记者 徐 运

Reporter xu luck

　　晨报讯 上海的房产中介“竞技场”将迎来新的重量级选手。记者昨天从链家北京总部了解到，该公司已有进军上海的计划，但具体时间未定。作为北方行业龙头企业，链家入沪或将对上海房产中介市场带来一定冲击。链家地产市场研究部高级分析师陈雪告诉记者，链家进军上海目前仍处于前期准备阶段，具体进入时间还没有确定，选址在哪个区域也暂未明确。

Morning news of Shanghai real estate agent“arena”Will have new heavyweight players。Reporters from the chain's headquarters in Beijing yesterday to know，The company has the plan into Shanghai，But the specific time undecided。As the north industry leading enterprises，Chain into Shanghai home to Shanghai or will house property intermediary market with a certain impact。Chain's real estate market research senior analyst ChenXue told reporters，Chain's foray into Shanghai still in preparation stage，Specific into the time has not sure，Location in which areas are not clear。

　　据介绍，链家地产作为北方二手房中介行业中的巨头，仅在北京就有超过700家门店，而上海中介行业几家规模比较大的公司，门店最多的时候也就在300家上下。为何会在整个房地产行业低迷的时刻选择逆市扩张？陈雪透露，一方面，去年链家地产在南京、成都和青岛先后开设门店，全国布局的步伐明显。另一方面，虽然今年年初市场低迷，但这并不妨碍其开拓新市场。正因为市场低迷，原来的本地中介收缩步伐，停止扩张，才有了新来者立足的可能，而一旦布局完成，很有可能迎来一轮新的增长。

According to introducing，House property as the north chain in the industry giant secondhand intermediary，Only in Beijing has more than 700 stores，And Shanghai intermediary industry several scale of the big companies，Most stores and home in 300 and down。Why will the real estate industry of the downturn in time to choose inverse city expansion？ChenXue revealed，On the one hand，Last year the chain in nanjing home real estate、Chengdu and Qingdao has opened outlets，The pace of the layout of the obvious。On the other hand，Although earlier this year the market downturn，But it didn't stop the developing new markets。Because of the market downturn，The original local intermediary contraction pace，Stop expansion，Just had newcomers based on possible，And once the layout complete，Is likely to see a new growth。

　　不过，房产中介行业竞争激烈，且不同地域客户置业理念、市场环境相差很大。一些强者常常会遇到“水土不服”的局面。如在广州、深圳等南方城市风生水起的“满堂红”，在上海就曾陷入发展瓶颈，最终在去年年底关掉全部上海门店，再之前还有“美联物业”的惨痛教训。

but，House property intermediary fierce competition in the industry，And different regional customers home buyers concept、Market environment are very different。Some strong often encounter“Refuses to soil and water”situation。As in guangzhou、Shenzhen, the southern city of wind“ManTangGong”，In Shanghai was in development bottleneck，Finally, in the end of last year to turn off all stores in Shanghai，And before and“Midland realty”Painfully learned。