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QDII营销打创新牌 美国市场仍被看好--亲民维稳网络舆情监测室
2012-07-20
⊙记者 丁宁 ○编辑 张亦文
DingNing ○ ⊙ reporter zhang YiWen editor
尽管海外市场震荡持续,基金公司出海热情未减。为了避免QDII的“名声”给产品营销带来不利影响,部分产品希望借道创新“另立”形象;而在具体投资方面,在欧债危机继续发酵的背景下,经济形势相对稳定的美国市场成为众多QDII基金经理看好的投资区域。
Although the overseas market shake last,Fund company enthusiasm has lost out to sea。In order to avoid the QDII“reputation”Detrimental to product marketing,Part of the product to borrow way innovation“Another sign”image;And in specific investment,In the European debt crisis continue under the background of fermentation,The economic situation relatively stable U.S. market becomes the multitudinous QDII fund manager promising investment areas。
营销“变身” marketing“change”
“我们下半年准备发一只QDII,不过在宣传方面不会"直呼其名",还是希望更多强调产品本身的特点。”沪上某基金公司市场部人士近日对记者表示。
“We send a QDII to the second half,But in the publicity would not"Use first names",Still the hope that more emphasis on the characteristics of the product itself。”Shanghai a fund company marketing people recently told reporters。
尽管海外市场震荡持续,基金公司出海热情未减。为了避免QDII的“名声”给产品营销带来不利影响,部分产品希望借道创新“另立”形象。例如,某只主投海外房产的QDII基金产品,在营销策划时着重强调在A股乏力背景下将海外房产作为资产配置重要选项的意义和收益空间。
Although the overseas market shake last,Fund company enthusiasm has lost out to sea。In order to avoid the QDII“reputation”Detrimental to product marketing,Part of the product to borrow way innovation“Another sign”image。For example,On a pitch of the QDII fund products overseas property,In the marketing planning emphasized when in A shares under the background of weak foreign real estate as an asset allocation important meaning and income space options。
“QDII的历史业绩难令人满意,使得相关产品在销售方面遭遇人气拷问,因此,现在发行的新产品多以创新作为卖点,并不想突出QDII身份。”分析人士表示:“事实上,目前在发的2只跨境ETF产品本质上也是QDII基金,而与传统QDII不同的是,港股ETF可以在中国内地交易所挂牌交易。”
“The history of the QDII performance difficult is satisfactory,Make related products in sales in popularity torture,so,Now release of the new product innovation as a selling point,And don't want to highlight the QDII identity。”Analysts said:“In fact,At present in the hair of two cross-border ETF products in essence is also QDII fund,And with the traditional QDII is different,Stock ETF can be listed for trading in mainland China exchange。”
商品主题基金“短热” Commodity theme fund“Short hot”
尽管创新思路逐步放开,但从业绩方面看,近期QDII基金依旧处于欧债危机的阴霾之下。上周,纳入统计范围的59只QDII基金整体下跌1.31%,其中7只基金单周跌幅超过3.00%。
Although innovation ideas go step by step,But from the performance,Recent QDII funds in Europe debt crisis is still under the haze。Last week,Counted only QDII fund of 59 whole down 1.31%,Only seven of the fund in a single week dropped more than 3.00%。
而在上涨的基金中,商品资源类QDII基金表现相对抢眼。信诚全球商品、国泰大宗商品配置和建信全球资源3只基金上周分别上涨1.40%、1.00%和0.60%,涨幅居首;部分油气能源与黄金主题基金也温和上涨。
And in the rise of the funds,Commodity resources class QDII fund performance relative to grab an eye。Xincheng global commodity、Cathay Pacific commodities configuration and the building global resources 3 fund letter last week were up 1.40%、1.00% and 0.60%,Or registered the;Part of the oil and gas energy and gold theme funds also gentle rise。
沪上某QDII基金经理表示,原油最近表现较为强势,因为美国对伊朗采取新的制裁措施,而英国北海石油生产部分中断以及挪威持续数周的石油工人罢工,也导致全球石油供应减少,助推油价走高。不过,该基金经理提醒投资者,目前罢工已经结束,而为了应对伊朗可能实施的封锁措施,海湾国家已另寻出路,这使得伊朗局势带来的影响减小,缓解了供应危机,因此油价或温和回落。
Shanghai a QDII fund manager said,Oil has been relatively strong,Because the United States for Iran to take new sanctions,And the British north sea oil production stoppages and Norway part lasts a few weeks of oil workers on strike,Also lead to reduce global oil supplies,Thrusting high oil prices。but,The fund manager warned investors,At present the strike is over,In order to cope with the possible implementation Iran and the blockade of measures,The gulf states already find another way out,This makes the situation in Iran of the impact of the decrease,Easing supply crisis,So oil prices or mild fell back。
看好美国市场 Bullish on the U.S. market
而在具体投资领域,在欧债危机继续发酵的背景下,经济形势相对稳定的美国市场成为众多QDII基金经理看好的投资区域。
And in the specific area of investment,In the European debt crisis continue under the background of fermentation,The economic situation relatively stable U.S. market becomes the multitudinous QDII fund manager promising investment areas。
上投摩根投研团队指出,虽然经济预期尚在向下修正、全球景气能见度低,但油价下跌及宽松政策仍有望使下半年景气维持微温增长。因此,市场逢回档可适当关注能见度较佳的美国、中国及亚洲市场,并搭配内需投资题材。
Vote for research team points out Morgan,Even though the economy is still expected in the downward revision、The global boom low visibility,But a drop in oil prices and loose policy are still expected to make the second half boom maintain lukewarm growth。so,The market can be proper attention to every file better visibility of the United States、China and Asia market,With domestic demand investment theme。
“未来一段时间,投资者仍需关注美股财报季。本周将有高盛及摩根士丹利等重量级金融企业财报登场,将提供美国经济体制的信息。”上述QDII基金经理表示。
“The future for a period of time,Investors are still need to be paid attention to the us stock earnings season。Goldman sachs and Morgan Stanley this week and financial enterprise earnings heavyweight debut,The American economic system will provide the information。”The QDII fund manager said。
好买基金表示,目前,欧洲问题仍然存在较大的不确定性。从中长期来看,美国经济相对依然具有优势,目前美股有逐渐企稳的现象。“因此,在QDII的投资策略上,我们依然建议配置美国股票市场为主。”
Good buy fund said,At present,European problems still exist greater uncertainty。From which the long term,The United States economy is relatively still has the advantage,The American shares have gradually stabilising phenomenon。“so,In the QDII investment strategy,We still suggestion allocation the U.S. stock market mainly。”
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