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阳澄湖大闸蟹普遍降价 以求扩大全国市场占有率--亲稳网络舆情监控室
2012-09-18
中新网南京9月18日电(王琦)9月18日,记者从水产市场了解到,由于今年是闰四月,大闸蟹货源充足,因此较去年而言,今年目前蟹商和蟹农将普遍考虑降价10%,以获得品牌效应,扩大全国市场占有率。
Nanjing local fars news agency reported on September 18 (Reuters)(boyer)On September 18,,Reporters from the seafood market to know,Because of this year is leap April,Hairy crab ample,So in a year,So far this year crab quotient and crab farming will generally consider reducing the price by 10%,To get the brand effect,To expand the market share.
在碧波荡漾的太湖水面上,很多渔民已经开始捕捞螃蟹,而阳澄湖大闸蟹要到9月22日才正式开捕。螃蟹养殖户孙兴良说:“今年规格比去年略大一些,规格比较整齐。”记者了解到,由于规格整齐,今年大闸蟹的产量较去年有所增加,价格也有所下降。
In the ocean waves ripple of the taihu lake water,Many fishermen have begun to catch crabs,And lake hairy crab to September 22 to officially open capture.Crab breeding farmers SunXingLiang said:"This specification are slightly larger than last year,Specification comparison in order."The reporter understands,Due to the specification in order,This year the hairy crab production was increased last year,The price also declined.
在水产批发市场,目前已有少量螃蟹进入市场。孙兴良说:“价格比去年降了10%左右,去年的零售价在每斤200元左右,今年在每斤180左右。”水产批发商于龙说:“现在吃的人不多,到中秋节、国庆节的时候价格会高一点。”
In the aquatic product wholesale market,There are a few crabs to enter the market.SunXingLiang said:"Prices higher than last year down about 10%,Last year in the retail price of 200 yuan per catty,This year in about 180 per jin."Aquatic products wholesalers in dragon said:"Not many people to eat now,To the Mid-Autumn festival/National Day when the price will be a little higher."
于龙还说,现在的螃蟹只能算作螃蟹,个头大的才能成为大闸蟹,毛蟹口感没有大闸蟹鲜美,价格自然不高。等到大闸蟹大量上市,销量和价格自然会走高。
In dragon also said,Now the crab can only be considered as a crab,Large can be hairy crab,Hairy crab palate not hairy crab is delicious,The price is not high.Wait until hairy crab a large number of listed,Sales and price will naturally go high.
据了解,由于今年是闰四月,螃蟹的生长期比晚年早了一个月,所以成熟的也早。与去年同期相比,由于今年货源充足,价格或将低于往年。
It is understood,Because of this year is leap April,Crab's rate of growth than old age early for a month,So mature also early.Compared with the same period last year,Due to the sufficient supply of goods this year,Price or will be lower than usual.
尽管螃蟹还没有正式开始捕捞,螃蟹的预售券已经在网上红红火火地卖起来。“纸螃蟹”的优惠幅度很大,价格也压得很低。以3.9-4.0两的公螃蟹为例,网上的销售价仅37.9元,已经低于收购价。对于此类现象,螃蟹经销商说:“压低价格,亏本卖。亏本卖以后增加人气量。网上的市场比较大,我们现在也属于预售期间,价格比较优惠一点。”
Although crab has not yet formally began to fishing,Crabs open to booking a ticket has been on the Internet for authorization to sell up."Paper crab"Preferential tremendously,The price also pressure very low.At 3.9-4.0 two male crab as an example,Online sale price is only 37.9 yuan,Have below the price.For this kind of phenomenon,Crab dealers said:"Depress prices,Sell at a loss.Sell at a loss after gas added.Online market is bigger,We now also belong to open to booking period,The price is a little discount."
为了螃蟹市场中占取先机,经销商们纷纷选择网络平台进行推广。经销商解释:“网上有个好处,我针对的是全国的顾客,一个品牌的建立和展开,我们公司更多考虑的是这个一个方面,才会不惜亏本来卖。”
In order to crab market take advantage,Dealers have choose network platform for promotion.Dealers explain:"There is a good online,I to the customers,A brand establishment and expansion,Our company more consideration is the one aspect,Will do to sell at a loss."
当然,,经销商们表示“亏本赚吆喝”只是阶段性的策略:“到后期价格肯定会上去的,亏本是肯定不可能的。”
Of course,,Dealers said"Make call at a loss"Just periodic strategy:"Later the price sure meeting to go,Sacrifice is certainly not possible."
业内人士表示,螃蟹上市半个月内,正式各家品牌蟹商打探行情,进行初步定价的阶段。目前来看,受经济形势等多方因素的影响,品牌蟹商和蟹农今年的定价策略较往年,谨慎了不少。因此,今年秋天想吃螃蟹的市民,有望花同样的价钱,吃到更大更肥美的螃蟹。(完)
The personage inside course of study says,Crab listed half a month,Formal each brand crab quotient bug quotation,Carries on the preliminary stage of pricing.So far,By the economic situation of the influence of various factors,Brand crab quotient and crab farming this year's pricing strategy than in previous years,Care a lot.therefore,The citizens of this autumn want to eat crabs,Is expected to spend the same price,Eat to bigger and more beautiful crab.(finish)
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