记者近日走访楼盘发现，尽管楼市成交数据逐月攀升，但大部分房价未松动，楼盘成交依旧乏力，许多一二线城市楼市成交呈现出“热冷不均”现象。专家表示，当前稳楼市关键是要稳预期，防止开发商“造势托市”影响楼市调控大局。

Recently, reporters found visit building dish，Although property market clinch a deal data climbed from month to month，But most of the house prices not loose，Clinch a deal is still weak buildings，Many a second city property market clinch a deal the present“Hot cold inequality”phenomenon。Experts say，The current market stability is key to firm expectations，Prevent developers“Demonic power”Influence property market regulation overall situation。

　　楼市成交“有冷有热”

Property market clinch a deal“Have cold are hot”

　　6月中旬，位于杭州滨江的“寰宇天下”楼盘开售，结果几百套房子中的90平方米小户型一夜之间被抢购一空，“日光盘”重出江湖。记者在这个售楼处看到，两名售楼员当月的销售业绩分别为12套和14套，这是去年他们半年甚至更长时间的销售量。

The middle of June，Located in hangzhou binjiang“The whole world”Open sale building，The results of the 90 square meters house hundreds of small family overnight be snapped up，“Th CD”Sylvester stallone。Reporters in the sales department to see，Two sales that month sales performance part 12 set respectively and 14 sets，This is the last year they half a year or longer sales。

　　“寰宇天下”的热销并不是杭州楼市的个案。随着“以价换量”的带动，以及适合“刚需”人群的中小户型商品房供应增加，杭州楼市成交连月回升，5月新建商品房销售增幅首次由负转正。1至5月，杭州市新建商品房销售面积302.10万平方米，由1至4月负增长5.1%转为增长1.0%。

“The whole world”Selling and not hangzhou property market's case。as“To change the price of”drive，And suitable for“Just need to”The crowd of small and medium-sized family commodity house increased supply，Hangzhou market clinch a deal on even pick up，5 month new commodity house sales growth from negative becomes the first time。1 to 5 months，Hangzhou new home sales area of 3.021 million square meters，From 1 to 4 month fell by 5.1% to 1.0% growth。

　　在楼市成交“回暖”的同时，部分楼盘成交依然冰冻。机构数据显示，5月18日至6月18日一个月内，杭州共有76次开盘，共有7605套新房源领出预售证，这些楼盘的去化率仅为48%。

In the property market clinch a deal“warmed”At the same time，Part of the building to clinch a deal still frozen。Agency data shows，May 18, to June 18, a month，Hangzhou 76 times open quotation，With a total of 7605 new houses made open to booking a card，These building dish to change rate is only 48%。

　　部分开发商“造势托市”

Some developers“Demonic power”

　　值得注意的是，三四月份楼市成交“回暖”，主要是开发商大力度“以价换量”的结果。以杭州楼市为例，这期间所有“热销”楼盘都采取“低开”方式，降价幅度普遍在20%以上，甚至出现诸多因降价而引发的“房闹”事件。

Note the，Three April housing market clinch a deal“warmed”，Main is fully developers“To change the price of”results。Housing market in hangzhou for example，This period all“Sell like hot cakes”Buildings have to take“Low open”way，Universal cut prices in more than 20%，Appear even many caused by price cut“Room make”events。

　　但是进入5月，随着部分城市提高公积金贷款额度、为购房提供奖励等一系列政策出台，以及央行三年来首次降息的影响，楼市成交走热出现新的变化。原本大幅度降价的楼盘纷纷调高价格，加之购房者预期发生逆转，“量价齐升”现象再现楼市。

But in May，As part of the city improve accumulation fund loan amount、Provide incentives for purchase a series of policies，And the central bank cut interest rates for the first time in three years of influence，Property market clinch a deal go hot new changes。Originally are expected in the building dish raise prices，Together with the person that buy a house expected turning，“JiSheng quantity and price of”Phenomenon reproduce property market。

　　在杭州楼市，4月份开盘的“昆仑天籁”均价为8500元每平方米，6月中旬加推时，均价悄然变为11000元每平方米。“开发商为什么要提价？因为卖得好啊。”快房网首席评论员程伟明说，一系列“稳增长”措施被部分开发商及其代言者解读为利好楼市，导致购房者纠结情绪增加，害怕楼市反弹错失机会而匆忙出手。

Housing market in hangzhou，Opened in April of“Kunlun the sounds of”Average price for 8500 yuan of every square metre，The middle of June when addition push，Average slipped into 11000 yuan of every square metre。“Developers why want to raise prices？Because sell well。”Fast FangWang chief commentator said the text，A series of“Steady growth”Measures by some developers and its generation for good listener interpretation in the sector，Lead to emotional entanglements buyers increased，Fear of housing rebound and miss opportunities out in a hurry。

　　尽管楼市成交逐步回暖，但在曹旭东看来，目前的楼市还是“有冷有热”。他表示，楼市调控的基调并没有改变，与此相应，除了降价的楼盘热销外，大部分没有降价、降价幅度不大的楼盘还是卖不动，“不能以部分热销楼盘来看待整体楼市成交。”

Although property market clinch a deal gradually thaw，But in CaoXuDong opinion，At present in the housing market or“Have cold are hot”。He said，The tone of the property market regulation and no change，Corresponding to this，In addition to the building dish the price sell like hot cakes，Most did not reduce the price、Cut prices not big building dish to sell or not move，“Can't sell like hot cakes in part to look at the whole building property clinch a deal。”

　　他担忧的是：“如果购房者预期房价会上涨，那房价真的就会上涨，这种预期在购房者中间正在形成。”

His concern is：“If the person that buy a house prices will rise is expected，That house prices really will go up，The expected in among the person that buy a house is forming。”

　　稳楼市关键在稳预期

Stability property market in steady key expected

　　尽管楼市成交“有冷有热”，但购房者的预期正在发生变化，许多购房者重新陷入买与等的纠结选择之中，并逐渐偏向于出手。专家表示，当前亟须稳定购房者预期，防止调控成果因为购房者预期反转而功亏一篑。

Although property market clinch a deal“Have cold are hot”，But expectations of the person that buy a house is changing，Many buyers back into buy and etc realm of choice，And gradually tends to make moves。Experts say，The current stable the person that buy a house is expected，Prevent control results because the person that buy a house is expected to the lip。

　　楼市现在正处于新的“博弈”之中：一方面部分开发商认为楼市调控还将继续，绿城董事长宋卫平就一再表示，调控可能是未来一个时期房企不得不面对的现实；另一方面，部分媒体和一些开发商一再“造势”，传言调控政策软化，房价将回升，很多购房者听信其言，预期改变，并真实反映在楼市成交上。

Property market are now in the new“game”of：On the one hand some developers think property market regulation will continue，Green city on the SongWeiPing is the chairman has repeatedly said，Regulation may be a future period room enterprises have to face reality；On the other hand，Part of the media and some developers repeatedly“ascribed”，Rumours soften control policies，House prices will go back up，A lot of the person that buy a house first hearing，Expected change，And truly reflect the housing clinch a deal。

　　曹旭东表示，当前关键是要稳定公众的预期，要对出现的“稳增长”就是“稳楼市”的传言及时予以澄清，并监督地方政府从严执行楼市调控政策，让公众对楼市调控有稳定、较长期的预期。

CaoXuDong said，The key is to stabilize the public's expectations，To appear“Steady growth”is“Stability property market”The rumours of clarification on a timely basis，And supervision of the local government strictly execute property market adjustment and control policies，Let the public about the housing regulation have stable、A long-term expectations。