上周五，长宁区226街坊1／1丘地块经过3轮竞价，最终被索菲亚(002572,股吧)电子机械以1.1亿元竞得，溢价为10.6%，楼面地价8670元／平方米。这也是本月土地市场迎来的首次拍地。

Last Friday，Changning district 226 neighborhood the 1/1 plot after three rounds of bidding，Was eventually Sophia(002572,Shares it)Electronic machinery with 110 million yuan to competition，Premium is 10.6%，Floor price 8670 yuan/square metre。This is the first time this month in land market of the shoot。

　　出让公告显示，长宁区226街坊1／1丘地块范围东至临空12号地块，南至临空12号地块，西至广顺北路，北至通协路，总出让面积为5516平方米，容积率2.3，起拍价为9950万元。

The announcement，Changning district 226 neighborhood high range 1/1 plot east to airport 12 plot，The south to the airport 12 plot，West to the wide road，North to the association and，The total area of 5516 square meters，Volume rate of 2.3，Fry attracted an initial bid for 99.5 million yuan。

　　从地理位置上来看，上述地块位于虹桥临空园区附近，受虹桥交通枢纽辐射，地理位置较为优越。临空园区位于虹桥综合交通枢纽东翼，衔接沪宁、沪杭、沪嘉高速公路等通往长三角地区的交通要道，是长三角联动发展的前沿阵地和桥头堡。在上海产业布局当中，从虹桥国际机场、虹桥开发区经陆家嘴(600663,股吧)金融贸易区直至浦东国际机场，是上海现代服务业发展的主轴线，长宁区就处在这条主轴线的西端，临空园区是这个主轴线的西部核心。

From geographically and see，The plot is located in hongqiao airport near the park，Hongqiao transportation hub by radiation，The geographical position is superior。Airport park is located in the east wing hongqiao comprehensive communication hub，Cohesion shanghai-nanjing、shanghai-hangzhou、Shanghai-jiading expressway, Yangtze river delta region to traffic artery，Is long triangle linkage development forward position and bridgehead。In Shanghai of industry layout，From hongqiao international airport、Hongqiao development zone by the lujiazui(600663,Shares it)Finance and trade zone until pudong international airport，Is the development of the modern services of Shanghai main axis，Changning district is in the west of the main axis article，The park is the main axis international airport is in the west of the core。

　　由于该地块地理位置优越，面积小总价低，市场人士认为会引起开发商争抢。记者注意到，此前该地块的网上报价已有2轮，该地块的价格由原来的9950万元上升为1.01亿元。

Because of this plot the geographical position is superior，The area is small, the low price，Market experts think that can cause for developers。Reporters noticed that，After this plot quotes online has two wheels，The price of this plot by the original 99.5 million yuan rise to 101 million yuan。

　　不过，最终现场竞价环节，该幅地块的竞争并不激烈。3家进入最后竞拍环节的企业在经过3次举牌就无人继续加价，每轮的加价幅度也仅为250万，即使再加上之前的两次网上报价，整个加价次数也只有5次。最终该地块仅以10.55%的低溢价被上海索菲亚电子机械有限公司拿下。

but，Finally the bidding links，The fierce competition of land is not。Three companies into the final bid of the enterprise after link 3 times for brand will not continue to increase，Each wheel markup3 range was only 2.5 million，Even if plus two times before quotes online，The whole increase number are also only 5 times。Eventually the plot with 10.55% of the low premium only by Shanghai Sophia electronic machinery Co., LTD scored。

　　“中标企业索菲亚电子机械自用意图明显。该公司目前厂房就位于北翟路，地块附近。”上海中原地产研究咨询部高级经理龚敏表示，“地块较小的面积和较低的总价较符合企业的心里预期，尤其是在地块要求"商场不允许分割转让和出售，商务办公分割出售面积不得小于2000平方米"的条件下，仍有10%的溢价表明企业中标的愿望强烈。”

“The enterprise Sophia electronic machinery for obvious intention。The company is located in the plant north Zhai road，Near plot。”Shanghai centaline property research senior manager GongMin consulting said，“The area of the small plot and lower the price close to the enterprise heart expectations，Especially in the plot requirements"Stores don't allow divided transfer and sell，Business office division sale area not less than 2000 square metres"conditions，There are still 10% of the premium that the enterprise of the intense desire。”

　　统计显示，此前近2年半的时间内长宁区共计推出11幅商办用地，平均楼板价高达每平方米8722元，与此次出让的地块价格基本相仿。而虹桥核心商务区自2010年起至今已挂牌出让或招标的地块共计10幅，楼板价相对较高，普遍达到10000元／平方米以上。

Statistics show that，After nearly two and a half years of time in 11 of launch sometime changning district land，Average floor price as high as 8722 yuan per square meter，And the transfer of the land price basic similar。And hongqiao core business district since 2010 has been kosovo-born or the tender land parcel total of 10，Floor price relatively high，Common reach 10000 yuan/square meters。

　　据了解，长宁区226街坊1／1丘地块周边项目有已售的“旭辉虹桥国际广场”，为11栋办公楼，其中不仅有小面积独栋总部，还有区域内唯一的LOFT产品，总建筑面积64000平方米，包括LOFT办公产品，集团总部以及独栋办公产品。该楼2012年至今成交均价2.86万／平方米，自2010年12月销售以来，其房价保持平稳态势，板块欠成熟和整体房地产环境不佳是价格维持平稳的主因。

According to understand，Changning district 226 neighborhood surrounding the project has 1/1 plot sold out“Xu hui hongqiao international square”，For 11 office building，Which is not only a small area single-family headquarters，And the only area of the LOFT products，The total construction area of 64000 square meters，Including LOFT office products，Group headquarters and single-family office products。General since 2012 the price for 28600 / square metre，Since December 2010, since sales，The house prices remain stable situation，Plate owe mature and overall real estate environment is not good price is the main reason of the maintain a stable。

　　另据新浪乐居不完全统计，7月上海土地市场共推出11幅经营性用地仅包括住宅用地和商业用地，其中不乏一些优质地块，如新江湾城D5地块和潘泾路东侧地块南块。

According to a pleasant sina incomplete statistics，July land market of Shanghai business land out of 11 only includes housing land and the land for commercial use，There is no lack of among them some high quality plot，Such as new jiangwan city D5 plot and pan (east road south piece of land。