和讯房产消息 7月17日，仲量联行发布《2012年第二季度北京房地产市场报告》，报告称二季度奢侈品及快时尚零售商持续扩张，核心商圈高品质项目受热捧，部分业主主动求变进行品牌调整。2012年上半年，继一季度西长安街的凯德晶品购物中心和王府井(600859,股吧)商圈的澳门中心开业后，二季度又有两座大体量项目相继投入市场，为消费者带来新的选择。位于酒仙桥的颐堤港建筑面积86,000平方米，开业后已有CGV影城、Costa Coffee、丝芙兰、H&M和VERO MODA等租户率先入驻。奥林匹克公园的新奥购物中心建筑面积共15万平方米，天虹百货及CGV影城已开业经营。

Real estate news with dispatch July 17,，Lang lasalle release《The second quarter of 2012 Beijing real estate market report》，The report says the second quarter luxury and fast fashion retailers continue to expand，The core business circle high quality project heated models，Part of the owner to change the initiative for brand adjustment。In the first half of 2012，The quarter of changan avenue KaiDeJing product west shopping center and wangfujing(600859,Shares it)The business center after the opening，In the second quarter and has two DaTiLiang project have put on the market，Provide customers with new options。Located in jiuxianqiao Yi dike port construction area of 86,000 square meters，Opening having CGV studios、Costa Coffee、sephora、H&M and VERO MODA, etc in the tenants。The Olympic park New Orleans shopping center building area of 150000 square meters，Department store opened and CGV studios already opening business。

　　上半年，多家珠宝、手表、国际性高端奢侈服装品牌以北京为起点开拓国内市场。意大利国际一线奢侈品牌TOMBOLINI进驻北京当代商城；报喜鸟集团代理的高端鞋履品牌J.M.Weston北京首店落户银泰中心。北京以其中心城市地位成为诸多国际奢侈品牌打开中国市场的首站。与此同时，核心商圈定位高端的商铺对于奢侈品牌建立形象和提高曝光度有更大的吸引力，经营良好的成熟商业项目受到热捧。

In the first half，Much home jewelry、watch、International high-end luxury clothing brand to Beijing as a starting point open up the domestic market。The Italian international luxury brand in a line TOMBOLINI Beijing contemporary mall；Good news agency of the high-end shoes bird group brand J.M.W eston Beijing first store in the intime center。Beijing with its center city status as many international luxury brand to open the Chinese market as the first。At the same time，The core business of shops in the high-end positioning for a luxury brand image and improve the exposure establish more attractive，The mature project management good business by thermal models。

　　快速时尚品牌上半年进一步加快扩张步伐。UNIQLO在凯德晶品购物中心、银泰百货、蓝色港湾和石景山万达广场的新店相继开业；H&M在颐堤港、天通中苑华联购物中心、凤凰汇又开三家新店；本土快时尚品牌iROO、Urban Renewal、MC Jeans也分别锁定了凯德晶品购物中心和财富购物中心进行扩张。为吸引年轻消费者的目光，各大新进商业中心的招商也重点布局于快时尚品牌。

Fast fashion brand further accelerate the pace of expansion in the first half。In KaiDeJing shopping center UNIQLO products、intime、Blue harbour and shijingshan wanda plaza, new opening successively；H&M in Yi dike port、ZhongYuan hualian shopping center of the day、Phoenix remit and open three new stores；Local fast fashion brand iROO、Urban Renewal、MC Jeans were also KaiDeJing product shopping center on wealth shopping center and expansion。To attract young consumers of vision，The new business center of investment promotion and key layout in fast fashion brand。

　　在其它业态中，影院和珠宝成为上半年零售物业的亮点。CGV星星国际影城表现尤其抢眼，在新开业的颐堤港及新奥购物中心分别开店。黄金首饰表现活跃，颐和黄金珠宝旗舰店和山东黄金(600547,股吧)旗舰店分别在凯德晶品购物和中坤广场盛大开业。北京工美集团继今年1月德胜门工美大厦黄金珠宝城开业后，又在新奥购物中心购地开出第二家门店。

In other formats，Cinema and jewelry in the first half of the retail property become window。CGV stars international studios were particularly attractive，In the new open port and New Orleans Yi dike shopping center set up shop respectively。Gold jewelry is active，Yi and gold jewelry flagship store and shandong gold(600547,Shares it)Flagship store in KaiDeJing product shopping respectively ZhongKun square and grand opening。Beijing GongMei group after January this year DeShengMen GongMei building gold jewelry city after opening，And New Orleans shopping center in the second stores open purchase。

　　上半年，总体商铺租金基本平稳，加上二季度两个新项目租金给予一定优惠，整体市区商铺该季度首层平均租金微涨0.1%，同比增长6.2%，达到每平方米每月710元。各项目招商步伐稳健，但由于上半年连续有两个大体量新项目入市，且有部分项目正在升级改造，导致二季度市场平均空置率高于去年年底10%水平，达到12%。

In the first half，Overall shops rent basic stable，Add in the second quarter of two new projects give certain preferential rent，This season, the whole downtown shops, first floor closed up 0.1% average rent，Year-on-year growth of 6.2%，Achieve every square metre 710 yuan a month。Each step steady project investment，But in the first half because there are two consecutive DaTiLiang new project market，And part of the project is being upgraded，In the second quarter to the average market vacancy rate is higher than the 10% level of the end of last year，12%。

　　我们预期2012年下半年市场对于优质商铺的需求将继续保持稳定态势。金融街购物中心二期、太阳宫嘉茂购物中心、侨福芳草地等7个项目预计将在今年下半年开业，为市场带来超过36万平方米的新增供应，预计全年累计供应约54万平方米，市场整体空置率将呈上升趋势。

We expected in the second half of 2012 for the high quality of the retail market demand will continue to maintain stability situation。Financial street shopping center stage 2、The sun GongJiaMao shopping center、FangCaoDe qiao blessing the project is expected to open in the second half of this year，Bringing to the market more than 360000 square meters of new supply，Throughout the year is expected to total supply about 540000 square meters，The overall market vacancy rate will increase。