“老吾老以及人之老”。中国逐步加剧的老龄化人口趋势和近两年的楼市宏观调控，再将养老地产引入人们的视野，开发商和保险企业纷纷高调进军养老地产市场。不过，近日，保监会一则禁止险资以养老之名“圈地”的通知，让人对春天之说再度生疑。

“Expand the love of the old”。China gradually increasing aging population trends and nearly two years of the property market macro-control，Then endowment real estate into people's field of vision，Developers and insurance enterprises have high-profile march endowment real estate market。but，recently，The China insurance regulatory commission a ban in the name of endowment insurance endowment“enclosure”notice，Let a person to spring the foolish again。

　　老年公寓十年房价翻两番

Old apartment house prices quadruple over ten years

　　地处昌平区小汤山镇的北京太阳城国际老年公寓，位于北京南北中轴线的延长线上。十年前，“当你们分享奶酪时，一定记得给老人留一块，而且要留最好的”，总裁朱凤泊的一句话，向北京市民打开了这个被称为国内首个专门面向老年人的房地产项目。

Is located in changping district of Beijing xiaotangshan town sun city international old apartment，Located in the central axis of Beijing north and south on the extension cord。Ten years ago，“When you share the cheese，Be sure to give the old man left a piece，And like to leave the best”，President ZhuFengBo sentence，Beijing residents to open the domestic first called for the elderly in real estate projects。

　　十年后，太阳城国际老年公寓，也真正成长为一个老年社区，住在这里的老人预计能占到总住户的九成，包括在太阳城买房的业主、租住在银铃公寓的老人，以及在小区里租房的其他老人。而且，太阳城里有70年产权的公寓，房价也从10年前的每平方米4000多元，涨到了每平方米15000元上下。

After ten years，Sun city international old apartment，Really grow into an old community，The old man lived here is expected to account for ninety percent of the total households，Included in sun city to buy a house owner、To rent an apartment in silver bell of the old man，And in the neighbourhood of the rent other old men。and，The sun is in the city 70 property apartment，House prices are from 10 years ago every square metre 4000 multivariate，Rose to 15000 yuan per square meter fluctuation。

　　虽然采访一些最早搬进来的老年住户，会对如今的物业服务质量颇有微词，“一天四辆流动电瓶车也减为定点定时1趟电瓶车，家里坏个灯之类找物业上门维修，8次电话才能叫动一次”，首批业主胡大妈抱怨，但大家伙也都承认，“起码小区内有食堂能吃饭，一天人均饭钱不过20元；还有医院、急救车，急救效率高，老年人住着还算方便。”

Although some of the first interview to move into the old household，On today's property service quality disapprove，“One day four vehicles flow battery car also reduced to fixed-point timing 1 trip battery car，Home bad a lamp and so on to find property door to door service，8 times telephone to call every time you move”，The first owner HuDaMa complain，But big man admitted，“At least the dining room inside the residential area can eat，One day per capita meal but 20 yuan；And the hospital、ambulance，Emergency high efficiency，Old people lived still calculate convenient。”

　　总裁朱凤泊更是告诉记者，经过十年，太阳城已经探索出了建设和管理的模式，也正式走出亏损开始赢利，“我们不是单纯的圈地盖房子”。

President ZhuFengBo is told reporters，After ten years，Sun city has explored the construction and management mode，Also officially out of the loss becomes a going concern，“We are not simple enclosure building a house”。

　　以养老之名“圈地”

In the name of endowment“enclosure”

　　朱凤泊的话，颇有“一语中的”的意味。

ZhuFengBo words，Quite have the“Accumulate funds”that。

　　伴随着住宅市场的宏观调控，从2011年开始，养老地产突然风生水起、被人重提，许多开发企业和保险企业也纷纷宣布进军养老地产市场，包括万科、保利、首创置业、富力、泰康人寿、中国人寿(601628,股吧)等。以北京昌平新城中心白浮泉湿地公园附近，由泰康人寿投资的“泰康之家旗舰社区”为例，就曾因经济学家曹远征的捧场而赚足了眼球。但宣布进军之后，多数项目除了卖房子还是卖房子，或者卖会员卡和保险计划，“挂羊头卖狗肉”，令人找不到一丝养老的独特味道。

With the housing market macro-control，Begin from 2011，Endowment real estate suddenly flawed、Was rake up，Many of the development enterprise and insurance enterprises have also announced the endowment real estate market，Including vanke、poly、First home buyers、FuLi、Taikang life、China life(601628,guba), etc。In Beijing changping new town center white floating spring wetland park nearby，By taikang life investment“Taikang home flagship community”For example，Had for economists CaoYuanZheng am and make full eye。But announced after march，Most of the projects in addition to sell a house or sell a house，Or sell the membership card and insurance plan，“Cry up wine and sell vinegar”，A can't find a pension's unique taste。

　　华高莱斯养老地产研究中心主任郝荣福也表示，从2004年开始做养老地产策划，直到今年开始，开发商才真正想做养老地产，此前多数都是为了圈地。

China high rice endowment real estate research center director HaoRongFu also said，Begin from 2004 do endowment real estate planning，Until the beginning of this year，Developers really want to do endowment real estate，Previously most are for the enclosure。

　　也因此，保监会在新发布的《关于保险资金投资股权和不动产有关问题的通知》中，明确保险公司投资不动产项目，不得以投资不动产为目的，运用自用性不动产的名义，变相参与一级土地开发。

so，The China insurance regulatory commission in the new issued《About the insurance fund investment in equity and real estate of the relevant questions of the notice》in，Clear the insurance company investment real estate projects，For the purpose of investment in real estate，Use the name of real estate for sex，Disguised participation level land development。

　　养老地产迎来了春天？

Endowment real estate ushered in the spring？

　　中国人口快速老龄化，这已成为一个不争的事实。根据全国老龄委的数据，2011年底，中国60岁以上老年人口为1.85亿(占总人口13.7%)，预计今年将增加900万，明年将突破2亿，2033年将突破4亿。2014至2033年20年间，中国平均每年增加老年人口1000万。

China's rapid population aging，It has become an indisputable fact。According to the national committee on aging data，By the end of 2011，China 60 years or older population for 185 million(13.7% of the total population)，Expected this year will be increased by 9 million，Next year will break 200 million，2033 will break 400 million。From 2014 to 2033，China's average annual increasing aging population 10 million。

　　为此，6月，在全国人大常委会讨论的《中华人民共和国权益保障法修正案》中，第一次明确了“养老服务业”的称号。据了解，国家开发银行也宣布，每年要拿出100亿元，全部投入养老服务业。业内外纷纷宣称，“养老地产”的春天已经来了。

therefore，June，In the National People's Congress standing committee discussed《Guaranteeing the rights of the People's Republic of amendment》in，For the first time set clear“Pension services”title。It is understood，The state development bank also announced，Every year to $10 billion，All in pension services。In this claim，“Endowment real estate”Spring has come。

　　那么，“养老地产”真的已进入了春天？中国老龄研究中心主任党俊武持有不同观点。“我认为，养老地产现在是外热内冷，问题是有效需求不足，真正需要服务的人没钱购买养老地产。”北京正略钧策企业管理咨询有限公司副总郝炬也认为，“养老地产远望绿油油一片，但真正做出商业模式的并不多。无论是开发商还是保险企业，要真正转型到养老地产，必须从建房子改为做服务，否则不是"越狱"，而是进入新的"牢狱"。”

so，“Endowment real estate”Really has entered the spring？China's rapidly ageing research center director wu jun party hold different views。“I think，Endowment real estate is now a external heat inside cold，The problem is lack of effective demand，Really need the service have no money to buy endowment real estate。”Beijing is slightly jun policy enterprise management consulting co., LTD., deputy HaoJu also think，“Endowment real estate looking out a piece of green，But the real make business model is not much。Whether developers or insurance enterprise，To really transformation to endowment real estate，Must from building a house to do service，Otherwise not"Prison break"，But into new"prison"。”

　　赵莹莹 J201

Zhao yingying J201