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规则很严厉 很难能阻止开发商疯抢刚需了--亲稳网络舆情监测室
2012-07-22

  不断总结是为了更好地走好未来的路。

Summarize unceasingly is to better go the way of the future。

  2012年已经过去一半多,房地产市场的纠结却不只是半年多这么短。总结2012年楼市上半场,用跌宕起伏来形容并不为过。尽管中央在楼市调控的大方向上始终未放出明显的松动言辞,但楼市“回暖”的冲动很明显,地方与中央的博弈有之,“小阳春”“金三银四”“红五”等回暖信息也从来没有缺位,再到如今的“真假回暖”之争,2012年楼市上半场雷声很大、雨点也很多。在即将到来的下半场,楼市仍将在各种风吹草动中纠结前行,抢夺刚需也仍将是市场关注的焦点。

2012 years by more than half,The real estate market is not just half a year intertwine more so short。Summary 2012 market in the first half,With ups and downs to describe and much。Although the central in the property market in the general direction of control has not been released obvious loose words,But the home“warmed”Impulse is very obvious,The game of the local and central,“Indian summer”“Four establishments”“GongWu”Never warmed information such as absence,To the today“True and false warmed”for,2012 market in the first half, the great thunder、The rain also many。In the upcoming second half,Property market will still in trouble in various entanglements forward,Rob just need to also will still is the focus of attention of the market。

  刚需们已经逐渐活跃起来了。

Just need to have been gradually came to life。

  在楼市的赛场中,身为观众又不得不偶然参与其中的购房者,实在是有点难。房价涨了,就担心房价再涨,涨到买不起;房价跌了,又寄希望于能有更大的跌幅空间,等到差不多了再去捡个漏什么的。并且,还得时不时警惕各种虚虚实实的烟雾弹,否则一不小心又上了什么当。

In the property market in the field,As the audience and have to chance in the homeowners,It is a little difficult。House prices rose,Will worry about house prices rose again,Up to can't afford;House prices fell,And hope that can have a more big declines in space,Wait until almost to collect a leak or something。and,Still have to guard all kinds of XuXuShiShi from the smoke flare,It is easy to again what when。

  总之,难。

In short,difficult。

房价“涨”声此起彼伏,下半场,楼市会走向哪里? 本报记者 陈伟摄 House prices“up”Sound to break out,The second half,Property market will be to go? Our correspondent ChenWeiShe

  规则

rules

  虽从严从紧 但微调中现波澜

Though strictly tight but fine-tuning now in waves

  2011年,随着中央一系列楼市调控措施的落实到位,量价齐跌渐成楼市主基调,有一批房企通过各种方式快速退缩、消失。而进入 2012年,在坚持房地产调控政策不动摇的总基调下,国土资源部明确表示,今年的楼市主调将是建设用地指标从严从紧,同时做好保障性住房和普通商品房用地供应。时至年中,多个城市限购措施继续延期,楼市政策依然从紧。

2011 years,As the central series of property market the implementation of control measures,Volume and price fall into property market together gradually advocate fundamental key,A group of room enterprises in various ways to rapid retreat、disappear。And into 2012,In real estate control policies to shake down the total fundamental key,The ministry of land and resources made it clear,This year's housing advocate tone will be construction land index strictly tight,Well affordable housing and common commodity house land supply。Even years,Many cities 限购 measures continue to put off,Housing policy still tight。

  外在政策不放松,正如新的的足球规则,进一步收紧、细化已有的政策,比如背后铲人规则很快修订为,“背后铲球或是有伤及对方危险的动作,即要判罚,同时要红牌罚出场”。在如此严谨的规则下,球队在比赛中不得不更加小心,生怕一不小心违规。与此同时,试探底线也成为许多球队的手段之一。从楼市看,在中央从严从紧的大方向下,各地房地产调控政策纷纷出炉,湖南、河北石家庄陆续透露出各种楼市“微调”的传闻,但试探性政策很快被驳回,市场依旧平淡。这种不适应就像刚踢完了英超却在欧洲杯遇到意甲裁判,似乎连抬脚传球都会被吹罚,球员于是又重新变得小心翼翼。

External policy not to relax,As new football rules,Further tightening、Thinning of the existing policy,Such as shovel man rule soon behind for revision,“Sliding tackle from behind or wound and the other dangerous movement,Decisions that will,And at the same time the red card kicked out”。In such a rigorous rules,The team in the match had to be more careful,Afraid carelessly illegal。At the same time,Test the bottom line could be one of the many means of the team。Look from property market,In the general direction of the central strictly tight,Real estate control policies have come around,hunan、Hebei shijiazhuang, revealed in all kinds of property market“fine-tuning”Rumours of the,But exploratory policy soon to be rejected,Market still insipid。This does not adapt as had played in the premier league but the euro encounter serie a,Seems to be even carried pass will be blowing a foot,Players and he again be carefully。

  楼市宏观调控不放松的背景下,信贷面的趋向宽松却让有些“球员”浮想联翩。在央行表示实施稳健的货币政策,适时适度预调微调,保持合理的社会融资规模,但又要求着力优化信贷结构的背景下,央行又宣布从7月6日起下调金融机构人民币存贷款基准利率,这是一个月内央行第二次降息,此次降息对市场对未来楼市的预期从看跌转为看涨起到了推波助澜的作用。

Housing macro regulation under the background of not to relax,The trend is let loose credit some“players”anywhere。In the implementation of the central bank said the steady monetary policy,Timely moderate presetters fine-tuning,Keep the reasonable social financing scale,But again request to optimize the credit under the background of the structure,The central bank also announced on July 6, from financial institutions to cut up the benchmark interest rates,This is a month the central bank cut interest rates for the second time,The 50 for the future of the housing market is expected to put a call from promoting role。

  此外,主要城市的联网,房产税改革试点范围有望进一步扩大。高科技的运用开始进入到了比赛中,而这些举措归根结底是对规则的进一步完善,正如本届杯赛上乌克兰对阵英格兰出现了门线悬疑球,针对外界的争议和乌克兰人民的愤怒,欧足联马上站出来承认这是个误判,表示门线鹰眼技术有望年底启用。

In addition,The main city of networking,House property tax reform is expected to further expand the scope。The application of advanced technology to begin to enter the game,And these measures in the final analysis, it is to the further improvement of rules,As the World Cup against England Ukraine appeared door line suspense ball,According to the outside world and Ukraine people's anger dispute,Uefa up and admit this is a immediately miscalculation,The line said eagle eye technology are expected to enable at the end of the year。

  战术

tactics

  有攻有守 效果好才是真的好

Have a good effect in attack keep be really good

  虽然在严厉规则的影响下,2012年昆滇楼市上半场表现较为平淡,但比赛的平淡并不能掩盖明星教练、明星球队、明星球员的风采。上半场各队的表现可谓是十分抢眼。根源于市场的压力和争夺刚需的决心,无论是金尚·俊园高调降价,还是禧瑞都放言六字头推出精装房源,都让昆滇楼市上半场充满兴奋点。而降价无疑是各大房企半场抖出的最大杀手锏,这一招对有价格抗性的刚需购房者吸引力尤其明显。从市场表现看,降价的楼盘都出现了热销局面,例如金尚俊园四度开盘四度热销,禧瑞都认筹吸引置业者连夜排队,一切案例都证明,只要卖力拿出绝活一定会得到观众肯定,并吸引观众下场参与到比赛之中。 Although in severe under the influence of the rules,In 2012 the first half performance relatively dull yunnan property market,But the game the dull and not hide star coach、Star team、Star players of elegant appearance。The first half of which is the performance teams are very grab an eye。Rooted in market pressure and the determination of the need for just,Whether it is pretty garden high-profile · gold price cut,Or jubilee red announced that all hung out, expand the hardcover head,Let the first half full of excitement yunnan property market。And the price is undoubtedly each big room enterprises of the biggest killer half reveal,This recruit to the price resistance to the person that buy a house just especially evident appeal。From the performance of the markets look,The estate price appeared situation sell like hot cakes,For example JinShangJun garden four degrees of open quotation four degrees of sell like hot cakes,Rick jubilee all recognition chips attract buyers rushed to wait in line,All the cases are proved,As long as hard live out will have the audience sure,And attract the audience to participate in the next game。

  >而除了降价吸引置业者的目光外,上半场比赛中各种惯有战术也得到了全面展现。常见的比如加大优惠力度、买房送装修、针对各类群体的置业计划等绝招都能在昆滇楼市上半场找到痕迹。相比以往,团购战术在今年上半年却没有太好效果,这归根于之前团购市场出现的数起纠纷,吃了亏的置业者也不再买团购的账了。

>And in addition to depreciate attract buyers outside the eye,The first half of game also get comprehensive customary tactics show。Common such as increasing preferential strength、To buy a house decorate、For all kinds of groups of real estate plan recruit in the property market in the first half, the find traces yunnan。Than have,Bulk order tactics in the first half of this year but have not too good effect,This is rooted in bulk of the market to appear before a number of disputes,Suffered home buyers will no longer buy a bulk zhang。

  上述战术外,今年基于降价衍变的一些招数也开始吃香,例如特价房策略。昆明玉器城今年在春季房交会期间就祭出了特价房这一招,受到了市场的肯定,其随后更是拿出3980元/平方米的开盘巨奖,引得昆明置业者的追捧,认筹卡办理持续火爆。

The above the tactics,Based on the evolvement of price this year some way also began consulted,Such as special offer room strategy。Kunming city jade in the spring meeting room during this year is offering a special room this recruit,Subject to market sure,It is then took out 3980 yuan/square metre of JuJiang opening,Buyers from kunming to chase after hold in both hands,Raise card that deal with lasts hot。

  观众

audience

  买还是不买 那叫一个愁

Buy or not to buy the call a sorrow

  所谓旁观者清,这在楼市和足球场上却是例外。买与不买,谁将胜利,谁是敌人谁是朋友,在密切关注规则变动、各球队表现的情况下,到底是继续旁观呐喊加油,还是下场成为开发商争夺的球,面对诸多难题,购房者的心情最为复杂。

The so-called outsider,This housing and on the football field was an exception。Buy and don't buy,Who will win,Who is the enemy who is a friend,In pay close attention to change the rules、Each team performance,Is it to continue on the sidelines Shouting gas,Or the ball off become for developers,Facing many difficulties,The mood of the person that buy a house is the most complicated。

  这样的纠结还不止于此。开发商只要略微调价,购房者就恨不得多买两套房子,盼着下半场房价看涨了,再换一边看台,到对面阵营去呐喊,卖了他一套,自己不亏。但有时却又诚惶诚恐,万一下半场开放商再不给力,房市持续萎靡,从这个看台到那个看台,又显得不厚道了。买与不买,着实为难了看客。

Such strands of did more than that。Developers as long as refiners slightly,The person that buy a house is very anxious to buy more two sets of house,Looking forward to the second half house prices bullish,And in one side stands,To the opposite faction to scream,Sold him a set of,Himself not the kui。But sometimes the but again in reverential awe,One thousand the second half open business don't give force,Continued weak housing market,From this stand to the stand,And is not honest。Buy and don't buy,Really embarrassed tourists。

  记者在采访中遇到不少煎熬的置业者。“买房了吗?”得到的答案不是买或不买,而是,“要不,赶紧买?”“要不,再等等看?”上周,央行宣布降息,看台上人潮涌动,不少人往对面看台去,暗暗想,还是老婆英明,上月用丈母娘之名买来的房子下个月再给卖了,准赚。一些人守住己方看台笑不起来,但也不忘到银行里向柜台小姐抱怨几句,“不是说房贷利息要降么,怎么买了房却没动静了。”

In the interview, the reporter met many suffering home buyers。“To buy a house??”The answer is not to buy or not to buy,but,“or,Hurriedly buy?”“or,To wait and see?”Last week,Central bank cut interest rates,The stands surge of people,Many people go into the stands,Secretly want to,Or wife wise,In the name of the mother-in-law bought last month the house again next month to sell,Must make。Some people keep our stand not laughing,But also do not forget to the bank counter young lady complained to a few words,“Not to say that mortgage interest to drop it,How to buy a house but not a noise。”

  记者在某售楼处看到,“降息”消息一出,不少置业者来看房的不少。一对陈姓夫妇看房时问道,“昨天说的那个户型不是还有房吗,怎么就卖完了?”置业顾问也无奈,在各种推荐后,明明新户型要好得多,却又开始犹豫不决。

Reporters in a sales department to see,“Cut interest rates”News a,Many home buyers to see many of the room。A couple surnamed Chen when seeing asked,“Yesterday said that the family room, isn't there,How have sold out?”Home buyers consultant also helpless,In all kinds of recommended,Clearly the new family is much better,The but again began to undecided。

  到底买与不买,只要裁判哨声不响,这场球始终要继续下去,且不说场上球员时常互换了衣服踢球,有时候明明看到了对手的错误,恨不得自己穿上战袍,趁着空当杀将过去即可进球得分,却又感到自己实力有限,只是顶着大太阳,乖乖守在看台一角,愁!

Exactly buy and don't buy,As long as the referee,The ball has to continue,Let alone the players often exchange clothes to play football,Sometimes when the opponent's mistake to see,Want put on the uniform,While sky will kill the past can score,The but again feel limited strength,Just the big top the sun,Keep a corner in the stands darling,sorrow!

  赛况

action

  担心房价反弹 刚需再度活跃于市场

Worry about house prices rebound just need to active again in the market

  2012年楼市上半场刚结束,各球队残酷的竞争让旁观者瞠目结舌。受规则严卡的影响,自楼市调控以来市场观望情绪弥漫,有置业计划的购房者出手越来越谨慎。而这种观望情绪进入2012年以后更是达到空前的程度。

2012 market just finished the first half,Each team cruel competition let onlookers gaping。The influence of the card by strict rules,Since the housing market since wait-and-see diffuse mood regulation,A home buyers more and more careful plan shots。And this wait-and-see emotions into after 2012 was to reach unprecedented degree。

  随着一线城市房价开始走上下行通道,昆明置业者们开始期待房价呈现相同的趋势,买涨不买跌的传统心理充斥在上半场的每一个角落,观望成为了许多置业者出手的最大障碍,买还是不买是个问题,现在买了房价继续降怎么办?更是个问题。就在这样的纠结间,昆明楼市上半年成交一直在低位运行。

As a city house prices began to walk downlink channel,Kunming homebuyers are starting to look forward to present the same trend house prices,Buy or not to buy up fall in the first half of the traditional psychological filled every corner,Look for many home buyers out as the biggest obstacle,Buy or not to buy is a problem,Now bought house prices continue to drop?More of a problem。In these entanglements between,Kunming property market clinch a deal has been in the low post operation in the first half。

  而按照推盘的节奏,今年上半年市场中仍有许多HOLD不住的楼盘开始走进市场,其中不乏新亮相或是老推新的楼盘,而楼盘推货必然要求置业者追随,在这样的背景之下,争抢刚需成为许多开发商喊出的坚定口号。无论是首次置业刚需还是改善性刚需,他们就像赛场中被争抢的足球,成为开发商眼中的香饽饽。

And according to push the rhythm of the dish,In the first half of this year the market still has many HOLD not building began to enter the market,There is no lack of among them new appearance or old push new buildings,And push goods necessary for building home buyers to follow,In this context,For just need to be many developers Shouting slogans of the firm。Whether first-time home buyers just need to improve or sexual just need to,They like playing in the football for,The sweet BoBo eyes become developers。

  在上半场激烈的交锋中,也酝酿着无穷机遇。楼市持续低迷,到5月后开始缓和,缺乏后续调控政策的跟进,加之信贷面的宽松,无法再淡定的置业者们的观望情绪出现波动并再度活跃于市场中。“最近听说贷款利息降了,怕房价又涨起来,所以来看看合不合适买房了。”在兰亭·上锦售楼部看房的刘女士在接受记者采访时如是表示。来自多个售楼部的反馈也显示,目前市场上成交虽没有变化,但能明显感受到看房人数的增加,而这种现象正为下半场的精彩积蓄力量。本报记者 毛建伟 李景暄

In the first half of the fierce exchange,Also contains an opportunity。Continuing malaise in the property market,To 5 months started to moderate,Lack of subsequent adjustment and control policies follow up,Together with the loose credit,Can't calm home buyers are watching the volatility of the emotions and active again in the market。“Recently heard that loan interest rates fall,Afraid of house prices rise again,Look at the match not appropriate since the house。”In the sales department lanting · kam intenet liu when accepting a reporter to interview if said。The feedback from multiple sales department also display,Clinch a deal on the market at present is not change,But can significantly increase the number of people feel things,And this kind of phenomenon is for the second half of the wonderful power savings。Our correspondent MaoJianWei LiJingXuan

  赛况

action

  担心房价反弹 刚需再度活跃于市场

Worry about house prices rebound just need to active again in the market

  2012年楼市上半场刚结束,各球队残酷的竞争让旁观者瞠目结舌。受规则严卡的影响,自楼市调控以来市场观望情绪弥漫,有置业计划的购房者出手越来越谨慎。而这种观望情绪进入2012年以后更是达到空前的程度。

2012 market just finished the first half,Each team cruel competition let onlookers gaping。The influence of the card by strict rules,Since the housing market since wait-and-see diffuse mood regulation,A home buyers more and more careful plan shots。And this wait-and-see emotions into after 2012 was to reach unprecedented degree。

  随着一线城市房价开始走上下行通道,昆明置业者们开始期待房价呈现相同的趋势,买涨不买跌的传统心理充斥在上半场的每一个角落,观望成为了许多置业者出手的最大障碍,买还是不买是个问题,现在买了房价继续降怎么办?更是个问题。就在这样的纠结间,昆明楼市上半年成交一直在低位运行。
As a city house prices began to walk downlink channel,Kunming homebuyers are starting to look forward to present the same trend house prices,Buy or not to buy up fall in the first half of the traditional psychological filled every corner,Look for many home buyers out as the biggest obstacle,Buy or not to buy is a problem,Now bought house prices continue to drop?More of a problem。In these entanglements between,Kunming property market clinch a deal has been in the low post operation in the first half。

  而按照推盘的节奏,今年上半年市场中仍有许多HOLD不住的楼盘开始走进市场,其中不乏新亮相或是老推新的楼盘,而楼盘推货必然要求置业者追随,在这样的背景之下,争抢刚需成为许多开发商喊出的坚定口号。无论是首次置业刚需还是改善性刚需,他们就像赛场中被争抢的足球,成为开发商眼中的香饽饽。

And according to push the rhythm of the dish,In the first half of this year the market still has many HOLD not building began to enter the market,There is no lack of among them new appearance or old push new buildings,And push goods necessary for building home buyers to follow,In this context,For just need to be many developers Shouting slogans of the firm。Whether first-time home buyers just need to improve or sexual just need to,They like playing in the football for,The sweet BoBo eyes become developers。

  在上半场激烈的交锋中,也酝酿着无穷机遇。楼市持续低迷,到5月后开始缓和,缺乏后续调控政策的跟进,加之信贷面的宽松,无法再淡定的置业者们的观望情绪出现波动并再度活跃于市场中。“最近听说贷款利息降了,怕房价又涨起来,所以来看看合不合适买房了。”在兰亭·上锦售楼部看房的刘女士在接受记者采访时如是表示。来自多个售楼部的反馈也显示,目前市场上成交虽没有变化,但能明显感受到看房人数的增加,而这种现象正为下半场的精彩积蓄力量。本报记者 毛建伟 李景暄

In the first half of the fierce exchange,Also contains an opportunity。Continuing malaise in the property market,To 5 months started to moderate,Lack of subsequent adjustment and control policies follow up,Together with the loose credit,Can't calm home buyers are watching the volatility of the emotions and active again in the market。“Recently heard that loan interest rates fall,Afraid of house prices rise again,Look at the match not appropriate since the house。”In the sales department lanting · kam intenet liu when accepting a reporter to interview if said。The feedback from multiple sales department also display,Clinch a deal on the market at present is not change,But can significantly increase the number of people feel things,And this kind of phenomenon is for the second half of the wonderful power savings。Our correspondent MaoJianWei LiJingXuan



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