眼下疯狂创下单月认购新高的7月刚刚过去，淡季的8月承载着继续辉煌的期望悄然来临，不过连续10几天的暴热天气后，南京楼市在8月初随着气温回落有些“转淡”，前两日的认购量在140套左右，降幅明显，首个周末的推盘量也仅有两家，创下一个月来新低。>>>南京楼市8月低调开局 本周末仅2家楼盘推近300套新房

Now a crazy month subscription high July just the past，Off-season August carrying continue brilliant expectations comes sadly，But for 10 days of violence after the hot weather，Nanjing property market in early August as temperatures dropped some“Turn pale”，Two days before the subscribe of the amount of 140 pieces，Drop obviously，First weekend push plate quantity also only two，Set a month to new lows。>>>Nanjing property market this weekend on August low-key start only two buildings push nearly 300 new house

　　不过，行情淡了，上半年赚得“盆满钵满”的开发商倒是没有闲着，各种奇特的优惠方式轮番冲击购房者眼球，吸引人的附赠优惠也表明开发商下半年欲继续跑量；与此同时，江宁一家即将入市的高端盘传出给施工人员租下两套别墅作为居所，也让业内人士惊愕不已。>>>7月南京住宅成交量创今年来新高 库存量随之降至新低

but，Quotation light，Gains in the first half of“piles”Developer is not at a loose end，All sorts of strange preferential way take turns to impact the person that buy a house eyeball，Attractive bonus preferential also suggests that the second half of developers to continue to run quantity；meanwhile，A jiangning will be issued in the high-end disk efferent to construction personnel rented two villas as residence，Also let the personage inside course of study amazed。>>>July nanjing residential turnover this year and to high inventory then fell to a new low

邻居一起来种菜 江宁大学城楼盘买房“送菜地” Neighbors together jiangning university city building dish vegetables to buy a house“Sent vegetable field”

　　“买房送金，看房送银”，上半年都市圈某楼盘曾拿出金银“诱惑”购房者，并取得了不错的销售成绩。半年过后，江宁大学城一楼盘则直接打出了买房“送菜地”的口号，吸引力更升一级。

“Send gold to buy a house，Things sent silver”，The city circle in the first half of a building was out of gold and silver“temptation”The person that buy a house，And achieved good sales performance。After half a year，Jiangning university city a building is directly hit to buy a house“Sent vegetable field”slogan，More attractive/level。

　　本站了解到，这家喊出买房“送菜地”的楼盘为江宁大学城楼盘华菁水苑项目详情业主社区相册样板户型视频地图。该盘营销负责人透露，从8月开始，购买华菁水苑项目详情业主社区相册样板户型视频地图并按时签约的业主，将无偿认领位于东边沟农业生态区（项目旁边）“华菁水苑业主庄园”内20菜地的一年使用权，另外还将获赠精美蔬菜种植手册一本。

This site to understand，The shout out to buy a house“Sent vegetable field”Building jiangning university city building dish for HuaJing water garden project details owner community photo album model family video map。This disc marketing person in charge said，From the beginning of August，Buy HuaJing water garden project details owner community photo album model family video map and the owner of signing on time，Will free claim is located in the east ditch agricultural ecotope（Beside project）“HuaJing water garden owner manor”20 a year in vegetable field use，In addition will also be given fine vegetables planting manual a book。

　　此消息一出，华侨路茶坊的网友便炸开了锅，“看着他们打的口号，我以为真的是送一块地给业主呢，原来只是免费使用一年他们的菜地”，网友“zy003”显得有些失望。不过也有网友觉得这样的做法蛮新奇，“可惜我们买的早，要是现在买的话还能免费在这里种一年菜，吃自己种的绿色蔬菜应该是不同的感受”，今年上半年在华菁水苑买了一套房的“大风吹”如是说。

This message a，Overseas Chinese tea lane road net and blasted away the pot，“Look at them playing slogan，I think is really send a piece of land to the owner?，It was a year free use of their vegetable field”，Net friend“zy003”Appear a little disappointed。But there are net friend think of such practice quite novel，“It is a great pity we buy early，If you buy now can free a NianCai here，Eat their own kind of green vegetables should be different feelings”，In the first half of this year in HuaJing water garden bought a suite“The gale”said。

　　其实，华菁水苑这样的网络营销并非“闹着玩”。该楼盘的代理公司、扬子置业咨询服务有限公司总经理董春雷称，这一活动其实是配合项目8月份的推盘节奏。该项目将于8月份新推11号楼景观楼王，均为122平米大户型，考虑到与以往刚需客群的不同，才想出这样的营销方法。

In fact，HuaJing water garden so that network marketing is not“For the hell of it”。The estate agent company、Yangtze real estate consulting services co., LTD., general manager DongChunLei says，This activity is actually fit project August push plate rhythm。The project will be held in August new push 11 floor landscape floor wang，Are 122 square meters large family，Considering the past and just need to guest group is different，Just come up with such a marketing method。

　　“其实这样的活动不光是为了卖房子，通过赠送菜地的使用权，可以让业主在城市繁忙中脱离出来，回归原始的生活，自己种菜吃也更加健康，我们项目在农业生态区买了两亩地，其实也是能让业主们聚在一起种菜促进邻里的沟通”，董春雷补充道。

“Actually such activity is not only in order to sell the house，Through the free use of the vegetable，Can let owner in the city out of busy out，Return to the original life，With growing your own vegetables to eat more healthy，We project in agricultural ecotope bought two acres，In fact, it is can make the owners together to promote vegetables neighborhood communication”，DongChunLei added。

　　华菁水苑喊出的“买房送地”口号着实极具诱惑力，不过了解清楚之后这地真不是送的，而仅是一年的使用权。华菁水苑通过此举已经在短短两天内吸引了不少人的注意，后期该活动实际效果如何，本站也将持续关注。

HuaJing water garden shout out“Send to buy a house”Slogan really provides allure extremely，But know clear after the land is not sent，But only use is one year。HuaJing water garden through the move has been in just two days attracted many people's attention，Later the activity effect how，This site also will continue to focus on。

确保施工质量 开发商将施工人员送进别墅 To ensure the construction quality developers will construction personnel sent to the villa

　　如果说华菁水苑的“买房送菜地”是让业主免费体验做一次“屌丝”，那么下面登场的这家开发商则给了平时辛勤劳作的工人们一个做“高富帅”的机会。与以往施工人员统一住在临时搭建在工地的简易房不同的是，位于江宁的高端盘藏龙御景项目详情业主社区相册样板户型视频地图为目前正在紧急施工的工人整租了两套别墅，消息传出后的确让不少周边项目的施工人员羡慕不已。

If HuaJing water the garden“Buy send vegetable field”Is let owner experience for a free“Prick silk”，So the appearance of the developers will give worked hard at ordinary times the workers a do“GaoFu handsome”opportunity。With before construction personnel unified living in temporary shelters set up in site is different，Located in jiangning of high-end plate hidden dragon the landscape project details owner community photo album model family video map for currently emergency construction workers whole rent two villas，The news did make a lot of surrounding the construction of the project staff envy。

　　为何要花血本为工人提供如此高等级的住房待遇？雅居乐地产华东区域营销总监邵晴给出了自己的想法：“我们在项目周边给工人租两栋别墅，一方面考虑到的是施工方便，另外我们现在处于紧急施工阶段，不少工人换班保证24小时施工，较好的居住环境可以让工人能够保持充沛精力，这也体现出企业的人文关怀。”

Why the flower net cost for workers to provide such high-grade housing treatment？This column music east China regional real estate marketing director ShaoQing gives your own ideas：“We in the project peripheral to workers rent two villas，On the one hand consider is the construction is convenient，In addition we are in emergency construction stage，Many workers shift guarantee 24 hours construction，Good living environment can let workers can maintain energy，It also manifests the enterprise the humanistic care。”

　　据悉，藏龙御景项目详情业主社区相册样板户型视频地图即将于8月中旬公开半岛会所以及精装样板段，并于月底推出首批282套房源，户型面积从130-330平米，精装交付。邵晴透露，8月中旬现场的售楼处公开之后将开启夜间看房，用于应对8月炎热的天气。

It is reported，The hidden dragon landscape project details owner community photo album model family video map is in the middle of August public peninsula club and edition binding template section，And in the end of the month out of the first group of 282 sets of houses，Door area from 130-330 square meters，Edition binding delivery。ShaoQing revealed，In the middle of August the sales offices open at night after open house，Used to cope with August hot weather。

　　不过，目前江宁已有一家楼盘率先启动夜间看房。位于龙眠大道附近的城市之光国际公寓项目详情业主社区相册样板户型视频地图将售楼处接待时间延长至20：00，城市之光营销中心负责人称：“夜市的启动主要是考虑到我们很多年轻客群的需求。这些客户大多是上班族，全挤到周末看房容易出现招待不周。同时也解决了一些客户白天看房太热的烦恼，因此延长平时售楼处的开放时间，让客户看房和上班两不误。”

but，Currently has a jiangning building takes the lead in starting to see at night。Located in the LongMian road nearby city lights international apartment project details owner community photo album model family video map will sales offices reception time extension to 20：00，City lights marketing center is responsible for the person：“Night market start the main consideration to many of our young guest group needs。These clients mostly is an office worker，All crowded into the weekend to see prone to fail to entertain thoroughly。Also solved some customers see too hot in the day of trouble，Therefore extend the opening hours of the sales department at ordinary times，Let the customer things and work two not mistake。”

惊！江宁一盘爆出“裙子越短优惠越多” surprised！A plate of jiangning bursts“The shorter the skirt the more favorable”

　　7月底8月初，伦敦奥运会上中国健儿的拼杀让不少楼盘看准了“商机”，这其中位于六合荣盛龙湖半岛项目详情业主社区相册样板户型视频地图长推出了与奥运相关的优惠活动，“凡于8月1日至8月12日期间成功认购龙湖半岛河郡的购房者，中国队同期内每增加一枚金牌，房屋总价立减1000元，上不封顶。”>>>南京楼盘卖房借势奥运 中国每得1枚金牌房价减1000元

The end of July early August，The London Olympic Games Chinese athletes happened to a lot of buildings to be certain“Business opportunities”，Which is located in the liuhe rongsheng dragon lake peninsula project details owner community photo album model family video map long rolled out and the favourable activity related to the Olympics，“Whoever on August 1, to August 12 success during subscription dragon lake peninsula river county of the person that buy a house，China every increase in the same period a gold medal，Housing price set minus 1000 yuan，Not capped。”>>>Nanjing building house taking advantage of the Olympic China each have 1 gold MEDALS house price minus 1000 yuan

　　与此同时，城东的招商紫金山1号项目详情业主社区相册样板户型视频地图也借势奥运搞起特价房活动。奥运期间，凡中国奥运夺金金牌数逢“8”，即推出1套一口价房源。通过结合大众热点事件，把产品跟客户联系起来，以增加市场关注和曝光率，这是不少开发商选择将大众事件与楼盘营销相结合的原因。

meanwhile，East of investment promotion purple mountain 1 project details owner community photo album model family video map also taking advantage of the Olympic out special price room activities。During the period of the Olympic Games，Every Chinese Olympic gold in gold MEDALS“8”，That is launched a set of fixed price houses。By combining the public hot issues，The product with the customer contact up，In order to increase market attention and exposure rate，This is a lot of developers will choose public events and building marketing combination of reason。

　　然而，这两家“傍奥运”的开发商在下面这家楼盘面前就“弱爆了”。365地产家居网近日获悉，为了配合8月“七夕”节营销节点，位于三山附近的某住宅盘将于节日前后推出特色优惠活动，召集意向购房者举办短裙派对，裙子越短购房者优惠便越多。不过该活动目前仍处于“报批”阶段，能否真正落实还有待考验。

however，The two“Alongside the Olympic”Developers below the building before“Weak burst”。365 real estate home JuWang recently learned，In order to coordinate the August“Chinese”Festival marketing node，Is located in the three mountains nearby a residential plate will be on holiday launch characteristics before and after the favourable activity，Intention to call the person that buy a house party held short skirt，The shorter the skirt buyers and more favorable。But the campaign still in“approval”stage，Can truly implement remains to be tested。

　　虽然该活动还没有最终敲定，但是得到消息后的华侨路茶坊网友倒非常激动，一位名叫“大henry”的网友打趣道：“开发商要举办这样的活动，的确有些重口味，不过男人们倒不能错过这样的活动。”然而也有女性网友表示不能接受这样的大尺度活动。

Although the activities are still not finalised，But getting news overseas Chinese tea lane road net friend pour very excited，A man named“Big Henry”The net friend joked：“Developers want to hold such activities，Indeed some heavy taste，But men wouldn't miss such activities。”However, a female net friend said can't accept such a large-scale activities。

　　8月伊始，南京楼市营销事件又现高潮。对此，南京林业大学社会工作系主任孟祥远表示：“总体来说，8月份的楼市难比7月，市场会进入休整阶段，开发商面对较大的市场竞争，会在相对淡季时间里搏出位，求效果，但是这些营销的实际意义并不大，基本上是为"给优惠"找缺口。”

At the beginning of August，Nanjing property market marketing event again now high tide。this，Nanjing forestry university department of social work MengXiangYuan said：“overall，In August the property market difficult than July，The market will enter the stage of rest，Developers face greater market competition，Will be in relatively low season time putting piece，For effect，But these marketing practical significance is not great，Basically is to"Give preferential"Find gap。”

　　此前据本站统计，8月开发商预计上市量将创今年新高，但8月首周，南京楼市仅两家楼盘推出新房源，孟祥远认为8月份实际上市量并不会很大，很多开发商会休整备战“金九银十”，“当然楼市回落，但相比去年仍处于相对高位，对于购买和销售都是一个不错的时机。”（365地产家居网 张明钊）

According to the previous statistics，August developers expected landings will and record high this year，But August first week，Nanjing property market only two building new houses out，MengXiangYuan think August actual landings will not be great，Many development chamber of commerce for rest“Gold nine silver ten”，“Of course the property market down，But in the last year is still in a relatively high，For purchase and sales is a good opportunity。”（365 real estate home JuWang ZhangMingZhao）