2012年上半年，南京楼市成交量达到31132套，比去年同期上涨了6成多。与此同时，历经调控的市场开始有楼盘微幅提高房价。中央连续强调调控不放松，地王却重出江湖。是陷阱还是转机？是触底的反弹还是短暂的回暖？楼市总是迷雾重生。【直播：陷阱？转机？2012南京楼市务实高端论坛】

In the first half of 2012，Nanjing property market turnover reached 31132 sets，Rose more than the same period last year more than six into。At the same time，After the market began to have control of micro and improve the building house prices。The central continuous emphasis on regulation not to relax，But star Sylvester stallone。Is the trap or transfer？Is a touch on the rebound or is it a thaw？Housing is always fog rebirth。【live：trap？connecting？2012 nanjing property market pragmatic high-end BBS】

　　在市场踏在十字路口的特殊时期，365地产家居网联合网尚研究机构特别策划“陷阱？转机？2012年南京楼市务实高端论坛”，从南京楼市最权威、真实数据出发，点评上半年楼市风云，在数据研究的基础之上，探讨下半年的走势。

In the market on the crossroads of the special period，365 real estate home JuWang joint nets is still research institutions special planning“trap？connecting？2012 years nanjing property market pragmatic high-end BBS”，The most authoritative from nanjing property market、Real data of，In the first half and comments on property market，On the basis of research data，Discusses the trend of the second half。

　　会场刚刚播放了由365地产家居网制作的“上半年365网友眼中的一些特色营销事件”视频，主要为南京楼市今年上半年轰轰烈烈的市场营销的缩影。现在来看在地产江湖上果然是高招倍出，短片当中一位主角高科置业营销总监夏小虎给大家分享一下上半年的销售思路。

The meeting had just played the 365 JuWang home made of real estate“In the first half of 365 net friend eyes some characteristic marketing events”video，Mainly for the nanjing property market in the first half of this year the astounding marketing in miniature。Now come to in real estate and river is a wise times，Short of a leading role high-tech home buyers marketing director XiaXiaoHu to share sales in the first half of ideas。

　　大家好，很荣幸参加今天这个活动。进行谈到这个销售策略呢，作为南京本土的房地产开发商，过去十年是学习和提升的十年，十年作为开发商来说的话，我们的客户是我们的业主，很自然的，我们业主的需求自然就是开发商所最关注的一些事情。我们认为在业主中间品质服务和性价比不管是在什么样的市场环境下都是业主关注的事情。

Everybody is good，Very honored to attend today this activity。For on the sales strategy，As a native of nanjing real estate developers，In the past ten years is learning and improving ten years，Ten years as a developer point of view，Our client is our owner，naturally，We the requirements of the clients is the most natural developers on some things。We believe that the quality service and performance to price ratio among owners either in what kind of market environment is the owner of the attention that。

　　第一点关于品质，我们认为在调控下行情更需要注重品质，我们无法决定市场的政策，但是我们可以做好我们的产品。我们的住房改革目标应该是提出需求品质改善条件及如果把房子作为一种财富，它的传承和延续第一要素是品质，将品质打造作为我们公司的生命线，一直在营销业务中间都是更多的去展示展示区，让业主感觉到所居住环境的氛围，我觉得这是一个基础。

The first point about quality，We believe that the market is more regulated by need to pay attention to quality，We can't decide the market policies，But we can do our products。Our housing reform the goal should be to improve the conditions and quality put forward demand if the house as a kind of wealth，It's inheritance and continue the first element is quality，Will build quality as our company's lifeline，Has been marketing business center is more to show exhibit，Let owner feel live environment atmosphere，I think this is a basis。

　　第二个方面是关于服务，服务作为房地产来说，我觉得它居住和物主保值的保证。如何加强企业和业主之间的沟通，建立更好的互动，这个也是我们近几年主力做的一件事情，之前我们也做了很多社区的互动，包括一些实际的措施让我们的业主和开发公司，包括业主与业主之间形成更好的氛围。

The second aspect is about service，As for real estate service，I think it live and owner of the guarantee to hedge。How to strengthen the communication between the enterprise and the owner，Build better interaction，This is also our first in recent years do one thing，Before, we also had a lot of the community interaction，Including some practical measures we let the owner and the development company，Including formed between the owner and the owner of the better atmosphere。

　　第三个是性价比的问题，在目前的房地产方面，尤其是营销来说，不仅要有好的产品和服务，我们觉得更多的还是要有一些更高的性价比，可以给业主有议价的空间，让他购买了这个房子有所提升。我们相信通过不断的努力，通过不断的对品质和服务的提升，一定能够赢得市场的认可，最后祝房地产市场有健康和美好的未来

The third is the problem of performance to price ratio，In the current real estate，Especially for marketing，Not only must have good products and service，We feel more or have some higher price，Can give owners have a negotiation of space，Let he bought the house to improve。We believe that through the continuous effort，Through continuous commitment to quality and service of ascension，Must be able to win the market approbate，Finally I wish the real estate market has health and good future

　　。（365地产家居网 张明钊）

。（365 real estate home JuWang ZhangMingZhao）