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女生涉食品安全网帖致企业利益受损 被索赔百万--亲稳舆论引导监测室
2012-09-24

  

怎样说话不“中枪” How to speak not"Shot in the"

  

一个网络“私话”引发的百万元赔偿案之问 A network"confidence"Cause the one million yuan compensation question

  拥有多家蛋糕连锁店的上海克莉丝汀食品有限公司作为原告,正在等待法院的第二次庭审,而被告,是上海一名普通的大一女生。

Owned a cake chain of Shanghai Christine food co., LTD., as the plaintiff,Waiting for the court's second trial,And the defendant,Shanghai is an ordinary freshman girls.

  5个月前,人人网上一篇将克莉丝汀公司和地沟油关联在一起的“私话”,经过新浪微博大V的转载后,得到了数以万计的转发。这让克莉丝汀公司股价下跌,询问不断。

Five months ago,Everyone online a will Christine company and trench oil correlation in together"confidence",After sina micro and V after transfer,Got tens of thousands of forward.It makes Christine company's share price was off,Inquiry continuously.

  作为正面回应,克莉丝汀公司将大一女生木心作为原帖发布者告上法庭,索赔100万元。

As a positive response,Christine company will freshman girls heart wood as that publishers to court,Claim 1 million yuan.

  食品监管无序、企业信誉被过度透支的现状,让仿佛带着原罪的企业很容易中枪,一点风吹草动,都可能变为狂风暴雨。

Food supervision disorder/The enterprise credit is the current situation of the excessive overdraw,Let as if with the original sin of enterprise is very easy to the gun,A little wind,Are likely to become a violent storm.

  这是个案,也是微博时代的一个典型事件。当我们坐在电脑前、拿着手机上人人、刷微博时,网络言论的边界在哪里?如何才能保证自己的话语不会侵犯他人的利益?

This is the case,Also micro bo era of a typical event.When we sit in front of the computer/Take on to everyone/Brush micro when rich,Network speech of the boundary in where?How to guarantee their words do not infringe upon the interests of others?

  如果不小心,我们可能会误伤别人,自己也会中枪。

If not be careful,We may from others,His gun and the church.

  

一句话怎么会传这么快? How could a pass so fast?

  上海大一女生木心做梦也想不到,自己在人人网上的一个帖子会给她惹来百万元的官司。

Shanghai freshman girls wood heart has ever dreamed,Everyone in an online posts would give her to provoke to one million yuan of lawsuit.

  4月25日晚上10点32分,一个关于地沟油和食品企业的帖子出现在了人人网上,发布者正是木心:“刚跟老妈打电话获悉,金山一家奶油厂被卫生局查封,里面的奶油都是用地沟油和外国的工业油制成的!克莉丝汀、莉莲蛋挞等沪上知名蛋糕品牌都从这家厂进货!!大家千万别吃了啊,昨天查出的,预计马上就要曝光了!!千万别买啊!!!”

April 25 10 PM 32 points,About a trench oil and food enterprise posts in the everyone online,Publishers is wood heart:"Just learn to call my mother,Kingsoft a creamery is health bureau attachment,The inside of the cream were trench oil and foreign industrial oils!Christine/Lillian egg tart, Shanghai famous brand such as cake from the factory purchase!!Please don't eat ah,Yesterday rummage,Soon the expected exposure!!Don't buy ah!!!"

  34分钟后,有人在原帖下面回复:“金山的躺枪。”

34 minutes,Someone in the CV reply:"Jinshan lay gun."

  该帖子在人人网内被不断转发的同时,十几个小时后,引起了新浪“大V”的关注。

This post in renren inside be continuously forward at the same time,Ten hours later,Caused sina"Big V"attention.

  26日11点37分,新浪网民“新闻小兵曹文艺”以“克莉丝汀也出事了?”为标题进行转载:“金山一家奶油厂被卫生局查封,里面的奶油都是用地沟油和外国的工业油制成的!克莉丝汀、莉莲蛋挞等沪上知名蛋糕品牌都从这家厂进货!!大家千万别吃了啊,昨天查出的,估计马上就要曝光了!!——来自人人。”

26 11 37 points,Sina netizens"The news CaoWenYi dogface"to"Christine also had an accident?"For the title for transfer:"Kingsoft a creamery is health bureau attachment,The inside of the cream were trench oil and foreign industrial oils!Christine/Lillian egg tart, Shanghai famous brand such as cake from the factory purchase!!Please don't eat ah,Yesterday rummage,Soon the exposure estimates!!- from everyone."

  在随后的几个小时内,“新闻小兵曹文艺”这则微博,开始以转载或重新改写的方式,被“中国消费监督在线”、“公司舆情”、“直播上海”、“上海最美食”这些拥有数万乃至数十万粉丝的“大V”进行传播。

In the next few hours,"The news CaoWenYi dogface"This is the micro bo,Start with the transfer or rewrite way,was"China's consumer supervision and online"/"The company public opinion"/"Live Shanghai"/"Shanghai is the most food"These have tens of hundreds of thousands of fans and even"Big V"spread.

  26日下午2点左右,上海克莉丝汀食品有限公司的员工才从朋友口中得知“自家门前失火了”,此时,这则消息仍在以让木心和克莉丝汀公司意想不到的速度飞快传播。

26 at 2 o 'clock,Shanghai Christine food co., LTD employees from friends just heard"The door of the fire",At this time,The news is still in the heart to let wood and Christine company unexpected speed fast propagation.

  在转载中,博主“公司舆情”添加了一句:“截至目前,公司暂未做出回应,中国上市公司舆情中心正在积极与公司取得联系,消息尚待核实。”

In the transfer of,blogger"The company public opinion"Added a:"So far,The company temporarily not to respond,Chinese listed company public opinion center is positive and contact the company,News is yet to be verify."

  几个小时后,克莉丝汀国际控股有限公司在其官方网站上发表声明:“对于网上流传一则个人微博署名‘新闻小兵曹文艺’散布有关公司向金山一家被查封的奶油厂进货的失实传闻表示关注,谨做出以下声明回应和澄清,以释公众疑虑”,“本公司并未向上海地区任何金山奶油厂购买原材料,也没有任何合作关系。”

A few hours later,Christine international holdings co., LTD., in its official website issued a statement:"For online spread a personal micro bo signature‘The news CaoWenYi dogface’Spread the company to jinshan a seized creamery purchase failings expressed concern about rumours,Would like to make the following statement response and clarification,To release the public doubts","The company did not to Shanghai jinshan cream factory any purchase of raw materials,No relationship."

  此时克莉丝汀公司在声明中表示,并未找到人人网中的原帖。当天晚上,克莉丝汀公司的工作人员才在人人网中找到由木心发的原帖。

Now Christine company said in a statement,Did not find the renren CV.That night,Christine company's workers to find in renren by wood heart hair of advantage.

  克莉丝汀公司的工作人员与“新闻小兵曹文艺“进行联系,责令他删除自己发布在新浪微博上的帖子并进行道歉,随后“新闻小兵曹文艺”将帖子删除。(记者 郑雷)

Christine company's staff and"The news CaoWenYi dogface"contact,He shall be issued by yourself in sina micro blog posts and apologize,then"The news CaoWenYi dogface"Will delete posts.(Reporter ZhengLei)



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