晚报记者 张骏斓报道

Evening news reporters on ZhangJun reports

　　在楼市调控新政持续下，地王“后遗症”开始显现。继今年5月底以贴近成本价入市的地王项目中海紫御豪庭之后，昨日，嘉定一溢价地王项目开盘“破发”，开盘优惠价已经击穿楼板价：最低价11588元/平方米起，优惠均价13000元/平方米。而2009年，该项目的楼板价就已达到了12076元/平方米。

In the property market under the New Deal regulation continued，left“sequela”Began to appear。After the end of may this year to close to the market cost of project left China purple imperial house after the court，yesterday，Jiading a premium left project opening“break”，Opening prices have breakdown floor price：Price 11588 yuan/square meters up，Preferential average price 13000 yuan/square meters。And in 2009，The project's floor price is already achieved 12076 yuan/square meters。

　　溢价地王亏本卖

Premium left to sell at a loss

　　位于嘉定希望路上的常发豪庭国际昨日首次开盘，而这个江苏常发集团在2009年以9.1亿元的出让总价，溢价率425%、楼板价12076元/平方米取得的上海首幅地块项目，在调控的大环境下，为了保证成交量，该项目甚至亏本售卖。

Is located in the jiading hope that the way of the permanent court of international house for the first time yesterday opening，And the jiangsu permanent group in 2009 to 910 million yuan of the total price，Premium rate 425%、Floor price 12076 yuan/square meters achieved Shanghai first picture block project，In the control of the environment，In order to ensure volume，The project even selling at a loss。

　　由于是开盘首日，昨日下午3点，常发豪庭国际售楼处看房者络绎不绝。据销售人员介绍，该项目本次推出了155套房源，以54平方米—168平方米的毛坯房为主。

Because the first is the opening，Yesterday afternoon at 3 o 'clock，Permanent court house international sales department to see person in an endless stream。According to salesperson introduction，The project this launched 155 sets of houses，To 54 square meters - 168 square meters semifinished product room is given priority to。

　　“现在有预付1000元可以抵1万元，预付3万元可以抵5万元的活动，然后还有一个均价的优惠。”按照销售人员的说法，一套261万元的三房，首先可以在总价上最高优惠6.9万元，然后再除以168平方米的房屋面积，得到1.5万元/平方米的均价，然后均价再减去2000元，得到了最终这套房屋的优惠均价为1.3万元/平方米左右。按此计算，该项目目前的优惠可以达到8.5折。

“Now have advance can be 1000 yuan to 10000 yuan，Advance can be 30000 yuan to 50000 yuan activities，And then there is a average price discount。”According to the sales staff said，A set of three room of 2.61 million yuan，First of all can be in the highest price preferential 69000 yuan，And then divided by 168 square meters of building area，Get 15000 yuan/square meters of average price，Then the average price minus 2000 yuan，Get the final of this flatlet house preferential average price for 13000 yuan/square metre。According to the calculation，This project the current preferential can reach 8.5 fold。

　　“这个价格肯定是亏本的，楼板价1.2万元/平方米，再算上建安成本，保本卖的话都应该在 1.7万元/平方米。 ”销售人员介绍，这次销售价格主要是为了能够首次开盘取得开门红，以后再推盘的话，就应该不是这个价格了，所有优惠都只有开盘当天可以享受。

“The price is definitely the at a loss，Floor price 12000 yuan/square meters，Then the fabrication cost on，Break-even sell's words are should be in 17000 yuan/square meters。 ”Salesperson introduction，The sales price is mainly for the first time in order to be able to obtain the opening on the right foot，Later if push plate，Should not the price，All preferential have only opening day can enjoy。

　　去化率刚好过半

To change rate just more than half

　　记者查询网上房地产发现，该项目首张获得预售许可证的开盘日期为7月1日，第二张预售许可证为8月10日，两张许可证共计推出房源为532套，但是昨日首次开盘，售楼处现场摆放的销控表上，却只有4、5、7三幢楼共计155套房源。“这次开盘价格亏本，房源不可能全部拿出来，其中247平方米的大平层准备做精装修的，而且后续的价格肯定会涨一点。 ”一现场销售说。

Reporter inquires found online real estate，This project won the first to open to booking licence opening date is July 1,，A second to open to booking licence for August 10,，Two permit total launch availability for 532 sets，But for the first time yesterday opening，The building site put pin control list，But only 4、5、7 three building a total of 155 sets of houses。“The opening price at a loss，Houses cannot all out，247 square meters of Pacific layer ready to do the fine repair，But the subsequent price will rise a little。 ”A field sales said。

　　虽然项目已经亏本卖了，但是销售情况并未出现火爆场面。一名刘姓看房者在实地看房后表示，虽然价格上优惠不少，但是本次推出的房源中，有些房源卧室对面就是轨交11号线的变电站，就隔了一条马路，同时还有一个问题就是大客厅是朝北的，客厅光照少。虽然优惠活动只有一天，但是该看房者还是选择再等等看。

Although the project has been sold at a loss，But sales did not appear hot scenes。A surnamed lu house person in the field to see the anterior chamber said，Although the price preferential many，But in the launch of the houses，Some houses across the bedroom is rail into 11 line of the substation，Will the next road，At the same time there is a problem is stateroom is north，The sitting room illumination less。Although the favourable activity is only for a day，But the things one or choose to wait and see。

　　截至记者昨天下午4点离开现场时，该项目销控表显示共有80套房源已售出，去化率刚好过半。对于这个结果，销售人员坦言，已经高于预期了。“现在嘉定房地产市场从去年开始就一直是走低价战略，我们项目进行大面积推广只有半个月不到，因此有这个成交已经不错了，后面再推盘的时候就有知名度了。 ”该销售人员介绍道。

By reporters about 4 o 'clock yesterday afternoon when leaving the scene，The project pin control table shows that a total of 80 sets of houses have been sold，To change rate just more than half。For this result，Sales staff said，Has the higher than expected。“Now the real estate market in jiading district since last year have been go low price strategy，We project accumulates promotion only less than half a month，Therefore has this clinch a deal has been good，Back then push to disc have the reputation。 ”The sales staff said。

　　地王后遗症爆发

Star of the sequela outbreak

　　“这个可以算作地王后遗症的一个体现吧。”德佑地产研究主任陆骑麟说。他坦言，与中海地王贴近成本销售而言，该项目此次推出的价格肯定是亏本的。从调控以来，申城2009年的多个地王，尤其是嘉定板块的地王后遗症频频发生。

“This can be counted as a star of the sequela reflect it。”DE save real estate research director lu Lin said ride。He said，And the cost to left for sales，This project the launch of the price must be of at a loss。Since from regulation，Shanghai more than 2009 left，Especially the jiading plate left sequela occurred frequently。

　　业内人士指出，该楼盘是常发在上海的第一个项目，原本是想做成嘉定地区的高价项目的，此次底价估计可能一方面资金有压力，另一方面周边项目压价太厉害。该项目所在的嘉定新城板块，周边拥有新城金郡、保利家园、兰郡名苑、龙湖蓝湖郡等项目，其中部分项目目前的精装修售价在1.5万元/平方米。这也使得该项目的价格优势不能完全凸显出来。

The personage inside course of study points out that，This building is often hair in Shanghai of the first project，Originally want to make jiading area high project，The base price estimate it could hand fund pressure，On the other hand surrounding the project demand too much。This project in the jiading new town plate，Peripheral have JinJun new town、Poly home、LanJun courtyard、Dragon lake blue lake county project, etc，Some of the projects the fine decoration price is in 15000 yuan/square meters。This also makes the project price advantage cannot fully highlighted。

　　而此次推盘对于开发商而言，似乎也是迫不得已。据销售人员透露，该项目原定的开盘日期是8月18日，直到8月初，才确定为昨日开盘，优惠也是那个时候确定的。

The push plate for developers，Seems to be forced。According to the sales staff said，The project original opening date is on August 18,，Until early August，To determine the opening for yesterday，Discount is also that time determined。

　　对此，华东师大商学院地产系教授华伟认为，7月下旬开始，国务院派出8个督查组，对16个省（市）贯彻落实国务院房地产市场调控政策措施情况开展专项督查，此举在一定程度上影响了开发商对楼市的预判，让开发商在推盘计划和定价方面也更加谨慎。 “嘉定区域楼市竞争激励，不排除开发商提前抢占市场份额的行为。”华伟分析道。

this，East China normal university business school professor real estate HuaWei think，Late July began to，The state council sent eight DuZhaZu，On 16 provinces（city）Implement the state council the real estate market regulation and control policies and measures to carry out special situation of supervision，The move in a certain extent, affected the property developers have the anticipation，Let developers in pushing plate plan and pricing are more cautious。 “Jiading regional market competition and encouragement，Does not exclude the developers advance seizes the market share of the behavior。”HuaWei analysis way。