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连续降息触动购房者神经--亲稳网络舆情监控室
2012-07-15

  昨天是周末,夏季房交会上的很多参展楼盘都迎来了购房者的看房高峰。与众多开发商预期中的“刚需”购房者占据主流需求稍有不同,本届房交会上,还有更多改善需求加入了看房大军,试图一探市场究竟。

Yesterday was the weekend,The summer of the meeting room/many buildings are welcomed home buyers peak checking。And many developers expected“Just need to”The person that buy a house occupied mainstream needs differ slightly,The hand in the meeting room,There is more to improve sexual needs to join the army checking,Trying to see what the market。

  “爸爸妈妈都已经退休好几年了,现在住的房子楼层太高,没有电梯,所以想给他们选购一个带电梯、小区环境好点的房子。”昨天的房展会现场,大连人杨广清夫妇为给父母换个房子,几乎是每盘必看。杨广清告诉记者,自己的事业已经进入上升阶段,现在为父母换个房子已经具备一定的实力,两年前就有这个想法了。“不料遭遇限购令,我们算了算,要换个房子,无论是用我们的名字还是父母的名字,首付都要增加一倍、利息高出至少10%,这对我们来说,资金压力还是比较大的。”因此,买房的需求就一直搁置。最近,看到央行连续降息,夫妻俩的心思又活络了,他们认为,目前房地产市场的价格可能已经回归到一个低点,应该是个进入的时机。其实,记者了解到,昨天的房交会现场,有像杨广清夫妇这样具有改善性需求的购房者都抱着试探市场的心态前来参观,甚至到售楼处现场看盘。

“Mom and dad are retired for several years,Now live house floor is too high,There is no elevator,So I want to give them the choose and buy a take the elevator、The plot environment is good points of the house。”Yesterday's exhibitions will be the scene,Dalian people YangGuangQing couple to give parents a house,Almost every dish will look。YangGuangQing told reporters,His career has been rising into the stage,Now for the parents to have a house has a change of strength,Two years ago have this idea。“But 限购 to encounter,We calculated to calculate,To change a house,Whether it be in our name or the name of the parents,To double down、At least 10% higher than the interest,This for us,Funds or larger pressure。”so,The house needs have been scrapped。recent,See the central bank to slash interest rates,The couple's mind and quickened,They think,The real estate market at present price may have been returned to a low,Should be a time into。In fact,The reporter understands,The rendezvous in the room yesterday,As the YangGuangQing couple this with sexual needs to improve the property buyers are holding test market mentality to come to visit,And even in the sales department site look dish。

  “在我们登记的客户需求中,有近一半的需求来自改善性需求。”位于机场的一处楼盘销售负责人向记者表示,前段时间楼市低迷,多数客户都是“铁杆的刚需”,而本次房交会上,“很多客户都对二套房购房的一些具体细节进行咨询,对三室房、电梯房等要求明显增加,”这位负责人认为,不得不说,近期央行连续两次的降息的确让楼市的改善性需求活跃起来。记者从多家楼盘了解到,在本次房交会的客户登记中可以看到,不少楼盘的改善性需求购房者都超过4成,有的甚至超过6成。学区、小区环境、周边配套、物业、电梯管理等都是改善性需求购房者关注的焦点。

“In our registration of the customer's needs,Nearly half the demand from sexual needs to improve。”Located in the airport in a building to reporters of sales,Some time ago to the housing downturn,Most customers are“Diehard just need to”,And the room into the meeting,“Many customers are of two suites buying some details were consulting,Three room to room、Elevator room for increased significantly,”The officials think,Have to say,Recent two successive central bank cut interest rates of the improvement of the property market really makes the sexual needs warmed up。Reporters from several buildings to understand,In this room of the fair, the customer can see the registration,Many building dish improve sexual needs home buyers were more than 4 into,Some even more than 6 into。School district、District environment、peripheral、property、The elevator management sexual needs the person that buy a house is to improve the focus of attention。

  但同时记者也了解到,将改善性需求由试探变成真正的消费,还是很多开发商正在努力实现的突破点。“这部分客户还是要受到高首付的困扰,”位于高新园区一家楼盘的销售人员向记者表示,以一套100万元的房子为例,改善性需求一次性付出的首付加上各类费用总额要达到60多万元,比首套房多付30万元,这对很多的购房者的资金压力还是非常巨大的。

But at the same time the reporter also learned,Will improve sexual needs tempted by a real consumption,Still many developers are trying to achieve a win-win breakthrough。“This part of the customer or down by high problems,”Located in the high and new park a building dish sales staff to reporters,It is with a $1 million house, for example,Improve one-time pay sexual needs of all kinds of costs down and to reach 60 total more than ten thousand yuan,The first suite than pay an extra 300000 dollars,This for many buyers financial pressure or very great。

  延伸

extensions

  面对刚需

Just need to face

  非限购不再是

The 限购 is no longer

  促销金字招牌

Promotion gold-lettered signboard

  在主城区施行限购政策的大背景下,非限购区域的楼市是否出现强势增长?昨日,记者在大连夏交会上了解到,本届夏交会上,旅顺口区参展楼盘有13个,金州新区参展楼盘有6个,合计占到参展楼盘总数的26%左右。不过,非限购的政策利好对这些区域的拉动并不大,业内人士表示,当前,刚需群体几乎是唯一购房者,他们中的大多数人是在寻找首套房,“非限购”对其意义不大。

In the urban 限购 policy and the background of,The 限购 regional market of the presence of a strong growth?yesterday,Reporter in dalian in summer to know the meeting,The summer/the meeting,The estate has 13 lvshunou,The new building dish the golden state there are six,The total share to 26% of the total number of buildings to the left。but,The 限购 policy of these regional pull good is not big,People in the industry say,The current,Just need to group is almost the only buyers,Most of them are in the search for the first suite,“The 限购”Not big to its meaning。

  “从我们项目在这两天房交会上的情况看,刚需意向客户约占到80%,"非限购"给我们带来的意向客户量只占10%左右。”位于金州新区的北京郡楼盘置业顾问邹男表示,现在“非限购”并非是金州新区、旅顺以及普湾新区等地区楼盘的“最大卖点”,有的相关楼盘甚至不在这方面做宣传。

“From our project in the two days of the meeting room/look,Just need to intention client accounts for about 80% to,"The 限购"Bring us the intention client accounts for only of the amount of about 10%。”Located in the golden state district Beijing county building home buyers consultant zou cashman said,now“The 限购”Is not the golden state new city、And in the new PuWan lvshun building dish“Biggest selling point”,Some related building dish is not even the propaganda。

  “我们项目从2010年10月份就开盘了,虽然是不限购区域,但并未出现抢购的情况,近两年时间内,我们的房价变动不大。”位于金州新区的金海国际花园楼盘置业顾问槐阳介绍,两年之间,该楼盘起价每平方米只涨了400元。

“We project from 2010 in October will open quotation,Although it is not 限购 area,But did not appear to snap up,Nearly two years time,Our prices haven't changed much。”Located in the golden state of new JinHai international garden estate home buyers consultant huai Yang is introduced,Between two years,The estate price of every square metre only a 400 yuan。

  “在当前楼市走向并不明朗的背景下,除了刚需着急买房之外,投资者大多仍在观望。这种情况下,不限购对相关区域楼市的拉动作用就很有限。”业内人士表示,如今,不限购对一些外地购房者的吸引最大,比如,一些外地老年人想在大连买房养老,那么,旅顺以及金州新区等地的楼盘将是他们的首选。

“In the current housing market is not yet clear whether to under the background of,In addition to just need to try so hard to buy a house outside,Investors are mostly watching。This case,Don't 限购 related to regional property market pull role is limited。”People in the industry say,now,Don't 限购 outside of some of the largest buyers attracted,For example,Some nonlocal older people who want to buy a house in dalian endowment,so,And the golden state and new lvshun building will be their first choice。

  记者曲家乙

Reporter's b song



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