随着房地产市场的回暖，楼市量价剧增已成事实。开f发商f也开始联手房地产电商推出办卡折扣等优惠服务。此时对于购房者而言，加强自身的辨别能力最为重要。选择合法的第三方机构不仅能享受到价格上的利好，更是保障自身权益的唯一方式。

Along with the real estate market of buoyancy，Market price volume increase has become a fact。Open f hair business f also began to collaborate real estate electric business card out discounts preferential service。When the for the person that buy a house，Strengthen their own ability to identify the most important。Choose the legitimate third parties can not only enjoy to the price of positive news，Is the only way to ensure their rights。

　　在经历了近三个月的寒冬之后，全国房地产市场在2012年3月终于迎来了转机。数据显示，仅以北京为例，在刚刚过去的六月里，住宅(新建商品住宅和二手住宅)网签总量为25602套，比去年6月份同期大幅上涨50.6%，成交量再创年内新高。而与之同时增长的，则是购房者最不愿看到的房屋均价。据知名机构预测，2012年6月北京全市新房(剔除保障房后)成交均价为20678元/平方米，较去年6月上涨0.3%。

After nearly three months after the cold of the winter，The national real estate market in March 2012 finally ushered in the transfer。Data shows，For example Beijing only，In just the past in June，residential(New commodity residential and second-hand housing)Nets sign totaled 25602 sets，Than the same period in June last year rose 50.6%，Another year, the volume of high。And meanwhile the growth，The person that buy a house is the most do not like to see the house all valence。According to the famous estimates，In June 2012, Beijing the new house(Eliminate security behind)The price is 20678 yuan/square metre，A 0.3% rise in June last year。

　　究其原因，市场的迅速回暖主要来自于三方面原因，首先是银行信贷方面的支持，银行存准率的两次下调带来资金流动性的回升，利率的下降也降低了购房成本。其次，在市场方面，房企经过一年的煎熬，对于市场形势和国家政策预期也有了明确的判断。大多数企业推盘开始采取优惠折扣等方式，加速资金回笼，提高自身周转率。

Investigate its reason，Market quickly warmed mainly from three reasons，First is the bank credit support，The accuracy of the bank twice bring liquidity to cut back，Interest rates down and reduce the purchase cost。second，In terms of marketing，Room after a year of enterprises suffering，For the market situation and national policy expectations are with definite judgment。Most enterprise push dish started to take discount way, etc，Speed up the money collecting，Improve their turnover。

　　而这一量价俱增的局势，也增加了消费者的恐慌心理。甚至导致部分消费者匆忙出手，给自己的购房之路造成了不少的麻烦。

And this one price volume all increase situation，Also increased consumer panic psychology。And even in some consumers shots in a hurry，Give yourself the purchase of the way a lot of trouble caused。

　　近日，某网站搭售白金卡一事引发了公众的广泛关注和讨论。很多人认为，此案与“买车若想获得优惠，必须在4S店中的驻点保险公司购买保险”等情形类似。一时间也让部分购房者谈“卡”色变，误以为所有“办卡折扣”方式均为“捆绑销售”，将“霸王条款”强加于消费者。那么，在法律层面，究竟该如何看待此类事件？

recently，A website about sell platinum card caused wide public concern and discussed。Many people think that，The case and“If you want to buy a car get preferential，Must be in 4 S shops stagnation point of the insurance company to buy insurance”Case such as similar。Time also let part of the person that buy a house talk“card”Color change，Mistakenly think that all“Discount card”Way are“Binds a sale”，will“Overlord terms”Imposed by the consumer。so，Both in law，But how to look at these events？

　　上海市欣隆律师事务所杨东律师认为，这种行为构成了该网站与购房者之间的房地产居间民事法律关系，而并非简单的“捆绑销售”。如果网站成为开发商和购房者之间的桥梁，为购房消费者提供订立合同的机会或媒介，符合传统民商法体系中的“居间”的各项主要特征，就可以合理收费。也就是说，如若某机构提供的此类产品能够帮助购房者在购买指定楼盘时获得一定程度的优惠以及其他服务，那么该公司对于该产品收取服务费既是合理的，但前提是该机构必须拥有合法“居间”资质。

Shanghai hin law firm YangDong lawyer thought that long，This kind of behavior of the site and the person that buy a house of real estate intermediary between the civil legal relationship，And is not simple“Binds a sale”。If the website a bridge between developers and consumers，For consumers to enter into a contract that buy a house to provide opportunity or medium，Comply with the traditional civil law system in“intermediary”The major feature，Can reasonable charge。That is，If an organization to provide such products can help the person that buy a house to buy when specified in building a degree of preferential and other services，So the company for the product service charge is reasonable，But only if the agency must have legal“intermediary”qualification。

　　以易居购房网提供的“E金券”为例，根据其负责人介绍，购买了该产品的消费者可以加入易居购房网的会员联盟，而易居购房网将为其提供O2O的立体式购房服务。线上部分，购房者将得到永久的24小时一对一人工咨询服务，并根据购房者的自身需求推荐适宜楼盘，购房者可以通过易居购房网独家的展示系统远程浏览房屋情况，参与多种趣味购房活动。而在线下方面，消费者则可以根据自身行程安排预约专属经纪人，在专业指导下完成购房全过程。而在整个服务体系中最为重要的，也就是购房者可以凭借“E金券”得到意向楼盘的独家优惠。一旦购房者因为种种原因，没有完成楼盘的购买，“E金券”的钱款也将在短期内由银行授权的资金托管方“汇付天下”打回购房者的账户。“此外，购房者还将获得购买"E金券"的正规发票，保证消费者拥有合法凭证，保障其自身利益。”同时，该负责人也表明，“因为汇付天下以及易居中国和开发商之间需要走一些文件和流程，可能会导致部分消费者的钱款到账时间延迟，这一点我们也会在日后的工作中加以改进。”

In an easy to purchase in the network provides“E gold coupons”For example，According to its chief introduction，Buy the product of consumers can join in the member that buy a house to network alliance，And easy to purchase in the network will provide the O2O prompts purchase service。Online part，The person that buy a house will get a permanent 24 hours) one-on-one consulting service，According to their own needs of the person that buy a house and recommend suitable buildings，The person that buy a house can easily through the purchase of the display system network own remote browse the housing situation，Participate in a variety of interesting activities that buy a house。And in line，Consumers can be based on their own schedule an appointment exclusive agent，In the professional guidance to complete purchase process。And in the service system of the most important，Also is the person that buy a house can depend on“E gold coupons”Get intention building dish exclusive discount。Once the person that buy a house for a variety of reasons，Did not complete the purchase of the building，“E gold coupons”The money will also be in the short term by the bank authorized capital hosting parties“Remit the world”Back to home buyers account。“In addition，The person that buy a house will also get to buy"E gold coupons"Of formal invoice，Ensure that consumers have lawful vouchers，Safeguard its own interests。”At the same time，The official also suggests，“Because the remittance and is between developers in China and need to go some documents and process，May result in part of the money consumers to zhang time delay，This is in in the future we will also work to improve。”

　　对于此种情况，上海市申房律师事务所连娜律师也提出了补充，由于房地产属于特殊商品，房地产居间服务受到相关法规和规章的约束。现行规章对房地产居间业务的服务提供方设置了行业准入门槛，根据《城市房地产管理法》的规定，未取得营业执照擅自从事房地产中介服务业务的，由县级以上人民政府工商行政管理部门责令停止房地产中介服务业务活动，没收违法所得并处罚款。

In this case，Shanghai "room law firm's lawyers also puts forward even added，Because real estate belongs to special goods，Real estate brokerage services are relevant regulations and rules of the constraint。Current regulations on real estate brokerage business service provider set industry admittance threshold，According to《The urban real estate administration》Provisions of the，Did not obtain the business license without authorization, engaged in the real estate intermediary services business，The people's government at or above the county level by the administrative department for industry and commerce shall order it to stop the real estate intermediary service business activities，Confiscate the illegal gains shall concurrently be fined。

　　而针对房地产电商这一新兴交易方式，华东政法大学法制新闻研究中心常务副主任范玉吉认为，新型的电子商务模式已经渗透到消费者的日常生活中，给这种商务模式定性，既便于商家开展业务，也便于消费者维护权益。经营房地产居间业务需要房地产经纪资质，电子商务网站只有具备了相关资质，才能够站在开发商、购房消费者之间的利益平衡点上，在满足各方需求的同时，为市场经济和电子商务带来更多的创新和活力。否则，网站将面临着承担相应的民事责任和行政责任的后果，消费者的权益也难以保障。

For the real estate business of this new electric transactions，East China university of politics and law research center of legal news executive deputy director FanYuJi think，The new mode of electronic business affairs has penetrated into consumer daily life，To this business model qualitative，It is convenient to carry out business businessman，Also facilitate maintenance consumer rights and interests。Business real estate brokerage business need real estate brokerage qualification，E-commerce sites, only to have the relevant qualification，To stand in the developers、The interests of the consumer buys a house between the balance，At the same time satisfy all parties in demand，For the market economy and the electronic commerce brings more innovation and vigor。otherwise，Website will face assume corresponding civil liabilities and administrative responsibility consequences，The rights of consumers also difficult to guarantee。