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旅游旺季青岛酒店价格一路上行 短租房成香饽饽--亲稳网络舆情监测室
2012-08-15

  青岛旅游旺季一般在七八月出现,受青岛国际啤酒节等因素拉动,游客数量激增。如何在增量的同时,增加旅游的内涵和品质?今夏文化游、特色游等的日渐丰富,让我们看到了青岛旅游增添了新元素。 Qingdao tourist season generally in July appeared,Qingdao international beer festival by factors such as the pull,Surge in the number of visitors。How in incremental at the same time,Increase tourism connotation and quality?Culture to swim this summer、The characteristics of outbound increasingly rich,Let us see the Qingdao tourism add new element。

  当下旅游正向休闲度假游阶段演进,身边的旅游生活发生了许多新变化。本报记者近期深入旅游景点等一线采访,且行且思,以“岛城旅游新观察”的形式,记录青岛旅游在这个夏天的“成长”。

The tourism positive leisure vacation tour evolution stage,Side tourist life there have been many new changes。Our reporter recently deep tourist attractions, such as the line interview,And do and think,to“Located to travel the new observation”form,Record Qingdao tourism in this summer“growth”。

  每年七、八两个月是青岛旅游旺季,宾馆酒店不仅入住率达到一年之中的最高点,价格也是水涨船高。记者近日采访获悉,进入八月,来青游客有增无减,再加之刚刚开幕的啤酒节,“一房难求”的现象更加明显,短租房等十分抢手,岛城旅游火爆程度可见一斑。

The seven year、Eight two months is Qingdao tourist season,hotel、Not only the hotel occupancy rate reached the highest point of the year,The price also is a rising tide lifts all boats。Recently, reporters learned that interview,Into August,To green tourists unabated,Furthermore the newly opened oktoberfest,“It is difficult to find a room”The phenomenon to be even more pronounced,Short renting a house very hot,Located travel hot degree is obvious。

  

房价:旺季上调成常态 House prices:Peak season raised into normal

  最近这一周,市民李女士忙着为外地来青旅游的同学找合适的宾馆。先找了几家知名的经济型连锁酒店,服务员告诉她,八月份的房早在六月底、七月初就订完了,最近啤酒节开幕,是旺季中的旺季,空房根本没戏。不仅房难找,价格也是一路上浮,七月初经济型连锁酒店标间的价格一般在300元左右,到了七月底涨到400元左右,八月中上旬到了500多元。

The last week,Citizens ms. Li busy for foreign to green tourism classmates find suitable hotel。First find several famous, a budget hotel chain,The waiter told her,August room in early June、In early July is fully booked,The recent opening,Is the peak season season,Vacancy fundamental no。Room not only difficult to find,The price also is floating all the way,In early July, a budget hotel chain between the scale of the price is in commonly 300 yuan or so,In late July rose to 400 yuan,Early in August to 500 multivariate。

  昨天,记者来到山东路上的一家连锁酒店,前台工作人员说,虽然酒店离景区有一定距离,但客房早已住满了。7月初每间房已经上调了一百块钱,8月价格再次微调,每间房再加二十元。

yesterday,Reporters came to the road of a chain of hotels,Front desk staff said,Although the hotel a certain distance from the scenic spot,But room already occupied。In early July each room has raised one hundred dollars,August price adjustment again,Each room add twenty yuan。

  相比之下,沿海一些星级酒店的房价上涨幅度更大,千元以下的房间几乎没有。东部一家酒店负责人介绍,今年旺季来得特别早,6月份入住率达到70%至80%,进入7月份一直保持在90%以上,周末经常达到100%,订房往往要提前半个月。到目前为止,酒店的房价、出租率及利润比去年同期至少增长20%以上。

compared,Coastal some star hotel, house prices have risen by even more,One thousand yuan of the following room almost no。The eastern a hotel chief introduction,This year season came very early,June occupancy rate reaches 70% to 80%,In July, has been to stay above 90%,Weekend often reached 100%,Booking tend to half a month in advance。So far,The hotel prices、Occupancy rate and profit than the same period last year growth of at least 20%。

  

对策:网络提前预订或寻求短租房 countermeasures:Network for in advance or seek short renting a house

  来青的游客中90%是散客,很多散客都是通过网络预订宾馆、酒店,提前“抢房”。几家专业旅游网站近期对全国海滨城市的相关统计也同样印证了青岛的旅游旺季 “一房难求”。

To green tourists are about 90% of the individual traveler,A lot of individual traveler is through the network reservation hotel、The hotel,advance“Rob room”。Several professional tourist site in the near future the coastal city of the relevant statistics also confirm the Qingdao tourist season “It is difficult to find a room”。

  去哪网近期公布的一项数据显示,2012青岛啤酒节开幕前一周,大部分有意去青岛的旅游者已提前订好酒店。啤酒节期间,青岛临近啤酒城的酒店尤其受欢迎,价格平均上涨五成左右,且很多酒店在啤酒节期间都已预订完毕。在青岛酒店入住者的点评热词分析数据中,“啤酒节”当之无愧的排在第一位。

To which network recently published a data display,A week before the 2012 Qingdao beer festival opening,Most are intended to Qingdao tourists already advance reservation of hotel。During beer festival,Qingdao beer city near the hotel especially popular,The average increase of about fifty percent in the price,And many of the hotel in the beer festival period has been fully booked。Qingdao hotel in those who comment on hot word in the data analysis,“oktoberfest”Deserved existed in the first place。

  另一家旅游网站同程网近日发布了 《国内海滨旅游城市酒店业7月份点评报告》,认为接下来的8月份,海滨旅游将继续保持当前的热度,并在8月中下旬达到高峰,这对于包括青岛在内的热门海滨旅游城市的酒店业形成了较大的接待压力。

Another tourism website with path net recently released 《Domestic seaside tourism city hotel industry in July comment on the report》,Think the next August,Seaside tourism will continue to maintain the current heat,And in late August peak,For this, including Qingdao popular seaside tourism city hotel formed a large reception pressure。

  由于住酒店房源不好找,短租房成了另一个选择。来自深圳的游客刘女士一家上周来青旅游,与其他游客不同的是,她选择入住带全套家电还有厨房的居家公寓。记者调查了解到,旅游旺季选择短租房的游客越来越多。香港中路、东海路一带由于紧贴浮山湾,五四广场、奥帆中心、八大关等景区近在咫尺,因此备受游客喜欢。

Because of staying in a hotel suite not seek,Short renting a house became another choice。Visitors from shenzhen liu a green tourism last week,And other tourists is different,She chose occupation with full set of home appliances and kitchen home apartment。Reporter investigation understands,The tourist season short rent a house choice of more and more tourists。Hong Kong middle road、DongHaiLu area due to close to float valley,May 4th square、Olympic sailing center、Badaguan scenic spots such as near at hand,Therefore the tourists like。

  

出路:休闲度假游需多措并举 way:Leisure vacation to swim while simultaneously

  2011年,我市接待国内外游客首次突破5000万人次,其中七、八两个月的旺季游客占据了绝对比例,业内人士呼吁,面对旅游消费的不断升级,来青游客将会有增无减,青岛旅游如何提升跟进,实现由旅游观光为主向休闲度假为主的转变,十分迫切。

2011 years,Zhuhai receive tourists at home and abroad for the first time in 50 million people,Seven of them、Eight two months of the season tourists accounted for absolute proportion,The personage inside course of study called for,In the face of the tourism consumption is ceaseless upgrade,To green tourists will grow,Qingdao tourism how to improve follow-up,To realize the tourism is given priority to to leisure vacation is given priority to change,Is very pressing。

  记者注意到,今年青岛市 “两会”的提案中就关注到了宾馆业的发展。有分析认为,青岛市宾馆服务业首先要有科学规划、合理引导,这个规划,要包括宾馆高、中、低三个层次的规划,以面对不同消费能力的群体,重点发展三星的商务宾馆,适量发展四星、五星的豪华宾馆,并以旅馆、旅店等作补充。此外,还要加强合作,让青岛旅行社更多地选择青岛市的各类宾馆作为定向旅客宾馆。将绘制的青岛市宾馆旅舍地图免费送到全市的各大旅行社,积极争取优惠政策,让旅行社乐用青岛的宾馆接待客人。

Reporters noticed that,Qingdao city this year “Two meetings”The proposal will focus on the development of the hotel industry。Have analyzed that,Qingdao hotel services the first to have scientific planning、Guide rational,The plan,To include hotel high、in、Low three levels of planning,In the face of different consumption ability groups,Focus on the development of samsung business hotel,Moderate development four、Five-star luxury hotel,And with the hotel、Hotel and supplement。In addition,Will strengthen cooperation,Let Qingdao travel more to choose all kinds of Qingdao hotel as a directional passenger hotel。Will draw of Qingdao's hotel hostel free to the map of the travel agency,Actively strive for preferential policies,Make travel joy with Qingdao hotel reception guests。

  业内人士建议,现在网络如此发达,有条件的酒店、小型招待所、短租公寓等各种住宿机构很多都提供网上预订,并及时发布其入住率情况,游客不妨在规划出行选择时先上网搜索预订。另外可设立一些简单临时的露宿营地,选择一些环境好的地方做一些自驾游、散客的露宿地,为游客提供多种休闲选择。

The personage inside course of study suggest,Now the network so developed,Conditional hotel、Small hostel、Short of renting an apartment, etc. Various kinds of accommodation institutions many provide Internet booking,And timely release the occupancy rate condition,Visitors might as well in the planning travel choice first Internet search reservation。In addition can set up some simple temporary bivouac camp,Choose a few environmental good place to do a few leading、Individual traveler's to sleep on the ground,To provide visitors a variety of leisure choice。


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