制图 冯晨清 H126 Drawing FengChenQing H126

　　10轮网上报价、46轮价格竞拍、326轮竞配回购房面积……昨天下午，被业内戏称为“柳姑娘出嫁”的万柳地块现场竞价在市国土局二层的拍卖大厅举行。经过78分钟的暗战，最终由中赫置地旗下的赫华恒瑞房地产开发公司以26.3亿元、配建16400平方米回购房的价格竞得，楼面价达到3.38万元/平方米，刷新北京楼面单价历史纪录，预料之中的地王如期诞生。

10 rounds quotes online、46 round auction price、326 round of competition with the area that buy back......Yesterday afternoon，The calls for“Liu girl married”The plot of the bidding in the city there choose the second floor auction hall。After 78 minutes of dark war，By the end of the HeHua HengRui holdings, hittites real estate development company with 2.63 billion yuan、PeiJian 16400 square meters back to buying price competition，Floor price reach 33800 yuan/square metre，Refresh Beijing floor price history records，The anticipated star birth as scheduled。

　　画外音

narrator

　　万柳地块原定于7月4日推出，但就在拍卖前夕，市国土局发布通知称，挂牌出让活动延至10日。这七天究竟发生了什么？这可能永远成为一个谜。但这些天楼市的变化却牵动着高层乃至普通购房人的神经，在这样一个突如其来的变化面前，购房者、开发商、地方政府和学者等，各自有着不同的解读，有观点认为，房地产调控会功亏一篑。就连人民日报昨天也发出呼吁，央企别在敏感时期掺和地王了。就在这样的背景下，海淀万柳地块延期出嫁也就在所难免。

Wanliu plot was scheduled to launch on July 4,，But just before the auction eve，Choose the notice said，The activities listed until 10,。The seven days what really happened？This may be a mystery。But these days the change of the housing market but can affect the top and the person that buy a house common nerve，In such a sudden change in front，homebuyers、developers、The local government and scholars, etc，Each has a different interpretation，With a view，Real estate regulation failed。Even the People's Daily made an appeal yesterday，Scholars from renmin don't sensitive time in star have......。In this context，Haidian wanliu plot delay is inevitable to marry。

　　场前：保利临时退出

Before game：Poly temporary exit

　　18.66亿元的起始价，超过2.4万元的起始楼面单价，使得万柳地块一经挂出就“备受关注”，现场拍卖之前，融创、保利、万科等开发商都流露出对该地块“很感兴趣”，这种阵势让一些媒体发出这样的感慨：“出了地王不是新闻，如果没出才是。”

$1.866 billion starting price，More than 24000 yuan of starting a floor price，There once was put up that plot“Concern about the”，Before the auction，Melts and、poly、China vanke, developers all reveals to this plot“Very interested in”，This appearance let some media send out the regrets：“A star is not news，If not out is。”

　　万柳地块的竞拍可以说是“剧情跌宕”。原定于7月4日竞价拍卖的该地块，被临时叫停延迟到昨天下午；现场竞拍前半小时，保利地产(600048,股吧)北京公司发表声明称，接总公司通知，考虑到国家对房地产调控的要求，决定退出竞拍，最终保利与融创联合体改为由融创单独应战。有个背景是，现场竞价前一天，新华网刊发评论点名给这个“准地王”泼冷水；当天，人民日报特别发文，称央企参与万柳地王争夺不合时宜。

The auction block can be said to be there“Plot fall the”。Scheduled for July 4 bidding this plot，Be temporary stoppages delay to yesterday afternoon；Half an hour before the auction site，Poly real estate(600048,Shares it)Beijing company issued a statement that said，Notice by the head office，Considering the country on real estate regulation requirements，Decided to quit auctions，Finally poly with and sponsored jointly by melting and individual action。Have a background is，The scene for the day before，Xinhua net publish to the comments roll call“Must you”Pour cold water on；The day，People's Daily special mandate，Say there for you in scholars from renmin out of date。

　　上半场：开发商频频“抢答”

The first half：Developers frequently“Vies to answer first”

　　昨天下午，参加竞拍的企业共10家，包括融创、方兴、龙湖地产、华侨城、中冶，万科、中赫置地等。

Yesterday afternoon，To participate in bidding enterprise altogether 10，Including harmony and、FangXing、Longhu real estate、oct、ZhongYe，vanke、Holdings, etc in Hector。

　　3点30分，现场竞价开始，竞拍起始价19.56亿元，主持人的这个价格刚一报出，举12号号牌的融创第一个应价。紧接着，11号懋源，8号龙湖、7号中赫也加入“战斗”，现场气氛紧张，一些竞价者在主持人刚一张嘴，就举起号牌，主持人不得不再三提醒：等我报出价格后，再应价。经46轮报价，价格已达万柳地块价格上限：26.3亿元，合楼面价3.38万/平方米，该出价者为11号懋源。

3:30 p.m.，Site bidding began to，Auctions starting price 1.956 billion yuan，The host of this price just a quote，For 12 of the harmony and date card first should be price。And then，11 Mao source，8 dragon lake、7 no. Hector also join“battle”，The atmosphere of the nervous，Some bid in host just a mouth，To have held up date card，The host had to repeatedly reminded：And I quote us after the price，Should the price again。46 round the offer，Price has reached wanliu land price limit：$2.63 billion，$33800 / m2 floor price，The bidder for 11 Mao source。

　　在万柳这个地块上，竞价的“游戏规则”是：对该地块设置现场竞价上限，竞价到达上限后，再通过竞配地块上“回购房”面积的方式决定地块归属。配建房源由海淀区政府回购，回购价格为10000元/平方米。

In this plot there，bidding“The rules of the game”is：The plot to set the scene for upper limit，After bidding to cap，Then through the competition with the plot“Back to purchase”In the area of the way decided to block belongs to。PeiJian haidian district, expand the buyback by government，The repurchase price for 10000 yuan/square metre。

　　下半场：举牌人眼都不眨

The second half：For the human eye brand didn't move

　　经过10分钟左右的调整，参与竞配“回购房”的开发商都签订了一份“配建承诺书”之后，现场竞价进入下半场的回购房面积竞拍环节。起拍面积100平方米，竞价阶梯50平方米。

After 10 minutes of adjustment，Participate in competition with“Back to purchase”The developers have signed a“PeiJian undertaking”after，The scene for going into the back of the area that buy auction link。Clap to area of 100 square meters，Bidding steps 50 square metre。

　　这个阶段的竞争主要是在中赫、融创两家民营企业之间展开的。除前几十轮11号懋源、8号龙湖、3号方兴偶有参与外，基本上都是中赫、融创轮番举牌。举着举着，两家企业好像有了“默契”：逢“50”，12号融创举；逢“100”，11号中赫举，不见同时举牌现象出现。而“默契”中又暗藏“杀机”，举牌速度很快，都是主持人“报价”话音刚落，号牌就举起来，举牌人眼都不眨。记者注意到，12号融创现场竞价的4人团队中，有1人一直举着电话接听。

This stage of the competition is mainly in Hector、Melting and private enterprise developed between the two。In addition to the first few wheel 11 Mao source、8 dragon lake、3 FangXingOu have involved the outside，Basically is Hector、Melting and take turns to lift brand。Holding holding，Both companies like there is“Tacit understanding”：meet“50”，12 harmony creation；meet“100”，11 HeJu in，See also lift brand phenomenon to appear。and“Tacit understanding”And hide in“Dangers in”，For brand quickly，Are host“offer”whoosh，Date card is lifted up，For the human eye brand didn't move。Reporters noticed that，12 the melting and bidding for four people in the team，One person had been holding telephone。

　　就这样，从7300平方米第145轮开始，竞拍面积逐步攀升至10000平方米、15000平方米，两家企业交替举牌，最终，在326轮由中赫报出16400平方米的面积后，融创“戛然而止”，中赫置地旗下赫华恒瑞房地产开发有限公司如愿得到该地块。该公司开发的钓鱼台7号院曾经创下30万元/平方米的商品住房销售价格纪录，后因涉嫌违规被北京市住建委叫停。

so，From 7300 square meters began to turn 145，Auctions area gradually rise to 10000 square meters、15000 square meters，Both companies alternate for brand，finally，In the 326 round of Hector quoted by the area of 16400 square meters，Melts and“To an abrupt end”，In its HeHua HengRui holdings Hector real estate development Co., LTD. Wish to get this plot。The company developed the diaoyutai 7 court had a record 300000 yuan/square metre of commercial housing sales price record，For alleged violations after by the Beijing municipal live is built appoint to stop。

　　在昨天下午全程78分钟现场竞价中，万科、华侨城等企业从头到尾都没举牌，甚至经常参与现场竞价的北京万科总经理毛大庆都没有露面儿，以至于不少媒体都在找：“毛大庆呢，毛大庆呢”。

In the whole 78 minutes yesterday afternoon in the bidding，vanke、Oct enterprises from beginning to end all didn't lift brand，Even in the bidding Beijing often vanke general manager MaoDaQing all appeared son，That many media are looking for：“MaoDaQing?，MaoDaQing?”。

　　本报记者 李海霞 D155

Our correspondent LiHaiXia D155

　　“新地王”猜想

“The new star”guess

　　猜想一 会不会推高周边二手房价

Suppose a will push the high surrounding second-hand housing prices

　　此次竞拍的万柳地块紧邻地铁10号线巴沟站，周边商业氛围浓厚、教育配套设施成熟，是成熟的高品质居住区万柳西区的最后一宗可开发居住用地。地块东至北京华联万柳购物中心，南至万柳小区4号街，西至圣化寺路，北至巴沟村北路，总占地38869.64平方米，建筑面积为77739平方米。

The auction wanliu plot is adjacent to a subway line 10 and ditch stand，Surrounding commercial atmosphere is strong、Education facilities mature，Is the mature high quality residential area of west there last Pope can be developed residential sites。Plot east to Beijing hualian wanliu shopping center，The south to the wanliu district no. 4 street，West to consecrated temple road，North to ba ditch village north road，Always covers an area of 38869.64 square meters，A construction area of 77739 square meters。

　　该地块用地性质为二类居住用地，容积率不高，仅为2.0，有条件建成高品质楼盘。其所在的万柳区域目前已是比较成熟的高档社区集中区域，2008年以后区域内基本已经无期房住宅供应，区域内二手房均价已经接近6万元，碧水云天、万泉新新家园等小区都已经超过5万元，万城华府等项目售价已经超过8万元。离该地块不远的海淀在售高档住宅均价在4万至5万元之间，如位于西北旺的万科如园，售价45000元。新地王出现，周边房产会不会借机涨价，我们拭目以待。

The land use properties for second residential sites，Volume rate is not high，Of just 2.0，Conditional built building high quality。Their respective wanliu area is now more mature of high-grade community area，2008 years later area has no basic housing supply of period room，Area secondhand the room all valence has close to 60000 yuan，Sky blue、WanQuan new new homes as district has more than 50000 yuan，Project such as price of wancheng Washington has more than 80000 yuan。Not far from the land of haidian sold in the upscale residential average between 40000 and 50000 yuan，If be located in the northwest of China vanke such as the excess，Price 45000 yuan。The new king appeared，Property prices will not looking around，We'll have to wait and see。

　　猜想二 未来能赚多少

Guess two future earn

　　资料显示，中赫置地开发过北京单价最高的钓鱼台7号院，该项目位于玉渊潭公园北侧，均价达到30万元/平方米，此外，中赫在北京开发的项目还包括朝阳区来广营板块的北纬40°。

Data shows，Also in development of Beijing unit price hertha the highest diaoyutai 7 court，This project is located in the north YuYuanTan park，Average reach 300000 yuan/square metre，In addition，In Beijing the development of Hector project includes chaoyang district LaiGuangYing plate of latitude 40 °。

　　对于未来项目售价预期，中赫置地CEO孙鹏表示，中赫在竞标前已经精细测算，在万柳项目上“只追求合理利润”。孙鹏还表示，万柳地块的价格不能反映房地产市场的整体情况，只是北京区域市场的个别案例。地王出现不代表房地产市场真正出现复苏，购房者还是应该理性判断。

For future project price expectations，In his CEO holdings Hector said，In the bid have fine before the hittites measure，In the wanliu projects“Only for reasonable profits”。His also said，Wanliu plot price can not reflect the whole situation of the real estate market，Just Beijing area market special individual cases。You appear not represent the real estate market appears real recovery，The person that buy a house or should be rational judgment。

　　中赫没有给出具体售价，业内同行都在纷纷猜测，中房协经管委副秘书长宋延庆认为，折算回购房，中赫拿下的万柳地块楼面价实际高于4万元/平方米，估计今后房价会冲到8万元以上。亚豪机构市场总监郭毅则认为，按照目前万柳地块二手房6万至8万元/平方米的售价衡量，预计未来该项目定价将不低于10万元，并称虽然万柳地块的实际楼面单价超过4万元，加上每平方米1万元的装修标准、1万元的开发成本以及财务、营销成本等等，预计总成本在6.5万元/平方米左右。李海霞 D155

No specific price of Hector，The industry counterparts in China have a guess，The deputy secretary general committee room association SongYanQing think，Convert back to purchase，The plot of Hector win there floor price higher than the actual 40000 yuan/square metre，Estimates that house prices in the future will rush to 80000 yuan of above。The house agency director GuoYiZe think market，According to the current wanliu plot secondhand the room 60000 to 80000 yuan/m2 measure of price，The expected future the project pricing will not less than 100000 yuan，And although the actual floor price wanliu plot of more than $40000，Plus every square metre 10000 yuan decorate standards、10000 yuan development costs and financial、Marketing costs, etc，The total cost is in 65000 yuan/square metre。LiHaiXia D155

　　海淀区政府：弥补六郎庄整治资金缺口

Haidian district government：Make up for six LangZhuang regulation funding gap

　　地王资金去向?

Royal capital to?

　　海淀区政府：弥补六郎庄整治资金缺口

Haidian district government：Make up for six LangZhuang regulation funding gap

　　26.3亿元的价格，溢价率为41%。对于这部分资金如何运用，在现场竞价结束后，海淀区政府表示，拟通过此次万柳地区居住用地的上市交易来弥补六郎庄重点村搬迁整治的资金缺口。

The price of 2.63 billion yuan，Premium rate is 41%。For the fund how to use，On the scene after the end of the bidding，Haidian district government said，Proposed by the wanliu region of the listing of the habitable land to make up for six LangZhuang ChongDianCun move the funding gap。

　　据了解，海淀区海淀乡六郎庄村是本市50个市级挂账重点村之一。2011年海淀区政府启动了该村的搬迁整治工作，整个搬迁整治面积共53公顷，需搬迁六郎庄村村民5200人，拆迁住宅及非住宅面积43万平方米。根据规划要求，完成搬迁整治工作后，该区域将全部作为城市绿地，可实现规划绿地53公顷。因重点村改造项目自身难以实现资金平衡，该用地入市交易后的可支配收益将全部用于六郎庄村的搬迁整治工作。李海霞 D155

According to understand，Six LangZhuang village in haidian haidian district of this city is one of the ChongDianCun 50 credit。In 2011 the government launched the haidian district of any treatment，The whole move the area of 53 ha，Need to move six LangZhuang village of 5200 people，The residential and as regards area of 430000 square meters。According to the requirements of the plan for，After the finish the removal work，This area will all as urban green space，Can realize the green space planning 53 ha。For ChongDianCun reconstruction project their own funds to realize the balance，The land of disposable income after entering the market transactions will be devoted entirely to the six LangZhuang village relocation of treatment。LiHaiXia D155

　　万柳地块将打造成高端住宅

There will be a plot by high-end residential building

　　中赫置地回应：

Also in response to hittite：

　　万柳地块将打造成高端住宅

There will be a plot by high-end residential building

　　从很早就传出拿地意愿，到最后力压群雄、如愿以偿，中赫置地方面昨天对记者表示，万柳地块成为今年新“地王”不意外。“万柳地块属于海淀传统的高档居住区，交通便利，自然、教育、商业等各方面资源都属优质，属于备受市场追捧的"学区房"，具有大量的自住刚性需求。同时这块地也是万柳区域仅存的可供开发的纯居住地块，今后土地市场不会再有此类地块推出，所以吸引大家竞标并不意外。”

From very early to intend to take out，To force the pressure at last、fulfiled，In trading yesterday to reporters in hittite said，Wanliu plot become new this year“royal”Not surprisingly。“Wanliu plot belong to the high-grade traditional haidian residential area，Convenient transportation，natural、education、Business and so on various aspects resources belong to the high quality，Belong to more is market"School districts in the room"，Have a lot of self living rigid demand。And the land is also wanliu area only to save for the development of pure living plot，Land in the future market won't have this kind of plot, launched，So attract people is not a surprise bid。”

　　中赫置地CEO孙鹏强调，万柳地块的价格不能反映房地产市场的整体情况，只是北京区域市场的个别案例。地王出现不代表房地产市场真正出现复苏，购房者还是应该理性判断。

In running his emphasis on CEO hittite，Wanliu plot price can not reflect the whole situation of the real estate market，Just Beijing area market special individual cases。You appear not represent the real estate market appears real recovery，The person that buy a house or should be rational judgment。

　　对于未来项目售价预期，孙鹏表示，中赫在竞标前已经精细测算，把万柳地块打造成中赫经验丰富的高端住宅，且在项目上“只追求合理利润”。

For future project price expectations，Said his，In the bid have fine before the hittites measure，The plot in making the wanliu rich experience of Hector high-end residential building，And in project“Only for reasonable profits”。

　　资料显示，中赫置地是中赫集团子公司，中赫置地主要从事重点城市高端项目开发。北京单价最高的钓鱼台7号院就是该企业旗下项目。该项目位于玉渊潭公园北侧。去年，钓鱼台7号院一栋楼均价达到30万元/平方米，刷新了北京住宅单价纪录。在社会关注中，北京市住建委会同地税局对该项目启动联合执法程序。最后，中赫因未取得装修施工许可擅自开工被处以171.9万元的罚款，钓鱼台7号院也下调了拟售价格，单套30万元/平方米的楼王不再对外销售。此外，中赫集团还涉足矿产开发和互联网业务。

Data shows，Trading in the Hector group is the hittites subsidiary，In mainly engaged in major cities also Hector high-end project development。Beijing unit price of the highest diaoyutai 7 court is the enterprise under the project。This project is located in the north YuYuanTan park。Last year，Diaoyutai 7 court building all valence reach 300000 yuan/square metre，Refresh the Beijing housing unit price record。In the social concern，The construction of the living with tax bureau of project startup joint law enforcement program。finally，Because of not made in Hector permission of decorate construction start be fined up to 1.719 million yuan，Diaoyutai 7 the courts have also plans to cut the sales price，Single set of 300000 yuan/square meters of floor wang no longer foreign sales。In addition，The group had a hand in Hector mineral development and Internet business。

　　赵莹莹 J201

J201 zhao yingying

　　今年北京储地2800公顷

This year to 2800 hectares of Beijing store

　　昨天，北京市国土局昨天发布《2012年度土地储备开发计划》，今年北京计划新增土地储备2800公顷，比去年的计划增加了300公顷。其中65%是居住用地，其余为商服及其他用地。

yesterday，Beijing land bureau released yesterday《2012 annual land reserve development plan》，Beijing plans this year new land reserve 2800 hectares，The plan than last year increased by 300 hectares。65% are habitable land，For the rest ShangFu and his land。

　　土地储备开发是土地进入市场交易的前期，完成了拆迁、平整等土地储备和一级开发后的土地，才能进入市场交易，所以土地储备开发也被称之为为土地市场提供“口粮”。今年，北京计划安排土地储备开发投资900亿元。将严格控制新增土地储备开发项目，除市政府重点工程等项目外，原则上不新增项目。

Land reserve development is the market trade land and into the early，Completed the、Flat land reserves and level and the development of the land，To enter the market and trade，So the land reserve development is also called "provide for the land market“rations”。This year，Beijing plan land reserve development investment of 90 billion yuan。Will strictly control the new land reserve development project，In addition to the city government key projects outside，In principle, no new project。

　　市国土局相关负责人表示，今年北京将重点保障16万套、850公顷政策性住房用地供应，加快中心城和规划新城范围内区位条件较好、周边市政设施完备的优质普通商品房地块供应，确保土地市场稳定。李海霞 D155

City land bureau officials say，Beijing this year will focus on security of 160000 sets、850 hectares of policy housing land supply，To speed up the center city and planning new town range location conditions are good、Peripheral municipal facility complete quality common commodity house plot supply，Ensure that the land market stability。LiHaiXia D155