一把手直属专用:01056292228转800   舆论引导:01056292228转802   综合治理:01056292228转805   品牌安全与提升:01056292228转808
您当前的位置:亲稳网 > 中国亲稳 > 亲稳行业 > 医疗卫生 >

即刻使用亲民维稳解决方案!

发掘汇报软件

使用亲民维稳全套解决方案邀请

亲稳发掘汇报系统

打造亲民维稳之格局,以便稳中求进,是每一个基层领导的光荣使命与重要责任!是为官一任,造福一方的不二途径!是守住已有成果的必要前提,是继续前进的必要根基!

药店将廉价药藏在货柜底部 媒体建议蹲下选药--亲稳舆论引导监测室
2012-11-02

  “去药店买药,一定要蹲下来!”近日,一条微博被热传,称“朋友多年跟药厂打交道,听药厂里老师傅一句话,果断分享,去药店买药,一定要蹲下来……站着视线内的药全是提成高的,效果一般,价廉物美、性价比高的好药都在下面……下面……”真的是这样吗?

"Went to a chemist's shop to buy medicine,Must squat down!"recently,A micro bo be heat transfer,says"Friends with many years dealing with pharmaceutical companies,Listen to pharmaceutical factory in a master craftsman,Decisive share,Went to a chemist's shop to buy medicine,Must squat down down...Stand in the line of sight of the medicine is full of the high commission,Effect general,Cheap and fine/Cost-effective good medicine in the following...Below..."Is this really the case?

  对此,扬子晚报采访的药店销售人员予以否认,但一位知情人士则称“这是公开的秘密”。他还特别提醒:买药的时候,千万别一味被导购“忽悠”了。

this,Yangzi evening news of pharmacy sales staff denied that,But a source has said"This is an open secret".He also special remind:Buy medicine,Don't blindly be promotions specialist"flicker"the.

 

 扬子晚报暗访 Yangtze evening paper investigations

  店员推销货架上层的药:29.8元和39.8元 Shop assistant sales shelf upper medicine:29.8 yuan and 39.8 yuan

  而最下层藏着最便宜的同类药:0.8元 And the most lower hiding the cheapest kind medicine:0.8 yuan

  “摆在药店视线内的药全是贵的,物美价廉的药都在货架下面”,真的是这样吗?昨天,扬子晚报记者在南京多家药店进行了暗访。

"In pharmacy sight medicine are all expensive,Cheap and fine medicine in the shelf",Is this really the case?yesterday,Yangzi evening news reporter in nanjing several drugstore on the investigations.

 

 拼命推销贵的 记者想买便宜药受“打击” Try very hard to promote your reporters want to buy cheap by medicine"blow"

  在南京汉中路的一家药店,扬子晚报记者以“咳嗽”为由购药,销售人员立即把记者领到专售感冒药、咳嗽药的柜台。记者看到,共分6层的药架上摆放了各式各样的止咳化痰药物。

Hanzhong road in nanjing a pharmacy,Yangzi evening news journalists"cough"Buy medicine for,Sales staff immediately sent reporters into selling cold medicine/Cough medicine counter.The reporter sees,Is divided into 6 layer medicine shelf put all kinds of cough expectorant drugs.

  在问清记者是“感冒引起的咳嗽,并且有少量白痰”后,销售人员随手从药架上层(大约与视线齐平位置)拿了一款某知名药厂生产的止咳糖浆。“你要是痰少就用这个糖浆,效果很好。要是痰多呢,就用那款强力止咳枇杷露。”记者看到,止咳糖浆29.8元,而强力止咳枇杷露39.8元——这两款药的价格都明显高过药架下方的其他同类药物。

In the qing dynasty reporter is"A cold cause cough,And there is a small amount of white sputum"after,Sales staff conveniently from medicine frame upper(About and line of sight flush position)Took a paragraph one of famous pharmaceutical factory production of cough syrup."If you sputum less just use the syrup,Effect is very good.If much sputum?,Use that type of strong cough loquat."The reporter sees,Cough syrup 29.8 yuan,And strong cough loquat 39.8 yuan, the new drug prices significantly higher than medicine frame the other similar drugs.

  扬子晚报记者蹲下身来,在药架的最下方,看到有一款100毫升的止咳糖浆的价格仅为0.8元。当记者拿起这款药时,销售人员立即声明,“你要买的话,一下要买好几瓶。它的效果肯定没有我刚才给你推荐的那几款好。”

Yangzi evening news reporter squat body to,In the bottom of the medicine frame,See is a 100 ml of cough syrup price is only 0.8 yuan.When the reporter picked up this kind of medicine,Sales staff immediately statement,"If you want to buy,Once want to buy several bottle.Its effect certainly didn't I just give you recommended that a few good."

  扬子晚报记者随后来到白下路的某大药房,以同样的理由购买咳嗽药。这次,销售人员给记者推荐的是一款价格为22.8元的止咳胶囊。记者注意到,销售人员也是在记者说出“病情”后,毫不犹豫地从药架最上端给记者推荐药品。同样,这款止咳胶囊的价格也是整个止咳药柜台中最贵的一款。

Yangzi evening news reporter then came to the white road a big pharmacy,With the same reason to buy cough medicine.the,Sales staff to the reporter recommends is one price for 22.8 yuan cough capsule.Reporter noticed,Sales staff is also at the press say"condition"after,Without hesitation, the top rack from medicine to the reporter recommends drugs.The same,This kind of cough capsule price also is the cough medicine cabinet taichung the most expensive one.

  

买药的人基本上都不看货架下方的药 Buy medicine to basically see shelf beneath the medicine

  昨天下午3点左右,扬子晚报记者在汉中路一家连锁药店选购药品的半个小时中,观察了前来止咳药柜台选购药品的5位市民。其中有3人在销售人员的带领下选购止咳药品,他们都买了药架上方的价格较高的止咳药。记者留心观察了一下:他们只顾听销售人员的介绍,根本没有看看药架下方的其他药品。

3 o 'clock yesterday afternoon,Yangzi evening news reporter in hanzhong a pharmacy chains of choose and buy drugs in half an hour,To observe the choose and buy some cough medicine counter drug five people.There are three people in the sales staff under the leadership of the choose and buy some cough medicine,They all bought medicine rack above price higher cough medicine.Reporters keep an eye out for it:They want to listen to the sales staff is introduced,Don't look at medicine frame the other drugs.

  而两位自行选购止咳药的顾客中,一人在打电话确认了购买的药品名称后,低头看了看药架下方,但依然买了“指定产品”。另外一人虽然没有听导购的介绍,但也是选购了上方的某品牌止咳糖浆。为什么这样选择呢?在随后的交流中,他表示“我觉得一般放在上面的,应该是卖得比较好的,大家都认可的药,放心点吧。”

And two to customers in the choose and buy some cough medicine,A man in the calling to confirm the purchase drugs after the name,Looking down at the medicine frame below,But still bought"Designated products".One other person although didn't listen to the introduction of range,But it is also the top of the choose and buy some brand cough syrup.Why do you choose?In the subsequent exchange,He said"I think generally in the above,Should be to sell better,Everyone approved drugs,Rest assured point it."

 

 医生常开的药、价格低的都放在药架最下方 The doctor prescribed medicine/Price low in the medicine the bottom frame

  在扬子晚报记者暗访的这几家开架式药店中,基本上如微博中所说“上面的药品一般比下面的标价要高”;而且扬子晚报记者进一步发现一个规律:从上到下,药价也呈阶梯递减。

In the Yangtze evening news reporter investigations of this several well-catalogued in pharmacy,Basically such as micro bo said"The above drug general than the price to high";And yangzi evening news reporter further found a rule:From top to bottom,Prices also shows step decline.

  但当扬子晚报记者问到是否有意将一些重点推荐药品放在显眼位置时,各药店却都否认。

But when the yangzi evening news reporter asked whether the intention to recommend some key medicine in the conspicuous position,The pharmacy was denied.

  一名销售人员告诉扬子晚报记者,“要说我们摆药品有什么规律,我觉得好像医生经常开的药品基本上都是放在货架最下方。一些医生喜欢开的药,可能不是店里重点推的药。再说,拿着医生处方来买药的人,都是知道药名的,所以不用放在显眼的位置。”

A sales staff told yangzi evening news reporter,"Say we pendulum drugs have what law,I feel like the doctor often prescribe medicines are basically on the bottom shelf.Some doctors like open medicine,May not be the store key push medicine.besides,Took the doctor's prescription to buy medicine person,Are all know of the drug,So don't put conspicuous position."


亲稳链接:链接亲民维稳,践行稳中求进!