“我想给父母报个团，却找不到适合老年人的。”重阳节将至，市民王先生想让70岁的爹妈出去旅游一趟，结果找来找去，几乎没有合适的老年人旅游团可以选择。

"I want to give my parents a newspaper group,But can't find suitable for the elderly."Double ninth festival will be to,Mr. Wang citizens want to make the 70 - year - old parents go out a trip,The results find to find out,Almost no suitable old tourist group can choose.

　　银发族难觅正规旅游团。记者调查发现，在市场上最有钱、有闲的一群主力出游者却遭遇到尴尬难题。正规老年旅游团市场数量不多，而不少零负团费旅游团老年人报名还得多掏团费。

Silver is normal family group.Reporter survey found,The most money in the market/Leisure a group of main ChuYouZhe but encounter awkward problem.Normal elderly tour market small number,And a lot of zero negative membership fee tour old people sign up still more cost cut.

黑旅游团老年人报名多交钱 Black tour the old people make money

　　按照国家旅游局的规定，旅行社不得因旅游者年龄或者职业上的差异，对旅游者提出附加费用要求，游客一旦发现旅行社有类似不合理规定，可向相关主管部门提出投诉并要求赔偿。

In accordance with the provisions of the national tourism administration,Travel agency may not be for tourists age or professional differences,For tourists propose additional cost requirements,Tourists once found travel agencies have a similar rules are not reasonable,Relevant departments to make a complaint and claim.

　　但不少老年人报名都遭遇过被旅行社多收团费的经历，原因是老人年龄超过了70岁。这种现象在一些零负团费的黑旅游团中比比皆是。记者日前按照一份宣传资料拨打一个“999元游香港”的旅游团电话，当告知还有一位60岁的参团者时，这个旅行社要求老年人多交500元，原因是老年人消费能力不高，如果低团费根本赚不回来本儿。

But many old people application has encountered by travel agency cost gathered much experience,The reason is the old man age more than 70 years old.This kind of phenomenon in some zero negative membership fee black in the tourist group can be found everywhere.Reporters recently according to a promotional material to make a"999 yuan Hong Kong tour"Tour telephone,When told that another 60 years old when CanTuanZhe,The travel agency for more than the old hand in 500 yuan,The reason is the old consumption ability is not high,If low cost fundamental don't make back book.

　　“按照规定，旅游机构不能对老年人额外多加钱。顾客可以投诉这些旅行团。”记者从北京旅游委政策法规处了解到，按照规定老年人不得被额外多增收费用。但由于部分低价团对老年人颇有吸引力，一些非正规旅行社在销售港澳游时会以老人购买力不足为由，要求对老人加费用。这在投诉中十分常见。

"According to the regulation,Travel agencies to old people can't add an extra money.Customers can complain these Tours."Reporter from Beijing LvYouWei policy FaGuiChu to know,Old people in accordance with the relevant provisions shall not be an extra fee income.But because of low mass in the elderly is quite attractive,Some informal travel agencies in Hong Kong and Macao swim with the old man when sales for purchasing power shortage,Requirements for the old and cost.This is fairly common in complaints.

　市面上老年团为数不多 On the market a few old age group

　　在来中国旅游的外国旅游团中，经常能看见整车的银发老人，但中国人出境的银发族旅游团却十分罕见。

In China's tourism to foreign in the tourist group,Often can see the silver hair old man,But the Chinese outbound tour but very rare family of silver.

　　“有专门的老年旅游团吗？”“抱歉，没有，只能给您推荐比较适合老年人的团。”记者在咨询了多家旅行社发现，专门的老年旅行团几乎没有，如果要给老年人报名，旅行社会推荐一些相对比较舒缓的海岛游产品。

"A special group of old age?""I'm sorry,no,Can only give you recommend is suitable for the elderly group."Reporter in consultation with the many travel agencies found,Special old road almost no,If you want to sign up for the elderly,Travel society recommend some relatively slow island swims the product.

　　“老年游客行程要求缓慢，这样一来，同样的时间内参观的地方就少了很多。如果要保障参观的景点和普通团一样，节奏又要缓慢，旅游的天数就长了，团费也会相应增加。但天数太长老年人受不了，团费贵了他们不一定会报名。”一位旅游业内人士坦言，老年团从产品设计上有难度，而且老年游客对旅行中安全、住宿、餐饮以及医疗的要求都较高，对旅行社来说也是个难题。就拿医疗来说，如果半路有几位老人突发急病，情况就非常难处理，旅行社也担不起这个责任。

"Elderly tourists travel demand slow,so,The same time visit place is much less.If you want to ensure visit scenic spots and ordinary as group,Rhythm and slow,Tourism is the number of days long,Membership fee also can increase accordingly.But days too long old people can't stand,Membership fee expensive they will not necessarily registration."A personage inside the tourism said,Old age group from product design has the difficulty,And elderly tourists to travel safety/accommodation/Food and medical requirements is higher,To travel agency is also a problem.Take for medical treatment,If switch several old man burst acute disease,Is very difficult to deal with,Travel agencies are also can not afford to bear this responsibility.

　老年人的消费忠诚度更高 The old consumer loyalty higher

　　老年团不好带，但老年人参团比例却是很高的，很多旅行社反映，老年人已经成为淡季出游的主力军。“今年老年人在整体游客中大约占到20%左右。”捷达假期市场部高然告诉记者，老年游客近年来数量呈现上升趋势，特别是近年邮轮进入国内市场后，老年人报名的比例特别高。

Old age group with bad,But the old CanTuan ratio is very high,Many travel agencies reflect,The elderly has become the main force of off-season travel."This year the elderly in overall tourists accounted for about 20%."Jetta holiday marketing GaoRan told reporters,Elderly tourists number in recent years showed a rising trend,Especially in recent years, cruise into the domestic market,The proportion of the elderly particularly high.

　　“老年游客的回头率最高”。众信旅游会员部总监李鸿秀告诉记者，老年人的消费忠诚度比青年人更高，如果一旦参加某个旅行团感觉好，他们还会再次选择这家旅行社。

"Elderly tourists to lead the highest".The letter tourism member department director LiHongXiu told reporters,The old consumer loyalty higher than young people,If once a tour group to feel good,They also will again choose the travel agency.

　　“老年人收入、消费、经历和阅历不同，表现为不同的层次和需求。”联大经管学院讲师李伟认为，目前市场对老年旅游的需求满足度远远不够，这个市场潜力巨大，应该根据不同需求细分出红色旅游、田园游、医疗游、金婚游、家庭游等各种类型旅游，再配合主题举办各种活动，来满足老年人出游和社交的需求。此外，还应该拓展老年人的自助游、定制旅游、“候鸟旅游”等类型，来拓宽老年人的出游渠道。

"Old people income/consumption/Experience and experience different,For the performance of the different levels and needs."Lianda collegue lecturer li wei think,The present market to old age traveling demand satisfaction is far from enough,The market potential is tremendous,Should according to different demand segmentation on the red tourism/Rural tour/Medical swim/Golden wedding swim/Family travel, etc various types tourist,Together with the theme of holding various activities,To meet the needs of the elderly to travel and social.In addition,Should also develop the self-help/Custom tourism/"Migratory birds tourism"Type etc,To broaden the channels of travel.