楼市预期在悄然改变。据克尔瑞研究机构观察，“日光盘”现象近日频频上演。深圳坪山新区一项目——深业东城国际二期在7月14日开盘，214套房源当天上午即告售罄。

Expected in the housing market began to change。According to Kerr red research institutions observation，“Th CD”Recently the phenomenon is frequently。Shenzhen ping hill a new project-deep industry international phase ii in east on July 14 days of open，214 set in the morning of homes sold out namely。

　　深业东城国际二期项目并非个案。6月下旬以来，北京的龙湖时代天街、首开熙悦山二期工程“熙悦山70派”、联港幸福湾、润泽公馆，成都的光华逸家、中海城南官邸，厦门的建发中央湾区，杭州的中海寰宇天下，南京的旭日上城等都出现高比率的去化。

Deep industry enterprise international phase ii project is not the case。Since late June，Beijing's longhu standing era、First open city yue mountain of the second phase of the project“Mount pleasant city 70 pie”、League port happiness bay、Moist residence，Chengdu and the glory of the house of escape、China's official residence to the south of，The xiamen c&d central bay，Hangzhou west China to all the world，Nanjing etc all appear between the high rate of to change。

　　克尔瑞分析师马祺分析认为，市场不断回暖，改变了购房者对未来楼市房价的心理预期，而房企在经历了前段时间的打折让利后，资金得到回补，短期度过了最困难的时期，转为观望，暂时停止了降价，或恢复了打折前的价格。

Kerr red MaQi analysts think analysis，Warmed up during the market，Change the future of the person that buy a house property market prices expected，And the housing enterprises after some time ago to the discount after concessions，Money been back to fill，Short-term had the most difficult period，To look，Price to stop for a while，Or restore the discount the price before。

　　克尔瑞房地产信息系统高级分析师薛建雄认为，刚需释放构成了这一波回暖中的强劲购买力，接下来进入传统淡季成交会有所下滑，如果9-10月份出现量价齐升的现象，11月份就可能达到20%左右的涨幅。因为开发商手上能卖的货，上半年已通过打折促销不断去化，现在在建的项目都在加快开工，因此薛建雄判断年底会引来新一波涨价。

Kerr Rachel real estate information system senior analyst XueJianXiong think，Just need to release constitute the wave of reverting to strong purchasing power，The next into traditional slack will clinch a deal slipped，If 9-10 appear in quantity and price of JiSheng phenomenon，November is likely to reach about 20% of the increase。Because developers can sell goods on hand，In the first half already through the discounts and promotions to change constantly，Now under construction project is in start to speed up，So XueJianXiong judgment would lead to the end of a new wave of price increases。

　　事实上，伴随着楼盘高去化率的出现，近期市场已有不少项目顺势提价。如上海中海紫御豪庭的均价已从6月的3.81万元上升至上周的3.95万元，截至7月23日，共出售264套房，27.45亿元；嘉实上投名都二期几套房源去年的清盘价低至9385元/平方米，今年5月推出三期，开盘均价10772元/平方米，6月又涨至11123元/平方米，相较二期尾盘的涨幅达18.5%，接近该楼盘2010年7月前的历史最高价；绿地瑅香公馆去年12月开盘成交的27套房源均价仅13192元/平方米，至今年5月成交的91套均价已达14279元/平方米，6月前17天成交的12套房源均价更是达到14573元/平方米，累计涨幅达10.5%。

In fact，With the rate of high building dish to appear，Recent market has quite a few projects with prices。Such as Shanghai China purple royal house average price of court has 38100 yuan from June rose to last week's 39500 yuan，By July 23,，To sell 264 suites of，$2.745 billion；The second phase of names for fine fruit several sets of winding price low, expand the last year to 9385 yuan/square metre，In may this year, introduced three period，Open quotation price 10772 yuan/square metre，June and rose to 11123 yuan/square metre，Compared with the second phase of end dish up 18.5%，Close to the building dish in July 2010, the highest before history；Green 瑅 sweet mansion last December 27 set of open quotation clinchs a deal, expand the average only 13192 yuan/square metre，In the year to May 91 sets of average price clinch a deal has reached 14279 yuan/square metre，June 17 days before a 12 sets of homes average was to reach 14573 yuan/square metre，Cumulative increased by 10.5%。

　　德佑地产董事长兼总经理邵非透露，近期豪宅价格小幅上涨，局部区域热点显现。上半年热销区域的项目，在存量逐渐减少情况下，下半年必然会放缓营销节奏。“上海供应量和存量都最大的新兴豪宅区新江湾板块，将有可能成为新的成交热点区域。”

Germany on real estate, chairman and general manager ShaoFei disclosed，The recent price rise slightly curtilage，Local hot spots appear。Sell like hot cakes in the first half of the project area，In stock gradually reduce cases，The second half will slow marketing rhythm。“Shanghai supply and stock are the biggest emerging a person of extraordinary powers curtilage area new jiangwan plate，Will likely become a new hot spots to clinch a deal。”

　　薛建雄还担心，去年底至今年上半年房地产开发投资的放缓，会导致商品房供应断层。 据上海市统计局公布的最新数字，今年上半年上海商品房新开工面积1467.41万平方米，按年降16.3%。而广东省房协发布的报告显示，上半年，广东商品房新开工面积5563.48万平方米，同比下降15.2%。“这势必带来年底的一波涨幅”，据薛观察，目前房企都在加速开发。

XueJianXiong also worry that，End to the first half of this year investment in real estate development slowdown，Can lead to commodity house supply fault。 According to Shanghai bureau of the latest figures，In the first half of this year Shanghai commodity house new construction area of 14.6741 million square meters，According to a 16.3% reduction in。And the report released by the association of guangdong province room shows，In the first half，Guangdong commodity house new construction area of 55.6348 million square meters，15.2% year-on-year drop。“This will bring the end of a wave rise”，According to the observation:，At present room in enterprises accelerate development。

　　但德佑地产研究主任陆骑麟表示，开发商回调价格的情况将持续，楼市成交也将转入低迷。成交回升的背后，住宅库存面积依然巨大。截至7月22日，同策咨询研究中心数据显示，上海住宅可售面积1066.86万平方米，虽然由5月份之前的15个月以上，下降至13个月左右，但依然处于高位。

But Germany on real estate research director lu ride our said，Developers callback prices will continue，Property market clinch a deal will also be a downturn。Clinch a deal the resilience of the back，Housing inventory area still huge。By July 22,，With the consulting research center for figures show，Shanghai residential commercially available area of 10.6686 million square meters，Although in May by the previous 15 months above，Down to 13 months or so，But still high。

　　上海的调控政策仍在收缩。7月23日，上海房管局规土局明确：酒店式公寓属限购范围。这对酒店式公寓的投资行为又是明显的挤压。

The Shanghai control policy is still in the contract。July 23,，Shanghai room canal GuiTuJu clear：Apartment hotel is 限购 range。The serviced apartment investment behavior is obvious extrusion。