2009年以来部分高价地明细表 图片来源：京华时报 Since the year 2009, part of the high price list to source images：Jinghua times

　　“地王”之词不见久矣，调控的网线愈收愈紧，土地市场日渐低迷，昔日财大气粗的“地王”也就隐身了，但是，当市场空前紧张，降价成为活命必经之路，“拼成本”成为活命第一要诀，谁的土地成本高，谁就会最先倒下，于是，昔日的地王们再次回到公众视野。坐拥大量土地乃至地王的开发商怎么办？那些曾经的地王在淡市下将何去何从？

“royal”Word not long lasting，The regulation of the Internet more tightly，Growing land market downturn，Former very wealthy“royal”Also stealth the，but，When the market unprecedented nervous，Price cut become alive the only road，“Spell cost”Become the first gist for yourselves，Who's high cost of land，Who will be the first down，so，The former royal are once again return to the public view。Sit to hug much of the land and the developer of the star？Those who once in light of the royal city next to be？

　　

案例 1 Case 1

　　

修改规划 低价内购 Modify planning low-cost insourcing

　　

中电奥运村地块被低价内购 The Olympic village is low insourcing plot

　　

未获预售证 房源几近售罄 Not being open to booking a card, expand the almost sold out

　　2009年6月，中国电子信息产业集团有限公司(以下简称中电)以超过15000元/平方米的单价取得奥运村乡地块，不仅创下当时的区域最高价，而且也成为央企进军房地产业的领头羊之一。但时隔两年多，该项目在市场毫无声音，近日记者调查发现，该项目不仅悄然更改了规划，大幅增加了近6成的建筑面积，而且在没有拿到预售许可证的情况下，对内部员工几乎销售一空。

June 2009，China's electronic information industry group Co., LTD(Hereinafter referred to as the CLP)With more than 15000 yuan/square metre of unit price made in the Olympic village plots，A then not only the highest area，But also become the leader of the real estate industry scholars from renmin into one。But after more than two years，The project is no voice in the market，Recently the reporter survey found，The program not only quietly changed planning，A big increase of nearly six into building area，And in no get open to booking licence，For internal staff almost sold out。

　　

不足3万元内购价 Less than 30000 yuan inside ones

　　奥运村地王项目被内部低价认购，已经成为奥运村乡公开的秘密。

The Olympic village royal project was internal low-cost subscription，Has become the Olympic village township an open secret。

　　11月29日下午，记者在奥运村乡采访了解到，位于北五环林萃桥南侧的奥运村乡地王项目，目前有8栋楼在建，除1号楼和2号楼为回迁安置房外，其余6栋楼在未获预售许可证的情况下，已经对内部员工销售，且房源几乎售罄。

November 29 afternoon，The reporter interviewed in the Olympic village to village understanding，Located in the north to the south of the five rings Lin gathers bridge in the Olympic village you project，There are 8 building under construction，In addition to building no. 1 and no. 2 for building houses move back outside，The remaining six building in has not been open to booking licence，Have to internal sales staff，Homes and almost sold out。

　　11月29日下午，北五环林萃桥南侧的一片建筑工地上，几座高楼拔地而起，不少工人正在施工，轰鸣的设备噪音打破了冬日下午这里一贯的寂静。

November 29 afternoon，The north to the south of the five rings Lin gathers bridge a at the construction site，A few high buildings have sprung up，Many workers are the construction，The roaring equipment noise broke the silence of the winter afternoon here always。

　　这里就是中电奥运村乡地块所在地，紧邻林萃路，与奥林匹克森林公园仅一街之隔。“(这个项目)从今年3月开始动工，一共有8栋，不少房子都已经被中电的人买走了”，施工现场一位工作人员对记者表示。这位工作人员告诉记者，中电购房的内部价大概是2.8万元/平方米。这种说法得到了附近几位居民和地产中介公司的证实。

Here is the Olympic village located township plot，Close to gather forest road，And the Olympic forest park only a street away。“(This project)From march this year began，A total of 8 building，Many houses have been CLP people buy go”，Construction site a staff told reporters。The staff, told reporters，The interior of the purchase price of electricity is about 28000 yuan/square metre。This statement got in and near a few real estate intermediary company confirmed。

　　据项目附近一家中介公司的相关负责人介绍，中电奥运村乡项目至今并没有申请预售许可证，其房源直接向集团内部员工出售，售价不等，普遍在3万元/平方米左右，“我的一个客户就刚刚通过中电内部人，买了一套200多平方米的房子，与周边项目相比，价钱非常划算”。

According to project a nearby intermediary company relevant controller introduces，The Olympic village and township project so far CLP do not apply for the open to booking licence，The group's internal employees directly to the homes for sale，Price range，Common in 30000 yuan/m2，“One of my clients is just through the CLP insiders，Bought a set of more than 200 square meters of house，Compared with surrounding project，Price very cost-effective”。

　　据其介绍，该项目定位为高端住宅，除两栋回迁楼外，其余户型面积均在150-350平方米之间，“所有房源差不多已经卖完，不过不少投资客也在找下家，估计对外出售价格会在5万元/平方米左右”。

According to this，The project location for the high-end residential building，In addition to two house move back outside the building，The rest of the family were in the area between 150-350 square metre，“Almost all the houses has been sold out，But many investors were also looking for buyers，Estimated price will be for sale in 50000 yuan/square metre”。

　　“销售”势头如此之好，但在北京市房地产交易管理网上，记者却未查到该项目获得预售许可证的相关信息。

“sales”Momentum is so good，But in the Beijing real estate transaction management online，Reporter did not look up to this program by the open to booking licence related information。

　　据悉，目前该项目周边楼盘如国奥村、京师园、融域嘉园、倚林佳园和澳林春天等均已售完，其二手房价格在3万元/平方米以上，中高端项目普遍在4万-5万元/平方米左右。

It is reported，At present this project surrounding buildings such as international village、Capital garden、Melts domain jre、Lean on LinJiaYuan and Macao Lin are spring have already been sold out，The housing prices in the 30000 yuan/square meters，Common in high-end projects in 40000-50000 yuan/square metre。

　　

规划建筑面积增近6成 Planning construction area increased nearly six into

　　时间回到2009年6月26日下午4点半，北京市国土局二楼土地储备中心交易厅，号称中电旗下的房地产开发公司成都中泽置业有限公司，最终击败中信地产、远洋地产等众多业内大腕，以19.6亿元总价获得北京奥运会主场馆“鸟巢”正南方的奥运村乡地块，总建筑面积14.88万平方米。如果减去附于地块上面的2万平方米安置房，该地块商品房部分的楼面价高达近15216元/平方米，超过广渠门10号地成为北京新的单价地王项目。这也是中电在北京开发的首个住宅项目。

Back to time on June 26, 2009 at four in the afternoon，Beijing land bureau of land reserve center fellowship hall on the second floor，Under the so-called CLP of real estate development company in chengdu ze real estate Co., LTD，Eventually defeated citic real estate、Ocean real estate and so on many big shots in the industry，With 1.96 billion yuan price for the Beijing Olympic Games venues“Bird's nest”Is the Olympic village in the south of plot，The total construction area of 148800 square meters。If less attached to plot the above 20000 square meters houses，This plot of commodity house floor price as high as nearly 15216 yuan/square metre，More than 10 guang qu men become Beijing new unit price you project。This is also in the development of Beijing CLP first residential projects。

　　交易完成后，该地块一度处于闲置状态。根据公开的该地块相关工程招标公告信息显示，直到2010年12月，该地块才破土准备动工。

Transaction is completed，This plot was once are idle。According to the public this plot related engineering a tender announcement information display，Until December 2010，This plot to--ready to start construction。

　　不过，据媒体报道，就在该地块动工期的2010年12月8日，北京住建委官方网站发布了一份名为 《中电奥运村项目建设方案》(朝阳(2010)22号)的公告，该公告显示，该项目规划有8栋楼，其中，1号楼、2号楼为安置房，3号至8号为商品房，项目总建设规模为23.4万平方米。

but，According to media reports，In this plot construction period of the December 8, 2010，Beijing is built appoint issued an official web site called 《The Olympic village project construction plan》(chaoyang(2010)22)announcement，The announcement，The project planning has eight building，Among them，Building no. 1、Building no. 2 for houses，3 to 8 for commodity house，The project total construction scale for 234000 square meters。

　　根据这份公告，该项目的建筑面积较土地出让合同中规定的建筑面积(14.88万平方米)，新增了8.5万平方米，新增面积占合同中约定的最高建筑面积近57%。

According to the announcement，The project construction area is smaller than the land transfer the architectural area of the stipulated in the contract(148800 square meters)，The new 85000 square meters，New area accounts for the highest in the contract, the construction area of nearly 57%。

　　记者试图联系该项目开发商中电旗下成都中泽置业有限公司，但公司官方网站上提供的联系电话均为空号，截至发稿，记者也未得到中电方面的任何说法。

Attempts to reach the project developers in chengdu, CLP) real estate Co., LTD，But the company's web site provides contact number are for the space，By the time of，Reporters also did not get any claims of electricity。

　　

案例 2 Case 2

　　

压力巨大 贱卖求生 Pressure for sale to survive

　　

金科西府 XiFu jinke

　　日前，有媒体爆出金科西府以低于土地成本的价格出售，该媒体称，金科西府叠墅折合之后的平均单价为1.3万元/平方米，而该宗地的成交楼面价为1.51万元/平方米。业内人士指出，年关临近，一些房企俨然开始“两害相权取其轻”，以贱卖的方式求生。

a，Media in XiFu jinke for less than the cost of land are sold for a price，The media said，XiFu jinke of the average unit price after living or for 13000 yuan/square metre，And the Pope to clinch a deal the floor price for 15100 yuan/square metre。Industry insiders point，Year end is near，Some room enterprises has started“Of two evils choose the light”，The way to sale to survive。

　　据媒体报道称，以金科西府叠墅190平米户型为例，加上赠送面积，户型面积将达到300平米，而以总价390万元核算，平均单价为1.3万元/平方米。这一价格已经在金科西府所在地块土地成本之下。2010年3月，金科集团携手北京纳帕投资有限公司以23亿元的总价，联合买下该地块，折合楼面价约为1.51万元/平方米。

According to media reports，To XiFu jinke of living 190 square meters door model as an example，Plus presented area，Door area will reach 300 square meters，With 3.9 million yuan price and accounting，The average unit price is 13000 yuan/square metre。The price has been XiFu jinke in land plot under cost。March 2010，Jinke group Beijing to napa investment Co., LTD. With 2.3 billion yuan price，Joint bought this plot，Or about 15100 floor price yuan/square metre。

　　事实上，因死扛房价的金科地产面临着巨大的资金压力，贱卖求生无疑是明智之举。来自北京市房地产交易管理网统计数据显示，与金科西府在同一宗地块之上的金科王府销售惨淡，自去年12月15日拿到首批预售证至今，逾11个月仅成交8套，还有32套积压在手。而金科西府10月23日拿到了324套花园洋房的预售证，截至记者发稿，仅成交7套。另外，金科旗下的全新项目金科·廊桥水岸于10月23日拿到592套花园洋房的预售许可证，但目前仅成交19套。

In fact，Because of the death of the price of the house property to carry the golden section facing huge financial pressure，For sale survival is undoubtedly advisable。From the Beijing real estate transaction management nets statistics show，And XiFu golden section in the same Pope plot on wangfu jinke sales gloomy，Since last December 15 get the first open to booking a card today，More than 11 months only 8 sets clinch a deal，And 32 set of backlog in the hand。And XiFu jinke on October 23, got 324 sets of garden house to open to booking card，A reporter at，Clinch a deal only seven sets of。In addition，Golden section of the new project under the golden section · waterfront) on October 23, 592 sets of garden of the house to open to booking licence，But currently only 19 set clinch a deal。

　　金科地产的资金压力可想而知，但也有内部人士指出，贱卖能否换来销量依然未知，由于目前市场环境比较特殊，消费者观望情绪浓厚，“无论降到什么程度消费者都不买账，这才是最可怕的。”

Golden section of the real estate funds pressure can be imagined，But also have internal personage points out，For sale for still unknown whether sales，Because the present market environment is very special，Consumers looking strong emotions，“No matter to what extent are an unappreciative consumers，This is the most terrible。”

　　一位不愿具名的内部人士表示，金科在北京所有项目的销售都并不乐观，回款面临困难，而其拿地的成本相对较高，在资金的重压之下，严冬或将来临。

One anonymous source said，Golden section of the project in Beijing all sales are not optimistic，Collection are faced with a difficult，And the cost to take the relatively high，In the capital of under pressure，Winter or will come。

　　

案例 3 Case 3

　　

低开高走 快进快出 Low open high to go into quick out fast

　　

金茂府：抢先领跑 JinMaoFu：Beat lead

　　2009年6月30日，历经97轮竞价，历时一个多小时，中化集团全资子公司方兴地产(中国)有限公司以40.6亿元高价竞得广渠路15号地块，这一数据刷新了当时北京乃至全国土地市场上最高总价和最高单价两项纪录，成为不折不扣的“双料地王”。

June 30, 2009，After 97 rounds of bidding，For more than an hour，Sinochem corp FangXing wholly owned subsidiary of real estate(China)Co., LTD. With 4.06 billion yuan price competition to the road wide number 15 plot，This data is created when Beijing and even the whole country the highest price of land market and the highest price two records，Become real“Double star”。

　　地王建成后的项目自然成为业内更关注的焦点。2011年4月17日，金茂府正式开盘，45000元/平方米的开盘价低于市场预计5000元，加上6000元/平方米的装修标准、200-330平方米的适中户型，还有稀缺的地段优势、优异的教育配套，金茂府开盘当日就售罄，一举成为北京豪宅市场的热销明星。

After completion of the project you natural become the focus of attention of the more。On April 17, 2011，JinMaoFu officially open quotation，45000 yuan/square metre of the opening price below the market is expected to 5000 yuan，Add 6000 yuan/square metre decorate standards、200-330 square meters of moderate door model，And scarce location advantage、Excellent education supporting，JinMaoFu open quotation that day they sold out，Every a person of extraordinary powers curtilage the market as the Beijing of sell like hot cakes star。

　　9月25日，在整体低迷的楼市环境中，金茂府再推二期房源，当日开盘销售金额超过15亿，成交均价较前一期亦有所提升的基础上，再创市场销售佳绩。

September 25,，In the overall downturn in the housing market environment，JinMaoFu then push, expand the second phase，On the day of the opening of the sales amount more than 1.5 billion，The price for the previous period also increase basis，Create market sales success。

　　在2009年至今的诸多高价地块中，金茂府无疑是最成功的，审时度势、低开高走、小步快跑，成为其成功秘诀。

In 2009 so far in the many high plot，JinMaoFu is undoubtedly the most successful，Sized up the situation、Low open high to go、Small step run，Become the secrets to success。

　　

富力十号 FuLi 10

　　2009年5月，经过90轮竞价，富力地产以10.22亿元拿下朝阳区广渠路十号地，折合楼面价15000元/平方米，成为2009年首个北京地王项目。该项目根据地块位置案名确定为“富力十号”，2010年7月22日，项目首次推出114套住宅，据北京市房地产交易管理网信息显示，3栋楼中两栋为公寓，拟售均价为4.42万元/平方米和4.65万元/平方米。

May 2009，After 90 rounds of bidding，FuLi real estate with 1.022 billion yuan with wide canal road, chaoyang district no. 10，Into the floor price 15000 yuan/square metre，Become 2009 first Beijing royal project。This project, according to the position of the case is determined as the plot“FuLi 10”，July 22, 2010，Project first launched 114 set of housing，According to the Beijing real estate transaction management nets information display，3 building for apartment building in two，Plans to sell all valence for 44200 yuan/square metre and 46500 yuan/square metre。

　　2010年11月25日，富力十号再推出4栋住宅楼，合计133套房源，成交均价4.37万元/平方米。到今年上半年，富力十号全部房源已经售罄。今年8月17日，该项目推出最后两栋商业楼D1号配套商业楼和D2号配套公建楼，合计8套，目前已签约两套，成交均价为12.65万元/平方米。

On November 25, 2010，FuLi 10 to launch 4 storied dwelling buildings，Total of 133 homes，The price is 43700 yuan/square metre。To the first half of this year，FuLi 10 homes have all sold out。August 17,，The project launched last two house, supporting businesses and shopping D1 D2, which includes floor，Total 8 sets of，At present already signed two sets，The price is 126500 yuan/square metre。

　　

案例 4 Case 4

　　

低价入市 Low-cost entry

　　

中海九号公馆 China 9 residence

　　据北京市房地产交易管理网的数据显示，中海九号公馆于6月18日推出448套房源，在至今的5个多月时间里成交51套，成交均价为3.4万元/平方米，虽然和某些高价地项目相比，其成交情况略好，但前途依然堪忧。

According to the Beijing real estate transaction management nets figures show，The mansion on 9 June 18 out of 448 homes，In the five months since the time of 51 clinch a deal，The price is 34000 yuan/square metre，Although and some high compared to project，The deal is slightly better，But the future still care。

　　一般而言，一个楼盘的土地出让金在售价中的比重在20%~30%之间，但中海这宗地土地出让金在售价中的占比已经达到50%以上，有业内人士指出，该项目降价空间不大，销售前景并不乐观。

Generally speaking，A building dish the land grant fee in the proportion of the price between 20% ~ 30%，But China this parcel of land sell one's own things of the selling price of ratio has been above 50%，The personage inside course said，The project price cut the space is not large，Sales prospects。

　　2010年1月21日，中海以66.9亿元总价拿下北京丰台区六圈村A和B两块居住项目用地，成为当时北京的总价地王，该用地项目也就是目前的中海九号公馆，折算下来，该宗地的成交楼面价已经高达1.7万元/平方米。

January 21, 2010，China with 6.69 billion yuan price scored Beijing fengtai district six laps village A and B two pieces of land for residential projects，At that time the collateral value of the Beijing become king，The land is the program also China 9 residence，Convert down，The Pope to clinch a deal the floor price have as high as 17000 yuan/square metre。

　　

远洋天著 Ocean day the

　　除大望京项目外，远洋亦庄在售的远洋天著项目也曾是当年的高价地块，2009年底以48.3亿元拿下该地块，约合楼板价1.8万元/平米。

In addition to the big wangjing project，Ocean southeast in the sale ocean day the program also has is that year, the high price of land，By the end of 2009 to 4.83 billion yuan scored this plot，$18000 yuan/m2 floor price。

　　远洋天著位于大兴区亦庄开发区东五环和京津塘交会处东南角洋坊路14号出口。由于项目坐落于北京亦庄板块，东南五环与京沪高速交会处，距CBD区域仅20分钟车程，是整个五环范围距离城市核心最近的豪宅产品。

Ocean day in daxing district development zone with passing the rings and the beijing-tianjin-hebei deeply the southeast corner lane road 14 exports。The project is located at Beijing southeast plate，Southeast beijing-shanghai expressway, the five rings and deeply，CBD from the area just 20 minutes，The five rings range is from the urban core recent a person of extraordinary powers curtilage products。

　　今年9月17日，远洋天著化身“城市别墅”的入市，开盘热销3亿，一度成为2011年金九月中最具含金量的一个项目。今年11月6日远洋天著推出总价800万元/套的380平方米特价房源。

September 17,，The ocean day incarnation“City villa”entries，Opening 300 million sell like hot cakes，Once became a pension in September 2011 the most measure of a project。November 6, ocean day follow price 8 million yuan/set of 380 square meters, expand the special offers。

　　

保利东郡、保利中央公园 Poly east county、Poly central park

　　2009年12月，保利以30.4亿元竞得东郡项目地块，是当年北京普通住宅地块的单价最高地块。保利中央公园项目地块则是保利于去年3月17日经过82轮激烈竞价，最终以50.4亿元斩获。

December 2009，Poly with 3.04 billion yuan to east county project competition plots，Is that year, Beijing average house plot unit price highest plot。Poly central park project plot is in poly last March 17, 82 round after fierce bidding，Final with 5.04 billion yuan gained ground。

　　今年8月，在楼市成交难见起色的情况下，保利中央公园和保利东郡两大天价地块项目平价入市。据悉，位于望京的保利中央公园共有552套房源入市，户型面积涵盖125-165平米，包括南北通透的两居、三居、四居等户型，而地处东四环石佛营的保利东郡此次共有312套房源入市，小户型总价为700万-800万元，大户型总价为1300万-1600万元。

August，In the property market clinch a deal difficult to respond，Poly central park and the two day price poly county plot project parity market。It is reported，Located in the central park of wangjing poly with a total of 552, expand the market，Door area covers 125-165 square meters，Including north-south all-transparent two r、In the three、Four house door model，And is located in the east of the stone Buddha sihuan camp poly east county this with a total of 312, expand the market，Small family total prices for 7 million-8 million yuan，Big family total prices for 13 million-16 million yuan。

　　

案例 5 Case 5

　　

已开工 未入市 Started not market

　　

远洋：望京地块已开工 定位大户型高端住宅 ocean：Wangjing plot has commenced positioning large family high-end residential building

　　2010年3月15日，远洋地产旗下子公司远豪置业以40.8亿元的价格，击败同样是央企的中国烟草集团，拿下北京大望京1号住宅混合用地，该地楼面价高达2.75万元/平方米。

On March 15, 2010，Ocean real estate subsidiary company far house home buyers with 4.08 billion yuan price，Defeat is also the scholars from renmin China tobacco group，Beijing had big wangjing 1 mixed residential land，The floor price as high as 27500 yuan/square metre。

　　2010年，《北京市规划委十二五规划》确定了将望京国际商务区建设成为第二个CBD。作为大望京CBD办公商务区规划仅余的纯住宅用地，这块土地更为业界及市场所期待。从去年5月传出退地消息，并被公司否认后，该地块一直沉寂。据悉，远洋大望京1号地块目前已进入出地面建设阶段，定位为大户型高端住宅。11月29日，记者在大望京村1号地块现场，看到其正处于施工状态，但进展很慢。

2010 years，《Beijing GuiHuaWei 1025 planning》Sure the international business district construction will wangjing become second CBD。As a big wangjing CBD office business district planning YuDeChun only housing land，This land is more the industry and the market expected。From may last year back out to news，And after the company denies，This plot has been quiet。It is reported，Ocean big wangjing 1 plot is now in the ground construction phase，Location for the large family high-end residential building。November 29,，Reporters in the big wangjing village 1, the plot，See its are in construction state，But progress was slow。

　　亚豪机构副总经理任启鑫认为，大望京村1号地代征绿地面积较大，环境较好，距离机场高速很近，地铁15号线还在此设有一站。该地块楼盘地价比较高，无论从资源环境还是交通条件来看，这块地的资质符合做豪宅的要素。

The deputy general manager RenQiXin think Howard institutions，Big wangjing village 1 commissioned to green space area is larger，Environment is good，Airport express very close distance，Metro line no. 15 in this has a stand。This plot building land price is quite high，No matter from resources environment or traffic conditions and see，The qualifications of the land with a person of extraordinary powers curtilage the elements do。

　　

案例 6 Case 6

　　

项目易手 Project changed hands

　　

中国兵器 China south

　　2010年3月，中国兵器装备集团旗下的北京世博宏业房地产开发有限公司经过58轮竞价，击败保利、绿地等对手，以17.6亿元竞得海淀区东升乡蓟门桥居住、商业项目地块，除去建酒店的成本和面积后，折合楼面价为28308元/平方米，打破了当日大望京村1号地创造的纪录，成为新任地王。

March 2010，Chinese weapon equipment group's Beijing world expo macro industry real estate development Co., LTD. After 58 round of bidding，Beat poly、Match green space，With 1.76 billion yuan to DongShengXiang JiMenQiao live competition haidian district、Commercial projects plot，Remove the cost of building the hotel and area，Into the floor price for 28308 yuan/square metre，Broken that day big wangjing village 1 to create record，Be the new king。

　　不过，今年8月，保利地产(600048,股吧)宣布将通过收购世博宏业100%股权的方式，获取蓟门桥项目。该项目位于北三环蓟门桥往北约1公里，规划建设用地面积3.42万平方米，地上建筑面积10.45万平方米，用地性质为商业金融、居住。由于中途易手，目前这一地块未开工建设，已长满荒草。

but，August，Poly real estate(600048,Shares it)Announced it will through the acquisition of a 100% stake world expo macro industry way，Get JiMenQiao project。This project is located in the north three-ring JiMenQiao 1 km to NATO，Planning construction land area of 34200 square meters，The ground floor area 104500 square metre，Land properties for commercial finance、live。Because the middle changed hands，At present, the plot is not to be constructed，Already full of weeds。

　　据悉，世博宏业的大股东是特大型央企中国兵器装备集团公司。2010年3月18日，国务院国有资产监督管理委员会发布“清退令”，责令78家不以房地产为主业的央企退出房地产业务，中国兵器装备集团公司位列其中。

It is reported，The macro industry's big shareholders is super large scholars from renmin Chinese weapon equipment group company。March 18, 2010，The state-owned assets supervision and administration commission of the state council issued“To repel”，Home to the real estate shall be ordered to 78 international scholars from renmin exit estate business，Chinese weapon equipment group company among them。

　　北京中原地产市场总监张大伟对于中国兵器装备集团公司的退地行为分析指出，中国兵器装备集团公司不在中央批准的可参与房地产开发的央企名单中，按要求应退出房地产开发。另外，该项目地价较高，开发盈利空间有限，在现有的楼市调整下，保利的品牌优势和专业优势相对更强大。

Beijing property market ZhangDaWei director for central Chinese weapon equipment group company retreat to behavior analysis points out，Chinese weapon equipment group company is not in the central approved can participate in the real estate development of scholars from renmin list，According to the request should quit from the real estate development。In addition，The project land price is higher，Development profit space is limited，In the existing housing adjustment，The brand superiority and poly professional advantage is more powerful。

　　

数解地王 Norm solution for you

　　18

18

　　据中原地产统计，从2009年到2010年上半年出让的住宅地块中，溢价率超过100%的一共有33宗，其中大部分已经进入开发环节，18宗开始对外销售。

According to the real estate statistics，From 2009 to 2010 in the first half of the assignment of residential land，Premium rate more than 100% of a total of 33 cases，Most of them have entered the development link，18 Pope began to foreign sales。

　　39.2%

39.2%

　　对于已经开始对外销售的地王项目来说，对比其售价与土地成本发现，目前在售地王项目平均土地成本占售价比达39.2%，远高于此前水平，其中有8块占比更是超过40%，创造了历史新高。

For foreign sales have begun to star for the project，Compared to its price and land cost found，Currently sold in the royal land cost price accounts for an average project than 39.2%，Far above the previous level，There are eight of accounting for more than 40% than，Create a new record。

　　76.7%

76.7%

　　上述在售的18宗地块合计土地出让金为468.76亿元，而这些项目截至目前的销售额仅为359.45亿元，销售额合计为土地出让金的76.7%。在18个项目中，更有8个项目至今的销售额还不足土地出让金的一半。

The above in the sale 18 Pope plot of land sell one's own things combined for 46.876 billion yuan，And these project so far sales is 35.945 billion yuan only，Total sales for the land grant fee of 76.7%。In 18 projects，More eight programs so far less than the land grant fee sales of the half。

　　

专家观点 Experts point

　　

近半地王 Nearly half a royal

　　

开盘后房价下降 After the opening of the drop in house prices

　　伟业我爱我家(博客,微博)市场研究院的一份统计数据显示，年初北京加强版限购令出台后开盘的地王项目，比如远洋天著、润枫领尚、中海九号公馆和中信新城等，最新均价较开盘均价皆有所下降，其中远洋地产旗下的远洋天著，降幅高达27%。此外，润枫领尚的降幅也达到了18%。被统计的10家地王项目中7家为在售楼盘，其中4家楼盘最新均价低于年内的开盘均价，另外三家趋涨。

Cause I love my family(blog,Micro bo)Market research institute of a statistical data show，Beijing earlier this year issued to strengthen version 限购 after the opening of the royal project，Such as the ocean day、Embellish maple is brought、The mansion and citic 9 new town, etc，The latest all valence is average price decline is opened，Among them, a subsidiary of ocean ocean property the day，By as much as 27%。In addition，Embellish maple is brought fell by was 18%。10 be statistically you project for 7 home sold in the estate，Four new home building dish of open quotation price lower than average year，Other three buoyant。

　　对此，伟业我爱我家市场研究院院长陈亮分析认为，近半地王项目开盘后房价下降，是加强版限购令之下北京楼市惨淡现状的缩影。在成交不畅与地王项目土地成本较高的双重压力之下，一些开发商迫于资金流压力采取了实质性降价举动。

this，Cause I love my home market research institute President ChenLiang analysis thinks，Nearly half a royal project after the opening of the drop in house prices，Is to strengthen 限购 version to Beijing property market is pale under current situation in miniature。Clinch a deal with royal projects in poor land cost high double pressure，Some developers are under pressure to take the substantial cash flow price move。

　　北京中原地产三级市场研究部总监张大伟也认为，在目前房价已经稳定下调的大趋势下，成本过高明显影响了项目的定价空间，因此出现大部分地王项目销售难局面；另外，2009年以来的地王目前大部分都已进入开发环节，这些项目需求的资金比普通项目要多很多，这将导致企业承担更大压力。

Beijing real estate 3 class market research director of central ZhangDaWei also think，In the current price is stable under the trend of cut，The high cost of the project to significantly affect the pricing of space，So there most of the royal project sales difficult situation；In addition，Since 2009 the royal at present most have entered development link，The project needs money more than ordinary project，This will lead to enterprise for greater pressure。

　　张大伟认为，对大部分地王来说，如何选择降价以及降价的幅度避免亏损，已经成为目前最大的难题。特别是郊区地王，如果不选择快降，很可能因为后期供应大幅增加面临更大的难题。(鲁欢 邢飞 潘秀林)

ZhangDaWei think，For most for you，How to select the price reduction in the price and avoid losses，Has become the biggest problem。Especially star suburbs，If you don't choose fast drop，Probably because of late increased supply more difficult。(LuHuan XingFei PanXiuLin)