记者 俞佳

Reporter YuJia

　　“只卖刚需客，不欢迎炒家。”昨天下午，深圳某开发商宣布，即将出售的旗下楼盘限定只对刚需销售，不欢迎炒家和投资客。同时，承诺开盘之日起逐月涨价，确保跑赢过银行贷款利率。

“Only sell just need to guest，Do not welcome ChaoGu。”Yesterday afternoon，Shenzhen some developers announced，Will sell its building dish to just need only limited sales，Do not welcome ChaoGu and investment guest。At the same time，Promise the date of opening price from month to month，Ensure that run won a bank loan interest rate。

　　对此，分析人士认为，在当前的市场上，刚需客本就是主力，不少楼盘在推盘时也会采取低价房源先入市的策略。所以说，这个开发商的承诺看似新意，实则意义不大，恐又是营销噱头。

this，Analysts believe that，In the current market，Just need to guest this is main，Many buildings in pushing the disk will also take low-cost houses of the first entry strategies。so，The developers of seemingly new commitment，Actually mean little，Fear is the marketing campaigns。

　　只卖刚需，逐月涨价

Only sell just need to，Prices from month to month

　　昨天下午举行的发布会上，深圳某开发商自称推出中国首个 “自限刚需盘”，并宣布了此次推盘的“六大纲领”。其中，最惹眼的莫过于“响应政府号召，只对刚需销售”和“跑赢银贷利率，刚需升值保障”。

At the conference yesterday afternoon，Shenzhen a developers claim to launch the first Chinese “Just need to set the limit”，And declared the push of the dish“Six program”。Among them，The most striking way“Response government called on，Only for just need to sales”and“Run win silver loan interest rate，Just need to rise security”。

　　开发商提出，“刚需需求旺盛，投机请别拥挤”。该楼盘支持刚需置业，会在购房前与准业主签订“刚需宣言”，不欢迎炒家和投资客。还称“感情不可以被平米计量”，劝导珍惜爱情，不欢迎以假离婚、假证明等获取再购房资格的客户。

Developers put forward，“Just need to demand，Speculative please don't crowded”。The project to support just homes，Will purchase with a prospective owner in before signing“Just need to declaration”，Do not welcome ChaoGu and investment guest。Also said“Feelings may not be square meters measurement”，Deceived cherish the love，Do not welcome to fake a divorce、False certificate of qualification for the customer buys a house again。

　　除了限卖刚需，开发商还承诺逐月涨价，只因“刚需购房不易，更需升值保障”。楼盘将在开盘之日起逐月上调售价，确保12个月内售价上调幅度跑赢6%的年银行贷款利率。

In addition to sell just need to limit，Developers also promised to rise from month to month，But because“Just need to purchase is not easy，Need more to ensure appreciation”。Building will be in since the day of open quotation price rise from month to month，Ensure that 12 months raised the price by 6% of the years beating the bank loan interest rate。

　　记者随后查询楼盘资料，该楼盘位于深圳龙岗区，总计360户，其中90%以上是90平方米以下的小户型，预计8月开盘，价格还是待定。

Reporter then inquires the building material，The project is located in shenzhen district，A total of 360 households，Among them is more than 90% below 90 square meters of the small family，August is expected to open，Price is still pending。

　　噱头不少，优惠不多

Stunt many，Preferential little

　　尽管开发商自称其是出于社会责任感的考虑，但几项措施却被分析人士质疑为噱头。

Although developers says it is out of the social responsibility of consideration，But several measures are analysts questioned for campaigns。

　　如何判断是否刚需是问到最多的问题。在上海中原地产研究咨询部总监宋会雍看来，除了购房者自身的承诺，似乎并没有更好的标准来判断刚需。而且，目前的市场原本就是刚需主力，加之这个楼盘体量小、户型小，卖给刚需客户只能说是顺应和支持政策的“随大流”，难称其是主动举措。

How to judge whether just needs to be asked about the most problems。In central Shanghai real estate consulting research director song will seem harmony，In addition to the person that buy a house of their own commitment，Did not seem to better standard to judge just need to。and，The current market was just starting to，This property and small size、Small family model，Just need to sell to customers can only say that conform to and support the policy“Follow the crowd”，Hard to say it is active measures。

　　对于开发商的涨价保证，宋会雍更觉得有炒作之嫌。 “确保同质，才能谈涨价。可是房产不具备同质性，不同楼、不同楼层价格都不同。如果没有一个标准线，涨价的承诺就是一本糊涂账。 ”据介绍，不少楼盘都会采取分批推盘、低价先入市的策略，越往后越贵，最后可能就是品质和价格最高的“楼王”，所以逐月涨价并不能算刚需的升值保障。

For developers price rise of the guarantee，Song will be more feel the hype yongzheng suspicion。 “Ensure homogeneous，To talk about prices。But real estate does not have homogeneous，Different floor、Different floor price is different。If no one BiaoZhunXian，The commitment of the price is the HuTuZhang。 ”According to introducing，Many buildings will always take the partial push plate、Low price strategy of entering the market first，More and hereafter the more expensive，The last possible is of the highest quality and price“Floor wang”，So prices from month to month is not just to ensure the appreciation。

　　刚需为何成了炒作噱头？

Just need a stunt why hype？

　　刚需为何成了炒作噱头？最主要的还是调控政策的“准入”和货币政策的“利好”，前期大量观望积累的需求，也让开发商看到了利益点。

Just need a stunt why hype？The main or adjustment and control policies“access”And monetary policy“good”，Watching the accumulation of a large demand，Also let developers see the benefits。

　　据报道，深圳市住房公积金贷款管理暂行规定开始征求公众意见。只要满足“在申请当月之前连续按时缴存住房公积金满6个月”等六项条件，就可申请公积金贷款。这意味着，刚需贷款成本将大幅降低，楼市或继续升温。

According to the report，Shenzhen housing accumulation fund loan management provisional regulations began to ask for public opinion。As long as meet“In the month before application on time for the deposit of housing accumulation fund of six months”Six conditions，Can apply for accumulation fund loan。This means that，Just needs a loan costs will be greatly reduced，Housing or continue to heat up。

　　而在上海，记者了解到，两次降息和银行利率折扣触动了刚需者纷纷入市。世纪公园一位中介人员告诉记者，近期单店月成交量就达近20套，尽管天气炎热，理论上是淡季，但来店和带看数量依然不少。宋会雍向记者介绍，从二手市场来看，目前首次购房和改善客户各占一半。而在一些判断标准中，两者都属于自住型的刚性需求。近期，前期积累的客户被激发，使得7月淡季行情热度不减。

And in Shanghai，The reporter understands，Two cuts and bank interest rates just XuZhe have touched the discount market。Century park an intermediary personnel told reporters，Recent constructions, the volume of nearly 20 sets on alone，Though the weather was hot，Theoretically this off-season，But to store and see many still with the number。Song will harmony introduces to the reporter，From the secondary market and see，For the first time at present purchase and improve customer accounts for half of all。And in some of the judgment standard，Both belongs to the rigid demand from live type。recent，The accumulation of customer be inspired，Make July off-season prices don't reduce heat。