本报记者 马会

Our reporter MJC

　　房地产市场再现量价齐升局面；半数房地产公司基本完成上半年销售任务。表面看来，房地产市场已经回暖，但业内专家指出，房价继续上涨可能性不大，楼市整体供大于求的格局不会改变。

The real estate market represent JiSheng quantity and price of the situation；Half of the real estate company in the first half of complete basic sales task。The surface looks，The real estate market has warmed，But industry experts say，House prices are likely to continue to rise，The pattern of the overall housing market supply will not change。

　　楼市真的在回暖？

Property market really warmed？

　　“五月份，共卖出120套；六月份，销售数量升至200套。 ”某楼盘的销售人员告诉中国经济时报记者。据他介绍，交易量的上升主要还是刚性需求为主，客户置业用途主要为自住，改善性置业和首次置业的比例分别为63%和34%，京籍客户的比例为86%。

“In may，Sold a total of 120 sets；June，The number of sales rose to 200。 ”A building dish sales staff to tell China economy times reporter。According to he introduced，The rising volume main or rigid demands，The primary USES real estate customers for self living，Improve sexual home buyers and the proportion of first-time home buyers to 63% and 34%, respectively，The record of the customer rate of 86%。

　　该楼盘位于昌平区东部，“未来科技城”附近，历经三年建设，目前已具雏形。目前，已有住总、万科、保利等多家知名房企集聚于此。

The buildings in changping district in the east，“Future technology city”near，After three years of construction，At present already rudiment。At present，ZhuZong has、vanke、Poly and a number of famous enterprises cluster in this room。

　　随着园区的逐渐完成，除了成交量上升，该楼盘的价格也有较大涨幅。

With the gradually completed，In addition to volume up，The price of the project there is also a greater increase。

　　链家地产公布的 “未来科技城”附近的“名佳花园”楼房价格显示，其6月份的均价是17918元／平方米，环比涨幅4.85%。刚在这里买房的李先生告诉本报记者，一套100平方米左右的房子，不到两个月时间，已经上涨了十几万元。 “随着未来该区域规划建设的完成，还有不少的上涨空间。 ”李先生说。

Chain home real estate announce “Future technology city”nearby“Mingjia garden”Building price display，In June the average price is 17918 yuan/square metre，Annulus comparing or 4.85%。Just buy a house here of Mr. Li told the reporter，A set of 100 square meters around the house，Less than two months，Has risen up to several hundred thousand dollars。 “With the future of the construction of the regional planning finish，There are still a lot of space to rise。 ”Mr. Li said。

　　中国指数研究院发布的数据也印证了这种说法。 “百城价格指数”显示，全国100个城市的住宅均价结束自2011年9月以来连续9个月的环比下跌态势，其中45个城市出现环比上涨。7月9日，其发布报告称，上周被监测的40个城市中，34个城市房价同比上升。

China index academy between data released this statement。 “Hundred cities price index”shows，The country's 100 city housing average end since September 2011 for nine months down the annulus trend，Including 45 a city rising appear annulus。July 9,，The report says，Last week by monitoring the 40 cities，34 house prices rise compared to the city。

　　量涨能否带动价涨？

Quantity can drive up the price rise？

　　7月10日，在北京海淀区，新的地王再次诞生。经过46轮的激烈竞拍，备受关注的北京万柳地块花落中赫，将配建回购房面积16400平方米。

July 10,，In Beijing's haidian district，The new star born again。After the fierce bidding 46 round，Of concern Beijing wanliu plot the flower falls of Hector，Will PeiJian back to purchase area of 16400 square meters。

　　据了解，万柳地块总面积为77739平方米，最终出价26.3亿元，折合楼面价3.38万元／平方米。该地块溢价达40%。

According to understand，Wanliu plot a total area of 77739 m2，Final bid $2.63 billion，Into the floor price 33800 yuan/square metre。This plot a premium of 40%。

　　链家地产市场研究部统计数据显示，在排名前50的15家标杆房企中，有7家年度销售目标完成过半。

Chain's real estate market research statistics show，In the top 50 15 benchmarking room in enterprises，There are 7 home finish more than half the annual sales target。

　　上半年，世贸房地产销售额完成225亿元，占全年指标的73%；绿地集团完成销售额219.5亿元，占全年指标的54%；华润置地实现合同销售额233亿元，占全年指标的58%；建业地产合同销售额达51亿元，完成今年合同销售目标的57%。

In the first half，The real estate sales complete 22.5 billion yuan，Accounting for 73% of the annual index；Green group finish sales of 21.95 billion yuan，Accounting for 54% of the annual index；China resources land holdings realize the contract of sale 23.3 billion yuan，Accounting for 58% of the annual index；Real estate sales contract run up to 5.1 billion yuan，Complete sales target of 57% this year contract。

　　事实上，截至7月8日，在已公布上半年销售业绩的房企中，有15家标杆房企销售业绩飘红，实现销售金额近2800亿元。

In fact，By July 8,，In the first half have released the sales performance of room in enterprises，15 home sales performance benchmarking room enterprises turn red，Achieve sales amounted to nearly 280 billion yuan。

　　“今年房企销售目标普遍定的比较保守，加之去年留存的货量较大，导致今年上半年房企推盘集中。此外，标杆房企以价换量的销售策略取得成效，因此其销售业绩比预想的更为乐观。 ”北京大学房地产研究所所长陈国强向本报记者表示。

“This year sales target for common room enterprises of the more conservative，Last year the money amount of retained and larger，The first half of this year to push on high room dish。In addition，Benchmarking room to change the price of enterprise sales strategy achievements have been made，So its sales performance is more optimistic than thought。 ”Beijing university of institute of real estate to our correspondent said Chen guoqiang。

　　陈国强认为，就近期楼市成交量回暖来看，房价继续大幅上涨甚至暴涨的可能性不大。

Chen guoqiang think，The immediate property market turnover warmed to see，House prices continue to rise sharply even boom is unlikely。

　　陈国强指出，“这一轮热销情况出现主要得益于房地产开发商以价换量和近期政策面的微调，以及一些刚需群体放弃观望选择出手。目前来看，多数热销楼盘确实都属于刚需盘。

Chen guoqiang points out that，“This round of sell like hot cakes the situation appears mainly thanks to real estate developers to price and quantity of the change of the policy recent fine-tuning，And some just need to give up wait-and-see choose his group。So far，Most of the buildings are really belong to sell like hot cakes just need to offer。

　　“是否会出现由目前的以价换量转为价随量涨的市场，由于回暖时间比较短，还需要更长时间观察。 ”陈国强表示。

“Whether there will be by far is to change the price of price rises with the quantity to the market，Because time is shorter warmed，Still need more time to observe。 ”Said Chen guoqiang。

　　伟业我爱我家(博客,微博)集团副总裁胡景晖表示，对楼市将全面反弹的担忧是没有必要的，6月份出现的恐慌性购房情绪更多的是由于人为因素诱导产生的，没有持续性。下半年购房需求总量将逐步萎缩，楼市整体供大于求的买方市场格局不会改变。

Cause I love my family(blog,Micro bo)Group vice President HuJingHui said，About the housing will be comprehensive rebound of the concern is not necessary，There's panic in June that buy a house is more emotions from human factors inducing of generation，No permanent。The second half of the total pent-up demand will be gradually shrinking，The buyer's market supply market overall pattern will not change。

　　华西证券则指出，从调控至今的房价来看，下降并不明显，说明在目前阶段，房地产市场还有较大市场需求潜力。上市房企的好业绩也说明这一点，建议投资者可以关注保利、万科等龙头企业。

West China securities has said，So far to see the house prices from regulation，Decline is not obvious，In the present stage shows，The real estate market and a large market potential demand。Good performance of enterprises listed room also to illustrate the point，Suggest investors can focus on poly、China vanke, leading enterprises。