报告还显示，36家北京医院被冒名推广；与国家食药监局合作仅一周 The report also shows that,36 hospitals in Beijing were pseudonymously promotion;Cooperate with national food drug administration only for a week

　　昨天，互联网实验室发布《关于搜索推广中的违法医疗广告情况调查》报告显示：国家食品药品监督管理局(下称“国家食药监局”)公布的假药依然在百度的推广和售卖之列；在被调查的91家北京医院中，40%的医院被百度进行了山寨推广、冒名顶替。

yesterday,Internet lab[About illegal medical advertisements in search marketing survey]According to the report:The state food and drug administration(Hereinafter referred to as"National food drug administration")Counterfeit drugs are released in baidu promotion and sales;In 91 are investigated in a Beijing hospital,40% of the hospital is fake promotion baidu/An impostor.

　　《第一财经日报》记者在百度搜索中发现，该报告中提及的违规药品信息及山寨医院的推广信息，其中一些仍然被放在搜索推广之列，但一部分已不见踪影。

[First financial daily]Reporter found in the baidu search,Mentioned in the report of the illegal drug information and fake hospital promotion information,Some are still in the search marketing,But the part has been out of sight.

　　针对上述报告，百度并未做出回应。

According to the report,Baidu did not respond.

　　互联网实验室方面称，调查结果发现，在2012 年发布的三期《国家食品药品监督管理局关于违法发布虚假药品信息销售药品网站的公告》中涉及到26款无药品准字批号的药品中，有14 款药的相关关键字在百度还存在推广链接，即有违法网站购买了这些关键字进行相关药品的网络销售，占总数量的53.8%。

The Internet lab said,Survey found that,Phase three, released in 2012[The state food and drug administration about the illegal and fake drugs sell drugs information website announcement]Involved in paragraph 26 no drugs approved by drug batch number,14 drug related keywords in baidu promotion link exists,The illegal website bought these key words are related to drug sales network,Accounting for 53.8% of the total number.

　　互联网实验室方面称，调查人员从百度上述推广链接购买了18款“药品”，进行验证。结果发现，共有14款样品无国家药品相关准字批号，其包装盒上将样品标注为健用证字、卫消证字或卫食证字等，却在推广链接和网站中明确提到了样品的医用治疗效果，属于违规推广。根据国家相关规定，以上14 款样品不能作为药品推广。

The Internet lab said,Investigators from the baidu promotion links to purchase the above 18"drug",To verify.The results found that,A total of 14 styles samples without national drug related batch approved by the state,The packaging samples will be labeled health with the word/Who card or who eat card words, etc,Is it clear in the promotion links and website mentioned the effect of medical treatment of the sample,Belong to the illegal promotion.According to the relevant provisions of the state,More than 14 samples cannot serve as drug promotion.

　　进一步调查发现，上述14 个样品所标注的“健用证字、卫消证字或卫食证字”在国家及地方食品药品监督管理局的官方网站中，查询不到其批准文号，因而难以判断其批准文号是否真实可靠。

Further investigation found,The above marked 14 samples"Kin with the word/Who disappear or who eat the words"At the national and local food and drug administration's official website,The query is less than its approval number,So difficult to judge whether the approval number are true and correct.

　　此外，对北京地区部分医院抽样发现，发现共有36家医院被混淆性推广，容易对消费者产生误导，被冒名顶替进行推广的医院占总数的39.6%。

In addition,Part of hospitals of sampling in the Beijing area,Found that a total of 36 hospitals are confused,Easy to misleading to consumers,Was an impostor to promote hospitals accounted for 39.6% of the total.

　　报告专门针对北京91家三甲医院和专科医院的名称及通用名共135 个关键词进行了调查，共有43家医院的相关关键词在百度搜索引擎中“被进行”了商业推广，占总比47%，被山寨推广的有36家，占总数的40%。以北京丰台医院为例，其中涉及到有明显误导性的山寨推广链接达14个之多。

Report for Beijing 91 3 armour hospital and the name of the hospital and the common name altogether 135 keywords were investigated,A total of 43 hospital related key words in baidu search engine"Have been to"The business promotion,Than 47% of total,There are 36 by promotion,40% of the total.In Beijing fengtai hospital, for example,Which involved have obvious misleading fake promotion link was more than 14.

　　而此时距离百度宣布与国家食药监局合作刚刚过去一周的时间。百度相关人士此前告诉记者，根据合作协议，用户如在百度搜索中发现虚假医药信息，可进行举报，国家食药监局将核实举报结果，对提供虚假信息的网站实行严厉的处罚和打击。

Before baidu announced with the national food drug administration cooperation over the past week.Baidu sources previously told reporters,According to the agreement,Users such as found in the baidu search the false medical information,Reports can be,National food drug administration will verify report results,Implements severe penalties for providing false information in the website and blow.

　　来自奇虎360董事长周鸿祎的说法，虚假医疗广告为百度带来了30%左右的收入。在此前财报分析师会议上，百度曾透露广告收入排名靠前的行业来自医疗保健、机械、教育、旅游、连锁等五大领域。(第一财经日报 摄影记者/高育文 刘佳)

From qihoo 360 chairman zhou's account,False medical advertisement brought about 30% of the revenue for baidu.In the previous earnings analyst conference,Baidu said advertising income of the top industries from health care/mechanical/education/tourism/Chain and so on five big areas.(First financial daily photographer/high drives' bottom line ')