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药品摆放潜规则调查 三方利益生“高贵低贱”怪象--亲稳舆论引导监测室
2012-11-05
近日,网上盛传“便宜药要蹲着买”,曝光一些药店在药品摆放上存在猫腻,诱导消费者只买贵的,不买对的。这样的说法在反思药价虚高的当下,显得格外“刺眼”。药价虚高的背后,是否真有这样的推手,乱象背后又是怎样的利益分配,记者对此进行了调查。
recently,Online is widely"Cheap medicine to squat down to buy",Exposure some pharmacy in drug put on something fishy going on there,Induction consumer only buy expensive,Don't buy right.This idea in reflections on the virtual high prices then,Appear particularly"dazzling".High drug prices virtual behind,Is there really such a hand slap,The mess behind how is profit distribution,This reporter were investigated.
特别调查 Special investigation
“去药店买药,一定要蹲下再蹲下!”最近几天,网络上正在疯狂热议这样一条消息:到药店买药一定要蹲下去。站着看,视线内的药全是提成高的,效果一般。便宜药、好药、性价比高的药都在下面。
"Went to a chemist's shop to buy medicine,Must squat down to squat down!"In recent days,The network is crazy hot debate such a message:To the drug store to buy medicine must squat down.Stand watching,Sight medicine is full of the high commission,Effect general.Cheap medicine/Good medicine/A high performance/price ratio in the medicine.
这样的消息是否属实?如果属实,又是什么原因导致的?带着疑问,《法制日报》记者今日对江苏省南京市的数家大型连锁药店进行探访,发现药架上层摆放的药大多都比药架下层的贵,在药架下层鲜见比较贵的药,确实存在“高贵低贱”的怪相。
This news is true?If true,What is the reason?With doubt,[Legal daily]Reporters today, nanjing city, jiangsu province to the several large chain pharmacy for visit,Find medicine frame upper put most of medicine are better than medicine frame lower expensive,In the medicine frame lower rare more expensive medicine,Does exist"Noble beneath"Strange phase.
“高贵低贱”怪象确实存在 "Noble beneath"Strange like really exist
11月4日上午,记者来到位于南京市下关区和燕路的一家全国连锁药店。在感冒药、止咳药、消炎药等专区,记者看到,每个专区的每一个药架都有6层,分别摆放着各式各样的感冒药、止咳药、消炎药。
On November 4, morning,Reporter arrived at the nanjing road XiaGuanOu and yan a nationwide chain pharmacy.In the cold medicine/Cough medicine/Anti-inflammatory drugs and zillah,The reporter sees,Each zone of each drug frame has 6 layer,Put the respectively all kinds of cold medicine/Cough medicine/Anti-inflammatory drugs.
在药架最上层摆放着的感冒药大多为十八九元一盒,其中最贵的为19元每盒的四季感冒片,一盒36片,每次口服5片,一日3次;而最下层摆放的则大多是每盒三五元的药,最便宜的是价格为每盒1.4元的复方感冒灵片,一盒24片,每次口服4片,一日3次。
In the medicine frame the most upper putting cold medicines for most known yuan a box,With the most expensive 19 yuan for each of the four seasons's cold tablet,A box of 36 tablet,Every time an oral five pieces of,Three times a day;And bottom put are mostly the magazine 35 yuan medicine,The cheapest is the price of 1.4 yuan for each compound ganmaoling tablet,A box of 24 tablet,Every time an oral 4 piece,Three times a day.
在止咳类药品专区的药架上,最上层同样摆放着价格较高的止咳药,其中最贵的一款是价格为38元一盒的虫草川贝膏,而最下层摆放的依然是价格相对便宜很多的止咳药,最便宜的咳特灵胶囊仅为3.5元每盒。
In the cough drugs zillah medicine shelf,The top also put a price higher cough medicine,With the most expensive one is the price for 38 yuan a box of cordyceps bulbus fritillariae cirrhosae paste,And bottom put is still the price is relatively cheap a lot of cough medicine,The cheapest cough trane capsule is only 3.5 yuan each.
随后,记者又来到同样位于和燕路的一家大药房,一进门便看到正对门口的一个药架最上层摆放着一款价格为54元的清热止咳颗粒。在其他药品摆放区域,药品的摆放规则与记者之前探访的药店基本相似,药架上层的药普遍要比下层的贵。而在记者随后探访的多家大型连锁药店,亦是如此。
then,The reporter also came to the same way in and yan a big pharmacy,A door and saw is a medicine at the entrance of the gate of the top frame is putting one price for 54 yuan heat cough particle.In other drug put area,Drug put rules and reporters visiting before the pharmacy basic similar,Medicine frame upper medicine generally lower than your.In reporter then visit many large-scale chain pharmacy,Also is so.
“副作用大见效慢”成托词 "Side effect big act slow"Into subterfuge
在和燕路的一家大药房,记者一进门,便有一名戴眼镜的张姓导购热情地接待记者。当得知记者要买感冒药时,导购很热情地将记者带到感冒药专区,并随手在药架最上层拿起一款价格为32元,名为“益肺感冒颗粒”的药。
In the road and yan a big pharmacy,Reporter an enter a door,There is a wear glasses ZhangXing promotions specialist warmly received reporter.When that reporter when to buy cold medicine,Promotions specialist very enthusiastic will reporter to cold zone,And conveniently in medicine frame the top took one price for 32 yuan,called"Profit lung cold granules"medicine.
当记者表示该药太贵时,这名导购又从第二层拿了一款28元的感冒药。记者随即在最底层拿起一款价格为1.2元名为“感冒清片”的药查看。
When the reporter said the drug when is too expensive,This name promotions specialist and from the second took one 28 yuan cold medicine.Reporters at the bottom and immediately picked up one price is 1.2 yuan called"Cold tablet"Medicine view.
“这些便宜的药也能治感冒,但是副作用大,而且见效慢。”这名导购说。
"These cheap medicine can also a cold,But the side effect big,And effective slow."This name promotions specialist said.
记者发现,这家药店的导购人员多达10人左右。每当有顾客前来买药时,他们都会热情地上前引导。“您咳嗽的话,建议您使用这款止咳糖浆(价格22元),副作用小,而且见效快。”一名女导购热心地向一位老大爷推荐。
Reporter discovery,The drugstore promotions specialist personnel as many as ten or so.Every time a customer to buy medicine,They will enthusiastically to guide."If you cough,Suggest you use this kind of cough syrup(Price of 22 yuan),Little side effects,And rapid."A female promotions specialist enthusiastically to an old man recommend.
在记者走访的几家药店,都存在导购向顾客推荐药架上层价格较贵药品的现象,托词大多都是“便宜的药副作用大、见效慢”之类。与此同时,记者发现,顾客购买的药品也多为价格相对较贵的药品,鲜见有买药架底层便宜药品的。
In reporter visited several pharmacy,There are promotions specialist to customers recommend medicine frame upper price is more expensive drugs,Dodge mostly"Cheap medicine side effect big/Act slow"And so on.meanwhile,Reporter discovery,Customers to buy drugs for price is relatively expensive drugs,Rare have buy medicine rack bottom cheap drugs.
药品品种繁多令人眼花缭乱 Drug variety dazzling
在采访中,记者还发现,同一种类型的药品品种之繁多,令人眼花缭乱。在和燕路的一家药店,记者粗略数了一下,消炎药多达20余种,感冒药多达30余种。除价格不同、厂家不同、包装不同外,一般人无法分辨其他不同之处。
In the interview,Reporter also found that,The same types of drug variety is various,dazzling.In a drugstore and yan road,Reporter rough counted,Anti-inflammatory drugs up to more than 20 kinds of,Cold medicines as much as more than 30 kinds.In addition to the price different/Manufacturer different/Packaging different external,The average person is unable to distinguish different place.
在另一家大药房,记者以扁桃体发炎为由购买消炎药。一名女导购随即在药架最上层给记者拿了一款价格为36元、规格为0.1g×10片的“头孢克圬分散片”。当记者表示太贵时,这名导购又拿了一款价格为29元、规格同样为0.1g×10粒的“头孢克圬胶囊”。
In another a big pharmacy,Reporter to tonsil inflammation by buying anti-inflammatory drugs.A female promotions specialist immediately in the medicine frame stratosphere to reporters took one price for 36 yuan/Specifications for 0.1 g x 10 piece"Cephalosporin g Wu dispersible tablet".When reporters when is too expensive,This name promotions specialist and took one price for $29/Specifications for the same 0.1 g x 10 grains"Cephalosporin g Wu capsule".
然而,记者在药架的第二层发现了一款价格为22元、规格为0.1g×10片的“头孢克圬分散片”,这款与标价36元的那一款药的生产厂家、规格、服用量都相同,唯一不同的是外包装颜色不同。“我也不知道这两款有什么区别,厂家就是这么定价的。”导购告诉记者。
however,Reporter in the medicine frame of the second found one price for 22 yuan/Specifications for 0.1 g x 10 piece"Cephalosporin g Wu dispersible tablet",This kind of price and 36 yuan that one drug manufacturers/specifications/Dose are the same,The only difference is the different color."I don't know what is the difference between the two paragraphs,Manufacturer is so pricing."Promotions specialist told reporters.
与此同时,记者还发现,同一款药品,在不同的药店售价不同。以四季感冒片为例,一家药店售价为每盒19元,而另一家大药房售价则为每盒14元。
meanwhile,Reporter also found that,The same paragraph drugs,In different drugstore price different.In the four seasons's cold tablet, for example,A drugstore sells for $19 boxes,And the other a big pharmacy price is $14 boxes.
三方需求促成药品摆放规则 Three party needs to drug put rules
记者通过走访发现,之所以会出现“高贵低贱”的药品摆放怪象,实乃三方需求的共同结果。
Reporters found through visit,The reason for causing"Noble beneath"Drug put blame like,Solid three party needs common results.
一家药店的负责人王某向记者透露,药店的主要利润来自高价药品,低价药品基本不赚什么钱。“举个例子吧,一盒30元的感冒药,我可以赚3元钱,而一盒3元的感冒药,你说我最多能赚多少钱?”这名负责人说。
A drugstore in wang mou has revealed,Pharmacy major profit from high drug,Low-cost drugs basic don't make any money."For example,,A box of 30 yuan ",I can earn 3 yuan,And a box of 3 yuan cold medicine,You say me the most can make much money?"The official said.
这名负责人介绍,店里的药品销售人员的工资是由底薪加提成构成的,自然贵的药提成高,便宜的药提成低。
A chief introduction,The drug sales personnel's wage is by the base salary plus commission consisting of,Natural expensive medicine the high commission,Cheap medicine commission low.
这一点在一家大药房的张姓导购那里得到了证实,“我一个月工资大约3000元左右,底薪只有1000多元。贵的药提成高,所以在推销的时候自然推销贵的了”。
This point in a big pharmacy ZhangXing promotions specialist there are confirmed,"I a monthly salary of about 3000 yuan,Only a base salary of 1000 yuan.Expensive medicine the high commission,So when in pushing the sales of your nature".
“其实,凡是来买药的顾客,他们往往愿意买贵的,主要是图个放心。买便宜的怕效果不好啊。”上述药店负责人说。
"In fact,Those who come to buy medicine to customers,They often are willing to buy the expensive ones,Mainly is the chart a rest assured.Buy cheap afraid of the result is bad ah."The pharmacy person in charge said.
“生病了肯定希望快点儿好,那自然贵的药效果好了。难道便宜的药效果会比贵的好啊,呵呵。”一名在药房买药的大妈告诉记者,“反正可以刷医保卡。”
"Ill certainly wish hurry up good,The natural expensive medicine effect well.Don't cheap medicine effect will be better than your good ah,Ha ha."A name in pharmacy medicine aunt told reporters,"Anyway, can brush medical insurance card."
就这样,药店希望尽可能多的赚取利润,药品推销员希望能尽可能多的赚取提成,买药的人希望买贵的药能尽可能快的让病好起来,三方的不同需求促成了药店药品摆放“高贵低贱”怪象的产生。(记者丁国锋 见习记者马超)
so,Pharmacy hope to earn profit as much as possible,Pharmaceutical salesman hope to earn commission as much as possible,Buy medicine people want to buy expensive medicine can as soon as possible to disease better,Three side of the different demand contributed to a pharmacy drug put"Noble beneath"Strange like production.(Reporter DingGuoFeng trainee reporter MaChao)
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