预期房价反弹 投资客看好豪宅 House prices rebound expected investment guest value a person of extraordinary powers curtilage

　　虽然北京、上海等一线城市依然严格执行限购政策，但刚性需求的持续涌入让部分投资需求也蠢蠢欲动。在部分投资需求看来，房地产市场的“买点”已现。在一些限购城市，有投资客通过使用他人名义、为亲属缴纳社会保险、注册公司法人等形式获取“房票”（买房资格）。一些投资客甚至表示：“总能找到办法买房。”

Although Beijing、Shanghai city a line still strictly carry out 限购 policy，But the basic need constant flow let some investment demand is flexing its muscles。In the part of the investment demand it would seem，Real estate market“Buy some”Has now。In some 限购 city，Has the investment through the use of the name of others guest、For relatives pay society insurance、Registration form such as corporate acquisition“Room tickets”（Qualification to buy a house）。Some investors were even said：“Always find ways to buy a house。”

　　深圳投资客老李刚刚买下一套联排别墅，像其他投资客一样，老李早已失去了购房资格，这套别墅是用老李亲戚的“房票”购买。老李觉得他抓准了时机。“调控最严的时候已经过去了。未来别墅是稀缺资源，一定有升值空间。此外，央行一月两降息，对楼市也是利好！”让老李做出买房决定的不仅仅是近期利率政策的调整，也有开发商急于去库存而加大优惠促销力度的因素。“现在开盘的别墅一般都赠送100%的面积，开盘价格也大多低于预期。”

Shenzhen investment guest Lao li has just bought a couplet platoon villa，Like other investment guest，Lao li had already lost purchase qualifications，The villa is with relatives in the Lao li“Room tickets”buy。Lao li think he must grasp the opportunity。“The most stringent regulation was over。The future villa is scarce resources，There must be a rise。In addition，The central bank January two to cut interest rates，About the housing is good！”Let Lao li is not just to buy a house decided to make the adjustment of the recent interest rate policy，Also have developers are anxious to go to inventory and increase the strength of the factors favourable promotion。“Now open quotation villa giving 100% of the area of commonly，Open quotation price are lower than expected。”

　　拥有天津户籍的唐山人小刘，近期也打算购入一套住房。小刘在北京工作，从天津的一所高校毕业后，小刘把户口放在了天津，具备在天津买房的资格。然而，小刘不在天津居住，他的父母在唐山拥有5套住房。“天津这套房买来不打算装修、也不打算出租，是用来投资的。”小刘看中了一个拥有天津梅江河景的高层项目，“要买就买大户型”。

Have the registered permanent residence of tianjin TangShanRen xiao liu，Recently bought a house to。Xiao liu work in Beijing，From a high of tianjin after graduation，Xiao liu to account on the tianjin，Have the qualification to buy a house in tianjin。however，Xiao liu is not living in tianjin，His parents in tangshan has 5 sets of housing。“Tianjin this suite bought not going to decorate、Also not going to rent，Is used for investment。”Xiao liu saw a tianjin may have the landscape of the rivers senior project，“Should buy buy large family”。

　　在上海，豪宅的成交量已经超过去年同期水平，其中不乏投资客的身影。上海同策咨询研究中心数据显示，2012年上半年单价10万元/平方米豪宅项目成交量已达68套，超过2011年同期53套的水平，从数据上推算，2012年豪宅市场的成交量有望超过2011年。同策咨询研究中心总监张宏伟认为，在严厉的楼市调控下，豪宅成交量出现大幅上涨，体现了富裕阶层对豪宅增值及保值属性的认同。

In Shanghai，A person of extraordinary powers curtilage the volume is more than the same period last year level，Some of the figure of investment guest。Shanghai strategy consulting research center with figures show，In the first half of 2012 unit price 100000 yuan/square metre a person of extraordinary powers curtilage project volume has reached 68 sets，More than 2011 in the same period 53 set of level，The calculated from the data，In 2012 a person of extraordinary powers curtilage the volume of sales market is expected to more than 2011 years。Strategy consulting research center director with d think，In the severe market regulation，A person of extraordinary powers curtilage in volume rises，Embodies the wealthiest to a person of extraordinary powers curtilage added value and value attributes of identity。

　　北京高端住宅市场近期也是暖风阵阵。6月9日，位于朝阳区望京的远洋·万和公馆当天开盘推出100套房源，均价5.8万元/平方米，开盘当日即告售罄，实现认购额8.2亿元。据媒体报道，万科和保利旗下的两个高端项目保利东郡和万科如园将借势加大销售力度。万科相关人士表示，今年5、6月万科如园的签约金额已接近5亿元。

Beijing high-end residential market is the recent warm wind。June 9,，Located in chaoyang district of wangjing ocean · and residence on the day of 100, expand the opening of the launch，Average 58000 yuan/square metre，On the day of the opening namely sold out，Realize subscribe amount is 820 million yuan。According to media reports，China vanke and poly its two high-end projects poly east county and China vanke such as garden will borrow situation increased sales efforts。China vanke officials said，May this year、June vanke such as the signing of the amount has close to 500 million yuan。

继续以价换量 开发商借势促销 Continue to change the price of developers taking advantage promotion

　　近期，沉寂了一年的深圳豪宅市场出现多个新推、加推豪宅项目。深圳美亨投资咨询总经理吴茂萍介绍说，去年几乎所有的深圳高端项目都难言收获，而今年深圳有8个高端项目入市或加推，总价超过千万的房源就有1800套。吴茂萍表示，深圳楼市今年出现了一些潜在的宽松信号，例如金地天悦湾高达每平方米7.88万元的预售价审批通过，千万元级别的大南山紫园项目通过审批等。在客户层面，限购后大量购房者通过帮外地亲戚朋友购买深圳社保“储存”的“房票”逐步可以使用。“对于资金实力较强的购房者而言，跨越限购的方法还是有的。”

recent，Silent for a year of shenzhen a person of extraordinary powers curtilage the market appear many new push、Addition push a person of extraordinary powers curtilage the project。Shenzhen beauty heng investment consulting general manager WuMaoPing introduced said，Last year almost all of the shenzhen high-end projects last harvest，And this year has eight advanced project of shenzhen city or addition push，Orders over thousands of homes have 1800 sets。WuMaoPing said，Shenzhen property market this year some potential appeared relaxed signal，For example ltd.gemdale tianyue bay is as high as 78800 yuan per square meter to open to booking price through examination and approval，Ten million yuan level of big nanshan garden project through the examination and approval of the purple。In the customer level，After a 限购 buyers through the help from friends or relatives to buy shenzhen social security“storage”of“Room tickets”Gradually can use。“For capital actual strength is strong for the person that buy a house，Across 限购 method or some。”

　　一些即将入市的深圳豪宅加大了优惠促销力度。中国证券报记者在某别墅项目看到，个别单位赠送面积的比例十分惊人：一套400平方米的别墅竟然赠送超过300平方米的面积，很多别墅的花园和地下室全部赠送。销售人员称，这样大比例的赠送甚至超出了有关部门的规定。

Some will be issued by shenzhen a person of extraordinary powers curtilage more preferential promotional efforts。China's stock certificate report in a villa project see reporter，Individual unit is presented in the area of the proportion is quite amazing：A set of 400 square meters of villa should give more than 300 square meters of area，Many of the villa of garden and the basement all free。Sales staff says，Such a large proportion of giving even beyond the relevant regulations of the department。

　　豪宅项目抢跑入市的背后是开发商们依然绷紧的资金链。位于深圳香蜜湖半山的两个高端项目云顶香蜜湖和兰江山第在位置、定位、户型等方面均有相似之处。迫于资金压力，云顶香蜜湖于去年上半年以低于预期的每平方米4万元价格抢先入市。云顶香蜜湖的抢跑将兰江山第置于尴尬境地。根据深圳实行的“限价令”，新开盘项目的预售价格不能超过周边项目均价。兰江山第若要以目标价位开盘，只能等到项目竣工以现楼发售（现售项目不受限价令影响），于是兰江山第从去年11月起开始营销预热并加快工期。然而兰江山第迫于信托兑付压力，最终还是没有挺到现房销售。深圳地产人士介绍，兰江山第预计于本月预售，预售价格甚至可能低于此前云顶香蜜湖的预售价格。

A person of extraordinary powers curtilage the entries is behind pistol project developers still tight capital chain。Located in shenzhen ban shan two new high-end projects genting new and LanJiangShan in the first place、positioning、Family were in common。Funds under pressure，Genting new in the first half of last year to less than expected every square metre 40000 yuan price beat market。Genting new LanJiangShan first on the jump start will be embarrassing。According to the practice of shenzhen“Limit to”，New open quotation price can not to open to booking project more than surrounding project all valence。LanJiangShan if the first to open quotation price target，Can when project completion is now on sale in building（Now sold from price to influence project），The first YuShiLan jiangshan from November last year to start marketing preheating and speeds up the construction period。However LanJiangShan under pressure to the trust，Finally no quite to show a house sales。Shenzhen property personage introduction，The first is scheduled to open to booking LanJiangShan this month，Open to booking prices could even lower than previously genting new price to open to booking。

　　公开资料显示，兰江山第项目的开发商于2010年11月通过新华信托发行了“兰江山第项目股权收益权投资集合资金信托计划”，发行规模上限为3.5亿元，产品期间为18至24个月。若投资者不行使购房权，预期年化收益率最高为13%，若行使购房权，预期年化收益率为3%，并享有88折的购房折扣。即将到期的信托计划，令兰江山第承受着巨大的销售压力。

Public data shows，First, the developer of the project LanJiangShan in November 2010 through the xinhua trust issue“The first project LanJiangShan equity earnings of the trust plans of assembled funds investment”，Issue size limit for 350 million yuan，Products for 18 to 24 during a month。If investors don't exercise the rights，Expected change yield in up to 13%，If the exercise of the rights，In the expected return of 3%，And enjoy a 88 discount that buy a house。The trust is set to expire plan，Make LanJiangShan first under huge pressure sales。

　　实际上，继续跑量仍是开发商下半年的主要策略。招商地产(000024,股吧)董事会秘书刘宁7日对中国证券报记者表示，房价下降依然是不可逆转的趋势。虽然楼市回暖令招商地产上半年的销售业绩超出预期，但销售均价比去年下降了16%。目前去库存依然是开发商的首要任务，而中小户型的刚需产品才是目前最有利于去库存的产品。此外，多个开发商表示，近期将继续积极降价促销、回笼资金。

In fact，Continue to run quantity is still in the second half of the developers main strategy。Investment real estate(000024,Shares it)The secretary of the board of directors LiuNing 7, China's stock certificate report to reporters，Falling house prices still is inevitable trend。Although property market warms up to investment promotion real estate sales performance than expected during the first half of the year，But sales average 16% lower than last year。At present to inventory is still the primary task of the developers，Small and medium-sized family just need to product is the real beneficial to inventory of products。In addition，More developers said，Recently will continue to actively depreciate sales promotion、receivables。

房价难言大涨 下半年会否难熬 House prices rose last second half will be no rough

　　一些投资客看来，在各地众多的豪宅楼盘中，真正具备投资价值的并不多。

Some investment guest looks，In the building of a person of extraordinary powers curtilage the country most，With genuine investment value is not much。

　　北京人老单是一名资深投资客，在国外赚取第一桶金后，老单投资国内楼市，从未失手。老单在北京的CBD、上海的陆家嘴(600663,股吧)、深圳的大梅沙以及重庆、成都等地拥有多套顶级物业，面对近期扎堆入市的豪宅楼盘，老单并不动心。“我暂时不会出手。豪宅暴涨几倍的时代已经过去了，再也不要指望通过炒楼获得暴利。”老单曾在2008年深圳楼价急跌之际果断出手获利颇丰，但他并不认为现在的楼市出现了所谓的“拐点”。

From Beijing old sheet is a senior investment guest，In the foreign earn first bucket of gold，Old single investment in domestic market，Never been convicted。Old single in Beijing's CBD、The Shanghai lujiazui(600663,Shares it)、Shenzhen big plum sand and chongqing、Chengdu has more set of top property，Facing the recent entry of a person of extraordinary powers curtilage gathers building，Old single does not mind。“I'm not for a while his shots。A person of extraordinary powers curtilage jumped several times the time has passed，Don't count on through the fry building get profits。”Old single had in 2008 shenzhen property prices tumbled out of decisive rather profitable，But he doesn't think now of the emergence of the so-called property market“Inflection point”。

　　老单劝说他身边准备买楼的朋友先“冷静”一下。“房价上涨的空间十分有限。”老单还注意到，温总理近日表示要把抑制房地产投机投资性需求作为一项长期政策，加强市场监管，对涉及违规骗取购房资格的开发企业、中介机构和个人，要严肃查处。“我的很多朋友利用各种方式获得"房票"，我劝他们谨慎行事。”

Old single persuade him to side ready to buying a home friends first“calm”a。“House prices rising space is very limited。”Old single also pay attention to，Wen said recently to restrain the investment real estate speculation needs as a long-term policy，To strengthen the market supervision，To defraud the irregular purchase qualified development enterprises、Intermediary institutions and individuals，We will strictly investigate and prosecute。“Many of my friends are using various means available"Room tickets"，I advised them carefully。”

　　深谙楼市投资之道的老单表示，一线城市的部分片区豪宅价格确实存在泡沫。以深圳南山华侨城片区的部分高端项目为例，2009年华侨城纯水岸7期入市，价格高达每平方米8万元，而上周末开盘的14期均价不到5万元，并且14期的景观和位置都优于7期。“当时1成甚至0首付买下的楼盘，如今虽然价格未降但有价无市。那不是投资，是投机。”而此轮楼市调控已经对投机需求进行了“精准打击”。老单称，据他所知，目前深圳一些2009年出手的投机客处境十分艰难。一些投机客本指望房价快速上涨之时迅速出手，没想到遇上了楼市调控。目前深圳投机客抛售房源无人接盘，因为新楼盘的价格比二手房还要优惠。“今年下半年将是投机客们最难熬的日子。”

Capable of property market the way of investment of the old single said，A part of the city for a person of extraordinary powers curtilage the price does exist bubble。To shenzhen nanshan district of oct part of the high-end projects for example，Oct 2009 pure water shore 7 period market，The price is as high as 80000 yuan per square meter，And the opening of the last weekend of 14 average less than 50000 yuan，14 issue of the landscape and position and are better than the 7 period。“1 at that time into even 0 to buy building down，Now although price without rain but no city has a price。That is not investment，Is speculative。”And this round of market regulation of speculation has needs“Precision strike”。Old single says，According to his knowledge，At present some 2009 pace of shenzhen speculators situation is very difficult。Some speculators counted on house prices are rising fast quickly moves，Didn't expect a property market regulation。At present shenzhen speculators selling houses JiePan no one，Because the new building price is favorable to housing。“The second half of this year will be the speculators are the most difficult time。”

　　虽然近期大量新盘入市，但无论是中小户型、还是豪宅产品，老单都表示毫无兴趣。“刚需产品的涨幅注定是有限的。中小户型就占到了市面上的最大比重，未来城市化进程减速加上保障房大量竣工，这样的产品供应量太大并无投资价值。对于改善型需求而言，大户型的升值空间可能更大一些，但限购、限贷不放松，投资投机需求被限制，买入豪宅也不是好时机。”

Although a recent XinPan market，But both small and medium-sized family、Or a person of extraordinary powers curtilage products，Old orders were said no interest。“Just need to product or is doomed to be limited。Small family model is accounted for the biggest proportion on market，The future urbanization process and ensure the completion of slowing room，Such products supply is too big and have no investment value。To improve type in demand，The large family appreciation space may a few bigger，But 限购、Limit credit not to relax，Speculative investment demand is limited，Buy a person of extraordinary powers curtilage also not good time。”

　　对于温总理所说的“增加普通商品房供给，满足合理的自住性需求”，金地集团(600383,股吧)董事会办公室副总经理许亚峰表示，事实证明中小户型的刚需产品是政府和市场都能认可的产品，公司未来将加大中小户型产品的开发力度。（本报记者 张昊）

For prime minister wen said“Add a normal commercial housing supply，Meet the reasonable self living sexual needs”，Ltd.gemdale corporation(600383,Shares it)The board of directors office deputy general manager XuYaFeng said，Facts prove the small and medium-sized family just need to product is the government and the market can be approved products，The future will increase the medium and small family model product development efforts。（Our reporter hao）

　　业内人士认为：地方微调尝试或受限

The personage inside course of study thinks：Local fine-tuning try or limited

　　北京豪宅市场“冰火两重天”

Beijing a person of extraordinary powers curtilage the market“Between sultry”

　　上海多个地王项目成本价促销

Shanghai more royal project cost price promotion