楼市限购依旧严苛，但市场环境却随着信贷条件的宽松变得活跃起来。排队购楼、货源紧张、价格上涨，诸如此类的市场信息让看房者神经紧绷，市场真的回暖得如此迅速吗？是，也不是。

Market 限购 still harsh，But the market environment with the credit terms but the comfortable become active。Queuing buy building、Source nervous、prices，Such market information to let the checking nerves，The market really warmed so fast？is，Also is not。

　　每个行业都有一些所谓的公开秘密，为了能卖楼，开发商想出各种办法，和购房者大玩心理战，似乎不用点“非常手段”就不能卖楼。

Every industry has some so-called open secret，In order to sell floor，The developers think of ways，And the person that buy a house big play psychological warfare，Seems to not take some“Very means”It can't sell the building。

　　作为购房者，买到心水房自然皆大欢喜，但若不摸清对方情况就下手，难免遭遇“被人卖了还帮人数钱”的境况。买房5大公开秘密，看一看，做到心中有数，把握购房主动权。

As the buyer，Buy heart booth natural happy，But if not understanding each other is laid hands on him，Unavoidably encounter“Being sold for money also number”situation。5 the secret to buy a house，Take a look at，Accomplish know fairly well，Grasp the initiative that buy a house。

　　

饥饿营销 Hunger marketing

　　你以为没房了吗？ You thought no room？

　　记者的朋友小刘上周到位于南海的某楼盘看房，接待他的销售人员给介绍了几套，但小刘对户型的朝向不是很满意，问销售人员是否有南北朝向的好房源。小刘说，当时该销售人员一口咬定说已经卖完了，就剩下这几套了。看到小刘犹豫的样子，该销售人员还告诉他如果不买，这几套都没有了。

Reporter friend xiao liu to the south China sea last week in a building systems，Reception his sales staff to introduce several sets，But xiao liu to door model towards isn't very satisfied，Asked whether the sales staff has the southern and northern dynasties to good availability。Xiao liu said，Then the sales staff contended that had been sold out，That left several sets。See xiao liu hesitate appearance，The sales staff also told him if he don't buy，Several sets all have no。

　　考虑再三小刘最终还是没下订。小刘说，他后来找到熟悉开发商的人内部一打听，其实那栋楼还有不少房源没卖出，只是开发商想要通过一点点推的方式来制造货源紧张的假象。

Think twice about xiao liu eventually lost place。Xiao liu said，He later find familiar with developers who find out the internal，Actually the building and many homes didn't sell，Just the developers want to push through a little bit of the way to manufacture supply the appearance of tension。

　　小刘所碰到的情况就是饥饿营销法，饥饿营销法是房地产销售中的一种常用手段，除了告诉你房源紧张以外，很多时候开发商还会把好卖的房源以“售罄”示意，一方面表明该楼盘热销，另一方面把难卖的房源先卖了，后期好卖的房源自然就容易卖了。

Xiao liu difficulties situation is hunger marketing method，Hunger marketing method is real estate sales of a commonly used method，In addition to tell you outside, expand the nervous，A lot of time developers will be good to sell homes“Sold out”Beckoned to，On the one hand show that the estate sell like hot cakes，On the other hand hard to sell homes sold first，Later, expand the sell well natural would be easy to sell。

　　

蓄势待发 Gaining momentum

　　总不开盘的秘密 Will not open quotation secret

　　“我上个月就去做了客户登记，打了几次电话给销售人员，都说准备开了，但怎么等了这么长时间还没开盘呢？”这是很多市民在购房时会碰到的情况。

“Last month I went to do customer registration，Tried several times to call phone to the sales staff，All said ready to open，But what do you waiting for so long haven't open quotation？”This is a lot of citizens in the face when they buy。

　　事实上，从登记到开卖，业内把这叫做蓄客期，蓄客期是楼盘营销者预判销售情况以及定价的重要依据。

In fact，From the registration to open to sell，The storage period called it a guest，Storage guest period is building anticipation marketers and pricing sales of the important basis。

　　有的开发商由于前期对市场预判不是很理想，而在蓄客后发现不错，便会看客定价，临时提价。业内人士指出，临时提价虽然能保证开发商的既得利益，但对于品牌维护不是很好，容易引起购房者的反感，反而导致交易失败。

Some developers because of the early stage of market anticipation is not very ideal，And in storage after guest found that good，Will tourists pricing，Temporary price increase。Industry insiders point，Temporary price increase can ensure developers vested interests though，But for brand maintenance is not very good，Easy to cause the person that buy a house antipathy，But cause the transaction failure。

　　

先苦后甜 Business before pleasure

　　你以为买到了特价房？ Do you think to buy special room？

　　“最低7000元/㎡起”、“10套一口价单位”，这是近期很多楼盘推出的促销口号，和一般商品一样，特价的东西总能撩动人的神经。特价房源有吗？有，但也许并不如购房者想象得那么“特”。

“Minimum 7000 yuan / ㎡ up”、“10 sets of buyout unit”，This is the recent launch of the promotion slogan many buildings，And general merchandise，Special offer things can always flap one's nerves。Special offer homes have？have，But maybe not as well as the person that buy a house like that“,”。

　　楼盘销售一般遵循低开高走的策略，即第一批销售价格稍低于楼盘平均价，之后慢慢提价。对于开发商来说，碰到市场环境差时，把品质不是很好的房源拿出来做特价是撬动市场的不二法则。可能在购房者眼中房子是比以前便宜了，但事实上，也许这批房价售价理该如此。

Estate sales general follow low open the strategy of high to go，That is the first sale price was slightly lower than the average building dish，Slowly raise prices after。It for developers，Run into the market environment when poor，The quality is not good houses do is move out on sale market not 2 law。May be the person that buy a house is in house than ever before in cheap，But in fact，Perhaps this batch of house prices price quite normal。

　　当然，萝卜青菜各有所爱，也许对你来说噪音是不能忍受的，但对于某些人来说却只是瑕不掩瑜。所以不管特不特价，只要购房者觉得房源心水，就足够了。

Of course，Every man has his hobyhorse，Maybe for you can't stand the noise，But for some people, but only his flaws。So whatever was not especially special offer，As long as buyers think, expand the water mark，Is enough。

　　

放烟雾弹 Put smoke flare

　　你以为开发商慈悲了？ Do you think developers compassion？

　　你听说过放风价吗？“听说这个楼盘要卖一万五，真是天价啊，”这就是放风价。

You heard that let in fresh air price？“Heard that the building dish to sell fifteen thousand，Is day price!，”This is the price let in fresh air。

　　这一招通常用在一些定位较高档的楼盘上。购房者在开盘前做登记时通常会向销售人员打听价格，以衡量是否符合自己的心理价位。对于高端盘来说，其客户对价格不是很敏感，看重的是楼盘质素，而高价通常会让他们把对楼盘品质的认知提升一个档次，就好比奢侈品玩的就是档次。

This recruit usually used in some of the more high-grade building orientation。The person that buy a house in do registration before the opening to the sales staff often ask price，To measure whether accord with oneself psychological price。For high-end dish for example，Its customers for the price is not very sensitive，The value is building quality，And usually allows them to high quality to the building dish the cognitive ascend a class，Like luxury PinWan is class。

　　譬如某楼盘告诉客户，开盘时单价可能要去到一万五千元，这个价格大大超出同区域房价，客户在喟叹价高的同时便将楼盘定位成了楼王。但事实上，等到开卖时一看只卖一万一千元每平米，尽管这个价格并不比同区域售价低，但也打破了客户之前的心理价，这就让很多购房者趋之若鹜了。

For example a building dish tell customers，The opening price may have to to fifteen thousand yuan，This price is quite beyond with regional housing prices，Customers in the high prices at the same time and sighing will become king building dish positioning。But in fact，Wait when sold a look only open to sell eleven thousand yuan per square meter，Although the price is not better than with regional low price，But also broke the customer the psychological price before，This let a lot of the person that buy a house STH。

　　

晚上开盘 Opening night

　　黑灯瞎火把房买 The room walked to buy

　　在传统的开盘策略中，锣鼓喧天，歌舞升平是每个楼盘开卖时的既定模式，但这一模式在近几年被逐步打破。“啊，本来想明天去看看的，怎知它昨天晚上就卖了，哎。”晚上买房，这一策略被越来越多的开发商所青睐。

In the traditional open quotation strategies，Dragon-shaped canoes pulling，Dance and wine is every building dish to sell the established model when open，But the model in recent years are being broken。“ah，Originally wanted to go tomorrow see，How it last night he sold，ah。”Buy a house at night，This strategy is more and more developers place favour。

　　按说晚上光线不好，人气不足，为何开发商却情有独钟？晚上开盘究竟有何奥秘所在？有的销售人员解释为白天购房人要上班，晚上有空，也有销售人员说是因为不想买房人在购房环节上犹豫，“买房时选房最耗时，晚上开盘大家都想买完早点走，就会比较爽快。”该销售人员说。

Ordinarily bad light at night，Insufficient popularity，But why developers have a special liking？What is the opening night pround mystery？Some sales personnel for the day to explain the person that buy a house to go to work，Free this evening，Also have sales staff say that is because buy room person to purchase links in don't want to hesitate，“When buying a house choose room the most time consuming，Opening night everyone wants to buy breakfast go，It would be frank。”The sales staff said。

　　原来如此啊！有专家解释说，人在晚上由于开始疲惫了，精力不如白天，就会更加感性，因此决定买房的几率更大，开发商就是把握了购房者的这种心理。

So ah！Experts explained，People in the evening because began to exhaustion，Than energy during the day，It will be more sensible，Therefore more likely to buy a house，Developers is mastered the person that buy a house this kind of psychological。

　　没办法，“买的就是不如卖的精”，所以购房者日后如果碰到要晚上去买房的，记得带上风油精或是提神醒脑的饮料吧，切记冲动是魔鬼啊。

Can't，“Buy is not the essence of the sell”，So the person that buy a house in the future if you met to go to buy a house at night，Remember to bring wind or refreshing drink it，Remember that impulse is the devil ah。