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媒体称药店作为企业将高价药放显眼位置无可厚非--亲稳网络舆情监测室
2012-11-04

媒体称药店作为企业将高价药放显眼位置无可厚非资料图片 Material picture

  

想买“平价药”必须“扎马步” Want to buy"Parity medicine"must"Firm "ma bu" or horse stance"

  

消费者蹲下买药谁之过? Consumers who buy medicine to squat down the?

  药店将廉价药藏在货柜底部 媒体建议蹲下选药

Pharmacy will cheap medicine hide in the container bottom media suggest squat choose medicine

  近日,药店的一桩“潜规则”在网上被热议,有网友称:在药店货架最显要位置摆的药都是“导购”极力推荐的高价药,而那些性价比合适的药品都被摆在货架的下方。于是对消费者来说,在药店蹲下买药似乎成了一种“合理”的方式。记者认为,只有重新构建和谐的医患关系,这类怪现象才能得以从根本上解决。

recently,Drugstore a pile"Latent rules"In the online was hot debate,Have net friend say:The most influential position in pharmacy shelves of medicine is placed"Promotions specialist"Highly recommend high medicine,And the ratio of appropriate drugs were in the bottom of the racks.So for consumers,In the pharmacy went down to buy medicine seems to become a"reasonable"way.The reporter thought,Only to building harmonious hospital patient relationship,This kind of strange phenomenon can be fundamentally solved.

  首先,如果把药店看做一个企业的话,那么最大程度追逐利润肯定是其根本目标,在保证“对症下药”的前提下,药店采取把高价药放在显眼位置、让导购极力推荐的做法本身无可厚非。那么,问题的根源在哪里呢?难道消费者就应该接受这种略显滑稽的购买方式吗?答案显然是否定的。

First of all,If the pharmacy as a enterprise words,So maximum profit-seeking affirmation is the fundamental goal,In the guarantee"Suit the remedy to the case"Under the premise of,Pharmacy took the high medicine on conspicuous position/Let promotions specialist strongly recommend practice itself is understandable.so,The root of the problem in where?Don't consumers should accept this slightly funny to purchase?The obvious answer is no.

  稍有些生活阅历的人都不会缺乏这样的经验:大概在上个世纪90年代初,大多数人的看病、开药等一系列活动还都是在医院“一条龙式”完成的。而后来,这种情况悄然发生了变化,在看病时,医生开处方,我们开始拿着药方去药店买药。这本来是件好事,但后来事情的发展却不尽如人意:最近,据中华医学会党委书记饶克勤透露,我国有54%的医生表示有过接受药品回扣的行为。在医生收回扣、医院高药价和药店有目的“摆药”的“围追堵截”之中,去药店蹲下买药,似乎已成为消费者“最后的反抗”。

A little some life experience will not lack of such experiences:Probably in the 90 s,Most people see a doctor/Prescribe a series of activities also is in the hospital"Dragon type"completed.And then,This kind of situation quietly changed,When a doctor in,The doctor prescribe,We start with a prescription went to a chemist's shop to buy medicine.This was a good thing,But then it is not satisfactory:recently,According to the Chinese medical association secretary of the party committee RaoKeQin revealed,Our country has 54% of the doctors say had accept drug rebate behavior.In the doctor receiving kickbacks/Hospital high drug prices and drugstore have purpose"Pendulum medicine"of"rounding"of,Went to a chemist's shop went down to buy medicine,Seems to have become consumers"The final against".

  重建医患互信互爱的关系,说起来简单,但做起来很难。面对医患关系的紧张和医德的滑坡,无论是医生还是有关执法部门都应该积极行动起来。在医生重视自己职业道德建设、有关部门加大立法、执法力度的基础上,作为普通消费者的我们也不能无动于衷,我们应当积极为医患关系的改善倾注正能量,尊重医生、医院、药店合理的盈利需求,只要多方一起努力,形成一种良好的互动关系,“蹲下买药”的尴尬事就会得到合理的解决。(记者姚友明)

Reconstruction of doctor-patient trust and love in all relationships,It is simple,But it's hard to do.In the face of the doctor-patient relationship in the tension and medical ethics of landslide,Whether the doctor or relevant law enforcement departments should actively action.In the doctor pay attention to their professional ethics construction/The relevant departments increase legislation/On the basis of law enforcement,As a common consumer we cannot afford to sit still,We should be positive for the improvement of the doctor-patient relationship to pour into positive energy,Respect doctors/hospital/Pharmacy reasonable profit demand,As long as the efforts together,Form a good interactive relationship,"Went down to buy medicine"Embarrassing things will get reasonable solution.(Reporter YaoYouMing)



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