中新网太原12月6日电 题：山西中医搭乘微博营销“潮流风”

Taiyuan in Beijing on December 6, problem:Shanxi the doctor of traditional Chinese medicine on micro Po marketing"Trend wind"

　　作者范丽芳

The author FanLiFang

　　最近“中医老冯”有点忙，自从换成智能手机后，他不知不觉成了一名“微博控”，每到一个地方，便发微薄纪念，而他发布最多的是与中医相关的内容，“微博是个很好的交流平台，中医应该学会利用这个时尚的营销方式推广自己。”

recently"TCM laofeng"A little busy,Since the change after smartphone,He unconsciously became a"Micro bo control",Each to a place,Then send low memory,And he released the most is related to the content of traditional Chinese medicine,"Micro bo is a very good communication platform,The doctor of traditional Chinese medicine should learn to use this fashion marketing to promote their way."

　　今年53岁的“中医老冯”真名冯明，是山西省一名中医大夫，2011年在朋友的推荐下开通微博，经过斟酌后发出第一条博文，“中医讲春夏养阳，各位博友：夏天避暑，贪冷喜凉，日常生活中阳光的保健作用被我们大多忽略了……强身健骨；改善睡眠；减肥；抗忧郁……是一味天然的补阳药，《内经》有‘无厌于日’一说，大家要在意呀。”

53 years old this year"TCM laofeng"Real name FengMing,Shanxi Province is a doctor of traditional Chinese medicine,In 2011, with the recommendation of friends open micro bo,After consider sent out the first after the bowen,"The doctor of traditional Chinese medicine speak chun xia keep Yang,Your blog:Summer summer,Greed cold like cool,In the daily life of sunshine health care function is most of us ignore...The JianGu;Improve sleep;Lose weight;Antidepressants...Is only natural for Yang medicine,[classic]have‘No disinclination to day’said,We should care about ah."

　　中国中医药文化博大精深，但面对西方医学的传入，中医渐显势微，这尤让一批老中医扼腕叹息。“微博用户多是年轻人，我只是希望通过这样的平台，让这个群体认识中医、信奉中医、学习中医、传承中医。”而如此将生活与中医理论、中医文化相结合的内容占据冯明微博的大多数。

China's traditional Chinese medicine culture broad and profound,But the face of western medicine was introduced into,The doctor of traditional Chinese medicine fadein potential micro,This especially let a group of old doctor of traditional Chinese medicine) sigh."Micro bo users is a youth more,I just hope that through this platform,Let the group know the doctor of traditional Chinese medicine/Believe in traditional Chinese medicine/To study Chinese medicine/Inheritance of traditional Chinese medicine."And so will live with Chinese medicine theory/The combination of traditional Chinese medicine culture content occupies most of the FengMingWei bo.

　　700多条负责任的微博，让冯明和中医得到了网友的信任，甚至有湖南的网友想要来山西向其拜师学医，“中医老冯”渐成他生活中的另一个标签，也因此成为“圈里”的名人。截至目前，他的粉丝猛增至近17万。

More than 700 of the responsible micro bo,Let FengMing and TCM got the trust of users,There is even hunan net friend want to come to the master, shanxi,"TCM laofeng"Gradually into his life in another label,Thus becomes"circles"celebrity.So far,His fans soared to nearly 170000.

　　而同被民众关注的官方微博“山西中医学院附属医院”在12月4日，发出一条提示人们在大风天气戴上护膝的微博后，被转播和评论1391次，阅读1.6万次。该账号的维护者韩亚鹏介绍，除微博外，正在积极探索维信等其他的社交类传播平台。

And with the people pay attention to the official micro bo"Shanxi college of traditional Chinese medicine hospital"On December 4,,Send a prompt people in windy weather put on knee micro after bo,Be relayed and review 1391 times,Read 16000 times.The account officer of the HanYaPeng is introduced,In addition to the micro bo,Are actively explore viction and other social class communication platform.

　　“中医在人们眼中的形象一向是‘老中医、老办法和老年人’。”韩亚鹏称，实践证明，只要富有生命力就会永久流传，“山西的中医药文化留存诸多经典值得纪念、流传，比如太原的头脑是山西名医傅山先生为孝敬老母亲发明的一道著名保健药膳，直到现在仍是老太原人的最爱。”

"The doctor of traditional Chinese medicine in people's eyes image has always been‘The old doctor of traditional Chinese medicine/Old and old’."HanYaPeng says,Practice has proved,As long as the rich vitality will be permanent spread,"Shanxi traditional Chinese medicine culture retained many classic memorable/spread,Such as taiyuan shanxi famous doctors mind is Mr. Thoroughly to honor your father and your old mother invented a famous medicinal food health care,Until now is still the old protoplast favorite."

　　为让更多人关注，韩亚鹏在医院的每个科室、公共场合的显眼位置都粘贴了“求关注”的标识。

To let more people to pay attention to,HanYaPeng in hospital each department/Public conspicuous position all the paste"And pay attention to"logo.

　　记者在采访中了解到，微博的开通并未带来此前社会所担心的患者投诉、谩骂等问题，“相反，这为患者的就医沟通提供了一个很开放的平台，如有投诉会得到及时处理。”

Reporter in the interview to understand,Micro bo did not bring the opening of previous social fear patients complaints/Abuse problems,"instead,The patient medical communication provides a very open platform,If there are complaints will be handled in a timely manner."

　　而针对不少网友“寻医问药”的诉求。2012年1月，卫生部新闻发言人称，医疗机构和医生不能通过微博进行诊疗活动，“(微博)还是以传播知识为主”；“中医讲究望闻问切，患者还应到正规的中医机构进行就诊。”冯明认为。(完)

And for many users"sought"appeal.In January 2012,The ministry of health news spokesman said,Medical institutions and the doctor can't through the micro bo in clinical activities,"(Micro bo)Or to spread knowledge is given priority to";"Chinese emphasize listening, asking and cutting,Patients should also to the formal institutions of traditional Chinese medicine clinic."FengMing think.(finish)