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麦当劳涨价 涨价幅度为0.5元至1.5元--亲稳网络舆情监测室
2013-01-08

  麦当劳涨价了!自2013年1月1日起,麦当劳部分套餐和单品在全国范围内提价,涨价幅度为0.5元至1.5元,涉及主食饮料和甜品。麦当劳方面表示此次提价主要由于运营和人力成本因素。

McDonald's is the price again!Since January 1, 2013,McDonald's part of the package and single product prices throughout the country,The price range of 0.5 yuan to 1.5 yuan,Involved in staple food drinks and dessert.McDonald's said the price increase is mainly due to the operation cost and human factors.

  元旦假期过后,市民程先生在公司楼下的麦当劳发现,节前还是18.5元的巨无霸特惠晚餐已经变成了19元。还有网友在微博上晒出自己购买的早餐双层板烧麦满分和一杯小豆浆,订单上显示价格是16元,“(2012年)十月从12块涨到14块,两个月又涨到16块,还让不让人吃了?”消费者郑小姐则表示:“又涨价了,而且涨的无声无息,麦当劳都快吃不起了。”

After the New Year's day holiday,Public company downstairs to Mr Cheng in the McDonald's,Passover was 18.5 yuan of big MAC special dinner has been changed to $19.And net friend in micro bo out to buy my own breakfast on the double plate ShaoMai full marks and a cup of soya-bean milk,Shown on the order price is $16,"(In 2012,)From October 12 to 14 pieces,Two months and up to 16 pieces,Also to be let people eat?"Consumer ZhengXiaoJie said:"And the price,And the rise of silent,McDonald's is the sweeper."

  昨日晚间,记者在北京麦当劳新世界餐厅发现,多数产品价格都有不同幅度的提高。工作人员表示:“大部分产品都涨价了,但幅度不大,一般为0.5元至1元。”记者发现,巨无霸套餐由25.5元调整为27元,麦辣鸡翅由8元调整为9元。麦当劳的网上商城“麦乐送”产品价格同样有所上调,快递费也从7元调整至8元。

Yesterday evening,Reporter found that new McDonald's restaurant in Beijing,Most of the products have different price range.The staff said:"Most of the price of products,But range is not big,Generally for $1 to $0.5."Reporter discovery,Big MAC package changed from $25.5 to $27,Spicy chicken wings changed from $8 to 9 yuan.McDonald's online mall"Mallard send"The product price also raised,Courier fee also changed from $7 to 8 yuan.

  麦当劳公布的财报显示,其2011年第三季度营业收入同比下滑了0.2%,利润下滑3.5%。麦当劳方面称,利润下滑的原因为“受汇率波动影响”以及“销售增长逊于预期”,主要是美洲、亚太、中东、非洲等主要市场销售减缓。

McDonald's announced results show,The third quarter of 2011 revenue dropped 0.2% year-on-year,Profits fell 3.5%.McDonald's said,The cause of the declining profits"Affected by exchange rate fluctuations"As well as"Sales growth as expected",Is America/The Asia Pacific/The Middle East/Major markets such as Africa sales slow down.

  “其实麦当劳面临的压力很大。”一位不愿透露姓名的麦当劳餐厅经理对记者表示,“肯德基的本土化产品太丰富了,挤压了一部分市场份额,再加上不断上涨的成本压力以及消费者习惯的改变,洋快餐面临着越来越大的盈利压力。”(记者 韩元佳 肖丹)

"Actually McDonald's are under a lot of pressure."A McDonald's restaurant manager of anonymity told reporters,"KFC the localization of products is too rich,Squeeze a part of the market share,Coupled with the rising cost pressure as well as changes in consumer habits,Are favored faced with more and more pressure of earnings."(Reporter won good XiaoDan)


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