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高端盘走“平民线”抢客 庐阳区某盘首付6万买60万房--亲稳网络舆情监控室
2012-08-20

  “首付6万买两房,首付9万元买四房”,继二套房首付三成后,合肥庐阳再现低首付,置业顾问称:“我们每天都有成交,房源已经不多了。” [聚焦小3房:90以下三房热销 刚需买房看中性价比>>>]

“Down 60000 buy two rooms,Down 90000 yuan to buy four room”,Following the second suite down thirty percent,Hefei LuYang reappearance low down,Real estate advisor said:“Every day we have to clinch a deal,Availability is not too much。” [focusing small 3 room: 90 three room sell like hot cakes just need to take a fancy to buy a house price>>>]

  

“首付6万买两房 首付9万买四房” “Down 60000 buy two room down 90000 buy four room”

  庐阳区一环中心位置,“首付6万买两房,首付9万元买四房”的广告吸引了众多买房人关注。网友李先生致电本站表示:“具体是怎么操作的?首付真的只需要6成?” [区域内同月3家销冠?定位刚需庐阳开发商争当刚需盘>>>]

LuYangOu a ring center position,“Down 60000 buy two rooms,Down 90000 yuan to buy four room”AD attracted a lot of attention to buy room person。Net friend Mr. Li said at this site:“Specific it is how to operate?Down really only need 6 into?” [area and the three pin crown?Positioning just need to LuYang developers to be just need to disk>>>]

  在本站进一步了解中得知,原来李先生口中所说的“首付6万买两房,首付9万元买四房”是北一环某楼盘打出的广告,房源主要针对该楼盘新品89-180平米户型,除了“首付”的广告外,部分房源以97折销售。

In this site further understand that,For Mr. Li mouth said“Down 60000 buy two rooms,Down 90000 yuan to buy four room”Is the north a ring with a building dish of advertising,Availability is aimed at the new building dish door model 89-180 square meters,In addition to“down”Advertising outside,Part of the houses to 97 discount sales。

高端盘走“平民线”抢客 庐阳区某盘首付6万买60万房(“垫首付”吸引买房人 HOUSE365 吴冬寒 摄) (“Mat down”Attract to buy room person to HOUSE365 cold wu perturbation)

  现场销售人员介绍:“优惠后均价在7300-7500元/平米左右,具体一房一价,”针对“首付6万买两房,首付9万买四房”该销售人员解释道:“首付6万与首付9万仅为一成的首付,按照房地产政策规定应该首付至少3成,所以除了这6万或者9万外,其余的两成需要在一年内分三次还清。”

Field sales personnel is introduced:“After the discount average price is in 7300-7500 yuan/square meters or so,A specific room and a price,”According to“Down 60000 buy two rooms,Down 90000 buy four room”The sales staff explained:“Down 60000 and down 90000 is only a ten percent down payment,According to the real estate policy should be down at least 3 into,So in addition to the 60000 or 90000 outside,The rest of the twenty percent required in a year to pay off three times。”

  而首付6万主要针对的是89平米的户型,其总价约为60多万元,也就是说,除了这6万的一万首付外,其余的18万需要买房人在1年内分三次给足。该销售人员表示:“我们每天都有成交,房源已经不多了。”

And down 60000 mainly aims at is the 89 square meters of the family,The total price of about 60 more than ten thousand yuan,That is,In addition to the 60000 ten thousand down outside,The rest of the 180000 need to buy room person to 1 years in three times give enough。The sales staff said:“Every day we have to clinch a deal,Availability is not too much。”

  

高总价走“平民线”抢客 High price go“Civilians line”Rob guest

  该楼盘位于庐阳区一环中心位置,地段价值非常明显,之前在推出公寓户型时也有“首付4万”的买房政策,住宅户型则有过“6600元/平米起”的入市价。

The building is located in the center of the LuYangOu a ring,Location value is very obvious,Before the apartment door model introduced also have“Down 40000”The housing policy,Residential door model is had“6600 yuan/square meters up”Into the market price of the。

  针对此番系列动作,庐阳阜阳路某楼盘营销总监表示:“开发商现在都在想尽办法抢客户,在价格上,合肥的房价确实已有松动,就算是好的位置,也需要也亮点形成竞争”。

According to the "series of action,LuYang fuyang address building marketing director said:“Developers are now in try their best to the customers,In price,Hefei house prices have really loose,It is a good position,Also need to also window form competitive”。

  该总监分析:“拿他们的户型来说,与北二环相比,两房的总价已经在60多万元,此种情况下降不了价格就只能降低首付,因为市场上大多都是真正买房子的刚需,高总价很难被接受,垫首付则让高总价相对"平民",给周边楼盘带来很大的压力。”

The director analysis:“Take their family speaking,Compared with north bicyclic,Two room price has been in 60 more than ten thousand yuan,The situation did not decrease the price can only reduce down,Because most of the market is really just need to buy a house,High total price be hard to accept,Mat down has high price relative"civilians",To the surrounding buildings bring a lot of pressure。”

  

开发商促销 “垫首付”受热捧 Developers sales promotion “Mat down”Heating holding

  楼市进入6月份之后,与之前的两个月相比,除了少数楼盘以“低价”抢客外,“垫首付”的方法成为了很多楼盘的选择。

The property market into 6 months,And two months before compared,Except a few buildings to“low”Rob the guest,“Mat down”Ways to become a lot of building dish selection。

  7月初,同为庐阳区的临泉路某楼盘首次推出“二套房首付3成”惊起一片哗然,业内人士认为,与一个月内降息两次有微妙的相似处,因为手里的资金多少决定你能不能买得起房子,能买多大的房子。

In early July,As the LuYangOu linquan address first introduced building“The second suite down 3 into”Rouse an outcry,The personage inside course of study thinks,With a month to cut interest rates two have subtle similarities,Because the hand how much money to you can afford a house,How can buy the house。

  同样针对大户型,可以看出,无论是高端盘还是刚需盘,房屋总价直接影响着买房人是否会出手。

The same for large family,Can see,Whether high-end disk or just need to disk,Housing price directly affects the will to buy room person to make moves。

  网友“流浪”举例:“以120平米房源为例,6000元/平米,总价需72万元,首付3万最低也要21.6万元,而二套房则需要43.2万元,对于大多数家庭来说这都是不小的压力。”而在此情况下,垫首付则给很多买房人暂时缓解了资金压力。

Net friend“stray”For example:“With 120 square meters houses, for example,6000 yuan/square meters,Total price to need 720000 yuan,Down 30000 minimum also wants 216000 yuan,And the second suite is need 432000 yuan,For most families this is all a lot of pressure。”And in this case,Mat down to the many to buy room person to temporarily alleviate the fund pressure。

  类似于这样“垫首付”的情况并不少见,在合肥的很多楼盘都曾出现过这样的情况。前期蜀山期某楼盘曾提出“首付3.6万”,“首付6万得两房,8万得四房”、“首付8万元”、“首付10万”等低首付活动,只是如今市场上“垫首付”不再只常见于公寓户型,对于住宅以及改善性需求的户型,“垫首付”也开始成为开发商的促销手段。 (365地产家居网 吴冬寒)

Is similar to that“Mat down”The story is not rare,Many of the building in hefei have been such a situation。The early stage of shushan a building was put forward“Down 36000”,“Down 60000 two rooms,80000 the room”、“Down 80000 yuan”、“Down 100000”Of the lower down activities,Just now on the market“Mat down”No longer just common in the apartment door model,For residential and sexual needs to improve the family,“Mat down”Also started to become developers sales promotion means。 (365 real estate home JuWang cold wu)



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