activity in essence。”The organizing committee is responsible for the person，“The establishment of indemnificatory comfortable housing project award，Aims to explore and recommend more and more excellent project，For the healthy development of industry contribute。”

　　北京工业大学建筑与城市规划学院教授张建在介绍上海宝山罗店经济适用房项目时称，该项目体现了精细化设计特点，在中小套型住宅设计上比较出彩，各户均好性强，都有良好的朝向，采光通风俱佳。虽然套型面积小，但考虑南方气候特点，做到了明厨、明卫、动静分区。而且，部分套型还考虑了储藏空间的设置、盥洗设施的移出，有利于功能的复合。同时，各套型还考虑了室外空调机位的放置空间，电梯所临房间均为辅助空间。

Beijing university of technology architecture and urban planning college professor ZhangJian introduced in Shanghai baoshan ROM stores economy applicable room project said，The project embodies the characteristics of fine design，In the small-scale residential design is give prize，The worth a temper strong，Have good toward，Daylighting to ventilate。Although the model area is small，But consider the southern climate characteristics，Do Ming kitchen、Bright defending、Activity zoning。and，Part of the model considered the storage space Settings、Toilet facilities removed，To function of the composite。At the same time，The model considered the outdoor air conditioner a placement space，The elevator in the room are auxiliary space。

　　中国建筑材料企业管理协会秘书长张玉祥作为建筑部品评审专家，则从另一个角度对建筑规划设计创新阐述了看法。“建筑是个终端产品，所以创新不仅仅是建筑规划设计本身，建筑部品的创新及应用对建筑整体质量的提高同样重要。以本届活动推出的膨胀玻化微珠、陶板幕墙体系为例，这些部品如果能大规模推广应用，一方面可以优化替代现有建筑部品，另一方面还可以为建筑师提供更大的设计创新空间。关键是要搭建起开发商、建筑师与部品生厂商之间的沟通平台，让他们彼此了解。”

China building materials enterprise management association secretary general ZhangYuXiang as the ministry of construction quality evaluation expert，It from another Angle to architectural planning and design innovation expounds the view。“Architecture is a terminal products，So innovation is not only architectural planning design itself，The ministry of construction product innovation and application on the improvement of the quality of the whole building is also important。With the activities launched expansion vitrified beads、Ceramic plate curtain wall system as an example，These part if large-scale popularization and application，On the one hand can be optimized to replace the existing building part，On the other hand can also be for architects provide greater design innovation space。The key is to build up the developers、The architect and the part between the manufacturers of communication platform，Let them get to know each other。”

　　“未来，不管建筑规划设计如何创新，我们应该避免的是过于注重外表的创新，而忽视建筑内在品质。目前来看，房企花在提升建筑内涵上的功夫还不够，老百姓难以得到更多真正的实惠。”谈到创新的本质，中国建筑学会副理事长窦以德依然直言不讳。　

“The future，No matter how architecture planning and design innovation，We should avoid is too much to pay attention to appearance to innovation，And ignore building inner quality。So far，Room to spend in the ascension architectural connotation of kung fu is not enough，Common people is difficult to get more real benefits。”When it comes to the essence of innovation，Architectural society of China vice director of sinus render still call a spade a spade。