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调查称中国网络药店发展陷瓶颈 开店易销售难--亲稳网络舆情监控室
2012-10-21

  据中国之声《全国新闻联播》报道,随着网络购物的发展网上药店成为不少电商和药厂青睐的营销途径。但记者调查发现,由于消费习惯和医保报销限制,网上药店发展陷入瓶颈。

According to the sound of China[The national news broadcast]reports,With the development of Internet shopping,Online pharmacies become many electrical contractor and the pharmaceutical factory favour marketing way.But reporter survey found,Due to the consumption habits and health care to submit an expense account limit,The development of Internet drugstore in bottleneck.

  中国网上药店理事会近日发布的报告显示,2011年,国内医药电子商务规模在4亿元左右,在整个医药零售当中所占的比例不到1%。从2005年国内第一家网上药店开始运营到现在七年时间,网上药店的发展显得动力不足。

China's online pharmacies council recently issued a report,In 2011,,The domestic medical electronic business scale in 400 million yuan or so,In the whole of medicine retail and the proportion of less than 1%.From 2005 the first online pharmacies begin operations to now seven years time,The development of Internet pharmacy is lack of power.

  网上药店最大的优势就是价格低廉,因为减少了店面、人员的成本,网上药品的要比一般药店的价格低10%—20%。但是记者采访发现,虽然价格优势明显,但众多消费者还是对网上药店不能接受,他们担心药品质量无法得到保障。

Online pharmacies is the biggest advantage of low prices,Because of reduced the store/Personnel cost,Online drug than general pharmacy price low 10% - 20%.But reporters found,Although the price is obvious advantages,But many consumers or online pharmacies can't accept,They worry that the drug quality could not be guaranteed.

  秦皇岛市民:不太愿意吧,尤其是药,因为本身就是要吃到体内,对身体还是要负一定责任的。

qinhuangdao:Reluctant to it,Especially medicine,Because itself is to eat into the body,For the body or negative certain responsibility.

  除了消费者不买账,药品的物流配送也是网上药店面临的一大难题。

In addition to consumer not buy it,Pharmaceutical logistics distribution is also online pharmacy face a big problem.

  某药企物流配送中心副总经理王明华:它的整个的物流配送资质要求很严格。车辆、时间、温度、湿度这些要求,就会使得配送成本会比较高。

A medicine enterprise logistics distribution center deputy general manager WangMingHua:It's the whole logistics distribution qualification requirement is very strict.vehicle/time/temperature/Humidity these requirements,Will make delivery cost is high.

  另外,由于医保还没有向网上药店开放,网上药店被允许销售的药品种类也十分有限。这些都成为制约网上药店发展的瓶颈。

In addition,Due to the medical insurance is not to open online pharmacies,Online pharmacies allowed sales drug kinds is also very limited.These have all become restrict online pharmacy development bottleneck.


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