苏州楼市在2011年的“限购”、“限贷”等调控政策的打压下饱受挫折，成交量大幅缩减，购房者观望情绪浓重，房企患得患失。2012年伊始，苏州楼市依旧处于寒冬之中，但在2月底后，苏州楼市却呈现了不同的状态，“回暖”成为了关键词。

Suzhou property market in 2011“限购”、“Limit credit”And the crackdown by control policy under the setback，Significantly reduced volume，The person that buy a house looking strong emotions，Room enterprises thinking you have something to lose。Since 2012，Suzhou property market is still in the winter，But in 2 after the end of，Suzhou but property market shows different state，“warmed”Become the key words。

　　从1、2月份苏州房地产市场的迷茫到“金三银四”的小幅攀升，从“红五月”的爆发到6月份的全面开花，苏州上半年楼市可谓是跌宕齐发，宛如坐上了“过山车”一般。7月未央，徘徊在十字楼口苏州楼市能否迎来转折点？楼市进入下半场，房地产企业将如何迎接挑战？购房者是继续观望还是果断出手？在此诸多困惑中，365地产家居网独家策划的“年中?策，把脉苏州下半年楼市发展趋势高峰论坛”应运而生。

From 1、In February of the real estate market to suzhou confusion“Four establishments”Budged the，from“Red may”The outbreak in June to the overall blossom，In the first half it's fall the suzhou market qi，Like sits at the“Roller coaster”general。July WeiYang，Wandering in the floor in suzhou property market can mouth turning point？Property market access in the second half，Real estate enterprise will be how to meet the challenge？The person that buy a house is to continue to wait or decisive moves？In the many puzzled，365 real estate JuWang exclusive planning of the home“years?strategy，The second half of the development trend of suzhou market pulse peak BBS”Arises at the historic moment。

　　首先，网尚研究机构总经理李智先生通过主要城市销售特征、高成交量原因分析、苏州市客户需求结构的变化对于2012上半年楼市的整体情况进行了总结，并对于2012年下半年楼市进行了预测，“现在是机遇期，若房价出现反弹的话，可能还会出台政策。”

first，Nets is general manager Mr. Li zhi research institutions through the main city sales characteristics、Analyzing the reasons of the high volume、Suzhou customer demand for the first half of 2012 the change of the structure of the whole situation of property market are summarized，And for the second half of 2012 housing market was predicted，“Now is the opportunity time，If house prices rebounded words，Could a policy。”

　　随后，在座嘉宾在365地产家居网第一分析师史连生先生的组织下畅所欲言，对于苏州下半年楼市发展纷纷作出预测。平江港龙房地产总经理聂亚军先生对于商业地产下半年的走势有着自己的看法，“2012上半年，苏州楼市的住宅和商业处于冰火两重天之中，自然这"火"代表着住宅地产，而"冰"自然代表着商业地产，但在2012年下半年，商业地产将遇上自己的发展契机。下半年整个商业地产投资会出现抢夺性的投资，对资源稀缺性、投资门槛不是太高，包括产品优势有竞争性、后续增值服务都有保障性的这得项目、产品将会产生一种抢夺性的需求。未来商业市场在寻求后期管理服务包括前导部分的投资和认可需要一个过程，这个过程一段成型，新的商业模式将会奠定，这是我们未来要关注的契机。”

then，All guests in 365 real estate home JuWang first under the organization of Mr. ShiLianSheng analysts say，In the second half to suzhou market development to make a prediction。Dragonair real estate there general manager Mr. The runner-up for commercial real estate nie movements in the second half of the year has their own opinions，“The first half of 2012，Suzhou residential and commercial property market in between sultry in，Natural this"fire"Represents the residential real estate，and"ice"Natural represents the commercial real estate，But in the second half of 2012，Commercial real estate will meet their development opportunities。The second half of the commercial real estate investment will be plundered sex investment，Scarcity of resources、Investment threshold is not too high，Including product competitive advantage、Subsequent value-added services have security of this project、The product will produce a rob sex demand。The future business market in the late for management services include leading part of the investment and recognition is a process，This process a molding，New business model will be laid，This is our opportunity to focus on the future。”

　　世茂运河城营销总监黄中明先生也十分认同，但也表示了自己的意见，“我建议开发商可以适当的放慢一些速度，一个月销售好几个亿更多的是在跑量，利润估计也不高，其实是以价换量，这并不是非常好的运作方式。现在中心城区，我们的可售房源非常少，北环以内的房源就更少了，如果大家现在疯狂的跑量，下半年估计就没有什么房子可卖，那个时候市场就更加不稳定了。我觉得大家可以根据自己项目的特点，根据自己企业正常的利润，现在很多楼盘利润可能不到10%，我们是2007年拿的土地，有的利润率只有15%，老板都比较新，我们是靠地价的便宜让利于客户，才换取一些成交量。我的意见是不一定过份的跑量。”

Shimao canal city marketing director Mr. HuangZhongMing is also approval，But also expressed his opinion，“I suggest that developers can appropriate to slow down some speed，A month sales good few more are in the running quantity，Profit estimate is not high also，Although in price in quantity，This is not very good works。Now the city centre，We can source of houses is very little，North loop homes within is even less，If everyone now running madly quantity，The second half have no house estimate available，When the market is more unstable。I think you can according to the characteristics of their programs，According to their own enterprise normal profits，Very much now building profits may be less than 10%，We are 2007 and land，Some profit margins of only 15%，The boss is new，We are on the cheap price benefiting customers，Just return for some volume。My opinion is not much is run。”

　　而在365网友最为关心的何时是买房时机的问题上，苏州房地产协会秘书长倪峻先生表示，“现在投资、投机都得到一定的压抑，真正买房的就是刚性需求群体，刚性需求群体买房要有一个比较，买合适的房和房价哪个是主要考虑的问题。作为刚性需求、改善购房的心态，你需要考虑最大的问题就是我要买的房子是不是合适我的需要。因此，在目前较好的时机下，选择需求还是要看自身的综合因素，并不要盲目的因为房价决定。”

And in 365 net friend of the concerns of when to buy a house on the question of timing，Suzhou real estate association secretary-general NiJun sir said，“Now investment、Speculation all have been depressed，The house is really rigid demand groups，Rigid needs to buy a house to have a group of comparison，Buy the right room and house prices which is the main consideration。As a rigid demand、Improve the mentality of the purchase，You need to consider the biggest question is I want to buy a house is appropriate my need。so，In the present a good opportunity，Choose to see their own needs or comprehensive factors，Should not be blind because house prices decision。”

　　在2个多小时的时机内，在座嘉宾各自总结了2012年上半年苏州楼市的表现以及预测了下半年苏州楼市的走向。房企在2012年下半年应该根据自身的情况制定策略，而非盲目的以跑量为目标，而对于购房者来说，也应更多考虑房子的综合条件，以性价比来征服“内心”，而非一味以房价论英雄。（HOUSE365沈佩）

In the more than two hours of time inside，All guests summarized respectively in the first half of 2012 the performance of the property market and predict suzhou in the second half of the property market to suzhou。Room enterprises in the second half of 2012, according to the circumstance of oneself should formulate strategies，Not blind to run quantity for the target，And to the person that buy a house is，Should also consider the house more comprehensive conditions，To conquer performance to price ratio“heart”，And not solely in terms of heroes。（HOUSE365 ShenPei）