为贯彻落实《国务院关于加快发展旅游业的意见》，提升旅游服务质量和旅游业发展水平，塑造旅游服务品牌，由亚太旅游联合会、国际度假联盟组织和中华生态旅游促进会主办，美天传媒承办的首届全国旅游服务品牌高层论坛于2012年10月27日在京召开。

In order to thoroughly implement the[The state council on speeding up the development of tourism opinion],Ascension tourism service quality and tourism development level,Shaping travel service brand,The Asia Pacific tourism association/International holiday league organization and the ecological tourism promotion association host,Beautiful day media the first national tourism service brand top BBS in on October 27, 2012 held in Beijing.

　　本次论坛是国内首次就旅游服务品牌而召开的业界高层论坛。其主题为提升旅游服务质量和水平，塑造旅游服务品牌。在旅游业界普遍重视旅游资源宣传和旅游项目建设的形势下，提出重视旅游服务，塑造旅游服务品牌，实只为业界有识之士所意识到和重视，这种认识、思想、行动走在了其他人的前面。

This BBS is domestic first travel service brand and at the industry top BBS.Its theme to enhance tourism service quality and level,Shaping travel service brand.In the travel industry is paid great attention to tourism resources and tourism promotion project construction situation,Puts forward attach importance to tourism services,Shaping travel service brand,Real for the man of insight realize and attention,This kind of understanding/thought/Action walking in front of the others.

　　论坛开始，首先亚太旅游联合会何光晔会长致辞。全国红色旅游工作协调小组办公室常务副主任张坚钟、中国休闲经济研究中心主任、博士，中国人民大学教授王琪延、国家旅游标准委员会委员李庚、国际度假联盟组织中国区秘书长沈飞等依次做了发言，深入地讨论了旅游服务的有关问题和发展形势、未来发展方向。业界代表有峨眉山—乐山大佛风景名胜区、长江三峡景区、沈阳市铁西区以及滦县等领导、负责人出席了论坛，并就他们在提升旅游服务质量与水平、塑造自己旅游品牌的有益经验与大家做了分享。论坛热烈而隆重！

BBS began to,First of all the HeGuangYe tourism association chairman address.The red tourism work coordination group executive vice director of office ZhangJianZhong/Chinese leisure economy research center director/doctor,China people's university professor WangQiYan/National tourism standard committee LiGeng/International holiday alliance organization China secretary general ShenFei etc in turn made a speech,In-depth discussion of the tourism service related problems and development situation/The future development direction.Industry representatives have emeishan - the leshan giant Buddha scenic spot/Yangtze river three gorges scenic spot/Shenyang scenes and LuanXian leadership, etc/Chief attended the BBS,And they are raising tourism service quality and level/Shaping their own tourism brand of beneficial experience and everybody do share.BBS was warm and grand!

　　峨眉山—乐山大佛风景名胜区、长江三峡景区、沈阳市铁西区以及滦县在建设旅游服务品牌方面已经走在了前端。他们的成功之处就在于，能够坚持“以人为本”的理念，重视基础和服务配套建设，依据旅游服务六要素，加强信息服务、便捷的交通、安全保障等体系建设，挖掘和创新旅游产品，衍生和丰富旅游服务内容，严格执行国家服务标准，健全制度，明确措施，狠抓落实，实为我国旅游服务的典范，不愧为金牌旅游服务！

Emeishan - the leshan giant Buddha scenic spot/Yangtze river three gorges scenic spot/Shenyang scenes and LuanXian in the construction of tourism service brand has been walking in the front end.Their successes lies in,Can adhere to the"people-oriented"concept,Pay attention to the construction of basis and service facilities,According to the travel service six elements,The information service/Convenient traffic/Safety guarantee system construction,Mining and innovation tourism products,Derivative and rich tourism service content,Strictly implements national service standards,Sound system,Clear measures,Guarantee the implementation,Actually China travel service model,Deserves to gold tourism services!

　　峨眉山旅游股份有限公司董事长马元祝先生、重庆长江三峡旅游开发公司董事长谭勇先生、滦县县委书记卢宏秋女士以他们长远发展眼光，强烈的旅游服务品牌意识，高屋建瓴，亲自抓服务标准制定，落实服务力度、积极做好旅游服务的各项工作，创建品牌，创造良好的旅游环境，促进了当地旅游产业的转型升级，为旅游服务品牌建设做出了杰出贡献，他们为中国旅游服务建设的领军人物，实属众望所归！

Emeishan tourism co., LTD., chairman of the board MaYuanZhu sir/Chongqing Yangtze river three gorges tourism development company chairman Mr. TanYong/LuanXian county party committee secretary LuHongQiu lady in their long-term development perspective,Strong tourism service brand awareness,speacially,Personally stresses the service standards,Implementing service strength/Completes the tourism service work,Create brand,To create a good tourism environment,To promote the local tourism industry's transformation and upgrade,For travel service brand construction made an outstanding contribution,They for China's travel service construction of leaders,Is in favor with the public!

　　此外，与会代表均接受了现场记者的采访。搜狐、新浪、央视网、人民网、新华网、凤凰网等国内各大媒体都参加了本次论坛。

In addition,The delegates are accept the reporter's interview.sohu/sina/CCTV net/we/xinhuanet/The order of the phoenix and domestic each big media attended this BBS.

　　以下是长江三峡公司程红坤经理接受记者的采访。

The following is the Yangtze river three gorges company ChengGongKun manager accepted reporter's interview.

　　记者问：您好，感谢请接受我们的采访，请您先给大家介绍下长江三峡旅游的基本情况和投资情况？

The reporter asked:How do you do,Thank please accept our interview,Would you please introduce the Yangtze river three gorges tourism under the basic situation and the investment situation?

　　程经理答：我们长江三峡旅游公司是专门负责对长景区的整合和投资的公司。目前我们是针对重庆、无锡等地多个景区进行整合。目前意见投资了15个亿对以上景区投入打造，包括2个五星级酒店已开放。第二还将投入20个亿对上述景区的基础建设进行升级，包括再建设一个5星级酒店。第三，在5——10年内将投入100个亿把长江三峡打造成全球江河新典范以及打造成世界黄金休闲带。

Path manager a:We the Yangtze river three gorges tourism company is specially responsible for the integration of long scenic spot and investment company.At present we are in chongqing/Wuxi, integrate multiple scenic spot.At present opinions for 15 investment to the above scenic area into creating,Including two five-star hotel already open.The second will also into 20 on the above the infrastructure to upgrade,Including to build a 5 star international hotel.The third,In 5-10 years 100 one hundred million in the Yangtze river three gorges hit to cause global rivers new model and makes the world gold belt recreation.

　　记者问：长江是一个狭长、绵延的地理构成，有没有一个旅游的线路推荐？

The reporter asked:The Yangtze river is a long and narrow/For geographical composition,Is there a travel route recommend?

　　程经理答：这个问题问得非常好，随着交通格局的改变，交通发展非常的快，原来只有水上线路，现在交通道路也已深入，我们准备了两套方案推荐给游客：一，保留原来的水上游。集团公司下属打造了世界最大的豪华游轮，可以供游客全程游览，起点是从重庆顺江而下或从宜昌顺江而上这两种路线。二，现在高速非常发达，已可直穿三峡，游客可以选择自驾，很方便，可尽情游览。景点分布很奇特，是沿长江边一个景点一景点串起来，可不重复随路游览。

Path manager a:This question asked very well,With the change of traffic pattern,The traffic is developing very fast,Originally only water line,Now the traffic road has also deeply,We have prepared two sets of scheme to recommend to visitors:a,Keep the original water upstream.Group company subordinates created the world's biggest luxury cruise ships,For the tourists to visit,Starting from chongqing along the river down or from yichang along the rivers and the two routes.two,Now high speed is very developed,Can straight in the three gorges,Visitors can choose to drive,Very convenient,Can enjoy visit.Attractions distribution is very strange,Along the river is a scenic spot scenic spot string up,Don't repeat with road tour.

　　记者问：请问它是归什么地方政府管辖呢？

The reporter asked:Excuse me, where is it to the jurisdiction of the government?

　　程经理答：长江三峡是一个特大型，跨省的景区，它跨重庆和湖北两省 。两个峡在重庆，一个在湖北。管理上分别独立管理，高层有一个共识，每年一起开例会共同开发，共同将这个项目做好，做大。

Path manager a:The Yangtze river three gorges is a super large,Span provincial scenic spot,It span chongqing and hubei provinces .Two gorge in chongqing,A in hubei.The management of independent management respectively,Top there is a consensus,Have a regular meeting every year with common development,Common will this project to completion,Do big.

　　记者问：从前大家都不是特别了解三峡旅游，请问现在对此有什么措施与规划？

The reporter asked:Once everyone is not particularly understand the three gorges tourism,Excuse me, now there is what measures and planning?

　　程经理答：重庆市委市府认识到三峡旅游的问题，原来比较原始和粗犷，现在在领导下专门成立了重庆旅游投资集团，由国资委管理，专门负责打造景区，加大投资力度建设品牌。希望通过大投资、大宣传让三峡成为世界黄金旅游带。

Path manager a:Chongqing municipal party committee municipal government to recognize the problem of three gorges tourism,The original primitive and straightforward,Now under the leadership of the specially set up a chongqing tourism investment group,The state-owned assets supervision and management,Responsible for creating special scenic spot,Increase investment construction brand.Hope that through big investment/The big propaganda for the three gorges become the world gold tourism belt.