中赫置地26.3亿夺海淀区万柳地块，项目销售价格可能突破8万-10万

Running in 2.63 billion from hertha haidian district wanliu plot，Project sales prices may break through 80000-100000

　　备受瞩目的北京万柳地王争夺战昨天下午尘埃落定，中赫置地以26.3亿元，配建1.64万平方米回购房面积摘得，可售面积楼面价达4.15万/平方米，刷新了北京单价地王纪录。

The much publicized Beijing wanliu royal race dust settles yesterday afternoon，With 2.63 billion yuan of Hector holdings，PeiJian 16400 square meters back to the area that buy a winner，Commercially available area of floor price of 41500 / square metre，Refresh the Beijing unit price you record。

　　进入6月，随着成交量的回升，土地市场出现复苏迹象，新地王也开始频频抬头，这令调控敏感期的市场对后市产生积极预期，与此同时，更多民众开始担心土地市场回暖以及新地王的出现会否引发楼市整体反弹？对此，专家表示，土地市场回升主要源于在地方财政收入大大缩减压力之下，地方政府加大了土地推出步伐，尽管全国出现了个别地王，但不具有普遍意义，土地市场真正回暖还未到来。

Into June，Along with the volume to bounce back，The land market recovery signs appear，The new king also began to look up again and again，This makes regulation of the market is sensitive period of positive expectations，At the same time，More people start to worry about the land market warms up and the emergence of new star will be no cause property market overall rebound？this，Experts say，The land market picks up mainly comes from in local fiscal revenue greatly curtailed under pressure，The local government increased the pace of land out，Despite the national appeared individual royal，But not with universal significance，The land market really warmed is not yet。

　　中赫置地豪掷26.3亿保利等退出竞标

Also in the house at 2.63 billion hz poly, exit a bid

　　北京市海淀区万柳地块，总面积为77739平方米，地处北京西北方向，三四环之间，临近中关村，又在高校云集之地，可谓配套齐全、交通便利，地理位置绝佳。

The haidian district of Beijing wanliu plot，A total area of 77739 square meters，Located in the northwest of Beijing，Three between four，Near zhongguancun，And in the university gathered，Is necessary is complete、Convenient transportation，Excellent geographical position。

　　这样一个优质地块一经挂出就被委以准地王身份，引来融创、中化方兴、中赫、龙湖、万科、华京投资、中冶、招商、懋源、九龙仓和中建综合体十家地产商的追逐。经过46轮的激烈竞拍以及数十轮的配建回购房面积争夺，中赫最终以总价26.3亿，回购面积16400平方米摘得，地块溢价达40%，并刷新了北京单价地王纪录。

Such a high quality plot is entrusted once hung must royal status，Draws melts and、Sinochem FangXing、Of Hector、longhu、vanke、China Beijing investment、ZhongYe、Investment promotion、Mao source、Kowloon warehouse and complexes built ten house property developers chasing it。After the fierce bidding round and round and several of the area that buy a PeiJian back to the title，Finally by the total price of Hector. 2.63 billion，With an area of 16400 square meters, winner of the buyback，Plot a premium of 40%，And refresh the Beijing unit price you record。

　　“最终楼面价或为4.15万/平方米，预计本项目的销售价格可能突破8万-10万”，北京中原地产市场研究部总监张大伟向南方日报记者指出。

“Final floor price or for 41500 / square metre，This project is expected to sales prices may break through 80000-100000”，Beijing central plains real estate market research department director ZhangDaWei to southern daily reporter said。

　　“稀缺优质地块的成交呈现明显的升温趋势，也成为该地块受热捧的主要原因。”链家地产市场部高级分析师陈雪认为万柳成为新地王在意料之中。

“The scarcity of high quality plot clinch a deal is obviously warming trend，Also become this plot is heated holding main reasons。”Chain Marketing Department senior analyst ChenXue house property that became a new star there in surprise。

　　而一举夺得地王的中赫置地成立于2005年，是中赫集团旗下的全资子公司。在楼市敏感时期，地王的拍出无疑给市场传递了回暖的信号，也正是出于此考虑，保利等央企提前退出竞标。

And the king of Hector every win holdings was established in 2005，In group, is a wholly owned subsidiary of the hittites。Sensitive time in the property market，The star undoubtedly to the market on a passed warms up in the signal，It is also for this consideration，Poly, scholars from renmin bid drop out early。

　　地王频现 土地市场回暖明显

To WangPinXian land market warms up obvious

　　在房地产调控的大背景下，2011年年底以来全国土地市场可谓冷冷清清，流拍和底价成交频频出现。然而到了今年6月，随着住宅市场成交的复苏，地方政府推地节奏有所加快，部分房企资金回笼，更是蠢蠢欲动，各地频频爆出新地王新闻。

In the background of the real estate regulation，Since the end of 2011, the national land market courty it，Flow the beat and clinch a deal price appeared frequently。However in June this year，With the housing market clinch a deal the recovery，The local government push to rhythm somewhat faster，Part of the room money collecting enterprises，Is stirring，All new royal news out frequently。

　　上月18日，恒大地产以32967元/平方米的高价拍下珠江新城D 4-B2地块，溢价率达到170%，再次刷新广州地王纪录。就在新地王诞生近一个月以来，其周边的住宅和写字楼终于按捺不住，纷纷有新动作。多个住宅项目有不同程度的涨价，开发商推货热情高涨。天河区的写字楼市场整体成交量和成交价格都有所上升。

Last month 18,，Evergrande real estate to 32967 yuan/square metre of high prices took pearl river new town D 4-B2 plot，Premium rate reached 170%，Renewed guangzhou royal record。In the new royal birth since nearly a month，The surrounding residential and office finally unbearable，Have a new movement。More residential projects have different degrees of price increases，Developers push goods enthusiasm。The overall market volume tianhe district office and clinch a deal the price also increased。

　　龙湖地产上周也公布，以17.4亿元的价格在福建省厦门市购入三个地块。龙湖地产负责人并表示，土地储备的地域多元化增强了集团应对市场波动风险的能力。

Last week also published dragon lake real estate，With 1.74 billion yuan price in xiamen, fujian province buy 3 plots。Lake of real estate and said，Land reserve of regional diversity to enhance the group to market fluctuations the ability of the risk。

　　从地方上来看，福州于6月12日也重启住宅用地拍卖，并分别以41.3%和97.76%的高溢价率成功出让两幅地块。

From the place to look，Fuzhou in the June 12 and restart housing land auction，And at 41.3% and 97.76% respectively of high premium rates for two of land to success。

　　土地市场的火爆，在上海表现得也较为明显。6月6日，上海出让多宗地块，8幅地块中有5幅溢价成交。其中，嘉定区马陆镇28-01地块更是以4.07亿元成交，溢价率达到惊人的435.5%。6月13日，上海市青浦区的一块挂牌起始价为17984万元的土地，也以111.9%的高溢价率成交。

The boom of the land market，In Shanghai act also is obvious。June 6,，The Shanghai number of plot，8 of land of five premium clinch a deal。Among them，Malu town, 28-01 plot is more 407 million yuan transactions，Premium rate at an astonishing 435.5%。June 13,，A listing of qingpu starting price is 179.84 million yuan of the land，Also with 111.9% of high premium rates to conclude a deal。

　　决策层“喊话”调控不放松楼市难以整体回暖

decision-making“propaganda”Don't relax market regulation to the overall thaw

　　土地市场的升温以及新地王的出现是否将带动楼市整体回暖？

The land market of warming and new royal whether the advent of property market will drive the whole thaw？

　　“目前土地市场虽然有所复苏，但主要原因是供应有所增加导致，而处于调控关键期的市场对于任何可能被认为调控松动的信息过于敏感，市场存在一定程度的恐慌心理，过度解读了包括广州地王等信息”，张大伟称实际上个别地王的出现对市场影响有限。

“At present the land market may be recovery，But the main reason is to increase supply，And be in control of the critical period for any market may be considered to control loose information is too sensitive，The market there exist certain degree of panic psychology，Excessive reading including guangzhou royal and other information”，ZhangDaWei says the appearance of individual star to actually market influence is limited。

　　张大伟表示，尽管最近全国部分城市再次出现了地王，但实际上，土地市场依然未明显回暖，目前成交复苏的地块属性基本都为商业类地块，此类地块在最近几年并未冷清。而住宅类地块目前来看依然未有明显变化，虽有部分溢价率比较高，但都为一些小地块，住宅类地王目前来看并未出现。

ZhangDaWei said，Despite the recent parts of the city star again，But in fact，The land market is still not apparent thaw，At present the revival of the basic plot attribute clinch a deal for business class plot，Such plot in recent years did not cold and cheerless。And the residence kind of plot so far is still not obviously change，Although there are parts of the premium rate is quite high，But for a few small plots，Royal residence kind at present to see did not appear。

　　此外，值得注意的是，北京中原地产统计，从2009年5月21日到2010年3月17日这段房企频频抢地的时间内，北京合计有30块住宅类属性地块的溢价率超过100%，剔除个别已经退地及在建未销售的地块，合计入市地块为19宗，其平均溢价率也达到了164%。

In addition，Note the，Beijing central plains real estate statistics，From May 21, 2009 to March 17, 2010 a room to rob the enterprise frequently in time，Beijing have a total of 30 residential class attribute premium rate of more than 100% of the land，Eliminate the individual has to back and not under the land sales，Total entry for 19 Pope plot，The average premium rate was 164%。

　　“但这19个项目累计到目前的销售额仅为446.46亿元，尚不及这些项目468.76亿元的土地总出让金”，张大伟直言，地王项目销售难的情况已经逐渐出现。

“But the 19 project to the current total sales is 44.646 billion yuan only，The project was still less than 46.876 billion yuan of total land transfer fund”，ZhangDaWei the truth，You project sales difficulties in has gradually appear。

　　究其原因，张大伟称，当初拿地的价格过高，对比其售价与土地价格成本，可以发现，这些地王项目的土地成本已经占到了售价的42.2%，远远超过了其他项目。以目前上市的部分项目看，当初不够理性的购地行为已经明显影响了房企的利润空间。且地王项目的融资等成本过高，也导致了项目最终的定位难。

Investigate its reason，ZhangDaWei says，Had to take the price is too high，Compared to its price and land price cost，Can be found，These royal land cost of the project, has accounted for 42.2% of the price，Far more than the other projects。At present the part of the project see listed，Had not enough rational purchase behavior has obvious influence of room and the profit space for the enterprises。And the king of the project financing, such as high cost，Also led to the final project positioning difficult。

　　“地王难以再频繁出现”，张大伟说，对于房地产市场来说，土地相当于面粉，销售的住宅相当于面包，面粉的价格不仅受到当下面包价格的影响，还反映对将来面包价格的预期。从目前的土地市场价格和库存依然比较高的房企来说，除非少数优质地块，其他地块拿地的积极性依然不高。

“Royal to frequent again”，ZhangDaWei said，The real estate market for it，The land is equivalent to flour，Sales of residential equivalent to bread，Price of flour was not only affected by the influence of the bread prices，Also reflect in the future price of bread of expectations。From the current market price of the stock and land is still high room for enterprises，Unless a few high quality plot，Other plot to take the enthusiasm of the still is not high。

　　21世纪不动产分析师粟日也表示，中央对房价一直保持高度警惕，决策层不断“喊话”调控不放松，因此，下半年在楼市成交量温和增长之下，房价要大涨也不现实，购房族务必在开发商的炒作之下保持冷静。

21 real estate SuRi analysts also said，Central to the house keep fully alert，Decision-making constantly“propaganda”Regulation not to relax，so，The second half in the property market turnover under moderate growth，House prices rose also not to reality，Be sure to buy the hype in the family of developers under keep calm。

　　南方日报驻京记者 刘晓静

Southern daily Beijing LiuXiaoJing reporters

　　实习生 周淑南 顾益

Interns ZhouShuNa GuYi