50强房企上半年销售逾6500亿元 保利上半年完成全年目标

The top 50 room sales more than 650 billion yuan in the first half of enterprises in the first half year's goal poly finish

　　有业内人士认为，楼市“压力”过大状态结束，下半年降价空间非常小

The personage inside course of study thinks，Property market“pressure”End too big state，The second half price cut very little space

　　■本报见习记者 王丽新

S this newspaper reporter WangLiXin apprentice

　　 近日，各大房企纷纷公布上半年销售数据。结合CRIC研究中心发布的《2012上半年房企销售TOP50》排行榜以及目前部分房企已公布的上半年销售数据统计显示，50强房企上半年销售金额超过6500亿元。此外，据记者了解，多家房企上半年销售业绩达到了全年销售目标的50%以上，尤其中海更是在5月底就完成了全年销售目标的6成以上。

recently，The big room in first half sales data released enterprises。Combined with CRIC research center release《The first half of 2012 room enterprises TOP50 sales》And the list of enterprises have released in the first half of the room sales data statistics show，In the first half of the top 50 room enterprises sales of more than 650 billion yuan。In addition，According to the reporter understands，Several room in the first half to the sales achievement enterprise annual sales target of more than 50%，Especially China is in the end of may is completed the annual sales of more than 6 into goals。

　　 “部分大型房企提前且超额完成上半年销售目标，得益于降价促销的销售策略，但这并不是房企的普遍现象。”同策咨询研究中心总监张宏伟向《证券日报》记者表示，相比于以往，上述房企今年制定销售目标非常低调。有些房企所定的销售目标只比去年略微提高，或者与去年持平，甚至略低于去年销售目标。

“Part of the large room in advance in the first half and overfulfilled enterprise sales target，Thanks to depreciate sales promotion sales strategy，But this is not room the general phenomenon of enterprises。”Strategy consulting research center director with the d《Securities daily》reporters，Than ever before，The above room enterprises make the sales target this year is very low-key。Some room enterprises set by the sales targets only slightly improve than last year，Or as last year，Even slightly lower than last year sales targets。

　　 不过，多家资深开发商以及一些专业人士也向记者表示，今年下半年楼市回暖趋势将更加明显，刚性需求将集中释放，改善性需求也将逐步释放，整体市场形势比上半年有所好转。

but，Several senior developers and some experts to reporters，The second half of this year will be more obvious market warms up trend，Rigid demand will focus on the release，Improve sex demand will also be gradually released，The overall market situation better than the first half。

　　多家房企销售业绩飘红 Several room sales enterprises turn red

　　 公开资料显示，2011年上半年中国房企前30强销售业绩5027.1亿元，根据上述排行榜及部分房企公布的销售数据来看，2012年前30强房企上半年实现的销售业绩为5583亿元，同比增加556亿元，增加幅度约为11%。

Public data shows，In the first half of 2011 China room before 30 strong sales enterprise 502.71 billion yuan，According to the above list and some room to see sales data released by the enterprises，2012 years ago in the first half of top 30 room of the realization of the enterprise sales for 558.3 billion yuan，Year-on-year increase of 55.6 billion yuan，The increase rate of about 11%。

　　 对此，有业内人士向记者表示，即使2011年前30强和2012年前30强房企有所变动，但其前30强的销售业绩确实有所增加。

this，The personage inside course to reporters，Even if 2011 years ago and 2012 years ago top 30 top 30 room enterprises change，But the first 30 strong sales performance has actually increased。

　　 “没想到我们居然提前完成了上半年的销售任务。”万科北京公司副总经理肖劲在“东西豪宅强强对话暨下半年豪宅市场前景论道”活动上笑着向记者表示，“我们定任务往往是比较进取的，当时大家都说今年上半年没戏，结果到6月中旬左右，上半年任务居然就完成了。”

“Didn't think we actually finished the sales task during the first half of the year。”China vanke Beijing the vice general manager in XiaoJin“Things a person of extraordinary powers curtilage the showdown between the second half of a person of extraordinary powers curtilage and market prospect talk”Laughing on the activities to reporters，“We will be the task is often more aggressive，When everybody said Lionel messi in the first half of this year，The results to around the middle of June，In the first half that he completed the task。”

　　 据悉，万科上半年销售业绩达625.4亿元，完成其全年销售目标1480亿元的43%左右，但显然，万科在北京的表现是出乎万科意料的。

It is reported，China vanke sales performance in the first half of 62.54 billion yuan，Complete its annual sales target for 148 billion yuan of about 43%，But obviously，China vanke in Beijing is not China vanke expected performance。

　　 事实上，截至到7月4日，部分标杆房企公布了上半年销售业绩，其中多家房企完成其全年销售目标的50%以上。

In fact，By July 4，Part of the enterprises in the first half of the room benchmarking announced sales performance，More than one house room to finish its annual sales target high of more than 50%。

　　 据悉，截至6月底，据链家地产市场研究部统计数据显示，绿城集团合同加协议销售金额达219.5亿元，完成全年目标 400亿元的54%；华润置地累计实现合同销售233亿，已达到全年400亿元目标销售的58%；建业地产合同销售额达51亿元，完成今年合同销售目标的57%。

It is reported，By the end of June，According to the real estate market chain home ministry statistics show，Green city group contract and agreement sales value of RMB 21.95 billion，Complete year's goal of 54% of the 40 billion yuan；Vanguard total sales contract also realize the 23.3 billion，Has reached 40 billion yuan of annual sales target of 58%；Real estate sales contract run up to 5.1 billion yuan，Complete sales target of 57% this year contract。

　　 更为值得注意的是，中海前5月实现的销售额已经占其全年销售目标的62.87%，世茂房地产也在5月完成了其全年销售目标的53.66%。

More attention is，Before the may achieve sales have their annual sales target of 62.87%，Shimao property also in the may completed its annual sales target of 53.66%。

　　 此外，保利地产(600048,股吧)在北京的表现更为抢眼，“目前，我们已经完成了全年的销售任务。”保利地产北京公司副总经理王英男在上述活动上向记者如是表示。实际上，根据上述排行榜显示，保利地产前6月销售金额达493.1亿元，而其全年销售目标为800亿元，可见其上半年完成全年销售目标的61%以上。

In addition，Poly real estate(600048,Shares it)In the performance of the Beijing more attractive，“At present，We have finished the year sales task。”Poly real estate Beijing the vice general manager in the above event WangYingNan to reporters if said。In fact，According to the above list shows，Poly to prenatal June sales value of RMB 49.31 billion，And the annual sales target for 80 billion yuan，In the first half of the year is complete sales target of more than 61%。

　　下半年降价空间小 The second half price cut small space

　　 不过，据记者了解，部分房企面对楼市相对回暖虽现乐观情绪，但万科保利等大型房企内部高管讨论更多的是如何对市场做出反应。据悉，这些房企认为目前楼市难以判定为全面回暖，消化库存，回笼现金仍为第一要务。

but，According to the reporter understands，Part of the room enterprises face property market is relatively thaw is optimism，But China vanke poly and other large room internal executives to discuss more enterprises is how to respond to the market。It is reported，The room that at present market is difficult to determine enterprises for the comprehensive thaw，Digestive inventory，Cage still is the first priority in cash。

　　 张宏伟也向记者表示，虽然一些房企提前或者超额完成其上半年销售目标，但这些房企几乎都是高周转型的大型房企，并不是房地产行业的普遍现象，而房企的开发投资、销售面积等方面增速明显下滑，库存量也依然很大，因此大型房企销售业绩飘红并不代表楼市已经全面回暖。

Also to the reporters d，Although some room in advance enterprises or overfulfilled its sales target in the first half，But these room almost all high weeks is qi transformation of the large room enterprises，And is not the general phenomenon of real estate industry，And the housing development investment enterprises、Sales area a significant slowdown in growth，Inventories are still very large，So large room enterprises sales performance wave red doesn't mean property market has been comprehensively thaw。

　　 “下半年我们将加大供货量。”肖劲向记者表示，下半年将会卖的更好，尤其首次置业者将比改善性需求出手积极。

“The second half GongHuoLiang we will intensify。”XiaoJin told reporters，The second half will sell better，Especially the first time home buyers will improve shots than sexual needs positive。

　　 对此，北京思源总经理张鹏也表达了与肖劲一致的观点。张鹏还表示，下半年改善性需求将得到释放。

this，Beijing siyuan general manager zhang also expressed and XiaoJin consistent point of view。Zhang said，The second half of the release of the demand will improve。

　　 对此，张宏伟预计，借助于微调政策，刚需集中释放的窗口期，下半年楼市利好趋势明显，尤其在9月份之前，刚需将进一步集中释放，改善性需求也将瞄准那些低价入市的高端楼盘。

this，D is expected to，By fine-tuning policy，Just need to focus on the release of the window period，The second half of the good market trend is obvious，Especially in September before，Just need to further will focus on release，Improve sex demand will also be targeting the low-cost entry of high-end buildings。

　　 上海易居房地产研究院研究员刘柳则也认为，未来几个月，在不出台新的调控政策的前提下，成交量还会保持一段时间的热度，月度供不应求的局面仍会存在。

Shanghai real estate research institute LiuLiuZe enjoysmart researchers also think，The next few months，In the absence of more new regulation under the premise of policy，Volume will also keep a period of heat，Monthly demand exceeds supply situation will still exist。

　　 对此，链家地产市场研究部陈雪则认为，不论是标杆房企还是大型房企，今年的销售策略都是加推中低端产品和“以价换量”，上半年成交均价同比明显回落。其中，万科下降了10.3%，富力下降了21.4%，碧桂园下降了2.9%。因此，由“以价换量”促成的成交量回升，而且库存依然在全国范围内高企，其涨价的基础较为薄弱。

this，House property market research ChenXueZe chain that，Whether the benchmarking room enterprises or large room enterprises，This year's sales strategy are addition push ZhongDiDuan products and“To change the price of”，The price in the first half year-on-year apparent。Among them，China vanke fell 10.3%，FuLi down 21.4%，Countless visitors down 2.9%。so，by“To change the price of”The volume of sales to bounce back，And inventory is still in nationwide high，The price of the foundation are weak。

　　 不过，张宏伟同时强调，如果市场出现价格大幅反弹，也不排除政策收紧的可能。

but，D also stressed，If a market rebound sharply in price，Also don't rule out the possibility of policy tightening。