截至7月16日，已经有49家沪深上市房企以快报和预告等形式发布了上半年利润情况，约占沪深上市房企总数的六成。其中17家房企为上市房企前100强的大型房企，其余32家为排名100外的中小房企。

By July 16,，Have 49 listed in shenzhen house room enterprises express and forecast the form such as released first-half profit，Shenzhen accounts for about sixty percent of the total number of enterprises listed room。17 of them home for a listed enterprise room room before the top 100 enterprises large room enterprises，Other 32 home for the 100 in the eve of the enterprises。

　　由于房地产行业特殊的结算周期，2012年上半年，这49家上市房企利润指标主要反映了结算期之前1年内的房企经营情况，根据已经公布的数据，这49家上市房企中六成房企利润不佳，亏损企业数量在增加。

The real estate industry because of special settlement cycle，In the first half of 2012，The 49 listed room enterprises profit index mainly reflects the settlement period 1 years before the room of enterprises operating condition，According to published data，The 49 listed room in enterprises sixty percent room enterprises poor profit，Losses of the enterprise in a growing number。

　　据链家地产市场研究部统计，包括保利、珠江、中航、金科、荣盛、滨江等49家已经公布上半年利润情况的上市房企中，有28家房企出现亏损或利润下滑，接近已披露房企总数六成，其中亏损房企13家。在排名前100的17家大型房企中，47%的房企出现了亏损或利润下滑。这一指标比排名在100后的中小型房企低12%。

According to the real estate market research statistics chain home，Including poly、Pearl river、catic、jinke、rongsheng、The house has been released and 49 in the first half of the profits of the enterprises listed room，28 home room to losses in enterprises or falling profits，Close to sixty percent of total enterprises has disclosed room，Which room 13 home losses enterprises。In the top 100 enterprises of large-scale room in 17，47% of the room stand losing money or falling profits。The index ranks in 100 of small and medium-sized enterprises after room 12% lower。

　　链家地产市场研究部研究员陈雪认为，虽然部分房企的亏损和利润下滑缘于报告期内结算项目少等结构性因素，但是接近六成房企出现亏损或利润下滑，且亏损房企数超过了2011年年报披露时的8家，充分表明房地产调控对房企利润的影响十分深入，大型房企受到的影响也非常明显。

Real estate market researcher at home chain ChenXue think，Although some room of declining profits and losses of the enterprise due to report period settlement project such as less structural factors，But close to sixty percent room or falling profits to losses in enterprises，And losses room enterprises for more than 2011 years of annual reports 8 home，Fully show that real estate controls for the influence of the enterprise profit room is very deep，Large room of the impact on enterprises is very obvious。

　　陈雪认为，在牺牲利润，以价换量的情况下，即便销售额增加，上市房企利润受到的带动作用也会减弱，因此房企利润方面短期内依然难有起色。而在市场回暖的背景下，房企的销售策略或会分化。销售业绩情况完成较好的大型房企可能从“保销售”转向“保利润”，借势提价的意愿增强，但是销售情况普遍不佳的中小房企的定价策略可能依旧是维持现状。

ChenXue think，In sacrifice profits，To change the price of，Even if sales increase，Listed enterprises by the room profits impetus function will decrease，So in the short term profit room enterprises is still difficult to pick up。In a market warms up in the background，Room of the enterprise sales strategy or will differentiate。Sales situation to complete a good large room enterprises from may“The sales”Turned to“The profits”，Taking advantage of the price will increase，But sales are generally not better in the pricing strategy of little rooms enterprises may still is maintaining the status quo。