“猪肉铅超标”：喧闹之后冷思考 "Pork lead paint":After thinking and cold

　　“南京猪肉铅超标”事件终以“作者道歉”、“政府澄清”而尘埃落定。但回首这一事件“杂志发表—微博发力—媒体发酵”的传播路线，有一个教训是深刻的，即由于学术媒体与自媒体、传统媒体之间缺少“防火墙”，使原本纯学术问题日益网络化、复杂化，众声喧哗，加重了“还原真相”的社会成本。

"Nanjing pork lead paint"Event to finally"The author apology"/"The government clarify"And the dust settled.But looking back this event"Magazine published - micro bo hair force - media fermentation"The spreading routes of,There is a lesson is profound,As academic media and the media/Traditional media lack between"firewall",Make originally pure academic problem increasingly network/complicated,Cacophony in,increased"Reduction the truth"Social cost.

　　那么，如何在不同媒体间筑起良性互动的“防火墙”，让学术的归学术、微博的归微博，共同传递正能量？

so,How to in different media built between benign interaction"firewall",Let the academic to academic/Micro bo's return to micro bo,Common transfer positive energy?

反思一：要尊重学术媒体的严肃性，承认其与自媒体、传统媒体的专业化差异 Reflection a:To respect academic media seriousness,Admitting that the and the media/The traditional media's professional differences

　　昨天，当得知3位论文作者“道歉”后，沈阳农业大学《养猪》杂志主编张永泰教授表示“不理解”。他对本报记者说，如果论文有问题，刊登论文的杂志和终审把关的我，都应该有问题、作检讨，可至今没人来找。

yesterday,When that three papers author"apology"after,Shenyang agriculture college[pigs]Magazine editor ZhangYongTai professor said"Don't understand".He said to our reporter,If the paper has a problem,Published papers magazines and final checks of I,Should have a problem/For review,But so far no one to look for.

　　“作为专业杂志，社会上应该相信我们的学术判断能力。”这位沈阳农业大学原畜牧兽医学院院长对本报记者说，我至今不认识3位作者，论文是自然来稿。抽取的13份样本并不少，国家从没有对检测猪肉重金属含量做过样本量的规定。你不同意，可以写文章争论嘛！杂志，就是争鸣的园地。

"As a professional magazine,The society should believe our academic judgment ability."The shenyang agricultural university, the animal husbandry and veterinary dean of college to our reporter said,Till now I still don't know three the author,The paper is printed by nature.Extraction of the 13 samples and many,No nation from the detection of heavy metal content in pork did the provisions of the sample size.Don't you agree,Can write articles well debate!magazine,Debate is the garden.

　　关键是，论文并没说南京市场所有猪肉铅超标38.46%，而是说样本和部分猪肉的铅超标38.46%——姑且不论参照标准合不合适，首先该问是谁发布“南京市场猪肉铅超标38.46%的”？是微博！让博主检讨才对！

Key is,The paper and didn't say nanjing market all pork lead up to 38.46%,But that sample and some pork lead up to 38.46% - apart from the reference standard it would suit,First of all this ask who is issued"Nanjing market pork lead up to 38.46%"?Is micro bo!Let the blogger to review!

　　“为什么不追究博主的责任？”张永泰不依不饶地指出，博主或许是“标题党”，故意吸引人眼球；或者不懂农业，理解偏离。隔行如隔山，专业杂志主要是办给专业人士看的，你“环保董良杰”看不懂，才正常，看懂了反而不正常。

"Why not the responsibility of the Lord shall be investigated for bo?"ZhangYongTai adamant4 to point out,Blogger is perhaps"Title party",Deliberately absorbing eyeball;Or don't understand agriculture,Understanding deviation.Interlaced such as the hills,Professional magazine is mainly to professional personage to see,you"Environmental protection DongLiangJie"Look not to understand,Just normal,Understand but not normal.

　　中国农业大学食品科学与工程系副主任任发政教授在接受本报记者采访时说，专业杂志与受众面广泛的自媒体、传统媒体显著不同的是，对阅读者有专业要求，而且注重学术观点的交流和争鸣。因此，不能将学术媒体与自媒体、传统媒体等量齐观，混为一谈。只有形成尊重科学的共识，“圈内”“圈外”才能谈到一起。

China agricultural university, deputy director of food science and engineering for hair professor zheng in accepting our newspaper reporter to interview,Professional magazines and at a wide range of from media/Traditional media are significantly different,To readers have professional requirements,And pay attention to academic point of view of communication and schools of thought contend.therefore,Not to be academic media and the media/Traditional media equate,Confuse STH with STH else.Only the formation of respect scientific consensus,"circle""Outer circle"Together to talking about.

反思二：自媒体、传统媒体要如实传播学术观点，学术观点也要经得起媒体质疑 Reflection two:Since the media/The traditional media to truthfully spread academic point of view,Academic point of view will stand up to the media questioned

　　“今后写论文，不仅要过发表关，还要过网络媒体的质疑关。”痛定思痛，南京农业大学动物科技学院周岩民教授深有感触地说。

"Write a thesis in the future,Not only had published shut,It will be the network media questioned shut."Recall a painful experience,Nanjing agricultural university college of animal science and technology ZhouYanMin that professor said.

　　他的研究生吴萍告诉记者，以前写论文仅仅是为了发表，完成任务。“从没想过我的论文同社会生活、百姓感受有什么关系。”现在懂了，学术不能脱离社会、脱离群众。网友把我们1年前发表的论文找出来“挑刺”，从另一方面也说明公众对食品安全的关心。今后，每写一句话、每算一个数字，都要小心再小心，不让自己的疏忽大意伤了百姓的心。

His graduate student wu ping told reporters,Before write a paper just published in order to,Finish the task."Never thought my thesis with the social life/What is the relationship between the people feel."Understand now,Academic cannot opt out of society/Divorced from the masses.The net friend we 1 years ago published papers to find out"nagging",On the other hand also shows that the public food safety concern.In the future,Write a word every/Each is a number,Be very careful to be careful,Don't let his carelessness hurt the heart of the people.

　　21世纪教育研究院副院长熊丙奇教授也是大学校刊编辑，他在接受本报记者采访时说，无论是《养猪》杂志，还是大学校刊，只要是公开出版物，都应该接受媒体和社会的监督和质疑。但这个质疑有一个前置条件，必须将原学术观点全程、全息、全景式呈现，不能按自己的生活经验进行转换式描述，一旦非专业表达，就会使原学术信息失真——“南京猪肉铅超标”事件的传播过程中，就有这样的影子。

The 21st century education institute, vice President of the XiongBingJi professor is editor of the university,He told the reporters,whether[pigs]magazine,Or university school magazine,As long as it is public publications,Should accept the media and social supervision and questioned.But this question has a precondition,Must the whole academic point of view/holographic/Present overall,Not according to his own life experience conversion type description,Once lay expression,Will make the original academic information distortion --"Nanjing pork lead paint"The spread of events in the process,There is such a shadow.

　　他认为，自媒体、传统媒体传播学术观点时，要紧扣原文，全面严谨，不能脱离原来学术基础，切忌断章取义、歪曲观点和事实。如果遇到恶意中伤式的传播，受害者要勇于拿起法律武器，维护自己的合法权益。

He thinks,Since the media/The traditional media academic views,The original back to the ideas,Comprehensive rigorous,Cannot be separated from the original academic foundation,Avoid by all means is out of context/Distorted view and facts.If meet the spread of ZhongShangShi malicious,Victims should be brave in to take legal weapon,Safeguard their legitimate rights and interests.

　　让人欣喜的是，事件双方都表现出理性自律的态度。继3位论文作者公开更正和致歉后，微博博主“环保董良杰”昨天早上也写下这样的文字——“我对此也有失察之责，特此致歉。”想必，他的25万粉丝都看到了这句话。

Let a person delighted is,Event both show the attitude of rational self-discipline.The three papers author open corrections and after apology,Micro bergkamp main"Environmental protection DongLiangJie"Yesterday in the morning also write such words --"I'm also have oversight responsibility,We apologize."Must be,His 250000 fans saw this sentence.

反思三：责任意识，应是各媒体之间无形的“防火墙” Reflection three:Responsibility consciousness,The media should be between invisible"firewall"

　　传媒学者、南京大学陈堂发教授对“南京猪肉铅超标”事件的传播关系做了分析。他认为，学术媒体与自媒体、传统媒体之间不该是铜墙铁壁，而应是可以相互穿越的“责任之墙”，看似无，实为有。

Media scholars/Nanjing university professor ChenTang hair to"Nanjing pork lead paint"The spread of events the relation analysis.He thinks,Academic media and the media/Between traditional media shouldn't is a bastion of iron wall,And should each other through"Wall of responsibility",Seemingly no,Actually have.

　　他说，学术媒体所呈现的学术研究成果、观点，往往具有探索性、争议性，而自媒体、传统媒体强调传播信息的新颖性、确定性。当涉及特定主体商业利益、生命健康、食品安全等话题时，自媒体、传统媒体对学术媒体观点应持足够谨慎的态度，尊重学术复杂性第一，满足公众需要第二。

He said,Academic media present academic research results/view,Often a exploratory/controversial,Since the media/Traditional media emphasize the novelty of the dissemination of information/deterministic.When it comes to a particular subject business interests/health/Food safety topics,Since the media/The traditional media to academic media view should hold enough cautious attitude,Respect academic complexity first,To meet the public need the second.

　　昨晚9时，记者将陈堂发教授的观点通过微博转告“环保董良杰”。稍后，他连发记者3条私信，除表示认同外，还做了补充。他写道，除了自觉和责任意识，科普，也是消弭媒体与媒体、媒体与大众隔膜的妙药。学术和大众的界限越小越好，美国科普工作就要求缩小这个界限。他希望民间组织在学术开放中承担更多的责任。

9 PM last night,Reporters will ChenTang hair the professor's point of view through the micro bo to tell"Environmental protection DongLiangJie".later,His volleying reporter article 3 usually letters tell,In addition to the agree,Did added.He wrote,In addition to consciously and sense of responsibility,science,Also level media and media/The media and the public the medicine of the diaphragm.Academic and popular limit yue xiaoyue good,American popular science work requires narrow this limit.He hopes to folk organization in the academic and opening up of more responsibility.

　　已经收场的“南京猪肉铅超标”事件，如果能继续引发人们对科学、责任、生命、健康、环境的持续反思，也算一场意外收获吧？关键是，心与心之间不能有“防火墙”。(记者 林培 见习记者 吉凤竹 陈雨薇 李 刚)

Has the end"Nanjing pork lead paint"events,If we can continue to cause people to science/responsibility/life/health/The environment for reflection,Also calculate a windfall it?Key is,Between the heart and heart can't have"firewall".(Reporter LinPei trainee reporter JiFengZhu ChenYuWei li just)