2012年12月19日，北京市卫生局在市政府中环办公楼新闻发布厅，举行“首都健康微博表彰暨二级医疗机构微博上线仪式”。仪式上，市卫生局对“首都健康微博平台”运行情况进行了年度总结，并对北京卫生系统2012年度“十大最具影响力单位微博”、“十大最具影响力科室微博”和“十大最具影响力个人微博”进行表彰。同时，宣布406个二级医院和区县公共卫生机构以及三级医院特色科室官方微博正式上线“首都健康微博平台”，使平台的官方微博总数达到585个。

December 19, 2012,The municipal bureau of health in the city central office news release,held"The capital health micro bo recognition and secondary medical institutions micro bo on-line ceremony".ceremony,City health bureau to"The capital health micro bo platform"Running on the annual summary,And the 2012 Beijing health system"Ten most influential unit micro bo"/"Ten most influential department micro bo"and"Ten most influential personal micro bo"For recognition.At the same time,Announced 406 second level hospitals and area county public health institutions and tertiary hospital characteristics department official micro bo official online"The capital health micro bo platform",The platform's official micro Po number 585.

　　近年来，微博渐成大众传媒工具，发展快，范围广，影响大。北京市卫生局紧跟时代步伐，于2011年11月17日开通了官方微博——“首都健康”。2012年2月，又下发了《关于推动“官方微博”建立和运维工作的通知》，明确要求各区县卫生局和有关医疗卫生机构开设“官方微博”。为了整合卫生系统微博资源，形成合力，扩大知名度和影响力，今年4月，北京市卫生局的微博矩阵——“首都健康微博”平台在新浪网启用，这个“微平台”具有四级架构，分别是：市、区两级卫生行政部门和公共卫生机构、三级医院、单位科室、卫生工作者个人。这是全国医疗卫生行业中，在新浪网建立的第一个微博矩阵平台。

In recent years,Micro bo gradually into the mass media tools,Development quick,range,influence.The municipal bureau of health keep pace with the pace,On November 17, 2011 the official opening of the micro bo --"Capital health".In February 2012,Also issued[About promoting"The official micro bo"Establishment and operation and maintenance work of the notice],Clear requirements in each district and county health bureau and the relevant medical and health institutions set up"The official micro bo".In order to integrate health system micro bo resources,To form the joint effort,Enlargement popularity and influence,In April this year,The municipal bureau of health micro bo matrix --"The capital health micro bo"Platform in sina enable,this"Micro platform"Framework with four,were:city/The area two levels of the public health administrative department and the public health institutions/Tertiary hospital/Unit department/Personal health workers.This is the medical and health industry,In sina establish first micro bo matrix platform.

　　今年8月15日，北京市卫生局又推出第一期“首都健康微博平台”微博排名，以名次的排列督促各单位利用好微博“不做僵尸，不做秀，不搞形式主义”。据新浪网统计, 北京市卫生局的官方微博“首都健康”开通一年零一个月，已发布微博近2000条，吸引粉丝133万多个。首都健康微博平台的队伍逐渐壮大，截止12月10日，首都健康平台179家成员单位共计发微博10.2万多条，评论8.6万多条，被转发量达47.9万多条，被评论25.4万多条，吸引的粉丝数量已达1050多万个。

August 15,,The municipal bureau of health and the release of the first period"The capital health micro bo platform"Micro bo ranking,To place arrangement urge the unit make good use of micro bo"Don't do the,Don't show,Don't formalism".According to the statistics of sina, The municipal bureau of health official micro bo"Capital health"Opened one year and one month,Released micro bo article nearly 2000,To attract more than 1.33 million fans.The capital health micro bo platform team become stronger,By December 10,,The capital health platform 179 member unit of FaWei Po more than 102000,More than 86000 comments,Be forward quantity of more than 479000,Comments by more than 254000,To attract fans number has reached more than 1050.

　　目前，“首都健康微博平台”已经成为百姓了解北京医疗卫生的政务信息、医疗信息、服务信息、健康咨询、反馈问题和建议的健康信息桥梁，产生了良好的效果。许多单位的微博都是院级领导直接主抓，立足百姓关心的健康科普需求，对微博客反应的问题给予及时有效的反馈。除正常官方微博的运维人员外，很多单位还鼓励科研、临床科室和医务人员开博，形成了“矩阵型”的微博团队。例如，首都儿科研究所、北大医院等单位的微博采用“网络会聚型”团队组织结构，甚至有的专业病房也开通护理微博，为出院患者和家属提供全程化、专业化、人性化的家庭护理知识，延伸了护理服务范围。

At present,"The capital health micro bo platform"Has become the people understand Beijing health government information/Medical information/Service information/Health consultation/Feedback and Suggestions of bridge health information,Produced a good effect.Many units of micro bo is college leadership eco-agricultural directly,Based on the people concerned about health science needs,To the micro blog reaction problems give timely and effective feedback.In addition to normal official micro bo's operation and maintenance personnel outside,Many units also encourage scientific research/The clinical departments and medical personnel open bo,formed"matrix"Micro bo team.Such as,Capital institute of pediatrics/Hospital of Peking University, and other units of the micro with steal"Network convergence type"Team organization structure,Even some professional ward nursing micro bo is open,The hospital for patients and their families to provide thoroughly/professional/Human family nursing knowledge,Extend the scope of nursing service.

　　各单位的官方微博积极发布健康信息，将医学术语翻译成老百姓能听得懂、看得明白的大白话，尽量使用网络语言，走亲民路线进行信息发布。并且在日常工作中，尽量留意适合官方微博发布的话题，除了流程性发布的信息外，随时关注热点、新闻事件进行发布。北京急救中心、同仁医院、血液中心等单位还利用微博宣传好人好事，树立行业形象，积极传播正能量。北京市疾控中心、大兴区卫生局人民医院、朝阳医院等单位将重大卫生新政、疫情周报、季节性防病知识、专家出诊信息、新技术应用等都在微博上进行发布。医院的重大医改举措也是通过微博及时发布给公众，为公众就医问诊中的热点难点进行了答疑解惑。2012年7月，“首都健康微博平台”获“2012上半年政务微博十佳应用奖”。

Each unit's official micro bo release positive health information,The medical term translated into common people can understand/See the DaBaiHua,Try to use the network language,Walk close to people route information release.And in daily work,Try to pay attention to suitable for official micro bo release topic,In addition to process the information released sex outside,Focuses on hot at any time/News release events.Beijing first aid center/Tongren hospital/Blood center, and other units also use micro bo propaganda good people and good deeds,Sets up the profession image,Actively spread positive energy.The Beijing center for disease control/Daxing district health bureau people's hospital/Chaoyang hospital, and other units of major health New Deal/Epidemic weekly/Seasonal prevention knowledge/Experts home visit information/The application of new technology in micro bo on release.The hospital medical major measures is through the micro bo timely release to the public,For the public medical interrogation of the hot difficulties answering questions to reassure.In July 2012,"The capital health micro bo platform"won"The first half of 2012 government affairs micro bo top ten application award".

　　今年10月29日，市卫生局又下发《关于进一步做好北京卫生系统官方微博工作的意见》，继续扩充北京卫生系统微博平台阵容，要求各二级医院和区县卫生局所属公共卫生单位，在2012年11月30日前注册开通“官方微博”，并加入到“首都健康微博平台中”。北京市卫生局表示，通过表彰和平台扩容，将进一步推动各单位对微博的应用，壮大“首都健康微博平台”，加强卫生系统的新闻宣传工作，为进一步深化医改营造良好的舆论氛围，为贯彻落实十八大会议精神打下基础。下一步各单位要认真贯彻落实市卫生局有关卫生系统官方微博的工作要求，进一步提高管理、维护质量，满足百姓关心的健康科普需求。要加强官方微博的组织领导，把握正确的舆论导向，既要积极利用，又要趋利避害，确保信息安全，防范有机构传播违法医疗广告和错误信息，误导公众，损害卫生系统形象。 (记者 李文蕊）

October 29,,The municipal bureau of health, and issued[On further completes the Beijing health system official micro bo opinions],Continue to expand Beijing health system micro bo platform team,Ask each secondary hospitals and area county health bureau belongs to public health unit,In November 2012 and registered before opening"The official micro bo",And add to"The capital health micro bo platform".The municipal bureau of health said,Through the recognition and flash,Will further promote each unit to the micro bo's application,growing"The capital health micro bo platform",To strengthen the health system of news propaganda work,In order to further deepen the reform, to create a good atmosphere,In order to thoroughly implement the spirit of the eighteenth big meeting to lay the foundation.The next step units should conscientiously implement the municipal bureau of health, the health system official micro bo's job requirements,Further improve the management/Maintain quality,Meet the people care about health science needs.To strengthen the official micro bo organization and leadership,Grasp the correct orientation of public opinion,Should actively use,And disadvantages to,To ensure information security,To prevent the illegal medical institutions have spread advertising and error messages,Misleading the public,Damage to the image of the health system. (Reporter LiWenRui)