排名前一百位的房企有1/3进军旅游地产 The top one hundred enterprises into the room of a third tour of real estate

　　据国家统计局公布的《2012年1-6月份全国房地产开发和销售情况》数据显示，目前中国房地产整体处于低迷状态。一年来全国房地产开发投资增速已从2011年1-7月份的33.6%下降至2012年1-6月份的16.6%，增速不足去年同期水平的一半。其中商业营业用房投资3975亿元，同比增长26.3%。

According to the state bureau of《2012 June-1 the national real estate development and sales》Data shows，At present China real estate whole state in a slump。For one year the national investment in real estate development growth already from 2011 1-33.6% in July to January 2012-of 16.6% in June，Insufficient growth in the same period last year, less than half the level。Of which commercial business housing investment of 397.5 billion yuan RMB，Year-on-year growth of 26.3%。

　　虽然楼市低迷，但掩盖不了新一轮旅游地产投资热潮的升温。旅游财富网的最新统计数据显示，2012年一季度，全国旅游地产投资上亿元的签约项目就有近70个，总规模逾2600亿元，今年全年预计实现投资总额将超过万亿元。根据投中集团统计显示，目前国内排名前一百位的大型房企如万科、保利、万达等有三分之一开始大举进军旅游地产领域。

Although the housing downturn，But can not cover the new tourism real estate investment boom of warming。The latest travel wealth nets statistics，In the first quarter in 2012，The national travel real estate investing hundreds of millions of dollars the signing of nearly 70 project，The total size of more than 260 billion yuan，This year the whole year is expected to total investment will realize more than one trillion yuan。According to the statistics show that made the group，At present domestic top one hundred enterprises such as the large room vanke、poly、Wanda, a third began to a big push in tourism real estate。

　　早在2005年10月万科投资10亿元买下广东惠州大辣甲岛40年的租赁权。在2007年，万科又在海南三亚，重金投资10.05亿元打造浪琴湾项目。项目同年3月开盘，先后推出公寓、多层、别墅等产品。至今，大部分项目已售完，且项目均价高出周边许多。

Early in October 2005, China vanke investment of 1 billion yuan to buy a big spicy guangdong huizhou island 40 years of leasehold。In 2007，China vanke again in sanya in hainan，Heavy investment of 1.005 billion yuan RMB make longines has bay project。Project the same year march opening，Has introduced apartment、multilayer、Villa and other products。So far，Most of the project has been sold out，And higher than the average project surrounding many。

　　今年4月初保利重庆·石象湖正式发布。4月28日，保利·石象湖盛大开盘，当天销售105套。碧桂园方面在近期也指出，已经将海南岛视为“必争之地”，积极拓展该区域业务。

In early April this year poly chongqing · ShiXiang issued a formal lake。April 28,，Poly · ShiXiang lake grand opening，The sales of 105。In countless visitors in recent also pointed out，Hainan island as will have“battleground”，Actively expand the regional business。

　　位于广东省惠东县的巽寮湾则又是一个各大房企的“必争之地”。短短三四年间，吸引了碧桂园、华润、万科、中航、富力、世茂、合正、合生创展、莱蒙等一线品牌房企云集于此，开发量雄冠国内其他区域。

Huidong county in guangdong province of the xunliao bay would be a major room of the enterprises“battleground”。Just three or four years，Attracted countless visitors、huarun、vanke、catic、FuLi、shimao、$is、hopson、Lime wait a brand room gathered here from enterprises，The other domestic crown back hurriedly area。

　　4月12日，金融街控股斥资逾百亿打造旗下首个旅游地产项目惠州国家4A级景区巽寮湾畔的金融街·巽寮湾首次亮相北京。截至目前，该项目已完成喜来登酒店项目和凤池岛公寓，项目交通配套条件已趋完善，天后宫民俗文化商业街、滨海景观步道均已投入使用。据金融街控股2011年年报披露，报告期内，惠州区域营业收入月7.4亿元，占总收入7.7%，利润贡献超过8000万元，占利润总额的4%。4月26日，金融街控股发布了今年首份季报，其一季度实现营业收入21.4亿元，同比上升55.2%。

April 12,，Financial street holding more than yuan to spend the first build its tourism real estate project huizhou national 4 A level scenic spot the xunliao bay financial street · the xunliao bay appeared for the first time in Beijing。So far，This project has completed the project and sheraton hotel pool island apartment，Project traffic necessary condition has become perfect，Temple of the commercial street folk culture、Coastal landscape trails are already put into use。According to financial street holding 2011 annual reports，During the reporting period，Huizhou area on the business income is 740 million yuan，Accounted for 7.7%，More than 80 million yuan, profit contribution，Accounting for 4% of the total profit。April 26,，Financial street holding released this year first quarterly reports，The business income is 2.14 billion yuan in the first quarter realize，Rising 55.2% year-on-year。

　　不仅大型房地产商看好旅游地产发展前景，VC/PE机构投资旅游地产热情也与日俱增。据投中集团统计显示，2006年至今，国内传统旅游行业共完成31笔私募融资交易，累计获得投资2.52亿美元。

Not only large estate business travel real estate valued development prospects，VC/PE institutions invested tourism real estate enthusiasm was growing。According to statistics show that made the group，Since 2006，Traditional domestic tourism industry were done and pen private financing deal，Total investment for $252 million。

旅游产业黄金期引爆投资热点 Tourism industry of gold detonated investment hot spots

　　上海易居房地产研究院副院长杨红旭认为，旅游经济和地产资本的双重驱动是旅游地产蓬勃发展的主要原因。

Shanghai enjoysmart real estate, vice President of the institute YangGongXu think，Tourism economy and real estate capital of dual drive travel is the main reason for the vigorous development of real estate。

　　近几年，旅游休闲正在成为中国人生活中不可或缺的一部分。当未来年人均可支配收入超过1万美元时，中国的旅游将全面进入度假休闲时代。据国家旅游局公布的最新统计显示，今年一季度我国国内旅游人数8.75亿人次，增长15.1%；国内旅游收入6468亿元，增长22.9%。

In recent years，Leisure travel is become the Chinese part of everyday life。When the future years per capita disposable income of more than $10000，China's tourism will be fully into the holiday leisure time。According to the national tourism administration's latest statistics show，In the first quarter this year in domestic tourism number 875 million people，15.1% increase；Domestic tourism income is 646.8 billion yuan，22.9% increase。

　　在地方政府看来，发展旅游地产符合其长期利益。由于旅游地产前期投资大、品牌效应比较强，需要持续投资，所以地方政府频频出台优惠政策，把旅游地产作为启动地方经济和旅游业发展的动力之一。

The local government looks，The development of tourism in accordance with the real estate long-term interests。Because the real estate investment tourism、The brand effect is strong，Need continued investment，So the local government issued frequently preferential policies，The tourism real estate as the local economy and start of tourism development in one of the power。

　　6月29日，国家旅游局公布了《关于鼓励和引导民间资本投资旅游业的实施意见》(以下简称《意见》)。《意见》指出，鼓励各种所有制企业依法投资旅游产业，切实将民间资本作为旅游发展的重要力量。《意见》鼓励民间资本投资旅游业，并鼓励民间资本合理开发旅游资源、经营和管理旅游景区、开发各类旅游产品等。

June 29,，The national tourism administration announced《About encouraging and guiding the implementation of the folk tourism investment advice》(Hereinafter referred to as《opinion》)。《opinion》Points out that，Encourage all kinds of ownership enterprise shall, according to law, investment and tourism industry，Folk capital, a practical tourism development important strength。《opinion》Encourage the folk tourism investment，And encourage private capital reasonable development of tourist resources、Business and management tourism scenic spot、Developing all kinds of tourism products, etc。

　　据悉，今后政府将在金融保障等方面对进入旅游业的民间资本给予支持，受新政带动，高端旅游市场将呈现出新活力。其中，投资经营景区、建设酒店式公寓、开发大型度假区、发展海岛海洋旅游等，将掀起民资注入的新高潮。

It is reported，The government will in the future in the financial security of private capital into tourism for support，Driven by the New Deal，High-end tourism market will present new vitality。Among them，Investment management scenic spot、Serviced apartment building、To develop the large resort area、Development island ocean tourism, etc，What's up into a new high。

投资热潮背后考验抗风险能力 Investment boom test behind the ability to resist risk

　　杨红旭认为，在旅游地产日渐火热的情况下，随之引发的问题也接踵而至。

YangGongXu think，In tourism is the hot real estate，Then caused problem also follow。

　　首先，近年来有一些开发商借旅游开发之名，行圈钱圈地之实，开发高档住宅。它们热衷的是“地产”，而非“旅游”。在当地政府的“支持”下，企业拿地成本低得难以想象。而开发商更关注以开发旅游的名义而带来土地增值，实现周边商业地产和住宅的高回报，旅游项目正在被房地产“绑架”。

first，In recent years have some developers borrowed the name of tourism development，Lines encircling money reality of the enclosure，High-grade residential development。They dedicated is“Real estate”，Rather than“tourism”。In local government“support”under，Enterprise take to low cost to imagine。And more attention for the development of tourism developers and bring the name of the land value，Realize the surrounding commercial real estate and residential high returns，Tourism projects are being real estate“kidnapped”。

　　2012年2月16日，央行和发改委等七部委联合发文指出：支持合格旅游企业上市，但对于借旅游项目变相开发的房企将予以严查。

February 16, 2012，The central bank and the development and reform commission seven ministries such as a joint mandate said：Support qualified tourist enterprise listed，But to borrow tourism projects in disguised form of enterprise development will be room attracted。

　　其次，旅游地产投资存在较高的风险，具有资金额大、周期长、见效慢的特点。一旦投资收益不理想，有可能产生旅游地产泡沫化的风险，出现大面积“烂尾楼”。如果盲目进入，对当前资金链比较紧张的房企来说无疑是雪上加霜。以万达为例，其几个大型旅游项目都是联合了国内几家顶级的民营企业组成了投资团队进行投资，共同抵御资金风险的同时，实现资源整合和技术整合。

second，Tourism real estate investment are higher risk，Has big funds、Cycle is long、The characteristics of the slow response。Once the investment income is not ideal，May produce the risk of turning into a bubble-and tourism real estate，A massive“Lousy poop”。If blindly enter the，On the current capital chain more nervous room for enterprises is definitely icing on the cake。Wanda as an example to，Several of its large-scale tourism projects are combined with the domestic several top of private enterprise of investment team for investment，Common against capital risk at the same time，To realize the resource integration and the integration of technology。

　　同时，旅游地产是全产业链的行业。与商业地产相比，旅游度假项目跨行业和专业门类多，复杂的复合型更高。这就意味着，旅游地产不仅要在选址上做功课，更要注重后期运营的策略，以此来强化旅游地产的持续性和稳定性。

At the same time，Tourism is the real estate industry of the industry。Compared with commercial real estate，Tourist project cross-industry and more professional industries，Complex compound higher。This means that，Tourism real estate in the location to not only do my homework，Much more about the operation of the late strategy，In order to strengthen the tourism of real estate endurance and the stability。

　　此外，因开发旅游地产而破坏自然生态环境和规划不合理导致的资源浪费现象层出不穷。如云南西双版纳白象湖填湖建房、大理洱海天域项目等，对当地生态环境破坏程度令人痛心。此外，上世纪90年代海南的“烂尾楼”以及如今三亚一些五星级酒店私圈海域为海滨浴场等现象都是因规划不合理导致的资源浪费。

In addition，For real estate development of tourism and destroy the natural ecological environment and planning is not reasonable to the waste of resources phenomenon emerge in endlessly。Like yunnan xishuangbanna white like lake fill in the lake house、Dali erhai lake tianyu programs, etc，On the local ecological environment destruction degree is painfully。In addition，The 1990 s of hainan“Lousy poop”And now some five-star hotel sanya private circle for the phenomenon such as sea beach for all the planning is not reasonable lead to the waste of resources。

　　旅游地产的吸引力是依托当地优良的自然环境，打造适合旅游度假的地产项目，开发过程中，不仅要对原有的自然环境实施保护，还要针对旅游开发的规模和配套设施对环境的影响，制定长远的生态修复和保护计划。

The appeal of real estate tourism is relying on local excellent natural environment，Creating suitable for traveling vacation property projects，Development in the process of，Not only to the original natural environment protection of implementation，Also of the tourism development in scale and facilities of the impact on the environment，Develop long-term ecological restoration and protection plan。