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北京二级医院月底全开“医微博”--亲稳网络舆情监控室
2012-11-18

  在11月30日之前,全市二级医院以及区县的公共卫生单位,都将开通官方微博,并加入到“首都健康”微博平台中,通过“织围脖”接受公众咨询,患者有望通过“医微博”咨询知名专家。

On nov. 30 days before,The secondary hospitals and area county public health unit,Will open the official micro bo,And add to"Capital health"Micro bo platform,Through the"Weave collar"Accept public consultation,Patients is expected to through the"Medical micro bo"Consulting famous experts.

  “医微博”纳入医院绩效评价 "Medical micro bo"Into the hospital performance evaluation

  北京市卫生局日前发布通知,要求继三级医院开通微博后,全市各二级医院和区县卫生局所属疾控中心、卫生监督所、妇幼保健机构等公共卫生单位,今年11月30日之前全部开通官方微博。

The municipal bureau of health has issued notice,Requirements after tertiary hospital opened after micro bo,The whole city each secondary hospitals and area county health bureau subordinate CDC/Health supervision have/Maternity and child care institutions and other public health unit,November 30 days before the opening of the all official micro bo.

  今年4月9日,市卫生局启动了“首都健康”微博平台。截至今年10月底,该微博平台共有公共卫生单位、三级医疗机构、科室、个人等开通微博179个,发帖量12万多条,被转发量达56万多条,吸引粉丝930万个。

April 9,,The municipal bureau of health, launched"Capital health"Micro bo platform.By the end of October this year,The micro bo platform were public health unit/Level 3 medical institutions/department/The opening of the individual and so on micro bo 179,More than 120000 of their post count,Be forwarding quantity of more than 560000,Attract fans 9.3 million.

  据介绍,待此次全市110多家二级医院全部注册开通微博后,也将一并加入到“首都健康”微博平台中。市卫生局将开展各单位官方微博工作的绩效评价,并发布排名次序。

According to introducing,For this the whole city more than 110 home secondary hospital total registered after the opening of the micro bo,Will also join together"Capital health"Micro bo platform.The municipal bureau of health, will develop each unit official micro bo work performance evaluation,And release ranking order.

  鼓励医生开设个人微博 Encourage doctors to open individual micro bo

  市卫生局还鼓励开设科室和个人微博,拓宽卫生行业和社会的沟通渠道,构建和谐医患关系。随着更多医院微博的开通,今后公众与医院、知名专家通过微博的咨询和互动,有望成为常态。

The municipal bureau of health, also encourage open department and individual micro bo,Broaden the health industry and social communication channels,Constructing the harmonious doctor-patient relationship.With more and more hospital micro bo's opening,The future of the public and the hospital/Famous experts through the micro bo consultation and interaction,Is expected to become normal.

  像今年被媒体火热报道的协和医院急诊科于莺,早已为公众熟知。协和医院儿科主任医师鲍秀兰几乎每天都抽时间在微博上回答家长的各种咨询。

Like this year by the media reports of the hot union medical college hospital emergency department in warbler,Already known to the public.Union medical college hospital department of pediatrics chief physician BaoXiuLan almost everyday take time in micro blog answer parents all kinds of consultation.

  针对微博发布的内容,市卫生局提出要求,各成员单位的微博应在原有的卫生资讯、健康宣教等专业内容之外,适当增加社会性话题、结合社会关注的热点与公众互动,增进亲和力。

According to the content of the micro Po release,The municipal bureau of health, request,Each member units of the micro bo should be in the original health information/Health education content and other professional outside,Appropriate increase social topics/Combined with hot social concern and public interaction,Increase affinity.

  - 追访 - after visit

  “医微博”只能简单咨询 "Medical micro bo"Can only simple consulting

  昨天,记者搜索发现只有北京健宫医院、普仁医院等少数二级医院已开通微博,并发布了信息。普仁医院的“普施仁爱”微博,早在今年3月份就开通了,发布有45条信息。健宫医院还经常公布专家的出诊时间安排等等。

yesterday,Reporter search found that only the Beijing health palace hospital/PuRen hospital a few other secondary hospital has opened micro bo,And released information.PuRen hospital"General shi love"Micro bo,As early as in March this year is opened,Article 45 released information.Health palace hospital often published expert home visit time arrangement and so on.

  患者究竟能否在微博上实现询医问药呢?一位二级医院的人士昨晚表示,目前实现这一点有一定难度,因为医院的官方微博主要是由院办人员在更新、发布信息。而要实现对患者的询医问药,就得调动全院的医生资源,由专业医生来权威答复。因此如果各个业务科室和医生个人开微博,与患者互动,才更有可能实现。但即使是这样,微博也只能是予以简单咨询,不可能取代诊断。

Patients will ever in micro bo implemented on the medicine for medical??A secondary hospital people said last night,At present to realize this point has the certain difficulty,Because the hospital official micro bo is mainly composed of acknowledgement personnel in the update/Release information.And to achieve to the patient's medical for medicine,Have to transfer partial doctor resources,By professional doctor authority reply.So if each business department and the doctor personal open micro bo,Interaction with the patient,Just are more likely to achieve.But even so,Micro bo also is only be simple consultation,Can't replace diagnosis.

  - 互动现场 - interactive site

  微博教粉丝做营养餐 Micro bo teach its fans do

  市卫生局11月14日最新发布的“首都健康”微博平台排名显示,市卫生局“首都健康”、首都儿科研究所、120官方微博“我在120上班”的粉丝量,位列前三位。

The municipal bureau of health, November 14, of the latest release"Capital health"Micro bo platform ranking display,City health bureau"Capital health"/The capital pediatric research institute/120 the official micro bo"I go to work in 120"Fans quantity,Among the top three.

  其中首都儿科研究所已发布近5800条信息。这些微博多数是科普内容,如何对婴幼儿科学喂养、制作营养餐、科学护理、儿童常见疾病和意外的防范、以及专家出诊信息、讲座等等,对家长们来说比较实用。儿研所同时也发出温馨提示,表示粉丝询医问药类的咨询,微博上不予回复。

The capital of pediatric research institute has been published for nearly 5800 items of information.These small bo is most popular science content,How to feed infants science/Nutrient food production/Scientific nursing/Children's common disease and accident prevention/And experts home visit information/Lecture, etc,To parents is practical.ErYanSuo also issued warm prompt,Said fans on the medicine class medical consultation,Micro blog not reply.

  当然,也有一些“冷门”微博。加入首都健康微博平台的煤炭总医院,粉丝只有71人,还没有对外发布过一条信息,排名“垫底”。

Of course,Also have some"unpopular"Micro bo.Join the capital health micro bo platform coal general hospital,Fans only 71 people,Haven't released to a message,ranking"bottom".

  排名56位的广安门医院微博虽有粉丝近3000人,但从去年6月24日至今只发布了3条信息,其中2条是开通微博时介绍自己医院性质的内容,未见任何与医学健康相关的信息。

Ranking 56 bits of the gate hospital micro bo though fans nearly 3000 people,But since last June 24th has just released three information,Article 2 is opened when rich micro introduce myself hospital nature of the content,Did not see any with medical health related information.

  中医科学院眼科医院也拥有3800多粉丝,但微博上只有1条在去年3月30日发布的医院介绍信息。(廖爱玲)

The doctor of traditional Chinese medicine academy of sciences eye hospital also has more than 3800 fans,But micro bo is only 1 March 30 last year issued by the hospital information is introduced.(LiaoAiLing)


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