7月昆滇楼市 “真热闹”。2012年首个市级统建保障性住房“俊福花城”由俊发地产担当开发，预计在20个月内将与昆明市民见面；一手房市场成交连续3个月持续出现稳定增量。

July the yunnan property market “Really busy”。In 2012 the first municipal construct in a systematic way indemnificatory housing“CSL f huacheng”By CSL hair real estate bear development，In 20 months is expected to meet with kunming citizens；A room market clinch a deal for three months in continuous stable increment。

　　数据显示，7月，昆明楼市共成交各类商品房8716套，成交面积782036.46平方米。环比6月，成交套数增加402套，涨幅为4.84%，成交面积增长了106141.4平方米，涨幅为15.70%；不但如此，二手房市场成交增量明显，以富邦房产对旗下加盟中介的监测数据则显示来看， 7月份其门店二手成交量环比6月上涨了约30%，无论来客量和成交量都比6月有明显提升。

Data display，July，Kunming housing a total of 8716 sets of of all kinds commodity house clinch a deal，Clinch a deal area of 782036.46 square meters。Link June，Clinch a deal the number sets an increase of 402 sets，A 4.84% increase，Clinch a deal area increased 106141.4 square meters，A 15.70% increase；Not only so，Second-hand house market clinch a deal the incremental obviously，By the rich nations to join its real estate intermediary monitoring data, according to see， In July the store second-hand turnover link June rose about 30%，No matter the visitor quantity and volume than June have obvious ascending。

　　月度热点之事件

Monthly hot events

　　俊发地产启动俊福花城建设

Pretty hair real estate good start blessing huacheng construction

　　事件回顾：7月12日，官渡区官渡街道办事处7宗地块以挂牌形式底价成交，成交面积685740.4平方米，折合约1028.61亩，成交金额151131.58万元，而拿地企业是俊发地产旗下的企业“金色之源房地产开发有限公司”。

Event review：On July 12，Xiong deyou guandu street agency seven block to hang out one's shingle form bottom price clinch a deal，Clinch a deal area of 685740.4 square meters，Reduced 1028.61 mu，Clinch a deal amount is 1.5113158 billion yuan，And take the enterprise is pretty hair real estate's enterprise“The source of golden real estate development co., LTD”。

　　事后，俊发地产向外透露，该批地块将建成昆明市2012年市级统建保障性住房首个项目“俊福花城”，房源约7108套，未来将配备幼儿园、小学等公共基础设施，预计将在20个月内交房。这也是云南俊发房地产首次参与公租房建设，是民营企业投资参与公租房建设的一次实践。

afterwards，Pretty hair real estate outward revealed，This batch of block will be built in 2012 kunming municipal construct in a systematic way indemnificatory housing first project“CSL f huacheng”，Houses about 7108 sets，The future will be equipped with kindergarten、Primary school and other public infrastructure，Is expected to make a room in 20 months。It is also good for the first time to participate in yunnan hair real estate and renting a house construction，Is private enterprise investment in the construction of male rent a practice。

　　记者点评： 7月初，住建部、发改委等七部委联合下发了《关于鼓励民间资本参与保障性安居工程建设有关问题的通知》。正当人们还在讨论要怎么样让民间资本参与到保障性住房之时，云南本土企业俊发地产，已率先尝试公租房建设，积级参与城市发展及建设中来。勇气和胆量值得鼓励。本报记者 王亚萍

Reporter comments on： In early July，Live JianBu、Development and reform commission, and other seven ministries jointly issued the《About to encourage private capital participation indemnificatory comfortable housing project construction of the relevant questions of the notice》。While people are still in discussion to how to let the folk capital to participate in the indemnificatory housing，Yunnan local enterprises pretty hair real estate，Already the first to try to male renting a house construction，Product level to participate in urban development and construction to。Courage and guts to be encouraged。Our reporter WangYaPing

　　月度报告之一手房

Monthly report of room of the hand

　　发放16张预售证 新增百万平方米预售面积

Issue and a pre-sale card new million square meters pre-sale area

　　预售证发放情况：7月新盘申请预售证以及获批预售许可的楼盘也较6月大幅增加，与此同时，市内各大楼盘营销活动也在全速推进中。

Pre-sale card issuing situation：July XinPan application opens to booking a card and approved pre-sale permit building is a big increase in June，meanwhile，The city each big building marketing activities also at full speed in advance。

　　截至7月31日，据昆明市房产信息网公布的数据显示，7月份获得预售许可证的项目为16个，预售面积953069.6平方米。分别为银杏金川花园（二期）、大方居、昆明宏盛达月星商业中心、采莲郡小区（2个地块）、中天融域小区、天宇康苑、溪谷雅苑、风华俊园、金兰苑、融城金阶广场、花香四季、水岸御园、滇池源居、滇池湖岸花园（一期商业）、东方柏丰首座商务中心。

By July 31,，According to kunming housing information network figures showed，In July to open to booking licence for the project is 16，Open to booking a area of 953069.6 square meters。Ginkgo biloba respectively jinchuan garden（The second phase）、Generous in、Kunming macro cheng da month star business center、Mining lotus county village（Two block）、Zhongtian melt field plot、Day YuKang garden、Valley YaYuan、Pretty garden receives、Gold orchid garden、City into JinJie square、Flowers four seasons、Just as the water's edge、Source in dianchi lake、The dianchi lake shore garden（A period commercial）、Oriental BaiFeng first business center。

　　从区域来看，7月获得预售证的项目主要集中在呈贡，获批预售面积为64.44万平方米，其中风华俊园面积最大。而南市区也有6个项目获批，预售面积为21.62万平方米；西市区2个项目获批，预售面积为21.52万平方米；中心区4个项目获得预售证，预售面积为14.94万平方米，而北市区仅溪谷雅苑一个项目获得预售证，预售面积2.76万平方米。

From regional to see，July for pre-sale card project mainly concentrated in ChengGong，Approved open to booking a area of 644400 square meters，The handsome receives the largest area of garden。And nanshi district also has 6 projects approved，Open to booking a area of 216200 square meters；West city 2 project approved，Open to booking a area of 215200 square meters；Central four project was open to booking a card，Open to booking a area of 149400 square meters，And BeiShiOu only valley YaYuan a project was open to booking a card，Open to booking a area of 27600 square meters。

　　同时，记者从15家获得预售证的项目售楼部了解到，银杏金川花园（二期）、融城金阶广场已于7月开盘以外，其余几楼盘均表示具体推盘时间和推盘量，需根据市场的需求和供应来节点来决定。

At the same time，Reporters from 15 get pre-sale card project sales department to know，Ginkgo biloba jinchuan garden（The second phase）、City into JinJie square already in July outside opening，The rest are a few buildings said specific push plate time and push plate quantity，Should be based on market demand and supply to node to decide。

　　记者点评：从近两个月的预售证申请和发放的情况来看，都较一、二季度有大幅的增加，所谓需求决定供应是有必然的道理。而在预售面积增加的同时，成交量也在增长。这也能从一个方面反应了市场置业者的需求正在回升。

Reporter comments on：From the nearly two months of pre-sale card application and issuing of situation，Was a、A sharp increase in the second quarter，The so-called demand decided to supply is a inevitable reason。And in the pre-sale area increased at the same time，Volume is increasing。It also can from one aspect response the market the demand of buyers is picking up。

　　7月卖出8750套房 成交量持续稳步增长

July sold 8750 suites volume in a sustained and steady growth

　　成交量：据昆明市房产信息网统计数据显示，7月，昆明主城四区及呈贡区共成交各类商品住房8750套，环比6月份多出436套，增幅为5.2%。

volume：According to kunming housing information network statistics data show，July，Kunming city four area and ChengGong area a total of 8750 sets of various commodities housing clinch a deal，Link June more than 436 sets，Growth was 5.2%。

　　成交面积继6月创下新高后，再次刷新纪录，成交面积为788489.8平方米，环比上涨16.7%。

Clinch a deal area after 6 months after record highs，Again refresh record，Clinch a deal area is 788489.8 square meters，Link up 16.7%。

　　和2011年同期相比，成交量涨了5650套，涨幅达182.3%，成交面积增多52万平方米，涨幅为194%，而7月的成交量也创17个月以来的新高。

And in 2011 compared to the，Volume rose by 5650 sets，Increased by 182.3%，Clinch a deal area increase of 520000 square meters，A 194% increase，And July 17 months volume also and record high since。

　　在7月的月度数据中，单日成交表现最为突出的就是7月9日的480套，当日，滨江俊园9-12幢和东盟森林小区两楼盘为当日的成交套数贡献了超过一半的力量。

On July monthly data，Single day clinch a deal the most outstanding performance is July 9, 480 sets，On that day，Riverside CSL garden 9-12 building and asean forest area, two buildings for the same day to clinch a deal the number sets contributed more than half of the power。

　　记者点评：从成交量上可以看出，刚需还在持续释放，并且开发商使出的各种营销方式不但获得了市场认可，也获得了成交量与收益。

Reporter comments on：From the volume can be seen，Just need to continue to release，And developers use of various marketing methods not only won the market recognition，Also won the volume and benefits。

　　新盘放量 两房三房热卖

XinPan peatlands two room three hot room

　　成交热点区域：据市场情况统计，7月份，昆明主城及周边区域共有中豪·泛亚国际悦城、中豪·泛亚国际逸境、银杏金川、海伦国际、经典双城、天怡峰景、抚仙湖畔樱花谷·樱花假日、名匠誉峰、海运花园、121乐淘淘、格拉斯香水小镇、恒大金碧天下、融城金阶、南亚未来城14个老盘加推新房源，环比6月，新开盘数量增多。 Clinch a deal the hot spots：According to market statistics，In July，Kunming city and the surrounding area were the · pan-asia international yue city、The · pan-asia international its escape、Ginkgo biloba jinchuan、Helen international、Classic the twins、Tianyi peak scene、Fuxian lake cherry blossom valley · sakura、MingJiang reputation peak、Ocean garden、121 music the tao tao、Grasse town perfume、Evergrande jinbi world、City into JinJie、South Asia future city 14 old plate addition push the new houses，Link June，The new opening quantity increase。

　　7月销售楼盘都基本为老盘加推形式，加推的类型丰富，高层住宅、别墅物业、写字楼、商铺等均有亮相。据各大售楼部反馈的信息显示，近段时间内实用性的两房、三房户型更受置业者欢迎。也是由于限购、限贷和付款能力等问题关卡存在。

July sales building are the basic for the old plate addition push the form，Add push type rich，High-rise residential、Villa property、office、Shops, etc all have appeared。According to the sales department feedback information display，Near section time practical two rooms、Three room door model are more buyers welcome。Is restricted because of、Limit credit and payment ability problems existing levels。

　　记者点评：趁着信贷政策的影响和市场需求的爆发，开发商推盘也较前几月积极很多，营销手段也更加多样化，而置业者也想趁此机会揽到一些实惠，这也成为房企们争先恐后开盘的底气。本报记者 林若男

Reporter comments on：Under the cover of credit policy and the influence of the outbreak of the market demand，Developers push plate also relatively few months before a lot of positive，Marketing means also more diversified，And home buyers also want to take this opportunity to embrace to some benefits，It also become the room to vie with each other the opening style。Our reporter LinRe male

　　月度报告之二手房

Monthly report of the second-hand house

　　刚需客户购房量增大 二手市场成交回升

Just need to increase customer 购房量 second-hand market rebounded to clinch a deal

　　成交情况：7月是宏观调控和地方微调博弈进一步深化的月份，继月初中国人民银行再次下调金融机构人民币存贷款基准利率以后，房地产市场回暖的口号就一直没有停歇，而从一线城市的二手市场成交表现看，随着首套房贷政策松动、降息等政策环境的改善，一二线城市积压的刚性需求以及部分改善性需求将继续得到释放，促进二手市场成交量平稳回升。

deal：July is the macroeconomic regulation and control and local fine-tuning game of further deepening of month，The people's bank of China again early cut financial organ renminbi the benchmark interest rates later，The real estate market milder slogan has been without ceasing，And from the line of the city second-hand market performance see clinch a deal，As the first set of housing policy loose、To cut interest rates policy and the improvement of the environment，A second city the backlog of rigid demand and some improve sexual demand will continue to release，Promote the secondary market trading volume stationary picks up。

　　而从昆明的情况看，楼市回暖的乐观情绪也开始在二手市场上有所表现，“我们7月份成交量环比6月增长了3%左右，总体增长较为平稳。”荣城房产常务副总经理毕永国对记者说，从昆明的二手市场成交看，回暖迹象不太明显，主要还是源于虽然国内政策变化较大，由于昆明二手市场一贯的感觉相对一线城市有所滞后，一线城市投资性购房需求带动了整体的回升，而昆明主要还是以刚需为主，是否是回暖并不明确。

And from kunming to see the situation，The property market milder optimism also began in the secondary market to performance，“We July turnover link June has increased by around 3%，Overall growth is more steady。”RongCheng property executive vice general manager BiYongGuo told reporters，The second-hand market clinch a deal from kunming to see，Warmer signs is not obvious，The main or from although domestic policy changes greatly，Due to the kunming second-hand market always feeling relatively a line city has lag，A line city investment pent-up demand contributed to the overall picks up，And kunming main or just need to give priority to，Whether it is milder is not clear。

　　但富邦房产对旗下加盟中介的监测数据则显示，在刚刚过去的7月份，门店二手成交量明显提升，“门店成交量环比6月上涨了约30%，无论来客量和成交量都比6月有明显提升。”富邦房产总经理卞东晓在接受记者采访时说，从购买人群看，主要还是刚需，成交量的提升主要原因还是因为外围政策的影响，使得许多有置业计划的人群开始入市，但对于二手市场是否回暖的判断，卞东晓表示，还无法明确是短时间的回升还是市场真正开始走上回暖道路。

But the rich nations to join its real estate intermediary monitoring data is display，In just the past seven months，Store second-hand turnover obvious ascending，“Store turnover link June rose about 30%，No matter the visitor quantity and volume than June have obvious ascending。”Fubon general manager of real estate BianDongXiao when accepting a reporter to interview，From buying the crowd to see，The main or just need，Volume ascension main reasons or because peripheral policy influence，Makes a lot of real estate planning crowd began to entering the market，But for the secondary market is milder judgment，BianDongXiao said，Can't clear is a short picks up or market really start to thaw road。

　　而在东函地产总经理刘汝东看来，昆明二手市场的购买性需求已经有所增长，最为明显的就是成交价格的变化，进入7月后该中介二手房成交价格都有所上涨，“涨幅约在200-300元/平方米。”刘汝东说。

And in the east letter real estate general manager LiuRuDong looks，Kunming second-hand market buy sex demand has increased，The most obvious is clinch a deal the price change，In July after the intermediary second-hand house transaction price have rise，“Or about in 200-300 yuan/square meters。”LiuRuDong said。

　　记者点评：政策面的趋向宽松让二手市场有了充分的想象空间，但从业内的观点来看，所谓的降息等调控主要还是对宏观市场的经济行为，目前的回暖其实在透支政策利好，一旦市场调控趋紧，没有利好政策跟进，量价又会再度回落。

Reporter comments on：The policy trend loose let the secondary market have sufficient imaginary space，But from the point of view of inside，The so-called cut interest rates and the main control or to macro market economic behavior，The current milder actually in the overdraft policy bullish，Once the market tight control，No good policy to follow up，Quantity and price dropped back again。

　　毕业潮催热租赁市场

Graduation tide rush thermal rental market

　　租赁市场：进入7月后持续高热的租赁市场并没有导致租赁价格的进一步攀高，来自昆明二手市场品牌中介的监测显示，自6月以来持续的毕业租赁潮依旧在持续，并且拉动各中介的租赁业务在7月后进一步上涨，来自荣城房产、东函地产等中介的监测显示，7月各中介租赁成交量增幅约在10%左右徘徊，涨幅较为明显，但租赁需求的增加并没有导致市场租金价格的进一步上涨。

Rental market：In July for high fever after the rental market did not cause the lease price plummet further，From kunming second-hand market brand intermediary monitoring display，Since June for graduation lease tide is still continued，And pull the intermediary leasing business in July after further rise，From RongCheng property、East letter such as real estate intermediary monitoring display，July each intermediary lease volume growth about hovering around 10%，Or obvious，But leasing demand increase and not result in market rent price rise further。

　　而从租赁热点来看，还是主要集中在二环以内的市中心片区，“这些片区配套成熟，出行方便，许多刚毕业的学生比较中意这些片区的房源。”毕永国表示。

And from the lease hot spot to see，Or mainly concentrated in the downtown area of bicyclic within，“These areas supporting mature，Travel convenient，Many of the graduates is like the availability of these area。”BiYongGuo said。

　　在7月昆明二手市场较为明显的事件莫过于易居整合昆明的中介，开始启动新盘、二手中介和网络平台的全面合作，通过抱团分销的形式推广新盘，“我们中介7月以来销售了3套新房，增加了盈利的渠道。”刘汝东说，对于这种全新的一二手联动尝试，许多中介都持欢迎态度，希望以后能有更多的一二手合作机遇。

In July the kunming secondary market is relatively significant events in kunming is easy to integrate the intermediary，Start XinPan、Second-hand intermediary and network platform overall cooperation，Through the BaoTuan distribution form XinPan promotion，“We intermediary sales since July 3 new house，Increase the profitability of the channel。”LiuRuDong said，For this kind of a new second-hand linkage try，Many intermediary are a welcome attitude，Hope that there will be more of a second-hand cooperation opportunities。

　　而抱团取暖不仅是行业间的合作，也有门店和门店间的小范围合作，据卞东晓介绍，该中介旗下门店在7月零业绩的门店大幅减少，其中的原因就是因为合作，“我们有些成交单和租单都是两家门店共同完成的，这样一来都能有收入。”卞东晓说。

And BaoTuan heating is not only the cooperation between industries，Also have store and between store small areas of the cooperation，According to BianDongXiao introduced，The intermediary's store in July zero performance stores is greatly reduced，The reason is because cooperation，“We have some clinch a deal the single and rent single are two stores do together，This way can have income。”BianDongXiao said。

　　记者点评：从市场需求的情况看，成交的下滑必然会带动租赁的上涨，这样一来租赁已经成为了许多中介今年以来赖以生存的主要渠道。目前租赁市场的火热仍在持续，抓住这次机遇对于许多中介熬过无法预期的下半年将有很大帮助。本报记者 毛建伟

Reporter comments on：From the view of market demand，Clinch a deal the decline will drive the leasing increases，So the lease has become many intermediary since this year's survival and the main channel。At present the rental market hot continues，Seize this opportunity for many intermediary survived not expected the second half of the would be a great help。Our reporter MaoJianWei